In a world where speed happens to be a highly crucial requisite in every individual’s life, Accelerated Mobile Pages or AMP emerges as the right option for content creators and publishers. Since its launch and arrival in the market, Google’s AMP has been creating quite some buzz in the content creation and web development arena. Numerous developers are relying on AMP while creating attractive and responsive sites.
On that note, it becomes highly imperative to understand how AMP works and helps in content creation and publishing.
The importance of speed
When it comes to site-loading, speed emerges as the prime necessity. Take a look at market stats, and you will get to know the crucial trends in this regard. If the statistical reports are anything to believe, web pages that take minimal time to load enjoy higher conversion rates. According to a reliable study, web pages offering an average load-time of 3.3 seconds experienced a 1.5% drop in conversion rates.
On the other end, sites taking just one second less to load experience a whopping 27% increase in conversions. Quite naturally, statistical insights speak a lot about the importance of speedy websites.
Most importantly, page loading time is also crucial for SEO. With speedy websites, you can take your search engine optimization goals forward. It’s here that Google’s AMP plays a highly crucial role. Let’s check out what it does to revolutionize content publishing and creation.
Checking out the features
So, what it is that makes Accelerated Mobile Pages the best option for responsive web development? The features will surely have an answer.
- HTML subsets: With HTML subsets and new tags, AMPs accelerates the process of responsive web development.
- Embedding videos: Embedding videos and images become easy with Accelerated Mobile Pages. Content developers will have the opportunity to create visually attractive contents.
In a nutshell, AMP or Accelerated Mobile Pages comprises of various technologies. When rolled together, these technologies transform content publishing and creation to a great extend. It’s here that we come down to discussing the special highlights of AMP. Effective search engine optimization happens to be an integral part of Accelerated Mobile Pages. Let’s check out how AMP boosts SEO.
SEO and AMP
Page speed and loading time have always been crucial aspects of search engine optimization. Websites with faster loading surely achieve higher search rankings compared to other sites. Although Google hasn’t made any official announcement about preferring AMP sites over the non-AMP ones, things are quite clear.
According to the most popular search engine and biggest global network, site speed will continue to be important for search engine optimization. Since AMP increases page speed, content developers and publishers can choose to work with it.
Although we can’t say that AMP is here to revolutionize content publishing and creation, it’s here for some purpose. Embracing this new change won’t be a bad idea after all.