Category: UX UI Design

The Importance of UI and UX Design for Mobile Applications.


No one likes to interact with an application that takes up too much time to load or doesn’t look appealing, or is just too complicated. And the result is the customer is lost and would indeed uninstall such apps from their smartphones. So what should you do that your application does not end up critiqued in the same way? The solution is to hire an expert team to build your application! UI/UX design studio that has experienced UI and UX designers and has been in the market for a long time should be the ideal choice for you.  

Let’s get deeper into the importance of UI and UX design for mobile applications. 


Captivating  the customers

Whenever a user visits your mobile app, the first few seconds while opening the application are crucial. Those few seconds decide whether your customer will stay or leave. If your design is good and the app is loading correctly, the customer will continue, otherwise, just drop it after a few seconds.  


Catchy Design

An impressive design along with powerful content, layout and easy navigation will decide how long the customer will stay on the application. If the customer likes to navigate your application, your UI/UX designers have done the job perfectly. The longer the time the customer stays, the better loyalty you can expect and it will fetch you an increase in ROI. 


Boosting your brand

The result of investing in the best UI/UX Design Services is it increases customer retention and satisfaction. Users like to engage with the brands that make them satisfied and gives something worthwhile investing their time in it. You can roll out the beta version to know the customers’ feedback as to which areas that can be upgraded. This feedback helps in enhancing the application. 


The simplicity of the app

A simple design without much confusion always works best. The formula is also simple, the design should be such that the customer does not have to search where it is and can flow from one page to the other seamlessly. This is what will make our app stand out from the crowd. It would help if you also be careful not to make any silly mistakes such as spelling mistakes or adding an irrelevant link. 


Conserves time and cost

If you hire the best UI/UX design company that is experienced in developing such applications, such as GoodWorkLabs, the best UI/UX design studio in Bangalore. Then the chances are you will rarely face any serious trouble with the application. As our expert developers and quality checks will remove all the bugs that can hamper your brand. Otherwise, a lot of time is wasted in renovating the app again and again.


The Final Words

The role of UI and UX design is crucial in the success of your application. Now must be thinking, how will you get the best UI and UX design for your audience? The trick here is to know your audience well and how you can provide them the solution in the simplest form. Furthermore, you can get the best UI and UX design team in Bangalore; reach out to us at [email protected] or call +91- 9863077000 and our creative UI and UX design team will build an efficient and practical application for you. 

How Animations can lead to great UX Designs

Animations for UX Design

Do you think good visuals and an appealing user interface is enough to keep people hooked to your app?

Think again!

With smartphones establishing their existence in the pocket of almost every individual, the number of mobile applications has been steadily increasing. Such a situation has made it very difficult for mobile apps to stand out with something unique on offer.

This is where animations have upped the game for many applications. Without enough animations, even the best interfaces will only lead to confusion among users and instil a feeling where they are choosing things directly without any context. Nicely done animations prove crucial to enhance the user experience of your design and deliver the users a satisfying, smooth and delightful overall experience.

Animations can use and combine the sound and haptic features in mobile applications, enabling the general experience to be much more close to reality with a considerable reduction in the cognitive load as well. The pressure is less because animations make it easier to recognize every connection and context pretty quickly when using an app.


Principles of Creating Animated Interfaces

Here are some of the principles which are unavoidable when you create animated interfaces. Regardless of the tools, techniques, and framework you use, these principles will come in handy.


1) Attention and Focus:
The most significant objective of any animation in your app is to give a context and also direct the focus of a user to critical elements for a more fluid experience. The screens which seem without any connection can be seamlessly merged to assist the user in navigating while using your website or app.

To get the maximum impact from the animations on your app, you need to learn the art of restraint. Admittedly, it is a tempting prospect to exhibit a lot of animation on every single screen on your app. If you get carried away then the core motive of including animation gets lost in the process.


2) Order and Hierarchy with sequences:
If you are pondering to animate every element in your user interface, your thought process may incline in the wrong direction. While the right set of animation will focus the attention of a user inevitably, too much of it on a single page will also divert the attention.

However, if you still want to animate multiple elements on a single screen, you should always use a small delay in between them. Ensure that the ease and duration of animations are consistent. The entire process of this timing and delay in animation is known as the choreography principle of Material Motion.


3) The right kind of speed:
The speed of the animation in an app is generally controlled by modifying the duration of the animation. It is the duration of animations which either makes or breaks a great user experience.

Follow the general rule and try to incorporate animations which have a duration of 0.3-1 second. The animations lesser than 0.3 seconds feel as if they don’t even exist because you can easily miss the transition.

Also if a user can notice them, such speed can easily confuse the app user. Even animations that are longer than 1 second do not have too many fans. Animations can feel very slow and prove as a barrier to smooth interaction between the users and the interface.

The most significant advantage of using snappy and quick animations is that your app feels faster and more responsive. If the animations lag a lot, your app will feel slow and broken, which is going to make the overall experience of using the app an unpleasant one.

The speed we are talking about is not just limited to the duration of the animation but also applies to the lag which happens between the first swipe gesture and animation which follows next.


Understand the Physics involved:

Nothing in this world starts or stops instantly. It always takes a considerable amount of time for things to speed up or slow down. Forces like friction, remember?

An ideal animation is natural in its behavior, which also helps to ease the cognitive load on a user in understanding and using the application. Other than the duration of animations, you should also familiarize yourself with the different kinds of easing that is used in the design:


1) Linear:

This is the animation which is brought to use without any easing. It is also the most unnatural, so limit its use to only when very necessary.


2) Ease-in:

Ease-in is an accelerated easing. The animation here begins gradually and ends quickly.


3) Ease-out:

Now it is the opposite of easing in. It is decelerated easing. The animation starts very quickly and slows down a bit at the end. This is the best option as the quick start lends a sense of responsiveness in the app and provides a natural slowness in the end.


4) Spring:

Spring is an animation which ends on a bouncing note. It is used in a large number of modern mobile applications due to its responsiveness and vibrancy. Once you close on the right kind of animations which are needed in your app, you will be able to extend the natural world into the devices of people, which is always better than a strange and abstract experience.



Based on the above discussion, you would have clearly understood how animations are a crucial part to create a great user experience without too much last-minute thinking.

Keep animation and the interaction in your mind right from the beginning so that the focus on overall experience remains constant during the entire process of product designing.

The principles discussed are timeless. If you are getting familiar with animations or are fully aware of them as well, these are some points which you need to always keep in your mind while creating new designs and applications.

Elevating user experience to new levels should always be your priority as a designer.

Speaking of a designer, are you looking for one? At GoodWorks Design, our creative team is acing the UX with animations. If you have a design idea and need help with execution, talk to us!.

5 Incredible Hacks to Create a Customize Design for Your Dashboard​

Considering the rapid technological advancement in today’s scenario, the impact, and existence of brilliant technologies has become a vital part of our daily lives. For instance, Artificial Intelligence(AI), Business Intelligence, Blockchain all these technologies are prominent when it comes to a reliable information source.

All these advanced technologies are loaded with critical algorithms to enhance the huge data analyzing process to serve you with valid reliable information.

However, this important information will be of no use, if the users are not able to understand or relate to the same. Or even in the worst-case scenario, what if the users find it entirely unimportant. Thus, for this particular reason, dashboard designing has gained immense popularity.

Here in this section, we would be discussing the visual design of the dashboard, as “UI”  (user interface) to make the dashboard experience convenient and attractive. Even though the main point of discussion here are the ways to make the dashboard look its best, yet it is essential to put some light into the significance of the dashboard itself.


Essential Characteristics of Dashboard

The dashboard helps to represent the complicated data visually so that one can act on the information. It also shows you the vital information.

An effective dashboard helps its users to comprehend, and analyze the data as well as presenting the vital insights of the data.

You can easily customize the data that do not vault and most importantly intuitive.

Even though there’s limited space on the dashboard, however, it has space for important data components widgets that make it easy to arrange the data making it look clean.

These are the most prominent and notable characteristics of the dashboard. So, let’s dive into the essential aspect of designing the dashboard. To make your dashboard look manageable and fun to use.


The Key Elements Related to Customizing Dashboard

We have outlined the key elements that are worth mentioning. These elements will help you customize the dashboard and get the most out of it.

So, without further ado, let’s start with the first point:


Consistency in Design

The primary process of making your dashboard convenient for use is to maintain consistency in terms of visual design for all the device you use. A uniform and specific design for all the devices, Almost all the users own a number of devices, for instance, smartphone, tablet, desktop, laptop, etc. Therefore, it’s highly important to make sure that the dashboard should be consistent both in terms of looks and operation for all of the devices. That usually means, be it the fonts, navigation, placement of the elements, or even the style of the chart it should look similar.

As a matter of fact, it would be wise to use the golden rule of design in the first place, Hence, start with the small device, it will help you create the visually appealing interface and allow you to manage the most relevant and important information in the first. Also, will lead you to create the perfect user interface enhancing the ability and UX experience.


Put the Vital Information in the First Place

While designing a dashboard, content hierarchy plays a vital role, certainly, this is the one thing that can only be achieved from the detailed user experience of dashboard design. However, the crucial information and data can be delivered to the users through visual representation in an appealing and convenient manner. Furthermore, this stage will help you to define the design guidelines as well.

Points to be noted:

  • For almost all cases, card layout is the preferred form, as it provides concise data classification. Also, give you the flexibility to customize easily.
  • Make sure you have a central alignment for the layout, as it will help you to perceive that part of the information in the first place.
  • Keep your font below 18 pixels, also make sure you use different colors to highlight the information.
Easy Customization

When it comes to dashboard design it would be great not to follow the “one size fits all” approach. Due to the fact that there are a number of users with specific different requirements and priorities. Furthermore, the design or layout should be scaled.

In addition to that, it is also important to empower the specific users to need, so that they can adjust and fit the layout according to their business need. The process could be as simple as adding an extra column or deleting one, Simultaneously, it could be as complex as creating an entirely new module.

Considering all the factors, no matter what, the process is complex or simple, irrespective of all, a good dashboard design should always have the proximity for easy customization.

  • For easy customization, you can try the drag and drop interaction process.
  • Make sure you allow the easy modification, for instance, addition or deletion of fields.
  • If possible then add multiple color theme
  • Also, consider adding various options for viewing or downloading the data.
For Charts Considers Less Complication

As per general conception, for almost all the designers, when it comes to present the data differently, they usually get overwhelmed by different ideas. That, in turn, complicates the data representation. For a fact, charts are the primary tool for visual data presentation. Hence, they should be simple and try to avoid complications.

Points to remember:

  • Use bar charts, pie charts, and line charts as they are comfortable to recognize and fit well in the compact space.
  • Avoid using the 3D charts, instead, use charts with flat design as they look clean and easy to understand.
Icons are Essential

In most cases, everyone ignores the icons, however, they are the essential elements of the dashboard designing.  A good and efficient dashboard design always includes familiar icons. Of course, the dashboard is likely to be used a number of times a day, thus, the process should be fast and convenient. Also, it will create a great user experience with the user interface.


Final Thought

The above-mentioned tips and hacks will help you create a better dashboard interface. Moreover, to get the most out of it, you need to know the users and their specific requirements. Only then you will be able to tailor the layout matching their exact need. That will surely make the audience feel that the dashboard is useful.

Importance Of UX UI Design In The Success Of E-commerce Applications

Great design, best user experience, and overwhelming sales


2020 is the year of digital transformation. Many companies and businesses in the past few months have embraced technology and made the best use of it to survive and sustain. One such overwhelming trend is the boom of e-commerce sector more than ever. To stay safe, people today want to least interact with others, avoid going to crowded supermarkets, and are looking to get everything at their door-step. Therefore, it would not be unfair to say that this is the era of e-commerce, and this sector can take the maximum advantage of the times.

With most services and products being purchased online through an e-commerce mobile application, it is important for all the emerging and existing e-commerce players to focus more on the user experience(UX) and user interface(UI). E-commerce mobile applications with great UX and UI design leave a remarkable impression on users and increase business.

With multiple categories and offerings, shopping online may get confusing and frustrating for users at times. Therefore, the mobile application should be designed such that visitors can navigate easily and comfortably on their own. The aim of the e-commerce player should be to provide a seamless experience by having a user-friendly, fast, and well-organised interface. It is the best practice to keep your users happy and engaged.

Here are a few crucial business objectives that are a direct result of your e-commerce app’s UX UI design:


Leveraging Brand Loyalty 

People generally come to your e-commerce application in search of a product, and if you help them buy the desired product easily and quickly, there are cent percent chances of them visiting your application again. Also, according to industry standards, e-commerce players make 60-70% of the revenue by selling products repeatedly to their existing customers. Therefore, the e-commerce application should offer consistent value to your users and motivate them to keep coming back for more. It is essential to know that you must change the design of your application only when necessary, frequently changing the app design will confuse your existing customers and leave them frustrated.


Branding, Promotion, and Brand re-call

E-commerce mobile applications are developed with a vision to effectively promote new products, services, and offers to customers. To do this, it is essential that the application has a conversational UX UI design so that the promotions can be executed easily. The main aim of having a standard UX UI is to grab customer’s attention and keep them hooked forever. With the standardised design, you create a brand-recall factor and your customers would know your application thoroughly soon after initial usage.


Increasing ROI

Businesses which have a clear idea about their customers’ needs and how they help them achieve their goals are the ones that succeed in this highly competitive world. Having the best UX UI design is the foundation of your e-commerce business – your aim should be to help customers find and buy their desired products quickly and easily. If this is done right, you are sure to achieve your business goals successfully.

With a humongous competition in the industry, it is very important to value each and every customer. Customers look at the application and make their decision within 10-15 seconds, and least to say – if your app’s UX UI is not well designed, they may not stay any longer. It is the user interface and experience that makes sure your customer is happy to make a purchase.


GoodWorkLabs, a leader in e-commerce UX UI design space 

GoodWorkLabs is one of the leading UX UI design development company in India, the USA, and Europe. We have a proven experience of designing UX UI for many of the world’s leading e-commerce and retail brands like –, Myntra, ST Dupont, etc. Should you be looking for a UX UI design partner, then connect with us at +91- 9863077000 or [email protected] for a free 1-hour consultation of how we can help you.


How Fonts Can Influence UI/UX Design

There are quite a lot of thoughts and emotions that we possess as human beings which are an integral part of all our creative decisions. This is why having a close observation of our feelings can help us to understand some interesting choices which we tend to make in our creative work fields. Over the last few years has been the selection of fonts in UI/UX Design is becoming more critical With the creative world constantly changing and adapting to those changes, there has also been a regular flow in learning about the methods to understand and execute typography in different kinds of environments.

UI and UX are two terms that include a lot of things, which is easy to observe because their definitions tend to vary according to the people you talk to. In the simplest terms, UI embodies the whole layout of the website or app, while UX sums up the feelings and emotions of a user when interacting with the different components of the design.

The link between UI and UX is pretty direct, with the UI exerting a lot of influence on UX and the same holds vice- versa.
People also have become more aware of the design, typography, and ways of how the world around them looks. When you become involved with a digital marketing agency for your requirements, it becomes essential that you prepare at your end for discussing fonts at the time of creative processes.

Quite a large number of people are aware of color psychology, and how some particular shades influence the behavior and the thought process of people. What is not known to many is that fonts also have an enormous impact on our overall psychology.

Associating with different methods of typography can help initiate powerful emotions and ideas. In the context of companies, it translates to selecting the right kind of fonts for a logo design which can help you fill the void in your entire brand personality.

Fonts are pretty useful tools for brand recognition. From getting a logo designed that has a sober and severe typeface or taking up something more edgy and vibrant, it becomes easier to define a ‘formal’ brand.

Selecting the right kind of font can have a significant impact on the overall feel of your website or app. The correct font, letter, size, color and the lack of unwanted distractions make it easy for the user to read and go through the content available on your website or app.
If you can understand that every font has a unique set of characteristics, you can finalize the best collection of fonts which act as the best representative of your business.

The choice of font you wish to include will depend a lot upon the overall emotions that you want to convey to your target audience, and this involves getting a little into the psychology behind font selection.



Humans have an automatic reaction to the style in which a particular kind of text gets written. For instance, if you want to convey that you have a business that is pretty well-established and imbibed in tradition, you are more likely to go for a font style which reflects the idea of heritage.

In another case, if you are looking to make people perceive your business as a welcoming and stable venture, you can go to a less formal kind of typeface.

Here are a few types of typography that are known around in the design industry-



This is the most generic kind of font option. Serif fonts help convey the feelings of heritage and class, making them a great opportunity when you want to create for a company that gives out a vibe of being well-established.

They have a very artistic nature, and this is why Serif fonts bring with them the emotions of respectability and trust, making them the perfect choice for brands who want to have identities that move around grandeur and authority.

The serif fonts are best informal situations, and work best with the companies who are looking to create solid brand awareness among the target market, and portray a genuine nature.

The fonts are suited for finance companies, editorials, academics, and broadsheets.

Times New Roman, Garamond, and Georgia are popular choices in serif fonts.



The Slab Serif typefaces are often regarded as a subset of serif fonts as they are pretty similar in their appearance but have pronounced slab sections present in them. These typefaces are more often than not associated with solidity, confidence and a bold feeling of attitude.
Slab Serif fonts are perfect for the companies that are looking to make a significant impact in the market with either a very unique product or idea. Technology and automobile companies make free use of these fonts as they want to fill in their customers with a feeling of trust and confidence and not compromise on the new creativity part of it.
Their favored options include Rockwell, Courier, and Museo fonts.



Simply put, the Sans Serif fonts are modern, clean and pretty engaging. These fonts are utilized by companies who believe in demonstrating a simple, straightforward, and no-nonsense attitude.
When things come down to logo design and typography, the sans serif options bring about a sense of sensibility and honesty. There is no decorative element that could distract the eye or divert the objective of delivering a message through fonts.
This simple yet practical nature of sans serif fonts attracts such brands to them who put clarity as to their priority when they get their company logo designed.
Some of the best sans serif font options are Century Gothic, Arial, and Helvetica.



The Script fonts are way fancier than their serif counterparts. The fonts promote ideas of elegance, femininity, and creativity, which is because of their handwritten nature. If you are someone who wished to make their company look more personal to get that customer loyalty, then the script typefaces can serve your purpose without a doubt.
The script fonts are the ones that are likely to encourage more creative and emotional ideas. However, script fonts demand a lot of caution. They may look artistic and fancy, but specific contexts also make deciphering them a challenging task.
Lobster and Lucida Script are two options that are great for use.

If you wish that your brand name has a separate and explicit entity apart from the logo, it is essential to understand that the way a word appears has the same amount of utility as the word itself. Your name plays a part in generating brand awareness, but if the shape and style of your font cannot boost a customer’s curiosity, then you may be losing the kind of brand recognition you are looking for.
Choose your font type wisely, and you will see a significant impact of your brand on customers, undoubtedly.

At one of our wings- GoodWorks Design Studio, we think light years ahead and transform your brand for the future with design and innovation. We don’t believe in perfect designs. We believe in evolving with design. For any design requirements for Web/Mobile Design OR UI/UX Design, reach out to us at [email protected]

This blog also got featured on NASSCOM Design4India’s blog section.

Striking Advantages and Disadvantages of Hamburger Menu with Examples

Hamburger Menu is an integral part of the entire UI/UX design process.

The hamburger menu is used as a navigation element on websites, apps, and programs.

The name ‘hamburger menu’ comes from its design: the design consists of a combination of three horizontal lines that denotes a hamburger. Likewise in real-world characteristics, the hamburger menu is known as a space-saving mechanism. However, the icon is not something that attracts a lot of controversies. For most of the designers, it works as a toolkit.

Now, let’s get into the hamburger menu and try to understand its functionality.

To start with, let’s discuss the subject itself:



The hamburger can be referred to a menu or an icon, that is typically a type of button used in the website or application that opens as a form of side menu or navigation drawer. It is an integral part of the entire UI/UX design process.

The menu was primarily designed in 1981 by Norm Cox, an interaction designer for the Xerox Star personal workstation. The primary function of this menu is to make communication in terms of navigation to the users as easy as possible. As this button or icon provides a number of items.

Even though the hamburger menu is used for the purpose of making the navigation experience easy, the whole purpose of introducing the hamburger menu was quite different.

During an interview Cox said; he designed the menu as a container for holding the options for contextual menu choice. As a matter of fact, the menu is quite similar to the context menu that is quite common today while clicking on an object by the use of the right mouse button.

After the inception of the hamburger menu in Xerox Star, the icon stayed quite silent. But, the moment when the UX designers had to find out a way to accommodate a number of buttons onto a small phone screen, the call for the hamburger menu started to initiate all around the world. Ever since then, the hamburger menu has become an essential part of every website or application to drop in the navigation button.

Now after the transition period, most designers don’t prefer to use the icon. In fact, by stretching the subject, do people really like to go through the hamburger menu? On the contrary, even if they do prefer it, shouldn’t the items reflect in the Hamburger menu all the time as those are so important to the app?

At Worldwide Developers Conference talk, the concept of introducing navigation system into the UI/UX design came up as – they should tell users where they are and also direct users to where else they can possibly go. Certainly, the hamburger menu disappoints users with respect to both these areas. As the menu is not even located on the screen, it’s hard to notice. Moreover, this is just a button to show you the drop-down menu.

Considering all the above aspects, do we really need to get rid of these three lined icons? Or is it time that we stop differentiating and start to love the three lined hamburger menu?

To be precise, here are some basic pros and cons of the hamburger menu. to help you understand it better and make your move wisely.


Let’s talk about the most notable benefits of the hamburger menu:


#1 Recognizable

One of the notable things about the hamburger menu is that it’s universal. Which means you can find it everywhere, starting from applications to websites to video games. In short, a hamburger menu is present throughout the entire design process.

The hamburger menu is an icon that has spent a great deal of time in evolving itself as a button for the convenience of users, where they can access the navigation drawer. Hence, users can easily rely on the hamburger menu. Similar to the trash symbol that denotes the deletion of items, or even the home icon that directs users to the main menu.

In fact, it doesn’t make any literal sense to remove or hate an element that primarily matches a user’s requirements. The icon holds its own status and almost all users know the usage of such an icon. Therefore replacing the same with the new symbol will bring back the struggle to learn again for the developers.


#2 Neat and Clean

Imagine a web page filled with tons of icons and navigation options – there’s nothing worse than that. Hence, for mobile applications and websites, the hamburger menu can bring a remarkable visual experience. Moreover, you don’t want your users to get confused while choosing items from the hamburger menu. As too many items make the selection process quite difficult for all of them. Thus, to add value to the visual experience of the interface, with the clean and precise look, then the hamburger menu is the ultimate option for you.


#3 Alternate Access

The hamburger menu acts as an ideal place to load all your navigation options, without distracting your users from your service goal. Like many applications, Uber also uses this icon for the same purpose. The service objective of this application is to let you order a car, hence, the main interface is completely dedicated towards this purpose.

The icon will grant you access to other fields such as trip history, payment options, receipts and so on. These are not as important as the primary goal, therefore, there’s no need to place them on the main interface. Thus, it makes the perfect option to design a clean and smart UI (user interface).


At this point, allow us to introduce the three basic disadvantages of these three lined icon and find out why it has its fair share of haters among designers:


#1 Devalued the Options

The most disappointing thing about the hamburger menu is that it decreases the value of the item you put on that menu. For instance, imagine the application or the website as a performing platform, and the hamburger menu is a sort of small and unimportant stage. Therefore, you don’t want to put valuable inputs on that stage. Instead, you prefer to put them on the bigger stage. In this case, it’s the home page or main interface.

Thus, whenever you’re putting any design or application on the hamburger menu, it simply means that those items are not as important as the primary menu or main interface. Hence, it makes them less likely to go on that section.


#2 Less Engagement Activity

Certainly, the hamburger menu attracts a lower click rate, which can be attributed to a number of reasons. As phones are getting bigger, it becomes quite difficult to access the top left or right corner of the website or app. And if the navigation option is not in the visual parameter, then users are less likely to engage with the website.

These are the primary facts, however, not the only facts. Due to these reasons, users lose interest in the content or website.


#3 Not Efficient Enough

A knowledgeable designer knows that compelling users to go through extra steps to accomplish the end goal is never going to work. And the hamburger menu does exactly the same thing.

For instance, suppose you’re looking for a registration process. In that case, you don’t want the main button up on the icon bar. Rather you want them to be present on the main screen that will make your process convenient. However, the hamburger menu makes the process quite complicated for the users in most of the instances.

Now let’s discuss 4 examples of the hamburger menu:


Here are the best 4 illustrations of the hamburger menu in action. Irrespective of the application, desktop website and mobile websites as well, you will find all of them included in these examples.



The main interface of the application is dedicated to one particular goal – to collecting leads. Also, do check out the hamburger menu on the top right-hand corner of the application.


2. Google Drive

Google has designed its drive to provide users with what is important to them – documents. They also used the hamburger menu to accommodate the less important components of the drive, such as settings, helps, etc. The navigation button is set to the icon that helps users focus on the primary work in the first place.


3. Codrops

This is a design blog that offers tutorial and demos on different site designs, absolutely free. Note the hamburger menu on the top right corner of the site that turns into X.


4. Portuguese Chimneys

A beautifully implemented hamburger menu for a website that is totally dedicated to the nature and architecture of Portuguese Chimneys. At the top, left corner of the window will direct you to the other required tasks of their website.

These are some examples and real-life usages of the hamburger menu to make the hamburger menu interface clean and user-friendly. Now it’s your turn to make use of the hamburger menu as effectively as you can, and enhance the overall user experience through a great UI!

Our informative blog posted above also got featured on Nasscom Design website.

7 AI Tools for Designers

Artificial Intelligence in UX Design

Do you have a fear that AI is going to replace your job as a UX designer?

Well, guess what! That is not going to happen anytime soon. So, breathe!

If you had that doubt previously or you are now in doubt, don’t be! Sure, AI is advancing at a rapid and an alarming pace that might make human designers restless but the touch that a designer can provide is not anywhere close to the design results of an AI.

Yes, AI holds a great significance. The advanced tools that are available to designers these days are by virtue of AI only. But are these tools promising enough to replace a human designer?

NO! These tools are meant to only enhance your capabilities as a designer instead of replacing your role entirely in designing. Let’s talk AI-powered web builder, The Grid, for instance.

The Grid is a promising venture with machine learning and executes all the tasks with algorithms that take colors, text, and shape into consideration. With a lot of investors counting on it, the expectations from this venture were quite high. But the truth is, the output that was received was not satisfactory at all.

The reason: It lacked a human touch. The concept behind AI in design is to create tools that enhance designers’ intelligence and capabilities rather than replacing them altogether.


The Future of Design with AI

AI technology takes a variety of inputs into account like shapes, colors, and text and produces a workable design. But the right blend is when a designer uses AI to come up with a design that creates a connection between brand and audience.

It is a continued partnership of machine and man that will find its way in the future in which the human designers will  borrow intelligence through tools for dealing with higher-level tasks.  Only the touch of a human designer can bring out sympathy and relatability in the target audience.

For instance, AI can be used to do the legwork such as looking and rating templates against a set criteria while designers spend more time on how to create a customized design for the client.

But how to lay the foundation of this enduring partnership?

There are several AI tools available that will ease your routine design works.

Let’s look at some to get a better understanding of how AI can prove as an aid to human designers:


1) Let’s Enhance

It is a great web tool for designers and is of great help as it enhances a small image without losing quality. This tool uses AI and machine learning to learn the typical features of physical objects.

Once these features are taken into account, this tool can add extra details on its own. Let’s enhance has three main functions namely a JPEG noise remover, Magic filter, and Boring filter.


2) JPEG noise remover:

JPEG noise remover automatically applies a noise reduction system if it detects .jpg or .jpeg extension in an image based on neural networks.


3) Magic Filter:

Magic filter ‘hallucinates’ additional details and adds them to the picture to improve the image quality significantly. This filter is great for photos and complex pictures.


4) Boring filter

This filter works best for art, logos, illustrations etc. This filter keeps the details, colors, and edges sharp while enlarging the image up to 4 times of its original size. This means you can upscale and clean your designs at once.


5) Select Subject

Select subject is a freshman’s tool in Adobe Photoshop which uses Adobe Sensei, an Adobe’s machine learning technology, for memorizing shapes and allowing users to select in a single click. There was a time when Photoshop just recognized an image with pixels without recognizing shapes and objects in the image.

With Select subject and Adobe Sensei in the picture, these issues stay in past. Now the users can select prominent subjects in images without the necessity to drag around the cursor.


6) Prisma

Prisma is a photo-editing application that uses AI and neural networks to transform pictures quickly into “paintings” with artistic effects.

This means that the input image looks like they were actually painted by the artists.


7) Deepart

Deepart is a web tool that is similar to Prisma and leans heavily on the artistic side.

It is an advanced version of Prisma as this tool allows you to turn your image into artwork and also to upload your own style image for further customizing. This web tool uses a neural algorithm of artistic style which was developed to allow the user to separate style elements from a piece of art.



It is just like magic what AI does to the world of design which is why the fear of unemployment prevails in the world of designers.

It is a significant and valid concern among the designers these days. The best answer to all your worries is ‘design’ is a field that would be flavorless without human intervention. The best way to place AI in your lives is to set an enduring partnership where the best of AI is used to yield great designs by human designers.

7 micro-interactions for UX Design

What are micro-interactions?

Remember the last time when you shut down an app and a sad smiley popped up?

Did you like the brief interaction that conveyed a message?


These interactions that you encounter in your everyday life are known as micro-interactions. Micro-interactions are those small bits that have only a single function to do – convey a definitive message to the user. The instances of quoting micro-interactions are numerous and they are so trivial that you use them in your daily life and barely notice.

For example, you hit like on a photo, that is a micro-interaction. You set an alarm that is another micro-interaction. These features or the moments that are based on simple tasks are the micro-interactions. The usability that micro-interactions cater to have made them so popular and widely used that now you can find them in any device.

It is prevalent like wildfire everywhere. Also, micro-interaction is used to turn a feature on or off. The valor of micro-interaction is widespread and it is quite essential for UX/UI designers to capture these details properly.


Top 7 micro-interactions for your design project

You may think that the use of micro-interactions is not going to make any impact but the truth is, they make a huge impact on your app or your project. They function like the mitochondria of your project. They are tiny but they are the powerhouses of your design.


1. Swipe left or right:

The world has become fast-paced and everyone is now looking for shortcuts to save time. We are way past those times where we have to click either the back / next button to view content.

Swipe is a great and smooth interaction to help users navigate easily. The Swipe micro-interaction is also useful to reduce the tapping on the screen. It is a great gesture to open something or see something on the smartphone. This doesn’t need any specific knowledge to use. It is intuitive and perfectly guides the user. This feature can actually make your project stand out. Although it is a small detail, it is quite powerful to drag users to your work.

How to incorporate it? You can use the swipe action to either swipe left or right. Also, you can use that small feature to archive a message or delete it. You can also use the swipe action for clearing the notifications.


2. Pull Screen to Refresh

This is the most used micro-interaction by many people out there. Whenever they use any social media app and they wish to see the new feeds as they go. The basic instinct is to pull the screen down. You might have missed observing this, but this a major micro-interaction that has changed users lives. We have gotten so used to this action that for each and every app or website that loads slow or needs refreshment, we perform this gesture subconsciously.


3. Data Input

Data input is helping users with suggestions to ease out the process of filling up forms online.

For example, whenever a user is required to sign up on a new website to use its resources, an interactive session is there to help the user complete the whole sign up procedure in one go.

This is a very useful micro-interaction, given the time consumed and character specification required to create a suitable password these days.


4. Call to Action:

Call to actions makes it a hundred times easier to interact with a user. This micro-interaction can help the user to interact with the website or the app. Call-to-actions also help in generating prospective clientele to a major extent.

Most websites today use call to action buttons to persuade users to drop in an inquiry and generate user engagement.


5. Animations and Animated buttons:

Imagine a world without animation, boring isn’t it? It is unanimously agreed that animation makes lives much better!

Animation makes everything interesting, and though it isn’t noticed much, it does improve the overall appearance of the website or the app. However, animation can act as a double-edged sword. It can either engage the users or distract them which is why it is recommended to be vigilant about its use.


6. System status

If you want to convey a little failure message to the user or some other user prompt, then you can use system status micro-interaction. With this it is easier to communicate the status to the user and will understand the underlying issue in one go.


7. Live tutorials:

Bingo! there comes your new app user. How would you make him learn the basics of your app and its usage? Maybe a quick tutorial?

Rather than going for a static tutorial go for a live tutorial that familiarizes the user in a step-by-step manner. Make the best use of micro-interaction by creating great live tutorials that engage users and help them learn about the app quickly.



Thus the main purpose of these micro-interactions is to make the user experience better with every single chance. Although they may be small, they breathe interesting elements into your design.

These micro-interactions make you attend to every tiny detail and thus, create some stunning websites and apps. Apps like SnapChat use micro-interactions to show that users are present in the same chat window. And when you type something, then your Bitmoji appears to be in a little thought cloud or bubble.

Micro-interactions make your brand more interesting. Also, they provide useful visual feedback like the current system status. Micro-interactions help in warning users about the incorrect input. They can completely transform your product and help you score your targeted user engagement.

Stay tuned to the GoodWorks Design Blog, for more intriguing updates on how to use micro-interactions.

Importance of Conversational UI

Conversational UI – The Future

The mobile era has taken sharp turns in recent times. Remember the times, when you had to click on a certain icon or link in order to perform any task on mobile or computer device? Today, we have upgraded to voice UI or conversational UI where you can just speak your requirements and get things done.

You might be stuck at some point in past when Siri couldn’t catch your instructions right or when Alexa was offering limited functionalities. Wave goodbye to those time as now the Conversational UI has changed the game and has introduced some cool features that you will want to get addicted to.

Conversational UI.png

What is Conversational UI?

Conversational UI is a chatbot experience which processes your commands in a natural and most obvious way.  Commands are processed and responses are designed in a way that the user feels as if he is speaking or texting with another human being.

This approach to incorporating technology in our lives is more natural and innate. The most popular examples of Conversational UI in actual speech form is Amazon’s Alexa and Apple’s Siri. For texting, you can consider Facebook messenger as well.

Why is conversational UI a good idea?

What would you appreciate more? Technology aligning to your ways to communicate or the reverse? The majority of the votes fell in favor of the first option.

Technology is here to ease our lives and hence should adapt to our ways of communication. Communicating with a device should be as easy as communicating with another human being. With this ideology in mind, conversational UI is a right move in the current times. Before we conclude on the importance of conversational UI, let’s browse through some existing conversational UI in the market and why there is a need for more such software.

Facebook Messenger

Not long back, Facebook integrated a chatbot API into the Messenger app which allowed users to interact with businesses through conversational UI.

You might not interact directly with the employees located at the business but you will get the feeling that you are interacting with real humans on the other side.

These days you can easily interact with Tommy Hilfiger, Fynd’s Fify, Spring, Uniqlo, Burberry, 1800-flowers, and even eBay. All these commerce chatbots might not allow browsing and shopping, but can supply you with the relevant information such as tracking an order, FAQs etc.

For tracking your order, all you have to do is ask ‘where is my order’ and you will receive an update. Swift and fascinating! Isn’t it?


Slack is well known for its chatbots which are more popularly known as Slackbots.

The app is integrated with its own bot with which you can interact. You can integrate several apps with Slack such as Hangouts, Google calendar, Maker, Intro, Giphy, or Chatbot. You can get the necessary information while talking to the Slackbot.

Slack has changed the way the how companies and teams functioned in past. Just by asking slack you can receive information from a multitude of sources in a just a matter of minutes.

Digit, a chatbot based savings app

Other than Slack and Facebook messenger, Digit is a chatbot based savings app. You can pay a bill, withdraw money, save money, check account balances, make recurring transfers and so on.

There are two ways to interact with the bot, first is the main screen of the app. The second way is by texting to its number. You can also opt for a few other account functionalities and setting up custom interactions outside the chatbot.

Why Conversational UI is relevant now

When conventionally automated interfaces didn’t cater to the basic requirement of communicating naturally and with Siri catching the instructions wrong almost all the times, we need this!We need conversational UI to collaborate our needs and push us towards the future. We have outlined a few case-critical reasons to consider:


1) The user adoption of texting is huge:

By far messaging has become the top digital activity on the planet. If you are in the customer service business, scaling up by hiring humans may not a smart option. Instead, invest in conversational UI to survive in the long term.


2) The Conversational UI is finally functioning seamlessly

As days pass by, technology is advancing  and there is a major transition in using Conversational UI. Today, technology is adapting to the innate way humans communicate. A significant wave of improvement can be seen in interacting with voice UIs (Alexa, Siri, and Google Assistant).

Also, the texting interface has been enriched greatly. Now you can add pictures, links, share locations and shop together! This is definitely the extension of our brain, Don’t you think?


3) Ecosystems and infrastructure already in place for Conversational UI

At the end of 2017, there were 33 million voice-first devices in US households alone. Needless to say, we are ready for this transition on the infrastructural level.

Previously nascent technologies are holding a strong foot now. The technologies that were used for automated interactions have reached a point where they can add real value.

The days of Siri mishearing your instructions have come to an end. Also, the advancement in the underlying technologies, such as Artificial Intelligence (AI), Natural Language Processing (NLP), and Machine Learning (ML), is highly appreciable.



When it comes to user interfaces, Conversational UI is not something most people think it is. Conversational UI is about using technology in a way that simplifies the way we communicate with machines. It is not easy to replicate the human interactions but with the available infrastructure, advancement in the underlying technologies, and widespread adoption of conversational interfaces, we are about to enter the world of conversational UI which is carved differently than you would have experienced in the past.

Why Is UI and UX Design for Mobile apps Important? 

How often have you opened an app and closed it because it doesn’t fit your screen, or doesn’t look that appealing, or is just too complicated to navigate? Or do you remember how you felt when you opened an app – excited, bored, or irritated?

So what happens when your app doesn’t match the consumer’s expectations and they face any issue related to your application design – of course, they would choose to uninstall and look for better options. This is where an experienced UI and UX designer comes to your rescue. The design and development industry has withstood the test of time and has evolved to become experiential, innovative, and immersive.

While there are many brands like Swiggy, Airbnb, Uber, Instagram, etc that are actively updating their app designs depending upon the consumer behaviour, there are still few brands that are not giving the attention to the app design that it deserves. Such brands or companies will slowly fade away from consumer’s smartphones and app stores.

In this article, let us look at what is the importance of UI and UX design for mobile apps. But before that, let us understand what does UI and UX mean. User Interface(UI), is a way through which a user interacts with the application. The developers usually aim at providing easy, and effective interactions through UI. User Experience(UX), is about creating a system or application which provides the best experience to the users. UX design aims to keep users engaged by enabling a positive journey on the application.

Importance of UI UX


Why does your app need an efficient UI and UX design? 

Living in a fast-paced world, the attention span of customers/users is limited to just a few seconds. It is in these 10-15 seconds that you have to sell them your application and keep them hooked to it. A hooked user will spend more time on your application, and if both of you are on the same page he/she may become a loyal user. So, what is it that can grab a user’s attention in no time? Is it the content or service offering or visuals? Well, it is the UI and UX of the application that helps them to be hooked to an app. A favorable and relevant UI and UX design will help you in keeping your users engaged.


So apart from captivating users, here is what UI and UX do:


Enhances customer satisfaction and improves ROI

An impressive app with easy to navigate design and compelling content will keep your users satisfied with the services of your application. A happy user is likely to recommend your app to their peers, folks, and friends. This will increases your user database, thereby helping you increase ROI.


Understanding audiences and user behaviour 

UI and UX of an app are designed by keeping audiences or users in the core. Once you design your application keeping that in mind, your app will automatically attract the audience it is built for. Furthermore, UI and UX design can help you customise your application for different audience segments, thereby keeping all your audiences sets engaged and happy. Therefore, this is what helps you to convent your prospects to your loyal customers.

Also, the user journey through your app will help you analyse the flaws in your application’s UI and UX design and you can take corrective measures to bridge the gaps.


Builds your brand 

A great UI and UX design will keep your audiences engaged, happy, and loyal. People like sticking to applications that make them feel happy and will be the best ambassadors for your band. They add more credibility to your business, which increases your business and brand value.


Now you know how crucial the role of UI and UX design is in the success of your application. The only way to ace at your UI and UX design is to understand the pulse of your audience. If you are looking to have a compelling UI and UX design then reach out to us at [email protected] or call +91- 9863077000 and our creative UI and UX design team will you build an efficient and effective UI and UX design for you application.


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