Big data provides the scope and scale to present a clear picture of the data. Big data solutions manage the large data sets of organizations, through which insights are gained and utilized. Big data gives you insight by the sheer volume of numbers and metrics.  Through it, processes, customer behaviour, logistical issues—all of these can be identified, segmented, and analyzed with big data. Further, when linked with tools like analytics and machine learning, your business gets the capabilities to make data-driven decisions. All of these combined can further elevate and accelerate your goals. 

So if you are thinking about how you can employ big data to help your business scale, you are at the right place. Read on to know more details about it – 

• Gives better insight
• Improves Productivity levels of your team
• Make better marketing campaigns
• Streamline the data to help every department
• Give personalized attention to customers

Yes, leveraging big data solutions gives you all these benefits along with many other.

GoodWorkLabs, a Big Data solutions company, uses a mix of technologies to build a data science software platform for Analysts and Data Scientists to explore, prototype, and analyze tons of unstructured or structured data efficiently.

At GoodWorkLabs, the team is working on a multitude of technologies to help companies leverage their data and acquire new customers. We focus on creating a unified data platform to help businesses solve real problems. Right from creating an optimized platform to accelerate business performance to providing predictive analysis and customer insights, GoodWorkLabs offers innovative and customized big data Services for your business.

So if you are thinking in what ways your startup will benefit from big data, then let us show you some commonly used cases of Big data – 

Put data to work

By analyzing the data correctly, you’ll get a multitude of insights that you can utilise in many ways. One of the ways is understanding the purchase data, if you are running an ecommerce business. It largely consists of records of orders, invoices, methods of payment, the timing of payment, and other data, etc. This information is vital to several different teams in an organization, like accounting, merchandising, inventory, supply chain, and others. From the marketing perspective, you can also utilize this data to help you recognize specific customer attributes, such as the frequency of purchases and, in some cases, budgets. 

Better productivity levels

When the team has a set of data that properly denotes what areas need work, the team’s productivity level increases. As people have a clear idea on what to work and where to work, to get results. For example, knowing what people do with their devices makes it easy to understand the patterns of the target audience. You can also target people based on the device they use, such as phones, laptops, tablets, or other devices. You can also track a customer’s behavior on your own website. So, you get a lot of insights about your customers and thus can make efforts to please them. 

Improved marketing campaigns

With big data solutions, you can gain insights into the data collected from social media data channels. You get the raw insights and information collected from individuals’ social media activity on your pages. Social media data tracks how individuals engage with your content or social media channels like LinkedIn, Facebook, and Twitter. It gathers all the metrics such as numbers, percentages, and statistics. This data will help you improve your marketing strategy and you’ll attain more in less budget. 

So what are you thinking now?

Get in touch with GoodWorkLabs to get big data solutions and take your business to the next level! Our experienced team will make sure you get the best out of your data. Contact the GoodWorkLabs team here. 

Data analytics is an invaluable tool for any business. It’s no surprise that businesses are increasingly turning to data-driven decisions to make more informed decisions and take their companies to the next level. But what exactly is data analytics and why is it so important? Data analytics is the process of collecting, analyzing, and interpreting large amounts of data in order to draw meaningful insights and inform decision making. In short, it helps businesses understand their customers better, develop new products and services, optimize operations, and increase profitability. In this blog post, we will take a look at how data analytics can be used in any business and how it can help them succeed.

What is Data Analytics?

Data analytics is the process of extracting, cleansing, transforming and modeling data with the goal of discovering useful information, informing conclusions and supporting decision-making. Data analytics is used in a variety of industries to allow companies and organizations to make better business decisions and gain a competitive edge.

The term “data analytics” can be used to refer to a wide range of activities, including:

• Extracting data from multiple sources
• Cleansing data to remove errors or inaccuracies
• Transforming data into a format that is more useful for analysis
• Modeling data to find patterns or trends
• Analyzing data to draw conclusions or make predictions
• Reporting findings from data analysis

Data analytics is not a new field – businesses have been using various forms of data analytics for many years. However, the recent explosion in big data has led to a renewed interest in data analytics, as businesses attempt to make sense of ever-larger datasets. The rise of powerful data analysis tools and techniques has also made it easier for businesses to get started with data analytics.

The Different Types of Data Analytics

Data analytics comes in many different forms, each with its own advantages and disadvantages. Here are four of the most common types of data analytics:

Descriptive analytics: Descriptive analytics answers the question of “what happened?” by providing a detailed account of what has taken place. This type of data analytics is useful for understanding past trends and performance. However, it can’t be used to predict future behavior.

Diagnostic analytics: Diagnostic analytics digs deeper than descriptive analytics to answer the question of “why did it happen?” This type of data analytics can be used to identify root causes and trends. It can also be used to develop hypotheses for further testing.

Predictive analytics: Predictive analytics uses historical data to answer the question of “what will happen?” This type of data analytics employs statistical techniques to find patterns and relationships in data. These patterns can then be used to make predictions about future events.

Prescriptive analytics: Prescriptive analytics takes predictive analytics one step further by not only answering the question of “what will happen?” but also “what should we do about it?” This type of data analytics uses mathematical optimization techniques to find the best course of action given a set of constraints and objectives.

Pros and Cons of Data Analytics

Data analytics can be extremely helpful for businesses, providing insights that can help guide decision-making. However, data analytics also has its downsides, and businesses should be aware of both the pros and cons of using data analytics before implementing it into their operations.

One of the big advantages of data analytics is that it can help businesses save time and money. Data analytics can automate tasks that would traditionally be done manually, such as analyzing customer behavior or identifying trends. This can free up employees to focus on other tasks, and it can also help businesses save on labor costs. Additionally, data analytics can help businesses make better decisions by providing accurate and timely information. When used correctly, data analytics can give businesses a competitive edge by helping them make informed decisions quickly.

However, data analytics also has some disadvantages. One potential downside is that data analytics can be expensive to implement, especially for small businesses. Additionally, data analytics requires skilled employees who are able to understand and interpret the data. Without these employees, businesses may not be able to get the most out of their data analytics efforts. Finally, data analytics is only as good as the quality of the data inputted into it. If businesses input inaccurate or incomplete data, their results will be affected accordingly.

Overall, data analytics can be a powerful tool for businesses if used correctly. However, businesses should be aware of both the pros and cons of using data analytics before implementing it into their operations.

To know more about data analytics and how it can help your business, get in touch with our expert team at GoodWorkLabs! Contact us here!

Big data analytics is everywhere. Companies use it to improve decision-making and gain a competitive edge. Governments use it to develop better public policy. And it’s used by scientists to make discoveries faster and more accurately. But what exactly is big data analytics, and how does it work? This blog post will explore the basics of big data analytics, including its components, technologies, and applications. We’ll also look at how you can use big data analytics to your advantage in your organization or industry.

What is Big Data Analytics?

Big data analytics is the process of analyzing large amounts of data to uncover patterns and trends. It can be used to improve decision-making, target marketing efforts, and predict future outcomes. Big data analytics typically involves using specialized software to analyze data sets that are too large or complex for traditional methods. The results of big data analytics can be used to improve business operations, make better decisions, and drive strategic initiatives.

The Three V’s of Big Data

Three key concepts are essential to understanding big data analytics: volume, velocity, and variety.

Volume: Big data is, well, big. And it’s only getting bigger. The amount of data generated daily is staggering, and it will only continue to increase. This deluge of data can be overwhelming, but it also provides organizations with a wealth of information that can be used to improve their business.

Velocity: In addition to the sheer volume of data, big data is also characterized by its high velocity. This means that data is being generated at an extremely rapid pace. Organizations need to be able to capture this data and process it quickly in order to glean insights from it.

Variety: Big data comes in all sorts of shapes and sizes. It can be structured or unstructured, text or images, sensor data or social media posts. This variety can make working with big data challenging, but also provides organizations with a richer source of information to work with.

The Five Steps of Big Data Analytics

1. Data Collection: The first step in big data analytics is to collect data from various sources. This data can come from internal sources, such as sales and transaction records, or external sources, such as social media posts and customer reviews.

2. Data Storage: Once data is collected, it needs to be stored in a central location. This location could be a physical server or a cloud-based storage system.

3. Data Processing: After the data is stored, it needs to be processed to extract valuable information. This processing can be done using various techniques, such as statistical analysis and machine learning.

4. Data Analysis: The processed data is then analyzed to generate insights that can help improve business decisions. This analysis can be done manually or with the help of specialized software tools.

5. Data Visualization: Finally, the results of the analysis are presented in a visual format, such as graphs and charts. This visualization makes it easier to understand the findings and take action based on them.

The Benefits of Big Data Analytics

Big data analytics can help organizations to make better decisions, improve operational efficiency, and gain a competitive advantage.

The volume, velocity, and variety of big data present a challenge for traditional data processing techniques. Big data analytics uses new technologies and approaches to process large amounts of data to find hidden patterns, correlations, and other insights.

Some of the benefits of big data analytics include:

• Improved decision-making: Big data analytics can help organizations to identify trends and patterns that would otherwise be difficult to detect. This can lead to better decision-making in areas such as marketing, product development, and customer service.

• Increased operational efficiency: By understanding how customers interact with your products or services, you can optimize your processes to reduce waste and increase efficiency. For example, you might use big data analytics to track inventory levels in real time and adjust accordingly.

• Competitive advantage: In today’s marketplace, organizations that can effectively utilize big data will have a major competitive advantage over those that cannot. Big data analytics can give you a deep understanding of your customers and allow you to tailor your offerings to their specific needs.

The Future of Big Data Analytics

Organizations are looking to big data analytics to help them make better decisions, anticipate future trends and develop new products and services. But what is big data analytics?

Big data analytics analyses large volumes of data to uncover patterns, trends and other insights. It can be used to improve decision-making, optimize business processes, identify new opportunities and predict future outcomes.

There are a number of different approaches to big data analytics, but the most common one is to use data mining techniques. This involves using algorithms to find hidden patterns in data sets. Other methods include machine learning, natural language processing and statistical analysis.

Big data analytics is still in its early stages, but it has already had a major impact on businesses and organizations across a range of industries. It is only going to become more important in the years ahead as organizations strive to make better use of their data assets.

If you are not using your data to your highest advantage, you are definitely missing opportunities. Get in touch with our expert team at GoodWorkLabs to understand how your data can be used well! Contact us here!

Gone are the days when business decisions were based on mere gut instincts. In today’s world, making data-driven decisions is crucial. Otherwise, it might lead to significant financial loss for the business organization. Nowadays, decisions related to the organization are based on factual data. It reduces the chances of errors and enables the company to use data for characterization. Using data as a valuable asset aid in making critical data-driven decisions with ease. It ultimately aids companies in becoming more efficient with better outcomes.

Advantages of using a data-driven decision-making approach for the business

There are multiple benefits you can gain from cultivating a data-driven culture. Inevitably, it assists in making crucial data-driven decisions for the business organization. Here are the advantages listed. Take a look –

• Constant improvement

It is true that data-driven decisions open up multiple opportunities for innovation and improvement. With data available, companies can monitor different metrics, make changes and see if the modifications bear the desired results. Besides, you can also predict future trends, thereby making decisions that affect the business positively.

• Better accountability

Accountability is one of the main aspects of a successful organization. If the business is not accountable for the decisions, then there is no scope for making improvements. The collection of data and storing it safely for keeping records is an excellent way to establish accountability.

• Improved communication

Having a single location or platform where data from various departments are converged to be seen by all can help speed up the decision-making process. It facilitates smooth collaboration between the different departments. Lack of confusion and easy access to necessary data ensures high-quality work within the stipulated deadline.

• Increased speed in decision making

Data aids in attaining analytical insights, which ultimately help in resolving business problems. Facts and data help business organizations make quick data-driven decisions. Apart from that, the reliability of the process becomes more prominent. With swift and reliable decision-making, businesses gain more confidence.

• Making confident decisions

Sometimes, making critical business decisions can be challenging. However, when you make these decisions based on data, you will feel more confident. That is because it is irrefutable that data doesn’t lie or produce errors. Getting rid of subjective elements such as emotions aids in making decisions that favor the business organization. But, it is vital to accept that data-based decisions might not be right all the time.

• Enhanced efficiency

With access to data on various metrics such as customer feedback, web traffic, etc., employees can make better decisions. Ultimately, it helps them to improve work quality and display excellent efficiency. It also aids in preventing loss of time, resources, and effort.

• Empowering employees

Access to the right information at the right time makes it easier for employees to complete the tasks they are given. With a data-driven culture, you can ensure that the employees have access to the latest tech and in-depth data. That way, they can make better data-based decisions. It will ultimately lead to an increase in employee satisfaction, making them feel empowered.

Conclusion on Use of Data for Making Better Business Decision

It is without a doubt that data is imperative for improving the overall performance of the business organization. As data is the basis of different business processes, adopting the data-driven decision-making approach makes sense. Using this approach leads to the accurate assessment of data which leads to the discovery of useful insights. That can be used to grow the company and make critical decisions. In order to stay relevant and gain an edge over the competitors, it is vital to adopt the data-driven decision-making methodology! Check out the portfolio of GoodWorkLabs, based out of Bangalore, India. Their experienced team will not only make an amazing application for you but also make sure that you can track the progress of your application and it stands unique and fascinates users. To discuss further, contact here!

What is big data?

Broadly speaking, it’s any massive dataset that’s too large or complex to be handled by a single individual or company. And in today’s world, big data is everywhere. Big data has a number of benefits for businesses. For one, it can help companies identify and react to market trends more quickly. It can also help you make better decisions by giving you insights into your customers and the market as a whole. However, big data also has its drawbacks. For one, it can be expensive to store and manage. It also requires skilled professionals to extract the value out of big data. And finally, big data can be vulnerable to cyberattacks, which can damage your reputation and expose your confidential information. So is big data good or bad? In short, it depends on how you use it and what benefits you expect from it. If you’re ready to harness the power of big data, read on for more information.

What is Big Data?

What is big data? In simplest terms, big data refers to a large volume of collected data that is too complex or voluminous to be processed using traditional database management systems. Simply put, big data is a challenge for organizations because it requires new and innovative ways of storing, managing and analyzing information.

The benefits of big data are clear: Organizations can more efficiently identify and act on trends, make better decisions based on real-time insights and improve customer service by automating processes. However, big data also poses significant challenges, such as storage capacity limitations and the need for faster data processing.

Despite these challenges, big data is already having a significant impact on many industries. For example, retailers are using big data to identify shopping habits and preferences; banks are using it to predict financial risks; and medical providers are using it to diagnose diseases. As the volume and complexity of big data increase, so too will its impact on businesses

The Advantages of Big Data

Big data is a boon or a Bane for organizations. It has the potential to be a formidable tool for streamlining business processes and improving decision making, but it can also create mountains of data that are difficult to manage and analyze.

The upside of big data is that it offers opportunities for dramatically improved customer engagement and insights into market trends. With so much data available, businesses can track customer behavior, spot patterns that indicate product deficiencies and make better decisions about pricing and marketing strategies.

The downside is that big data can be overwhelming and distracting if not properly managed. It can also lead to wastefulness as businesses try to find meaning in all the noise. Effective big data management requires an understanding of how the various pieces of the puzzle fit together and an ability to recognize when something is worth investigating further.

Disadvantages of Big Data

There are some definite disadvantages of having so much big data. For starters, it can be hard to get a handle on what is really important and useful. Too much data can also lead to information overload, which can make it difficult to make meaningful decisions. And finally, managing all that data can be a huge challenge.

How to Handle Big Data?

With big data comes the ability to process vast amounts of information quickly and easily. However, this abundance of data can also present a number of challenges that organizations must address if they hope to reap the benefits of big data.

One such challenge is how to effectively manage and use large datasets. This can be a difficult task, as big data often requires new methods for organization, analysis, and storage. In order to help navigate these waters, there are a number of best practices that organizations should follow.

Some key things to keep in mind include:
– breaking down large datasets into manageable pieces
– using sophisticated analytics tools to uncover insights
– storing data in a format that is easy to access and understand

Conclusion

When it comes to big data, there are pros and cons to consider. On the one hand, big data can help organizations optimize their operations and make better decisions. On the other hand, too much information can be overwhelming and lead to decision-making paralysis. In order to make wise use of big data, it’s important to have a clear understanding of both its benefits and drawbacks. Hopefully this article has provided you with some insights into how big data can benefit your business. As always, though, be sure to consult with a qualified accountant or financial advisor if you have any questions or concerns about making the most of this powerful technology.

Cloud computing is the latest buzzword in the industry nowadays. If you want to survive in the digital world or provide digital services of any kind, you will have to step up your game and start using cloud services. But first, you need to understand the advantages and disadvantages of cloud computing and how to overcome the disadvantages. While it’s definitely not something that you should rush into without prepping for it. In this article, we will discuss the advantages and disadvantages of cloud computing along with some best practices.

Cloud computing allows organizations to manage their data in a more cost-effective and efficient manner. This has led many to move on to the Cloud, and it is quite the trend in the tech world. With more and more organizations adapting to and adopting cloud services and tools, experts are of the view that very soon Cloud computing will replace the traditional enterprise application platforms.

What is Cloud Computing?

Cloud computing can be defined as a technology that stores, manages and processes a bulk load of data on remote servers. There is no use of physical drives or local servers.

While using cloud computing to store and manage data comes with its own set of advantages. With the collating, quantifying and processing of the data well taken care of, managing the business becomes easier. That is why organizations are switching over to cloud computing.

Let’s get into the pros of cloud computing:

Cost-Effective

The key benefit of Cloud computing is that it helps in cost-cutting. There is no need to spend money on building and maintenance of infrastructure for managing Big Data. The cloud space needs to be bought from service providers or vendors. So, all data-related maintenance, back-ups, and disaster management are taken care of. It gives you ample time to focus on the core business and saves you money that otherwise would have been spent on skills and resources.

Provides Flexibility

Cloud computing gives you sufficient room to adjust and adapt to fulfill your purpose in case it changes with time. It helps you to utilize your resources in the right manner. You can optimize your resources as per your need.

Better Accessibility

Unlike the old methods, Cloud technology allows you to access data from any place at any time from any device. It definitely improves operations and data analytics.

More Integration

Integration is another contributing side of cloud computing. Assimilation of new data sources and managing huge volumes of data becomes very easy. There is no shortage of storage which comes as a boon when you want to keep up with the increase in your data.

 

With cloud computing, anyone can enjoy the benefits of Big Data infrastructure without having to build or maintain an on-premise Big Data infrastructure that demands skilled resources and a significant amount of money.
Availing cloud technology allows organizations to pay for the resources that they need at that time. As soon as the purpose is fulfilled you can drop the extra load just like that. Everything happens quicker when you are working in the cloud. Even the expansion of data platforms takes significantly less time.

Cons of Cloud Computing

Downtime can happen anytime

So when it comes to the advantages and disadvantages of cloud computing, downtime is at the top of the list for most businesses.

Since cloud computing systems are all internet-based, there is no way to avoid downtime and it can happen anytime. Moreover, without internet connectivity, you will not be able to access the data, software, or applications on the cloud. Major downtime can lead to customer dissatisfaction and data failure.

Issues with migration

If due to any reason the organization plans to shift or change vendors then it becomes a problem as disengaging with one vendor and moving to the other is a big task and there is a possibility of data loss if not done properly. . The applications that work fine with one platform may not be compatible with another and the transition might pose a risk and the change could be irreversible due to synchronization and support issues.

Other concerns related to administration and data security are also deterrent factors that prevent organizations from shifting to cloud technology. However, that should be the least of the concerns for anyone as the majority of the cloud vendors provide cloud platforms that endure total security to data and other company information.

Conclusion

After considering both the advantages and shortcomings of cloud computing, it cannot be denied that the positives do outweigh the negatives. The trend of shifting data to the cloud will gradually make all the older methods go obsolete. The benefits of cloud computing are hard to ignore and the evidence is clear in its rising popularity. One can very well say that Cloud computing is the future.

If you want to know more details about how you can use your data better, reach out to GoodWorkLabs!

Companies big and small are all utilising Big data to do the work. Big Data can be utilized by all the industries to get a better insight into the data they have produced and put it to work. Big data gives you insight by the sheer volume of numbers and metrics. It provides enough scope and scale to present a clear picture of the data.  Processes, customer behavior, logistical issues—all of these can be identified, segmented, and analyzed with big data. Then, when linked with tools like analytics and machine learning, your business gets the capabilities to make data-driven decisions. This further elevates and accelerates your goals.

Big data can help your startup to grow and leverage the benefits it offers. So if you are thinking in what ways your startup will benefit from Big data then let us show you two commonly used cases of Big data – 

You get to know about your customers

You can know a lot of things about your customer through Big data. How? By knowing their buying pattern, purchase history etc. Especially the purchase data largely consists of records of orders, invoices, methods of payment, the timing of payment, and other data, etc. This information is vital to several different teams, like accounting, merchandising, inventory, supply chain, and others. From the marketing perspective also you can utilize this data, as it can help you recognize certain customer attributes, such as the frequency of purchases and, in some cases, budgets. 

You can analyse the behavioral data 

Through Big data you get to know what people do with their devices. Thus it makes it easy to know the patterns of the target audience. It will help marketers to include actions a person takes with a phone, laptop, tablet, or other device. You can also track a customer’s behavior on your own website. So with this data, you get a lot of insights about your customers. 

Increase sales and loyalty through Big Data

Big data allows businesses to tailor their products and services to suit the needs of the customer wants. So your business is able to give customised services to your customers and the result is that you get more satisfied customers. With analytics services, your business gets to use the tool without any differentiation of whether it is a small or big organisation. 

So what are you thinking now?

Big data is a revolutionary technology that has the potential to turn things upside down and give you the insights to serve customers better! Get in touch with GoodWorkLabs to get big data solutions and take your business to the next level!Our team is well versed with technology and Big data and will help you to take your business ahead. Contact the GoodWorkLabs team here. 

Big data refers to massive quantities of data that can be structured, collected, analyzed, and shared. It is basically all the information we develop, such as texts, emails, tweets, etc. Moreover, it is one of the best marketing strategies that companies can opt to improve sales and gain more customers. You might be surprised, but 61% of business organizations are of the opinion that big data enhances revenue by delivering crucial insights into consumer behaviour. With such information at hand, you can understand the needs and desires of your customers. 

How can you leverage the benefits of big data for small businesses?

Every day humans produce 2.5 quintillion data bytes. To shift through the massive amount of data, businesses can take advantage of big data technology. With the best analytical tools, you can now have more knowledge about your customers. Check out the top five benefits that big data offers to small businesses. 

• Improvement in customer service

One of the most advantageous aspects of using big data is to improve customer service. The real-time insights on customers aid in discovering consumer thought processes and behaviour. Now, you can make the necessary changes to your customer approach tactics with ease. Personalization of your customer service will undoubtedly increase customer engagement. This, in turn, will drive up the sales. It is vital to note that the retention of customers can help the business to thrive. 

• Increases efficiency

The usage of various digital tools aids in boosting the efficiency of the business. For instance, with the use of different social medial platforms, one can expand the brand visibility with ease. These tools, if used correctly, can be used to save time and money to a considerable extent. Moreover, you can also use big data to evaluate the finances and improve the pricing of the products and services. 

• Enhanced loyalty and sales

Valuable information such as shopping preferences, etc., can aid you in knowing more about your customers. As such, you can now tailor your services and products as per the requirements of the consumers. Thus, you can provide whatever they want, thereby getting their attention. It is vital that you take advantage of the digital footprint and analyze it to hook in more customers. 

• A better understanding of CRM or Customer Relationship Management

The utilization of CRM to reply to consumers promptly can ultimately aid in keeping them. For this, you can use personalized emails and ads to garner the attention of your consumers. As per research, one-quarter of Facebook and Twitters users are of the opinion that companies must respond to issues within an hour through the social media platforms. 

• Easy team management

With the assistance of big data, it is now easy to manage teams and thereby increase the productivity of your business. Now, you have the information that you need to recognize employees who can contribute value to your business. With the aid of the best analytical data, you can ensure employee happiness and indirectly motivate them to work even harder. 

Conclusion

These are some of the advantages that big data technology provides to SMEs. Moreover, there are various ways these businesses can use big data to propel their sales. It is vital that you use the data to develop the personalization of services for your customers. Get in touch with GoodWorkLabs to get big data solutions and take your business to the next level! Our experienced team will make sure you get the best out of your data. Contact the GoodWorkLabs team here. 

Did you know that big data can help in increasing the revenues for small businesses? You might be surprised, but 61% of business organizations are of the opinion that big data enhances revenue by delivering crucial insights into consumer behaviour. With such information at hand, you can understand the needs and desires of your customers. 

 

What is big data?

In essence, big data refers to massive quantities of data. Moreover, it can be structured, collected, analyzed, and shared. It is basically all the information we develop, such as texts, emails, tweets, etc. Moreover, it is one of the best marketing strategies that companies can opt to improve sales and gain more customers. 

 

Benefits of big data for small businesses

Did you know that every 24 hours, humans produce 2.5 quintillion data bytes? To shift through the massive amount of data, businesses can take advantage of big data technology. With the best analytical tools, you can now have more knowledge about your customers. Check out the top five benefits that big data offers to small businesses. 

• Improvement in customer service

One of the most advantageous aspects of using big data is to improve customer service. The real-time insights on customers aid in discovering consumer thought processes and behavior. Now, you can make the necessary changes to your customer approach tactics with ease. Personalization of your customer service will undoubtedly increase customer engagement. This, in turn, will drive up the sales. It is vital to note that the retention of customers can help the business to thrive. 

• Increases efficiency

The usage of various digital tools aids in boosting the efficiency of the business. For instance, with the use of different social medial platforms, one can expand the brand visibility with ease. These tools, if used correctly, can be used to save time and money to a considerable extent. Moreover, you can also use big data to evaluate the finances and improve the pricing of the products and services. 

• Enhanced loyalty and sales

Valuable information such as shopping preferences, etc., can aid you in knowing more about your customers. As such, you can now tailor your services and products as per the requirements of the consumers. Thus, you can provide whatever they want, thereby getting their attention. It is vital that you take advantage of the digital footprint and analyze it to hook in more customers. 

• A better understanding of CRM or Customer Relationship Management

The utilization of CRM to reply to consumers promptly can ultimately aid in keeping them. For this, you can use personalized emails and ads to garner the attention of your consumers. As per research, one-quarter of Facebook and Twitters users are of the opinion that companies must respond to issues within an hour through the social media platforms. 

• Easy team management

With the assistance of big data, it is now easy to manage teams and thereby increase the productivity of your business. Now, you have the information that you need to recognize employees who can contribute value to your business. With the aid of the best analytical data, you can ensure employee happiness and indirectly motivate them to work even harder. 

Conclusion

These are some of the advantages that big data technology provides to SMEs. Moreover, there are various ways these businesses can use big data to propel their sales. It is vital that you use the data to develop the personalization of services for your customers. 

So what are you thinking now?

Get in touch with GoodWorkLabs to get big data solutions and take your business to the next level! Our experienced team will make sure you get the best out of your data. Contact the GoodWorkLabs team here. 

From the most primitive writing forms to the latest data centers, humans have loved gathering information. As technology progressed through the years, data overflow has become the new normal. This massive amount of data requires very sophisticated data storage systems.

As to why Big Data has had what we can call a comedy of sorts, we have taken a different approach and divided the history of Big Data into acts. We have done this in the form of a story, to help you connect and remember what you read for a long time.

Despite its existence for a long time, Big Data has been a topic of puzzlement for a lot of people. The biggest issue is the lack of people qualified enough to handle Big Data and utilize their practices.

Stay assured that this article will help you get into the deeper realms of Big Data and its world.

 

The History of Big Data

 

ACT 1- GOOGLE DOES NOT LIKE DATABASES AT ALL

All kinds of analytics got done with the help of databases. Every imaginable type of data was present in databases. As a pattern, any of the data good enough for a database used to find itself in a flat file.

Google used to have a dislike for databases. They would have tried storing their data through databases, but it did not work. It would have been successful, but the company to make that happen definitely will have asked for too high a price. As a result, Google used files.

Google is a huge company, so they built an extensive, distributed file system. It was never surprising as it was Google, after all.

The company faced an issue, as there was a need for a query about the large files. The engineers and developers came together and devised a simple solution for a complex problem. This solution made the developers at Google geniuses in their own right. What is surprising is that they spread the news and told about it to everyone, while they made huge money with the devised solution.

The reason why they told everybody is still unclear. To increase the knowledge of people, or let others think as they did so that more people got good jobs. These are a couple of plausible reasons.

Or they knew that MapReduce was not supposed to work in the long run of time and wanted to send their competition in the wrong direction. A good enough third reason?

 

ACT 2- NEW PROCEEDINGS

Whatever may have been the reason, the world got a shock, and when the world faces something entirely new, the level of interest breaks all known barriers to knowing about it a bit more.

This is when some people huddled together and implemented Google’s strategy in open source. Yahoo, the then competitor to Google, helped these people out by funding them to a considerable extent. This was the birth of Hadoop.

Now, the issue was that every company was not Google, and so, the presence of such a massive amount of data was not there. Many companies did not even have sufficient data to fill a MySQL database. Still, everybody liked MapReduce.

People thought about a lot of data and created Big Data. They thought about how a lot of data from the world can be collected, store it in an understandable format and bring about a change in the world.

This was when people also understood that scientists were handling Big Data for a long time, but referring to it as scientific computing. The world now had Big Data in literal terms.

 

ACT 3- A LOVE-HATE RELATION WITH SQL

It was apparent that Google was not very fond of databases, and some pointed out the reason to be SQL. But of course, making SQL work with big files was a little tricky. Now, this was what people love to call ‘a window of opportunity.’

Predictably, investors went into a frenzy and poured their money into Hadoop.

 

ACT 4- THE LEGACY CONTINUES

Soon after money got invested into Hadoop, Spark came to the fore, beating Hadoop by a large margin on performance. This was the time where Hadoop lost the race finally. The investor money was all put into Spark itself.

It is tough to understand where Hadoop ends and Spark begins. While both are MapReduce technologies, Spark came up to be the future. Because of Spark, the Machine Learning technology got a huge boost, and soon, the advent of data science takes shape.

Now Spark displayed inefficiencies while working with deep learning. Google and other companies did create new techniques, but it did not matter too much as most of the data was small.

 

ACT 5- BIG DATA FINALLY BECOMES “THE THING”

This is the time when Big Data/AI/analytics got it all. A huge market, customers, use cases, and even investors. But there still is a difficulty. The difficulty to find out people for building such systems.

Moreover, the difficulty increases more when the architects to think it out and make systems workable are needed. Nobody is thinking about the usability yet, and problems like bias have started to creep up in operations.

Big companies with their rebranding as Big Data companies are not showing the growth expected. The chunk looks to be going in favor of the Blockchain.

 

ACT 6- THE JOURNEY STILL CONTINUES

There is AI, singularity, and even the robots are taking a dominant stand in our lives. Machines do threaten our presence at doing our jobs. Bots too are making their presence felt, but most of them break down pretty quickly.

However, there is still hope for Big Data. The work is being done for it already. Programmers are getting trained.

The number of people asking for analytics is increasing with each passing day. With more end to end stories and getting the usability right, Big Data can still work very successfully.

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