Going by the present trends in the ecommerce arena, there’s no denying the significance and effects of mobility across the business landscape. Increasing penetration of mobile devices and ever-evolving consumer preferences has led to the rise, growth, and popularity of mobility solutions.
Especially, when it comes to online shopping or ecommerce arena, mobility solutions have completely revolutionized functions and operations. Gone are the days when online shopping was thought to be risky, unsafe, and insecure. The number of digital buyers globally was at 1.46 billion in 2015 and is expected to grow to 2.07 billion by 2019. This speaks volumes of the immense confidence internet users have on online shopping.
Of late, the ecommerce industry seems to take mobility quite seriously. Reports say that in the US, almost 1/3rd of all e-commerce in 2015 was mobile e-commerce. Can this remarkable rise in the number of mobile users, and mobile e-commerce remain sustainable in the near future? Let’s look at a few key factors behind this question
Identifying crucial challenges
With rapid developments in the business arena, there have been some major shifts in customer preferences. Enterprises today are striving hard towards offering unsurpassed User Experience to their target consumers, and mobility is playing a key role here.
Let’s find out how.
I. Demand for on-the-go operations
Every individual, who is also a potential consumer wishes to perform tasks on the go! From paying utility bills to ordering food or apparels, every task can be conducted online.
With Smartphones and other handheld devices ruling the tech world, ecommerce owners are finding it quite profitable to embrace mobility. Simply put, mobility is steadily growing to be a highly significant aspect of ecommerce.
II. Process automation
Mobility trends can lead to effective automation of numerous processes. Players in the ecommerce arena can offer automated payment options, billing, and notifications to their customers. Highly attractive and stunning apps are also of paramount significance, as they promote and facilitate on-the-go operations like never before!
III. Be app-ready
If your business is not app-ready, you are surely missing out on great opportunities of client retention and revenue generation. High-end applications happen to be integral segments of mobility. From simple tasks to complex functions, users will have the golden chance to perform every task on the move.
It is for this reason that most of the ecommerce owners create attractive, scalable, and easily navigable apps for customers. Irrespective of their location, consumers can now make purchases thus adding to the revenues of their chosen ecommerce partners.
Statistical references worth considering
Let’s take a look at what market statistics have to say about the importance of mobility in the ecommerce arena.
When it comes to searching for store locations, almost 67% of individuals use their Smartphones. On the other end, nearly 51% of customers look for product information on their phones.
Again, you will find close to 46% and 45% individuals checking product availability and reading product reviews with the help of their Smartphones or mobile devices.
With these statistical references, it’s quite clear that mobility in ecommerce is not just a fad. Rather, it is a crucial requisite capable of determining the future of ecommerce in a significant way.