If you belong to the digital space and have also launched a brand out there, User Experience or UX won’t be a new term to you. For present-day website owners, UX will prove to be the ultimate necessity. It is here that we come across the most crucial question.
What is User Experience and why is it the buzzword in the tech arena?
Let’s begin with an appropriate definition.
Defining User Experience
The term UX or User Experience refers to the concept of UX design, which happens to be the parameter for customizing and tailoring your business website. In simple words, user experience relates to the practice of comprehending an individual’s relation with technology. It is a way of ensuring unmatched web experiences for customers.
UX encompasses quite a few critical aspects. Since it involves both human behavior and technology, User Experience amalgamates domain-specific knowledge, behavioral science, and web development features.
It’s the key to ensuring great customer experiences, which inevitably makes it an important aspect of website development.
Get into the skin of your target consumers and try answering this question. How would you feel to visit a site that offers poor browsing experience? Although your reply is assumable in this context, let’s take a statistical reference.
According to market statistics, almost 88% of online customers will refuse to return to your website, if it offers a poor first-time experience. Therefore, the first impression is highly crucial in this context.
When it comes to leaving an indelible impression on customers’ minds, there’s nothing like including the best UX designs. Reliable market statistics state that almost 94% of users consider UX designs while developing ideas about your website.
That brings us to a point, where we know what the best UX designs can do for your website. On that note, it is imperative to gain a crystal clear idea about its significance.
Why is User Experience important?
Even if you happen to be the owner of a highly functional business app, it would be of no use, if your target consumers are completely unaware of its use. An app or website with scalable and unique UX designs will enhance its comprehensibility, thus helping consumers use it in the perfect manner. Some of the other aspects that make UX important include:
I. Digital resource development
When it boils down to developing exceptional digital resources such as websites and apps, UX plays a highly crucial role. A business website with attractive UX designs will inevitably fetch more customers.
II. Improving experiences
Well-thought and deeply-researched UX designs are the prime factor for improving user experiences. UX determines the appearance and navigation of your website. Websites without clutter-free UX designs will be chaotic, and untidy, thus offering poor navigation.
III. Critical for startups
A new brand certainly won’t have a strong reputation to depend on upon. Therefore, it is the web experience offered by them that creates the entire buzz around their services and products. That way, it’s a critical success factor for startups.
UX designs or User Experience is not just an integral part of web development. Rather, it is a unique way of enhancing the credibility, appeal, desirability, value, and usability of your brand.