How to choose the best UI UX Design studio – The Best Approach & Methodology

A best UI UX design studio that offers comprehensive aspects of design and quality can help you attain an edge over your competitors. It might take you a while to figure out the studio that best caters to your needs, but waiting for the right one is worth it as every company needs a strategic UI UX design partner to ensure its brand and products achieve quality exposure and growth.

If your business needs a design partner, but you confused about how to choose the right one, this piece of information can help. Let’s dive into an overview of UI UX design, and a few factors to consider finding the best design studio for your business.


UI UX Design: An Overview

User Interface (UI) and User Experience (UX) refers to the overall experience of a user while using a website or an application. This experience plays a vital role in determining several aspects, such as engagement, conversions, and retention rates. If the experience is clunky, confusing, or frustrating, the user is likely to discontinue using it, whereas, if the experience is pleasant and simple, the consumer will love using it recurrently. The UX design of a product includes several aspects, such as branding, usability, technical side, and of course, the design. A lot depends on the user’s requirements and preferences as well; therefore, make sure to create an accurate buyer persona before commencing the UI UX design process.


Before Choosing a Best UI UX Design Studio

Create a base for your design project before contacting a design agency. Here are a few points to include in the short brief you compile.

  •         Your new project end goal
  •         What is your budget
  •         Expected timeline
  •         Exact features list
  •         Target audience and buyer persona

That being said, let’s dive into a few factors to consider to choose the best UI UX design agency for your business.


Past Experiences

The primary thing to consider while choosing a design studio is the portfolio of the agency. Having a glance at the past work helps you determine the work style, skillset, and the approach of a company, and it can be a major factor in determining whether the studio suits your requirements or not. A few points to take note of while analyzing the portfolio of an agency are:

  •  Number of projects completed: Be sure the experience the studio claims to have is recorded and is not merely a concept.
  •  Uniqueness: Does all the projects of the agency follow a similar pattern or design trend? It is always better to choose an agency that takes a unique approach to every process.
  •  The Quality of Design: Quality of work is one of the significant aspects to consider while looking at the past work of a studio. Be sure to analyze the spacings, sizes, and navigations used by the agency in its previous designs.
  •  Genuinity of the case study: The ultimate motive of UI UX design is to improve the user metrics apart from enhancing the experience. Check whether the case study includes data like retention, engagement, and conversion metrics.
  •  Explanation of the process and end design goals: The studio should always describe the design process precisely, and if they don’t, they might lack knowledge of their previous work, which is negative. Look for agencies that are connected with their past projects and know their processes along with stats and facts. You can emphasize asking concrete examples of how did they manage to reach specific ends design goals like increased engagement or conversions.
  •  Criticism and Feedback: Hit the web to get a clear idea of what do people talk about the studio, and how does it react to feedback and criticism.


The Quality of Communication

The way a studio communicates with you provides an evident idea of the professionalism of the studio. Ideally, an agency should demonstrate enthusiasm and determination to work with you, and if you cannot spot that kind of excitement, maybe you should look for other design partners.

Also, ask them the frequency with which they contact their clients. Transparency and involvement of clients are necessary to ensure project success. A studio should always update you concerning each day’s process and plans for the upcoming days.


Design Task Understanding

If a company wants to know the ins and outs of your projects, it is a good sign. A company showing interest in detailed questions and research indicates its involvement and enthusiasm to work with you. Thus, if a studio wants to have a full understanding of your business objectives and requirements before they start, stick to them, and if the agency is willing, to begin with, mockups, look for better options.


Project Management

A company’s project managing skills determine how well they can manage a project. A few questions you need to get answered by the studio are:

  •         Will the agency deliver the final design as per the schedule?
  •         How frequently will they update you regarding the progress of the project?
  •         Does the company has some prerequisites or is there anything the company needs?

Having answers to these questions helps you determine how the agency will deliver results. You can also get a vague idea of a studio’s management skills by seeing if they sent the proposal on time, and how often do they communicate.



Client reviews are one of the best indicators of a studio’s performance. If you know someone who has worked with a design studio, talk to them to gather evidence about how did the agency perform. You can also approach a recent client to get feedback and information. Most importantly, ask if they are willing to work with the company again and the reason for them to do so. Lastly, you can refer to the web and refer some review websites such as Clutch and LinkedIn to get individual ratings and feedbacks.


The Team of the Studio

You should always ask for detailed information regarding an agency’s team, product managers, project managers, and creative directors that will be responsible for handling your project’s deliverables, end quality, and communication. The team of the studio might be located in an office or may work remotely; both cases have their set of advantages and disadvantages.

Most importantly, when looking for an agency, talk to the agency lead designer and not just the salesperson or project manager before finalizing.


Look for Specialization

Branding solution providers can also provide UI UX design services, but they might not be able to provide best-in-class services like a dedicated UI UX design studio. If you want your product design to have a significant impact on your audience, don’t get lured for one-for-all services and stick to an expert design studio. Even if you are looking for a multi-service agency, make sure its primary skill set is UI UX design. Lastly, the quality and ability of the studio to deal with the desired range of fields or subjects are also essential.


Assurance of Quality

The management of quality assurance plays a significant role in UI UX design by ensuring that the delivered products meet the specifications of design and interaction. The studio should plan, direct, and coordinate design quality assurance programs to make sure the final project meets the expectations of the end-users.


User Research, Audit, Testing, and Benchmarks

Before hiring a design studio, ensure it has exhaustive experience with the following skills.

  •         User testing and user research
  •         Usability testing and usability studies
  •         UX audit
  •         Usability benchmarking
  •         Wireframe and interaction prototype design
  •         Personas reports
  •         Mockup design
  •         Sitemap, experience Maps, and Information Architecture
  •         User Flows
  •         User Journeys
  •         Final visual design

These skills are essential because the majority of UX UI design is based on user research, testing, personas, and flow designs.


Wrapping It Up

Design is one of the most critical factors in branding your business and determines how your brand is presented in front of its target audience. It also plays a vital role in attracting, engaging, and converting customers, which makes design the topmost priorities for brands and enterprises. Therefore, it is essential to wisely choose a UI UX design studio to ensure your business gets the performance you desire.

To know more about UI UX, visit us today at GoodWorkLabs, and get a free consultation.

How AI Can Help You Make A Better Social Media Strategy

Artificial Intelligence (AI) – A Great Marketing Tool


Effective marketing is the key to perfect branding in the business world, and numerous businesses owners across the world strive hard to take their brands to the professional arena. Here social media comes across as a valuable tool for businesses.

With 91% of the brands utilizing 2+ social media channels, and almost $8.3 billion in social media generated in 2015, this has become the primary channel to acquire users and improve brand visibility on the digital ecosystem.

In order to extend the dramatic business opportunities presented by a good social media strategy, businesses are increasingly adopting Artificial Intelligence (AI).

AI – A quick background

Changes in the tech world and business landscape led to the emergence of innovative marketing strategies and campaigns. MAPs or marketing automation platforms are the best examples of such remarkable innovations. If market reports are anything to go by, a whopping 91% of marketers believe that MAPs had been highly successful and effective in promoting brands.

We are in a consumer-centric business world where every company or establishment is working on consumer-oriented business models. Quite naturally, SMM or Social Media Marketing has emerged as one of the most effective business advertising strategies. The latest inclusion to this list is AI or Artificial Intelligence.

Ingenious and creative marketers in the B2B arena are including AI strategies while creating business marketing campaigns. Let’s find out how Artificial intelligence is helping marketers create better SMM strategies.

Harnessing the benefits of AI

How would it be if computers had the power to comprehend certain aspects and actions of the human world? That would be great, and this is what AI ensures for you. Artificial Intelligence refers to the computers’ ability of comprehending actions in the natural world. Business marketers simply can’t ignore the potential benefits offered by AI.

How AI can help you make a better social media strategy

The idea of integrating AI into existing business marketing models is undoubtedly fascinating. Artificial Intelligence is a compelling proposition and a highly potent tool, and here’s how it can be used to improve business marketing.

1. Create a personalized experience for your customer

Consumers want special treatments and personalized shopping experiences. As a brand owner, you will have to offer the right set of products or services to the appropriate buyer group. It’s here that you need to identify and understand buyer personas. Artificial Intelligence not only helps you understand these buyer personas but also conforms your marketing contents to those insights. You gain the opportunity to create personalized experiences for your target audience.

2. Real-time social media interactions

When it comes to captivating the attention of your target prospects, none other than popular social media channels will prove to be effective. With refined AI strategies, you can build real-time and effective communications with potential leads and prospective consumers.

3. Analyze customer behaviour

Business marketers often have to mine effective Customer-Relationship-Management tools to understand consumer behaviors and preferences. AI will help you analyze emails, phone calls, and social media contents thus gaining targeted insights into aspects capable of driving your prospects to take decisions.

Irrespective of the business size or sector, driving a deeply personalized consumer experience is a crucial necessity. Artificial Intelligence can help you ensure an awesome CX for your target prospects. In case you haven’t invested in this technology for your business yet, it is time you start thinking on these lines.

UX For Business: A Crucial Need Or Simply A Choice

Irrespective of the time and era, indelible customer satisfaction and elevated user experience has always been the prime requisite for businesses. Whether it’s a brick-and-mortar store or an ecommerce site, customers are of paramount significance for all of them.

Since highly contented customers are incredibly valuable resources for businesses, entrepreneurs are always trying their best to ensure unique experiences for them. It is here that User Experience or UX emerges as a viable customer satisfaction accelerant. And it’s pretty much crucial for companies aiming to achieve highly satisfied customers.


Let’s get down to the basics and understand the significance of UX for your dream venture.

Having crystal clear objectives             

Before we dive deep into discussing the true value of UX, try answering this question. What it is that your business, your friend’s startup venture, and a colossal establishment share in common?

Now, that’s a simple no-brainer.

Irrespective of the differences in their sizes and nature, each of these brands or companies shares a similar objective. And that’s all about ensuring unparalleled customer satisfaction. Making your users enjoy and yearn for your services and products will prove to be the key to running a successful business.

A simple choice or crucial necessity

With customer satisfaction as their primary objective, entrepreneurs are investing time, efforts, and financial resources into UX designing and development. Therefore, UX happens to be a highly significant need for businesses and not just a choice.

While understanding the business value of UX, you will require taking note of two crucial factors. They are:

  • Emotional response: The concept refers to a customer’s reaction while viewing a product or service for the first time.
  • Intellectual Response: Intellectual response refers to customers’ reactions on the functioning of the product.

As a passionate business owner, you will have to take care of both these responses. You will have to make sure that your products fulfill customer expectations both by their appearances and performances.

Decoding ‘X’ in UX

If you break the term into two halves, you will get two highly crucial concepts. User Experience is all about the User and Experience. If you are successful in providing your users with unmatched experiences, they will also generate huge revenues and profits for your dream venture.

Gain a statistical insight, and you will see that businesses offering unsurpassed user experiences have achieved a 37% hike in their revenues. If your target customers face critical issues while navigating your site, it won’t take them long to abandon it. The same thing applies for complex and non-functional apps.

Turn to statistics again, and you will see a whopping 86% of apps getting uninstalled because of their inhibited functionality.

The reality         

With these statistical evidence mentioned above, it’s not just enough to develop a highly attractive website or application. Complex navigations and restricted functionality will take your website or application nowhere. And it’s here that UX enters into the picture.

Signing off

While it’s highly essential to design unique products for your customers, it’s also imperative to create experiences too. A great User Experience will make them believe that you care for them, thus fostering the spirit of collaborative development.

What’s The Entire Buzz Around UX For?

If you belong to the digital space and have also launched a brand out there, User Experience or UX won’t be a new term to you. For present-day website owners, UX will prove to be the ultimate necessity. It is here that we come across the most crucial question.

What is User Experience and why is it the buzzword in the tech arena?


Let’s begin with an appropriate definition.

Defining User Experience

The term UX or User Experience refers to the concept of UX design, which happens to be the parameter for customizing and tailoring your business website. In simple words, user experience relates to the practice of comprehending an individual’s relation with technology. It is a way of ensuring unmatched web experiences for customers.

UX encompasses quite a few critical aspects. Since it involves both human behavior and technology, User Experience amalgamates domain-specific knowledge, behavioral science, and web development features.

It’s the key to ensuring great customer experiences, which inevitably makes it an important aspect of website development.

Statistical insights

Get into the skin of your target consumers and try answering this question. How would you feel to visit a site that offers poor browsing experience? Although your reply is assumable in this context, let’s take a statistical reference.

According to market statistics, almost 88% of online customers will refuse to return to your website, if it offers a poor first-time experience. Therefore, the first impression is highly crucial in this context.

When it comes to leaving an indelible impression on customers’ minds, there’s nothing like including the best UX designs. Reliable market statistics state that almost 94% of users consider UX designs while developing ideas about your website.

That brings us to a point, where we know what the best UX designs can do for your website. On that note, it is imperative to gain a crystal clear idea about its significance.

Why is User Experience important?

Even if you happen to be the owner of a highly functional business app, it would be of no use, if your target consumers are completely unaware of its use. An app or website with scalable and unique UX designs will enhance its comprehensibility, thus helping consumers use it in the perfect manner. Some of the other aspects that make UX important include:

        I.            Digital resource development

When it boils down to developing exceptional digital resources such as websites and apps, UX plays a highly crucial role.  A business website with attractive UX designs will inevitably fetch more customers.

      II.            Improving experiences

Well-thought and deeply-researched UX designs are the prime factor for improving user experiences. UX determines the appearance and navigation of your website. Websites without clutter-free UX designs will be chaotic, and untidy, thus offering poor navigation.

    III.            Critical for startups

A new brand certainly won’t have a strong reputation to depend on upon. Therefore, it is the web experience offered by them that creates the entire buzz around their services and products. That way, it’s a critical success factor for startups.

Concluding note

UX designs or User Experience is not just an integral part of web development. Rather, it is a unique way of enhancing the credibility, appeal, desirability, value, and usability of your brand.


GoodWorkLabs in Best UX Design Studio 2015 Awards by POOL Magazine

Here is some great news to share! GoodWorkLabs, the leader in UX design and product development, has been has been shortlisted for the Best UX Design Studio Award 2015 and named in top 10 of India’s best UX design studios by the design focused POOL Magazine

What is significant is that we were chosen by study and survey conducted with about 100 industry experts + online survey conducted with Designindia community with participation of over 500 professionals.  Know more about the awards and other design categories here on the POOL Magazine post.



We are perhaps the youngest company in the list of UX design firms, and this nomination is the testimony of our innovation and design thinking. The last year has been a phenomenal journey for us, as we worked with top firms across the globe to craft simple, aesthetic and highly efficient products with great user experience.

We thank our clients and partners for the wonderful opportunities they entrusted us with to work on some incredible products and challenges.

Kudos to the GoodWorkLabs team! And cheers to a great journey ahead!

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