Importance Of UX UI Design In The Success Of E-commerce Applications

Great design, best user experience, and overwhelming sales

 

2020 is the year of digital transformation. Many companies and businesses in the past few months have embraced technology and made the best use of it to survive and sustain. One such overwhelming trend is the boom of e-commerce sector more than ever. To stay safe, people today want to least interact with others, avoid going to crowded supermarkets, and are looking to get everything at their door-step. Therefore, it would not be unfair to say that this is the era of e-commerce, and this sector can take the maximum advantage of the times.

With most services and products being purchased online through an e-commerce mobile application, it is important for all the emerging and existing e-commerce players to focus more on the user experience(UX) and user interface(UI). E-commerce mobile applications with great UX and UI design leave a remarkable impression on users and increase business.

With multiple categories and offerings, shopping online may get confusing and frustrating for users at times. Therefore, the mobile application should be designed such that visitors can navigate easily and comfortably on their own. The aim of the e-commerce player should be to provide a seamless experience by having a user-friendly, fast, and well-organised interface. It is the best practice to keep your users happy and engaged.

Here are a few crucial business objectives that are a direct result of your e-commerce app’s UX UI design:

 

Leveraging Brand Loyalty 

People generally come to your e-commerce application in search of a product, and if you help them buy the desired product easily and quickly, there are cent percent chances of them visiting your application again. Also, according to industry standards, e-commerce players make 60-70% of the revenue by selling products repeatedly to their existing customers. Therefore, the e-commerce application should offer consistent value to your users and motivate them to keep coming back for more. It is essential to know that you must change the design of your application only when necessary, frequently changing the app design will confuse your existing customers and leave them frustrated.

 

Branding, Promotion, and Brand re-call

E-commerce mobile applications are developed with a vision to effectively promote new products, services, and offers to customers. To do this, it is essential that the application has a conversational UX UI design so that the promotions can be executed easily. The main aim of having a standard UX UI is to grab customer’s attention and keep them hooked forever. With the standardised design, you create a brand-recall factor and your customers would know your application thoroughly soon after initial usage.

 

Increasing ROI

Businesses which have a clear idea about their customers’ needs and how they help them achieve their goals are the ones that succeed in this highly competitive world. Having the best UX UI design is the foundation of your e-commerce business – your aim should be to help customers find and buy their desired products quickly and easily. If this is done right, you are sure to achieve your business goals successfully.

With a humongous competition in the industry, it is very important to value each and every customer. Customers look at the application and make their decision within 10-15 seconds, and least to say – if your app’s UX UI is not well designed, they may not stay any longer. It is the user interface and experience that makes sure your customer is happy to make a purchase.

 

GoodWorkLabs, a leader in e-commerce UX UI design space 

GoodWorkLabs is one of the leading UX UI design development company in India, the USA, and Europe. We have a proven experience of designing UX UI for many of the world’s leading e-commerce and retail brands like – CommonFloor.com, Myntra, ST Dupont, etc. Should you be looking for a UX UI design partner, then connect with us at +91- 9863077000 or [email protected] for a free 1-hour consultation of how we can help you.