UI Design for FinTech Apps
Do you have a wheel swirling Fintech app idea and are wondering how its UI should be like?
You have stumbled upon just the right article as we are here to help.
We sure know that presentation takes a major pondering before launching an app. As an experienced team of mobile app designers, we would love to share our thoughts on ‘What should be kept in mind when UI of Fintech App is on the table’.
First of all, Fintech has emerged as a major industry in the last decade. Its significance can be sensed with the contribution of £6.6bn to the U.K. economy in 2016 and employment to 60000 people and growing.
The signature products of this industry are digital banking, online trading apps, and e-wallets. Now is a good time for existing financial market players to launch their own app or to redesign their existing apps.
Most of the Fintech apps have either poor or confusing user interface which requires the user to take a pause and understand the app first. Such complexity of Fintech apps defies the basic purpose of having the app, i.e to initiate smooth interactions and hassle-free transactions.
In this blog, we have created an exclusive list of notes for designers and entrepreneurs to deliver a widely accepted and user-friendly user interface for FinTech Apps.
We also created a video version of the blog to help you quickly glance through the top tips on UI designing for FinTech Mobile Apps.
1. Focus on User Behaviour
As the B. J. Fogg’s Behavioural Model suggests a user should be motivated to use the app.
Q1: Are you solving any problem?
If yes, how quickly and smoothly are you solving it?
The app should be able to solve a persisting user hardship or bring something new to the table like enhancing user convenience.
A best-seller app will be a combination of both. To achieve this, it is essential to study the business first.
It is very crucial to grasp the client’s product basics, knowledge of target audience, and stakeholders. If you can inculcate any tricks of the trade to the mobile Fintech app it will add an edge to the interaction of the application.
2. Simplify information
The apps which are considered as leading mobile Fintech apps, condense the mass of data to relevancy and are very easy to use.
To make the app interactive and simple, you need to work on page layout, content display, and task flow to begin with.
Other important pointers are to keep the frequently used tasks upfront and easily accessible to the user. Also, transform bulky financial data to graphs, or charts.
Immediate call-to-actions should be placed to help users take the desired actions. Detailed information should be available when asked for.
This practice enhances the user’s confidence in smoothly handling their finances through mobile Fintech apps.
3. Choice of Background
App background is worth consideration as it is directly related to the app efficiency. The target audience should always be kept in mind before picking an app background.
While the light backgrounds are very popular in Fintech apps, dark backgrounds also come with their own set of pros and cons.
Dark backgrounds are great when it comes to presenting graphic content but are not very helpful when the app is operated on mobile devices with poor displays.
4. Font selection
Some recommended fonts are Lato, Roboto Condensed, and Titillium Web
You can always pick another font but ensure that the selected font should fit in compact spaces without affecting the legibility.
Also, check the appearance of individual characters like $. This is necessary because the finance world revolves around numbers and figures and you don’t want to have a leaning dollar sign in your app.
This conveys that the frequently used characters should be tested for flexibility and legibility.
5. Charting Styles
The key is to use simple charting styles which is comprehensive and familiar to the users. The Fintech apps come with various limitations like Frameworks and APIs, so there is not much that can be done with the charting styles.
To make it user-friendly just keep them clear easy to read and understand.
We shouldn’t take the fun out of an app just because it’s a Fintech app. When you are making UI advancements on the app, it is good to consider gamification.
App gamification increases the user engagement and efficiency. Add colors to your imagination and gamify the app with elements which will not only help users enjoy the transaction journey but also enhance user satisfaction.
At this point, we would also caution you about loud elements that don’t support seriousness involved in financial transactions or things that can be a distraction for the user.
7. Color palette
You remember how they say, ‘take the world and paint it red’. Don’t!
A color palette is the most crucial thing that can affect the UI of an app.
Fintech apps are for several purposes including banking and stock markets. One needs to keep the data visualization in priority while selecting the color scheme for the app.
In the case of any stock market-related app, red and green colors hold great significance but it is important to keep the rest of background in a light color so that these colors can stand out.
Enhancing data visualization is the key here.
Last decade has witnessed some of the revolutionary Fintech apps with a smooth user interface and awesome responsiveness.
Besides the basic app functionalities, the user interface helps the app to stand out from the competitor apps.
However, for Fintech apps, the market is still not ready. Users resist opting for online options of banking or investment because of the risk involved.
Facts have that only 3% of Indians are actually using the online versions of Finance handling, thus reducing your target audience.
To build user confidence, you need to keep your Fintech app simple and grievances-free because when money is involved user might not give your app a second chance.