Should the Fitness Industry take the Gaming Route of Pokemon Go

Should the Fitness Industry take the Gaming Route of Pokemon Go

Gamification in the Healthcare Industry

If you are in the fitness industry you would surely need a helping hand with maintaining a high level of motivation and engagement. Have you thought about using technology for this? Have you considered using gamification to keep the participants engaged for success? If not then this blog will tell you how to achieve this.

We make a case to accomplish this KRA through ‘Pokemon Go,’ an AR game which revolutionizes fitness in a unique manner. If you are wondering how ‘Pokemon Go’ proves to be the next big thing in the fitness industry, here’s what you need to know!

Introducing Pokemon Go

While fitness freaks already know about this revolution, some of them might be unaware of the concept. Let’s introduce Pokemon Go for those who haven’t been exposed to this addictive game. As a collaborative venture of the Pokemon Group and Nintendo & Niantic Inc, Pokemon GO happens to be a captivating Smartphone app.

Pokemon GO is an application built in the gaming format. By leveraging some of the essential Smartphone features such as camera and GPS, Pokemon GO merges the fictional world of Pokemon Gyms and Pikachus.

Players can play in the real world with these virtual creatures known as Pokemon. The player should have physical proximity to these creatures, as that is what makes it visible on mobile screens. By overlaying the Pokemon’s image on a video, this particular game involves players in the real world and in real-time.


With such a unique and innovative approach, Pokemon GO is surely riding quite high in popularity. The app has garnered great attention and ranks at the top of Google Play Charts and iTunes. The manufacturers had to stop its roll out in the European market, simply because Pokemon GO servers are overloaded to a great extent.

These reports clearly indicate towards the unsurpassed popularity of this gaming application. On that note, it’s high time to find out what it does for the fitness industry.

What’s in there for fitness freaks?

Some of the remarkable spots in Pokemon Go known as ‘gyms’ are places where players engage in competitions. These places correspond to physical locations such as monuments, gardens, and fountains which require the player to come out in the open and play.

Most importantly, this particular game makes players walk around a lot. The physical movements of the player help them advance in the game. As a result, Pokemon GO has successfully pulled out players out of their couch!

Fitness benefits 

With the help of this spectacular gaming app, fitness walks have become easier than ever! You no longer need to drive, cycle, or run to stay in shape. Pokemon GO has an innovative speedometer which measures your moves and stops counting distance when the speed is above 5 to 10 mph.

Quite unlike its contemporaries, the app also warns you and keeps you aware of your surroundings. Players will come across a PokeStop if they are too close to platform edges.

Parting thoughts

With such distinctive and unique features, Pokemon GO is undoubtedly emerging as the latest revolution in the fitness industry.

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