With the web constantly evolving and encompassing newer aspects of human life, those using it for professional needs find it daunting to cope with the huge changes sometimes! The constant evolution in web design have been drastic in last few years. Just to discuss an instance – for businesses, having an online presence is no longer enough; they need to understand user needs better and mould their services and products accordingly. This is where UX or user experience steps in.
Busting the key prevalent UX myths
The term UX is often misunderstood and misinterpreted at many levels. UX design emphasizes ease of access and use for the end user of a website. It is not merely about design elements and features. The aim of UX is finding the right balance between business goals of the entity, and user needs and expectations.
Below are a few common misconceptions about UX that you need to know:
Myth 1: UX is distinct from web design
A lot of business owners still have the misconception that User Experience design is same as web design. The truth is UX development doesn’t merely encompass making some changes in design of your website. UX stretches beyond entire design process. It covers web design for sure but it also deals with how and where a business connects with its clients.
Myth 2: UX is only about improving usability
This is another prevalent myth about UX! There is no denying usability is integral part of UX design but it also includes analysis of business principles and targeting users. You have to study behavioral and emotional reactions of your target customers to specific designs. Once these are analyzed and well understood, you will be able to use a design both as branding tool and weapon for revenue earning.
Myth 3: You know what your users like and need
This is one big mistake businesses make about assessing customer mindset and preferences and it extends to UX design too. It is natural that you will love your company’s products and services but that may not always be the case with your clients. Without extensive research about customers by studying market trends and analyzing changing customer expectation, decisions in UX should not be made.
Myth 4: Flawless design translates into great UX
To develop quality UX, flawless design will be required but an aesthetic looking website alone cannot guarantee revenue or increase in number of visitors. Even when your website looks superb, testing it for performance issues is mandatory. Aspects like cross browser compatibility, consistency in desktop and mobile sites and rendering anomaly should be checked in detail. UX is enhanced when you achieve a balance between design and performance.
Myth 5: UX can be enhanced by newer technology
Remember UX design is not about implementing new technology. Ultimately, it’s about what your clients want and how your business can address those needs and exceed their expectations. If implementing new technology gels seamlessly with existing methods and does not create confusions for end users, it is fine.
These were a few UX design myths that you need to protect your development expertise against. Let us know if there are any other myths that you would like to dismiss.