In the modern day and age, many sections of the industry have been remarkably transformed, thanks to the advent of smartphones. The world of retail has seen similar change over the last few years, owing to the power smartphones have provided modern day shoppers with. With price-comparing apps gradually paralyzing brick-and-mortar establishments, many companies in the retail sector are feeling the need to venture in the world of mobility.
The companies that have completed the transformation successfully currently find themselves in a strong, viable position in the market. This is down to the fact that there are numerous possibilities and benefits that mobile apps can bring to the retail sector. Currently, many companies are using the mobile platform to sell their products and services, communicate with customers, provide personalized services and manage relationships. The mobile platform is being leveraged to address a number of problems of the retail industry, and the benefits it brings to the table can no longer be ignored.
Here are some of the most convincing ways that retail companies are using custom developed mobile apps to succeed in the competitive market –
- Immersive Shopping Experience – Every purchaser wants comprehensive information about the products they are about to purchase. As a retail company owner, you can ensure the delivery of that information with your own retail mobile app. You can list your products with a full set of features and specifications, include pictures and videos, and also integrate user reviews which give purchasers a fair and unbiased idea about the product they are about to purchase. Such wealth of information is what often tips the balance and closes the deal.
- Personalized Services – Keeping customers interested and loyal has been one of the main problems of the retail industry, and the mobile platform provides a great solution- providing personalized services in the form of deals, discounts, reward points and loyalty programs. Providing incentives to customers who stay loyal is a great way to sustain their interest and build a fruitful relationship. Having your own mobile app makes it easy for you to plan and deploy loyalty programs, showcase new products and run product promotions, making things lucrative for your customers.
- Marketing – The mobile platform has now been widely recognized as one of the most efficient marketing tools currently available. You can now showcase your entire range of products and services, and allow users to bookmark products they like, and share their preferences on social platforms. With the integration of social media, you can spread information about your brand and products to large masses with half the hassle and cost that is usually involved in marketing efforts through other channels.
- CRM – Mobile apps can help you smoothly manage customer relationships. You can use your app to get feedback, address complaints and answer queries. Apps can be configured to send push notifications on the launch of new, important products. For regular shoppers, there can also be speedy channels of purchase integrated into your app. All this facilitates the building and nurturing of fruitful customer relationships.
See any other ways in which mobile apps have influenced the retail sector? Do write in to us and let us know.