If you want to make the most of your digital presence, designing an attractive and captivating landing page will be a crucial marketing strategy. Since landing pages help you earn potential consumers by boosting conversions, there’s no way you can deny its importance.
Tracking the importance of a landing page
Before anything else, try identifying the purpose behind designing a landing page. Why do you need a landing page in the first place? As a business owner, you will surely want your target audience and potential consumers to know about your brand. It is imperative to keep them informed about your offerings and provide them with the right piece of information when they need it the most.
There is a distinct way a landing page is different from a standard website. A website provides visitors a glimpse of all your products and service offerings across multiple pages. Each page may have multiple call-to-actions. However, a landing page is one page that promotes just one offering or idea and has no other call to actions to other offerings.
Such targeted promotion from landing pages help you captivate the attention of visitors and generate leads. The purpose of the landing page and the intent of the ad that visitors clicked on to land to your page needs to match in order to enable conversion.
Other than this, here are some crucial tips to drive conversion from a landing page:
1. Conversion centered design
Make sure that the copy, image, buttons, all work cohesively to match the message of the upstream ad. With a strong message match, visitors get a much better user experience and stay on the page longer – hiking up the conversion potential significantly.
2. Know your target market
The preliminary step to designing a dynamic landing page is comprehending the target market. From identifying the origin of your visitors to finding out their reasons to visit your site, you must have reliable information on all the crucial factors.
3. Short or long?
The creation and development of landing page copies demand attention. You must know which copy to create? Is it the old-school long copy format that works best for your site or the short-copy style? Your choice of the format will determine the popularity of your page.
4. Formatting and presentation
Your landing page has to appeal to the potential visitors, right? It is not just enough to design the page with all the unique features. You should make sure it is formatted and presented in a comprehensive way. Break up or classify the copy into four important segments including:
- Necessary information
- Interesting and nice-to-know facts
These breaks will eliminate the monotony of a long and detailed copy. You can reach out to your visitors and convert them into useful leads.
5. Add videos
Landing pages with self-explanatory and informative videos can popularize your brand to a great extent. Developers should consider adding videos while designing these pages.
Your landing page determines business sales, revenues, and profits. Make sure you design it in a unique way thus attracting numerous leads!