The Design Thinking Approach

 

Even though Design Thinking has been there for many years now, the aspects related to this commendable process have now evolved. And, the primary reason behind it is the gradual increase in online products and services.

As we know that Design Thinking is not just a way to deal with the design of a product but is a platform to create a complete brand for a business. With the advancement of technology, new methods have been introduced for keeping up with a proper Design Thinking process that may help in creating a better product. And, the new aspect has encompassed an ideology for the betterment of digital products and services as well.

 

 

• Focus on the emotional side of user’s experience

This aspect is not a new one. Building up user’s experience with a touch of emotion has been termed as empathy where a design thinking process uses the experience of the consumers to understand what they need and want. Being an emotional aspect, it is harder to deduce in terms of quantitative values, but it does reflect a powerful message over a customer who is looking forward to get a new product or service from you. It is believed that a product or service that is connected with the emotional sides of its user is more likely to perform well in terms of sales.

• Designing of diagrams for solving complexities

Design thinking process has been widely used for developing physical products so that their intangible and complex issues can be removed while researching. Even for services, design thinkers use physical models such as blueprints, data flow charts, diagrams, etc. to communicate, define and explore with other thinkers and solve any problems that may occur with the service. The aspect is still quite practical in the current world for the betterment of products.

• Using Prototypes for Design Thinking

Another aspect that has been a successful implementation for designing quality products is the use of prototypes. Whenever a new product or service is to be created a prototype model is created for better understanding. While diagrams are capable as well, a prototype offers a much more space and functionality with which design thinkers can communicate and end up with various solutions to any comprehensive situations.

Moreover, prototypes are a good way to interact with users as well. A model that has been created for demonstration tends to let users understand what the product will be used for and what benefits it would provide to them. In addition, a prototype model that can be demonstrated in front of the audience is a far better way of communicating than a complicated diagram.

 

 

• Failure tolerating culture

Design thinking process considers failure of designing a product as a learning step to achieve a better one. Even the best of companies have failed in designing products and services once or many times in their business period. And, there is no shame in failing in this aspect.

 

Creating products and services in the current scenario is not that different from how it used to be in the past. You will find that most aspects are just an evolved versions of the Design Thinking process that have been used in the past. Nevertheless, all these aspects are built to help create better products.