Category: Android

The Cost of Making Mobile App Development in Dubai

Dubai, is the city of dreams. Where innovation intersects with ambition and opportunities abound. Are you an aspiring entrepreneur who wants a piece of the pie? Looking to conquer the virtually limitless market? Or perhaps you want to take your business to the next level, reaching out and touching the lives of your customers in the digital realm?

 

In a landscape where every pixel counts and every tap resonates, the quest for the perfect mobile app is not merely a pursuit of functionality but a testament to the fusion of creativity and precision. Yet, amidst the dazzling skyline and the bustling streets, there lies a question in the minds of entrepreneurs, startups, and enterprises alike: What is the true cost of bringing a mobile app to life in Dubai?

 

The demand for seamless, intuitive mobile applications has reached unprecedented heights. As businesses vie for a slice of the digital pie, the importance of crafting a captivating mobile experience cannot be overstated. However, navigating the labyrinth of mobile app development entails more than just coding and design—it involves holding a delicate precision between innovation and fiscal prudence.

 

From boutique studios to industry titans, the city boasts a diverse ecosystem of app development services, each offering a unique blend of expertise and specialisation. GoodWorkLabs is one of the most promising mobile app studios who can help you conceptualise, design, develop and deploy a complete mobile app in all its functionality and features while keeping the aesthetics unique, engaging, and elegant. 

 

In this blog post, we embark on a journey to unravel the intricacies of mobile app development cost in Dubai. From dissecting the nuances of mobile app design to exploring the array of app development services available in the city, we delve deep into the factors that shape the financial landscape of app creation. Join us as we navigate the intersection of creativity and commerce, shedding light on the intricacies of bringing a mobile app to life in one of the world’s most dynamic cities.

 

Key Factors Affecting App Development Costs

 


1.
App Complexity

The complexity of an app is a critical determinant of its development cost. Apps can vary significantly in complexity, ranging from straightforward utility applications to multifaceted solutions integrating advanced functionalities and cutting-edge technologies. For instance, a simple informational app providing basic company information may require minimal development effort and consequently incur lower costs. Conversely, an interactive e-commerce platform with real-time inventory management, secure payment gateways, and personalised user experiences demands extensive development resources and is associated with higher costs. Similarly, enterprise-level applications featuring complex backend systems, intricate user interfaces, and seamless integration with existing IT infrastructure represent a significant investment due to their sophisticated nature and extensive development requirements.

 

 

2. App Platform

The choice of platform—iOS, Android, or cross-platform development—significantly influences app development costs. Developing native apps for iOS and Android entails distinct considerations and cost implications. iOS development typically commands higher costs due to the stringent design guidelines and rigorous approval process enforced by Apple. Moreover, the fragmented nature of the Android ecosystem necessitates thorough testing across a multitude of devices, contributing to increased development efforts and expenses. In contrast, cross-platform development frameworks such as React Native and Flutter offer cost-saving alternatives by enabling the creation of apps that run seamlessly on multiple platforms with shared codebases. While cross-platform development can lead to cost efficiencies in terms of development time and resource utilisation, it’s essential to weigh the trade-offs in performance and platform-specific features to determine the most suitable approach for the project.

 

 

3. Development Team

The composition of the development team—whether in-house, outsourced, or freelance—plays a pivotal role in shaping app development costs. In-house development teams offer the advantages of close collaboration, streamlined communication, and alignment with organizational objectives. However, they also entail significant overhead costs, including salaries, benefits, and infrastructure expenses. Outsourcing development to reputable agencies or hiring freelance developers presents an attractive alternative for cost-conscious businesses seeking to leverage external expertise and resources. Outsourcing enables access to a diverse talent pool, specialized skill sets, and scalable development capacities, often at a fraction of the cost of maintaining an in-house team. Furthermore, outsourcing allows for greater flexibility in resource allocation, enabling businesses to scale development efforts up or down as project requirements evolve. While the cost savings associated with outsourcing are compelling, it’s crucial to prioritise quality, reliability, and adherence to project timelines when selecting a development partner. Investing in experienced developers with a proven track record of delivering high-quality solutions ensures optimal outcomes and long-term value for the business.

 

 

4. Additional Services

Beyond core development, a range of ancillary services can impact the overall cost of app development. These services encompass various aspects such as UI/UX design, marketing, and ongoing maintenance, each playing a crucial role in the app’s success and longevity. A well-designed user interface and intuitive user experience are paramount for engaging and retaining users, driving adoption, and maximizing the app’s potential. Investing in professional UI/UX design services ensures that the app resonates with users, facilitates seamless navigation, and fosters positive interactions, ultimately contributing to its success in the competitive app market. Additionally, strategic marketing initiatives are essential for promoting the app, generating buzz, and attracting users. From app store optimization and targeted advertising to influencer partnerships and social media campaigns, effective marketing strategies can significantly impact user acquisition and retention, albeit at additional costs. Furthermore, ongoing maintenance and support are critical for ensuring the app’s continued functionality, performance, and security post-launch. Regular updates, bug fixes, and security patches are essential for addressing evolving user needs, emerging threats, and platform updates, safeguarding the app’s relevance and reliability over time. While these additional services incur supplementary costs, they are indispensable for maximising the app’s potential and delivering a compelling user experience that drives business success.

 

5. Average Cost Ranges

Estimating the cost of mobile app development in Dubai requires careful consideration of various factors, including app complexity, platform choice, development team composition, and additional services. While precise cost projections are challenging due to the project-specific nature of app development, average cost ranges provide valuable insights into the potential investment required for different types of apps. In Dubai, simple apps with basic functionalities may range from AED 20,000 to AED 50,000, while medium complexity apps featuring more advanced features and functionalities could cost between AED 50,000 to AED 150,000. Highly complex apps encompassing sophisticated functionalities, intricate design elements, and extensive integrations may exceed AED 150,000, with costs scaling proportionally to the project’s complexity and scope. However, it’s essential to note that these are estimates, and actual costs may vary based on specific project requirements, development methodologies, and market dynamics. By conducting thorough scoping exercises, obtaining detailed project quotes, and collaborating closely with experienced development partners, businesses can gain a clearer understanding of the investment required and make informed decisions to achieve their app development goals within budgetary constraints.

 

Additional Considerations

 

 

1. Hidden Costs

In addition to upfront development expenses, businesses must be mindful of potential hidden costs associated with mobile app development. These hidden costs encompass various aspects such as app store fees, server maintenance, third-party integrations, and legal considerations, which may not be immediately apparent but can significantly impact the overall project budget. App store fees, charged by platforms such as the Apple App Store and Google Play Store for listing and distributing apps, represent a recurring expense that businesses must account for when budgeting for app development. Server maintenance costs, including hosting fees, database management, and cloud storage, are essential for ensuring the app’s reliable performance, scalability, and security. Additionally, third-party integrations with external services or APIs may incur licensing fees or usage charges, depending on the scope and scale of integration requirements. Legal fees associated with app development contracts, intellectual property rights, and compliance with data privacy regulations are essential for protecting the business’s interests and mitigating legal risks. By conducting thorough due diligence and budgeting for these hidden costs upfront, businesses can avoid financial surprises and ensure a smooth app development process from inception to deployment.

 

 

2.Negotiation and Value

When engaging with development partners, businesses should prioritise negotiation and value optimization to maximise return on investment and achieve long-term success. While cost considerations are undoubtedly important, focusing solely on achieving the lowest initial price may compromise the quality, reliability, and long-term viability of the app. Instead, businesses should seek to negotiate transparently with developers, emphasising the importance of value-driven partnerships and alignment with business objectives. By articulating their vision, requirements, and expectations clearly, businesses can foster collaborative relationships with developers who share their values, understand their needs, and are committed to delivering exceptional outcomes. Furthermore, businesses should evaluate development proposals holistically, considering factors such as expertise, experience, technical capabilities, and communication skills in addition to cost. Investing in experienced developers with a proven track record of success may entail higher upfront costs but offers significant advantages in terms of quality, reliability, and long-term value. By prioritising value over the lowest price and fostering collaborative partnerships based on trust, transparency, and shared goals, businesses can navigate the app development process effectively and achieve their objectives within budgetary constraints.

 

Conclusion

The journey of mobile app development in Dubai is characterized by innovation, opportunity, and complexity, with numerous factors influencing the cost and success of app projects. By understanding the key factors affecting app development costs, businesses can make informed decisions, mitigate risks, and maximize the return on their investment. From app complexity and platform choices to development team compositions and additional services, each aspect plays a crucial role in shaping the overall cost and value proposition of app projects. By conducting thorough scoping exercises, obtaining detailed project quotes, and collaborating closely with experienced development partners, businesses can navigate the app development process effectively and achieve their objectives within budgetary constraints. With meticulous planning, strategic investments, and a commitment to excellence, businesses can leverage mobile app development as a powerful tool for innovation, growth, and competitive advantage in the dynamic landscape of Dubai’s tech-driven economy.

 

Bonus

Ready to embark on your mobile app development journey in Dubai? Connect with our experienced team at GoodWorkLabs to explore your app ideas, discuss your project requirements, and unlock the full potential of mobile technology for your business. With a proven track record of delivering exceptional results, global footprint of locations across India, USA and Dubai, and a commitment to excellence, we are your trusted partner in transforming your vision into reality. Discover the possibilities, unleash your creativity, and embark on a journey of innovation and success with GoodWorkLabs. Let’s build something extraordinary together!

Security Matters: Best Practices for Securing Your Mobile App

In an era dominated by smartphones and mobile applications, ensuring mobile application security is paramount. As technology advances, so do the threats that can compromise sensitive user data and the overall integrity of your application.

 

With over a decade of expertise, GoodWorkLabs stands as the world’s No.1 Mobile App Developer, trusted by a diverse clientele ranging from Fortune 500 giants to innovative startups. Since 2013, we’ve tackled complex challenges across industries and continents, offering simple solutions powered by cutting-edge technology. Our team, comprising 250+ talented members, has successfully delivered 500+ projects, impacting over 300 million end-users globally.

 

In this blog, we will talk about how to secure your mobile application and how to build a secure application, safeguarding both your users and your reputation.

 

1. Data Encryption 

  • A key component of bolstering mobile app security is data encryption. Encryption acts as a strong barrier that keeps the sensitive information your mobile app handles safe and hidden from prying eyes. 
  • An extra layer of protection against unwanted access is created by encrypting data while it’s in transit and at rest. 
  • Robust encryption techniques are essential for making intercepted data incomprehensible to malevolent parties, especially when it comes to private user data like login credentials and personal information.
  •  This protects the security and integrity of user information by ensuring that even if unauthorized parties are able to intercept the data, its content will remain incomprehensible. 

2. Secure Authentication 

 

  • In mobile app security, establishing strong authentication procedures is essential to preventing unwanted access. 
  • A vulnerability exists when passwords are the only means of authentication; hence, multi-factor authentication (MFA) must be implemented for increased security.
  •  With MFA, the traditional password is deftly combined with an extra layer—usually a temporary code texted to the user’s mobile device. 
  • Since this dual-factor solution requires both knowledge (password) and physical ownership (mobile device), it greatly increases the challenge for attackers attempting to gain illegal access. 
  • MFA strengthens the app’s defenses and guarantees a more secure user authentication procedure by demanding this dual verification, acting as a formidable barrier against unwanted entrance.

3. Secure Code Practices

 

  • In order to reduce vulnerabilities while building mobile apps, it is essential to ensure secure code practices.
  •  It is necessary to start the development process with security in mind. 
  • Frequent code reviews find and fix potential flaws, while regular library and framework updates are necessary to patch known security concerns.
  •  Using safe coding techniques, such as strong output encoding and input validation, is important for preventing common vulnerabilities like SQL injection and cross-site scripting (XSS)
  • Developers lower the danger of exploitation by building a durable foundation through a methodical fortification of the codebase. 
  • This proactive strategy improves the mobile application’s overall security posture by protecting user data and putting in place a strong defense against changing cyberthreats.

    Best Practices for mobile app security

4. API 

 

  • For mobile apps that use Application Programming Interfaces (APIs) to connect with servers and outside services, API security is critical. 
  • It is essential to secure these APIs in order to stop data breaches. To successfully limit access, strong authentication and permission procedures must be put in place. 
  • By encrypting data while it’s in transit, HTTPS protects the integrity and confidentiality of data transferred between servers and applications. Furthermore, user input validation is essential for preventing injection attacks like cross-site scripting and SQL injection. 
  • By adding these safeguards to APIs, developers strengthen the app’s overall security posture by establishing a secure channel for data transmission and reducing the dangers of unwanted access and potential exploitation.

5. Session Management 

 

  • In mobile application security, efficient session management is essential for preventing illegal access and session hijacking. 
  • Make advantage of secure session handling techniques to ensure that every user interaction results in the creation of a distinct session ID.
  •  To reduce the window of opportunity for possible attackers looking to take advantage of idle sessions, enforce session timeouts. 
  • By limiting the length of active sessions, this preventive measure lowers the possibility of unwanted access. Moreover, establishing secure logout processes in place to end user sessions safely and avoid any lingering vulnerabilities.
  •  Mobile apps can develop a strong session management framework by integrating these techniques, protecting user interactions and data from potential security risks and illegal access.

6. Device Security 

 

  • Mobile apps can improve overall resilience by putting device security first, shielding user data and the application from potential attackers. 
  • To strengthen vulnerabilities, it is important to motivate consumers to upgrade their devices with the most recent security patches on a regular basis. 
  • It’s also important to advise against activities like rooting or jailbreaking devices since they jeopardize their built-in security features
  •  Implementing device fingerprinting adds an additional degree of protection by identifying and authenticating authorized devices.
  • By limiting the number of devices that can access the app, this technique reduces the possibility of unwanted access. 

7. Data Minimization and Consent 

 

  • Reducing the possible impact of data breaches can be achieved by concentrating on gathering and retaining only the information required for the application to function. 
  • It’s important to communicate openly with users; make sure they understand how data is collected and have their express agreement. 
  • Giving users fine-grained control over their privacy settings promotes confidence and gives them the ability to personalize their preferences for data sharing. 
  • This user-centric strategy complies with changing data protection laws while still protecting individual privacy. 
  • Mobile apps can foster a privacy-conscious atmosphere by upholding data minimization principles and getting informed consent. 
  • This can reduce the dangers associated with excessive data exposure and strengthen user confidence in the app’s dedication to protecting their personal information.

8. Penetration testing 

 

  • One proactive step that is essential for improving mobile app security is penetration testing. 
  • Regular testing makes it possible to find potential vulnerabilities and fix them quickly. 
  • By simulating actual attacks, ethical hackers can conduct a thorough assessment that identifies security flaws before malevolent actors can take advantage of them. 
  • This procedure provides a dynamic assessment that reflects changing threat landscapes, going beyond standard security measures. 
  • Developers keep ahead of emerging risks by regularly putting the app through security tests, strengthening it against unanticipated weaknesses. 
  • In addition to safeguarding user data, this proactive strategy maintains the app’s reputation by giving users the assurance that their data is safe and that the program is actively resistant to changing cyberthreats.

9. Incident response plan 

 

  • To respond to security breaches quickly and effectively, incident report plans must be created and updated on a regular basis. 
  • The plan makes sure that everyone is aware of their obligations in the case of an incident by outlining roles and duties precisely. 
  • Information may be disseminated more quickly and accurately when communication standards are established. 
  • Frequent drills help the team become even more proficient at responding quickly and coordinating. 
  • This proactive strategy reduces potential harm, lowers downtime, and supports upholding user confidence. In addition to lessening the effects of security events, an efficient incident response plan shows a dedication to user data security and overall app resilience.

10. User Education 

 

  • User education plays a pivotal role in upholding a secure mobile environment alongside technical measures. 
  • Emphasizing the importance of strong passwords, users can be educated on creating and maintaining robust authentication credentials. 
  • Awareness about the risks associated with public Wi-Fi enlightens users on potential security threats in such environments. 
  • Stressing the significance of keeping devices and apps updated reinforces the importance of patching vulnerabilities promptly.
  •  By promoting a security-conscious culture among users, an informed user base becomes an active line of defense against common security pitfalls. 
  • This approach not only empowers users to take proactive steps in securing their mobile experience but also fosters a collaborative effort in maintaining a resilient and secure mobile app ecosystem.

 

It takes a variety of approaches to secure your mobile app, including proactive planning, user education, and technical protections. By implementing these  practices and following the above mobile app security checklist you can  strengthen your app’s defenses against the constantly changing cyber threat landscape in addition to safeguarding the sensitive data of your users. Investing in mobile app security is an investment in your application’s credibility and long-term success in a time when privacy and trust are essential. 

 

Join the league of satisfied clients who have experienced digital transformation and success with GoodWorkLabs. Whether you seek top-notch iOS app development or innovative cross-platform solutions, our team is ready to turn your vision into reality, ensuring your brand remains at the forefront of the digital landscape. To know more please visit our website. 

 

How To Choose The Ideal Mobile App Development Company?

Have you decided to launch a customised mobile application for your business? If yes, this is a great step that will take your business to the next level!  As the number of smartphone users is growing exponentially, mobile applications have completely evolved consumer’s lifestyle. Smartphone users utterly rely on mobile apps for shopping and for various other activities like cab booking, playing games, connecting with people etc.  So, if you have a unique idea in your mind that could be turned into an impressive application, you must not delay any more. There are numerous mobile app development companies in the market that can develop your application and turn your idea into a reality!

 

But the question arises, among these numerous companies, how will you choose the ideal mobile app development company?

                             

To get started, here’s a comprehensive guide to help you hire the right company for your project. Following the points mentioned below, will help you to plan the steps involved in mobile app development and choose the right company. 

 

Do your HOMEWORK beforehand

Be clear about your idea and what exactly you need from the application before approaching any agency. Having a sound understanding will not only help you in the app development process but also in filtering the mobile app development companies. For example: If you want to develop a grocery delivery app then choosing the company that has prior experience in developing delivery apps will be an advantage. 

Also, you need to identify – 

  • What features you need in the app?
  • How will you earn from the application?
  • How will you market the app after development?
  • How much are you willing to spend?

Know the basics and furthermore, the mobile application development team will guide you. 

 

Searching the right development company

After you have a basic idea about your application and how things should look like, next is to search for the right mobile application development company that will design and develop your product. Choosing a mobile app development company in India will be more cost-effective than the ones in western countries. Shortlist few companies as per your product, location, cost etc and contact them. Check out their portfolios and get to know their previously developed applications.

Moreover, you also need to check whether they provide customisation for each application they develop, as you would never want to look like any other app already in the play store. 

 

Check the background of the mobile app development company

Whether you choose a mobile app development company in India, or anywhere else, knowing the background of the company is a must. So, how will you scrutinize it? Check the portfolios to know if they have worked on your business niche. Study the client reviews and the website thoroughly. You will also get a fair understanding of the company from the way it represents itself in its social media pages. These steps will help you know the company better. 

 

The necessary questions to ask the app development company
  • What are the types of application they develop? There are many types of applications such as iOS app development, Android app development, Web app development etc.  Get to know which one is the best for you.
  • Whether they follow the agile methodology in project management? Staying in constant touch with the development team at every stage of app development is both crucial and beneficial for both the parties. 
  • Is the app development company well aware of the latest trends and technologies? Get to know the knowledge and experience of the developing team as they will be the ones putting the pieces together of your dream project!
  • Will the company maintain the confidentiality of your idea? This is a vital point. Discuss clearly and get the agreements in place, to avoid losing your idea. 
  • Will they help in the promotion of your application? Just developing an app will not work, you also need to promote it vigorously to let the public know that your product exists. So, check with the development company if they provide promotional services too. 

Most importantly, ask whether the app development company is Google Certified or not? Because that will certify whether the company is really good or not. Google certifies only a handful of agencies in the world. GoodWorkLabs for example is a Google Certified Mobile App Development Agency. They are trained on all the latest technologies directly by Google, that’s a big advantage.

Also, check whether they work closely with Apple. Apple helps developers through official training and helping companies make better apps for iOS users. For example, GoodWorkLabs is an Apple partner agency.

 

Make the final call

After reading the above guide, now you know the initial steps to get the right mobile application development company for your business. Your idea is powerful, only if you get the right hands to work on it. At Goodworklabs, we have dedicated and skilled developers who will understand your idea and create a brilliant mobile application. You can check out our portfolio here. Stay tuned at this space to guide you further in the development journey!  

 

E-commerce, The Future Of Businesses Post COVID-19 Pandemic 

As the countries around the world are planning to unlock, there are infinite anticipated questions about the business landscape ahead that remains a riddle. The changes in consumer behaviour will persist for quite some time. Businesses will have to understand the depth of these changes and re-strategise their market approach. During such uncertain times, companies and businesses need to be on their foot to gather and analyse data quickly and accurately. This will help them to be agile, take response measures, and make informed decisions to whatever twists and turns the pandemic throws their way.

While there are deeper learnings about consumer behaviour, three trends are emerging across the sectors and domains – contact-less experience, social distancing, and digitization. Irrespective of the location, industry, or sector, the one strategy that will address these trends is of e-commerce. In the recent few weeks, the world has observed a new wave in the usage of e-commerce platforms. The industry has become more dense and intense than ever for millions of businesses who may have not thought about selling online before the COVID-19 pandemic.

https://www.goodworklabs.com/mobile-applications-to-rule-post-covid-19-pandemic/

Let us look at how businesses can use e-commerce technology to scale during and post this pandemic:

Convenience:

Convenience has always topped the list while strategizing the e-commerce plan. People are getting used to online shopping mainly because of this major factor. One thing that companies must understand that consumer habits and preferences keep changing and they need to adapt to it. To be at par with ever-changing dynamics of what is convenient shopping, the business will have to do real-time research and take necessary actions accordingly. Currently, people are looking to shop for essential products such as groceries, medicines, dairy products, etc at their convenience. Many e-commerce apps and companies have understood this and tried to deliver in-demand items conveniently to consumers. For example, Swiggy and Zomato had started delivering groceries through their food-delivery mobile application.

Social distancing and contact-less experience: 

As the countries have started to unlock, there has been a major concern about a pandemic blowback. The increased focus on personal hygiene and the new normal social distancing has lead to the emergence of ‘contact-less experience’. This will encourage continued online shopping and reiterate the behavioural change in the long run.

Elderly Consumers to come online: 

For a long time, the elderly population is expected to be in self-imposed quarantine as they are most vulnerable to the COVID-19 infection. Hence, they are likely to use online mediums for their regular shopping and delivery. With them signing-up as customers of the e-commerce platform, the existing customer behavioural trend will be altered and accelerated. The population of 65+ aged is huge in many countries, therefore this will make up a massive customer segment for the companies to serve digitally.

Intensified Competition: 

Convenient, safe, and agile practice of shopping and delivery is what the customers today are looking for. If you lack behind in any of these key practices, or if your competition is doing it in a better fashion, then you are bound to lose customers until you adopt a new approach. For example, when the food delivery platforms like Swiggy and Zomato started delivering groceries, they were strongly competing with bigbasket, Grofers, Amazon, Godrej Natures Basket, etc. Even while they did have tough competition, the approach was well accepted in the market. Therefore, when businesses disrupt and emerge, they become a better and strong competition.

Many online customers are changing their behaviour and purchase patterns as they are opting for a more convenient, safer, and time-saving experience. This will add some strain on e-commerce platforms and online retailers today. How they analyse, gather insights, and react to these changes will define the future of the e-commerce industry in the world. Even post the removal of lockdown restrictions, the consumer behavioural changes will remain the same for some time. This change will transform the retailing and e-commerce landscape for the years to come. If you are looking to set-up an e-commerce platform or a mobile application, then reach out to us at +91- 9863077000 or [email protected].

How Can AI And ML Help You Build Trending Mobile Applications

Enough has been spoken and heard about artificial intelligence and machine learning. Most of us are aware of these technological jargons. We are in a world where we must have come across these technologies on a daily basis, but little do we know deeper about it. From tech to voice to face enabled devices, we all have witnessed a dramatic evolution of technology in the last decade. It did not only contribute towards the transformation of the internet and software industry, but also the lives of individuals – you, me, and us!

Technologies related to AI and ML is expected to grow in the years to come. Even many social media platforms are today investing ample amount of money in the development of AI techniques to keep their audiences hooked to the platform. Over-viewing the mobile app industry, it is not a hidden fact that today most of the mobile applications are built on AI and ML technologies. Today, we have mobile applications for all our activities – shopping to dating, food to fashion, travelling to surfing, etc.

How Can AI And ML Help You Build Trending Mobile Applications

According to a report by Statista, the global artificial intelligence market is expected to grow greatly by generating 118.6 billion revenue in 2025. Viewing that, the future of AI and ML technology looks very promising. Therefore, it is a great time to incorporate some AL and ML techniques in your mobile application. Let us look at how two of the leading the AI and ML techniques can help build a trending mobile application:

Predict User Behaviour 

You must have used Amazon or Myntra. Did you get what we are hinting at?

Yes, those suggestions, recommendations, and notifications. They provide you with the most similar products you are looking for. How do you think this happens? Is there is a fairy in the app? Yes, there is and she exactly knows – what you are looking for, what you like and what you don’t, what excites you and what makes you add the items in the cart. Well, no points for guessing, she is AI and ML.

AI and ML mobile applications developed by top AI and ML app developers help the businesses and their marketing teams to understand customer behaviour and psychology. The insights drawn provides information on customer choices, preferences, buying patterns, and budgets by capturing data such as age, location, gender, buying frequency, spending capacity, etc. It is the perfect integration of in-depth data learning and observing the user behaviour across all devices that help create a 360o view on customers. The data so collected enables the brands to approach each customer group and deliver products that perfectly fit their individual needs.

Virtual Assistants 

Hey Siri! “Go on, I am listening” – Siri (Well, there’s someone ‘listening’)

That is how we connect with our smartphones these days, don’t we? Siri, Alexa, and Google, all are changing the digital way of communication with our phones and mobile applications. The technology helps you use your phone or a mobile application while you are performing some other task. It has made the user experience much seamless and fruitful.

This technology has further strengthened the trend of online shopping. Today, 95% of online shopping in the world is made through voice commands and that shouldn’t be a surprise. Industry to industry, virtual assistants are greatly impacting and disrupting the way consumers purchase and retailers sell/market.

Are you still wondering how can you invest in AI and ML? Lets us connect to understand your requirements and help you with an AI and ML based mobile application. Connect with us at +91- 9863077000 or [email protected].

 

 

Mobile Applications to rule post COVID-19 pandemic

Coronavirus 2019 is surely a sour pain for all of us. Little did we know that it would take an epidemic to change our lifestyle upside-down. People locked up, offices shut, roads empty, and socialising became a nightmare. These tough times have not only affected individuals but also the companies and government, as all countries in the world have had a major hit in their economy. It would not be wrong to say that in future, the world will never be the same as it used to be. Many businesses are likely to be shut if they do not evolve and adapt during the pandemic, and many new opportunities will emerge.

Who knew that the words like social-distancing and contact-less experience would disrupt our lifestyle and be a norm someday. Well, it is now, and we can not deny that. No matter what businesses you are in, you will have to adapt to this change, sooner the better. This is the time when you need to pay closer attention to consumer demands than ever and adapt accordingly. For instance: Zomato – an online food delivery app started delivering groceries as that is the need of the hour.

Talking about the mobile application, today, many governments are using this technology to track the movement of COVID-19 infection amongst the community. Thereby enabling them to take necessary actions in respective regions. Likewise, a mobile application that will solve the current problems faced by consumers will grow and evolve. Consumers are looking for contact-less experiences and the app development domain offers the same seamlessly. Therefore, mobile application development will strengthen the new norms and trends furthermore.

Mobile Applications to rule post COVID-19 pandemic

Let us take a closer look at the industries that can take advantage of mobile application development during this new normal:

Education Technology 

With no clear picture on when the schools and institutes are going to be open, the demand for online and digital learning will boom the sector of education technology. Children have already started learning online – from attending a virtual lecture to submitting their assignments. What was once started as a value add for kids to upskill has today become an integral part of learning. There are quite a few education apps available, and there is a lot more scope for the new ones to make their way and gain the maximum of the situation.

E-commerce 

Even if the malls and shopping complexes open, there is going to be a fear-factor in the consumer’s mind to physically go and shop. From safely packed food/goods to contact-less delivery, many e-commerce companies are following the new norm. A ‘contact-less’ or ‘zero-contact’ delivery limits the chances of contamination. Therefore, the e-commerce mobile applications are here to stay and rule the retail sector across the globe.

Teleworking 

Working from home is no more a taboo, organisations have seen an increase in productivity during this phase and it is defiantly going to be an accepted norm. This could be possible because of few teleworking applications as they help the teams to stay connected as they were during the regular days. From online meetings to sharing the tasks, teleworking mobile applications provide it with all for end-to-end communication with your teams.

Health and Fitness 

The pandemic has taught us the importance of a healthy lifestyle more than anything else. People now are more focused to enhance their physical and mental well-being. Hence, many consumers are now investing a lot more time on their health and giving it utmost importance. Mobile applications that provide a holistic health solution for mind, body, and soul is well accepted by the consumers. In a nutshell, it cost us a pandemic to understand how important our health is. This is one of the foremost reasons for the growth of mobile applications in the health and fitness industry.

App Payments 

No cash, no cards. They can be contaminated! Consumers along businesses have become very mindful about the contact-less experience and are motivated to pay using mobile applications. Once marketed for its convenient, fast, and effortless transactions, mobile app payments today advocate safety and health factors. So much said and done about the digital transactions, it has only been possible by a pandemic to make people understand that it is ‘safe’ and ‘reliable’.

OTT

Being home locked all day, people are exploring more and more options for entertainment as they have all the time in the world. Televisions are airing old and dated content, whereas OTT platforms are bringing new-age content from their stocked library. Despite watching some dated series, audiences are more interested in consuming new and fresh content each day. Seeing the growing demand for OTT platforms, many film producers are now considering to release their movies online at OTT mobile applications. For some time consumers will avoid visiting theatres and multiplexes. Therefore, this will further spurt the OTT industry.

In the days to come consumers will choose interactive mediums and applications that are safe, reliable, and disruptive. From eduction to payments, the pandemic is truly making India digital. Should you be planning to develop a disruptive mobile application in conjunction with the latest trends, then contact us at [email protected] or  +91- 9863077000.

 

Top 5 new age trends in mobile application development 

In the last decade, almost every day, we have witnessed an emerging usage of smartphones and applications that support them. The mobile application industry has reshaped the businesses, organisations, individuals, and customers. Irrespective of the domain or sector you are in, it is necessary to integrate the latest mobile application development to get more reach, conversion, and growth. Therefore, it would not be wrong to say that smartphones today are transforming the business models, customer behaviour, operation models, and marketplaces.

In a report by Statista, it is clear that the mobile application industry is expected to reach $693 billion in 2021. Meaning, there is a great opportunity for the mobile app developers, and the year will generate more and more demand to create mobile applications that stand out and see the day of light.

Top 5 new age trends in mobile application development 

Let us look at some of the emerging trends in the mobile application industry that can help you build a mobile application that is with and ahead of times:

AI and ML apps to make smartphones smarter 

Artificial Intelligence (AI) and Machine Learning (ML) go hand in hand while building a mobile application. They are taking a centre stage of almost all technological advancements and innovation for they ease the life of customers, businesses, and employees. Apart from making life easy, they also contribute to saving time, effort, and money for mobile app developers and businesses.

Using AI and ML has lead businesses to understand user behaviour at a much deeper level. This indeed helps them solve complex business problems which would have been tough to gauge without interacting with users/customers. The simplest (or to say commonest) example of AI and ML apps is the usage of chatbots, Siri, and google.

Selling an experience through AR and VR

Known as extended reality, Augmented Reality(AR) and Virtual Reality(VR) is here to stay. Widely used for mobile gaming applications, this trend is slowly set to change by bringing in more meaningful experiences for the users or customers. It is predicted that this technology will be widely used on social platforms for branding and targeting potential customers through AR/VR apps. For instance: Creating an Instagram filter to promote your brand and engage the audiences.

Also, today many real estate developers are providing AR/VR videos for the audiences to experience their upcoming projects and taking informed decisions. This has helped them to set clear expectations and get faster conversions.

Talking about the worldwide market of AR and VR technology, Statista predicts that the business value will hit to $209 billion in 2022.

Wearables, the emerging fad

Expected to reach $44.2 billion by 2020, the wearable industry will change the everyday lifestyle. From healthcare to e-commerce all are banking on this trend to increase the engagement and revenue. The integration of wearables serves as a key to innovation and technological development.

Apple watches have pioneered this trend, and with their latest WatchOS update, they have made it clear that the Apple Watch apps will no longer require a companion iOS app. Meaning, the world of smart wearables will now be just as wide as that of smartphones.

On-demand apps, a change maker

Today we have an application for almost all our daily needs and chores – from delivery to travel, OTT to banking, and home-spa to healthcare. This is all possible because of the on-demand application developers. To develop an application that brings in change, you need to vision problems from the end-user point-of-view, anticipate, research, and then develop a solution.

In a report by Shamika Ravi and Niam Yaraghi, it is predicted that the on-demand application industry is expected to generate $335 billion in revenue. Therefore, most industries will make use of this successful business model by embracing on-demand application in their businesses. On-demand mobile applications will disrupt the way we life, work, travel, shop, and relax!

IoT, enabling a seamless experience

Living in a world of interconnected smart gadgets, we can see that Internet of Things (IoT) has already become an industry that is here to deliver a real-time experience which is seamless, fast, and valuable. IoT’s integration with mobile applications has brought in a change in inventory management, buying behaviour, digital marketing, etc. As the demand for IoT gadgets is increasing day by day, there is going to be increased demands of IoT-enabled applications as well.

With many applications being developed each day, the mobile application industry will continue to expand at a rapid pace. This will lead to more disruption thereby making way for newer trends that will change the way we all live, work, and play! Having said that, to stand out in the market and be alive, the businesses will have to anticipate and stay updated with the latest technological developments.

Should you be planning to develop a mobile application that will engage your customers and increase your revenue by using the latest trends, then contact us at [email protected] or  +91- 9863077000.

 

Five key important factors to consider while developing a mobile application

Have you have ever thought to yourself how much time do we spend using our mobile applications? A study says on an average people spend about three hours a day using their mobile applications. That is not surprising, after all, we do almost all daily tasks using these mobile applications – messaging, booking a ride, shopping online, playing games, banking, dating, etc. Smartphones and mobile applications have today become an integral part of our lives and society.

This pretty much says why a business needs to adopt mobile applications to lure and engage customers. These apps can help businesses drive more customers and already many companies are soaring high in the app store and play store.

Top app-based businesses like Swiggy, Zomato, AirBnB, Amazon, Uber, etc have adopted the mobile app trend and have become one of the largest companies in India and aboard. In India, this trend influenced many mobile app development companies in Bangalore, Mumbai, Pune, and Delhi to develop advanced apps for their clients to engage their customers and increase their business revenue. Irrespective of what business you are in, you should get a mobile application to simplify or ease the business operation.

Five key important factors to consider while developing a mobile application

Taking so much about the importance of having a mobile application for your business, let us look at five key factors that can make or break your dream application:

Invest in research

If you want to build an application that soars high in the app skies and strikes an engaging cord with your target audiences, then you should invest a lot of time in research before you start planning. Research the current trends in the app market and study about the upcoming or expected trends in the industry. Dig deeper and gain insights into the consumer demands and preferences. With this in-depth study and research, you should be able to analytically understand what kind of apps are popular among smartphone users.

Also, spend some time understanding the applications from the user perspective. Download the most popular apps, and get a first-hand experience of them. This shall help you understand the user experience, the interface, and the functionality of the app. Yet another way to learn through user’s perspectives are the reviews left on the app store and play store. You can find more about the loopholes and the best features here. This research will enable you a great foundation to work on.

Make clear objectives

An aimless app is just like an arrow in the dark – you don’t know where you are headed. Without a definite aim or objective, your application will surely be a failure. So get it right to the T! You can not afford to miss this. You should know why are you building a mobile application? Is it to engage your audience? Is it to increase revenue? Or is it to help people?

Without understanding the aims and objectives a mobile app, it will be impossible to – zero down the features, create a platform strategy, design UX/UI and ultimately develop an app. So get the aim right as that is the soul to your app.

Know your target audience

The most crucial step, for this, decides the success or failure of your mobile application. Therefore, identifying the right target audience plays a vital role in developing a mobile application and its features expansion. Put some time in doing primary research through surveys and interviews followed by studying the online forums to understand your market and audience. As all applications are here to solve some of the other problems, the ‘target audience’ should never be a work of guess.

You know who your target audience research is ready when you can answer these questions – Where are they located? What is their age group? What is their gender? Which income level do they belong to? What interests them? What is their occupation? What smartphone do they use? etc. Answers to these will help you create audience persona to visualize the needs of your audience sets. This step further strengthens your foundation, so be clear about who your target audience is.

Choose the right platform

Currently, there are three most popular platforms for smartphone applications. They are – android, iOS, and Windows. While android is largely common and there are many users to it, it surely can help you get a large number of downloads. But do keep a note on if your TG uses an android? Yes, you got that right. The platform strategy and selection depends on where the TG lies.

The best strategy that most app developers follow is to start with one platform, wait for the results, gather insights, and then move to a different platform. Choosing the right platform completely depends on the target audience, use, features, and pricing. Once the strategy and budget are ready you can develop a native or a hybrid mobile application.

Get the features right

The feature is the only factor that can make you stand out in the crowd. The more unique, the better. Needless to say, that your mobile application should be innovative, creative, and have easily accessible features. With everyday advancements in the smartphones and mobile application industry, it is now possible to integrate the features of smartphones in mobile applications. Adding good features enhances user experience, but adding too many features can make your application complex and slow. Therefore, always keep only the necessary, leave the rest.

The above-mentioned factors are crucial in developing an app that helps your brand successfully connect with your user base. When done right, a mobile app can help you build brand presence, convert loyal customers into brand evangelists, and increase profit margins. As one of the top mobile application development companies in India, Goodworklabs boasts an enviable track record in delivering quintessential web and mobile applications. For more information, contact our technical experts today.

These key factors are crucial in developing a mobile application that helps your brand reach, grow, and connect at a deeper level. If you follow the golden rules to the T, you are bound to reinforce your brand presence and increase your ROI by adding more customers. GoodWorkLabs, is the leading mobile application developer based out of Bangalore, India, and the San Francisco Bay Area, US. Should you require any help in building a mobile application, then reach out to us at +91- 9863077000 or [email protected].

 

Hybrid App Vs Native App – Which one is better?

Hybrid Mobile App Development

In 2019, the number of mobile phone users is estimated to reach 4.68 billion.  Hence, this is enough reason to stress the importance of having an online presence in the form of mobile apps. Now the next and major question is which approach to choose for app development, native or hybrid?

We understand that picking the perfect mobile development approach is a tough task. That’s why in this post, we have tried to clear the confusion by laying down circumstances in which Hybrid app development makes sense.

Hybrid App Development

Why is Hybrid mobile app development more preferred?

As stated by the Ionic Developer Survey 2017, in which 13000 developers participated, 32.7% of developers are expected to completely abandon native app development for Hybrid app development. Also, there was a 700 percent decrease in developers developing exclusively with native tools.

 

Why Hybrid mobile app development outscores Native mobile app development?

Hybrid app development utilizes web technologies such as HTML5, JavaScript, and CSS while providing access to native platform features. The best examples of successful Hybrid mobile applications are Instagram, Basecamp, Yelp, and Uber.

These apps can access the native features like camera, contacts and at the same time, it runs on both Android and iOS.
With the advent of Hybrid mobile app frameworks such as PhoneGap, Ionic, and React Native, the options in mobile app development have diversified.

There are sizeable advantages for opting hybrid mobile app development.

To start with, the talent pool of Hybrid App developers is bigger than the native app developers, thus making Hybrid app development a cheaper venture than native apps. And you already know that every penny saved is a penny earned.

With Hybrid app development, multiple app platforms can be targeted without the requirement of maintaining multiple code bases. This, in turn, reduces the time to market and enhances the outreach to the users.

The following are key benefits of using Hybrid application development:

  • Fast track development: single code base for all the platforms
  • Easy to test and implement changes and scale to other platforms
  • Inexpensive in all the aspects

Just like how every coin has two sides, there are some cons of opting for hybrid mobile app development as well. Consider this as well before opting for hybrid application development.


Disadvantages of hybrid mobile app development

Since a single code is used for all the major app platforms, it is difficult to match up with the performance of native apps. There are also some performance issues because of some device constraints in Android and iPhone. 


With the tech world evolving at a drastic rate, it will be difficult for organizations to stay updated with the latest features and hardware capabilities when they choose the hybrid framework. It is both a time consuming and cumbersome process altogether.


Why choose Hybrid App development?

Hybrid app development solves the chief purpose of fast-track development and a quick launch in the market. The added advantage is that it is inexpensive and there is no functional or visual difference to users.


Furthermore, hybrid apps are perfect for startups who desire a quick lane to market. Quick prototyping helps in getting an early feedback, so that unnecessary expenses on development can be avoided later. All you need is to build a Hybrid MVP and test your concepts, if it satisfies all the standards, move ahead with developing the Hybrid app or migrate back to the native app.


It is a general perception that hybrid app development has several constraints with custom features and that developers can only use the features that can be wrapped in a native container. But, the real fact is Hybrid app can cover up to 90% of standard features.


Also, the possibility to create something new with the modules already written in native for specific platforms is very high.

Another great usage of hybrid development is when you need an inner ‘corporate’ purpose app like conference apps, events and such. These applications are distributed via links and not uploaded on the Google Play or App Store.

 

How to decide whether Hybrid is the right choice for your business?

There is no clear choice when it comes to native or hybrid. No matter which option you pick you will have to make certain compromises. Your decision should obviously be based on your requirements, skills of developers, and budget.  Also, there are few mandatory questions that you must ask yourself before arriving at any decision.

Do you have strict budget constraints? If yes, then the hybrid app development will solve your purpose. On the contrary, if your app requires a lot of unique features in your app then native app development should be your first choice.


Summing-up

The decision of choosing the right approach for app development is not an easy one. It is like choosing between an iPhone or Android phone. The best approach to choose is to make a list of priorities and then test both app development approaches for appropriateness.

Also, the choice of app development approach varies with the project complexity. With all the pros and cons of hybrid and native app development in mind, you can make an educated decision.

If you would like a FREE consultation on the best approach for your App development needs, then drop us a quick message here

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A quick guide to launching PWA apps for your business

What are Progressive Web Apps

Progressive web applications (PWAs) can offer user functionalities such as push notifications, working offline, and device hardware access and still load like regular web pages or websites. 

PWA apps are reliable, fast and engaging. The app should load regardless of the network condition even if the device is offline or has a slow connection. The app must be fast and give prompt responses to the users. Progressive web applications should provide user experience equivalent to the native apps. For example, PWA can use device capabilities and show custom icons to ensure quick load time.

PWA Apps for Business

In simpler terms,  PWA is a website with mobile experiences that is more pleasant than the normal mobile-optimized website. It functions almost like a native app with following jotted features

1. Offline support
2. Faster Loading
3. Security

Also, PWAs are not platform-specific and can be built with any framework. They don’t revolve around specific technologies or frameworks.

Let’s go over the core principles of Progressive Web Applications to gather a deeper and better understanding:

 

1. Reliability or Offline support

Regardless of the network status, PWAs are expected to launch. This can be achieved by using client-side proxies written in JavaScript i.e. Service Workers. PWAs should perform at an optimum level even in slow network conditions. Regardless of bandwidth and latency, the navigation inside the app should be smooth. In such scenarios, service workers help by caching lazy-loaded routes.

 

2. Performance

This is the most crucial metric for any web application. As reported by Google, if a site takes more than 3 seconds to load, 53% of users abandon it. The probability of users bouncing back increases by 32% if the page load time goes from 1 to 3 seconds. Similarly, if the page load time prolongs from 1-5 seconds, the probability of the bounce increases by 90%.

 

3. Rail model

For measuring the performance, the performance engineers at Google have developed a universal model called RAIL. By researching human interactions with computer programs a user-centric model RAIL was created. The RAIL model can be applied to all user-oriented software program like websites, desktop applications, mobile applications, and video games.

RAIL is basically an acronym for describing key performance metrics:
Respond, Animate, Idle, and Load.

This means that the response to user input should be in 100 ms, all the animations should run in 60fps, idle time should be maximized, and load time for displaying some content should be under 1 sec and become interactive under 5 secs.



4. Engagement

The essence of PWAs is that it should have the feel and the capabilities of native apps. PWAs can be opened without any browser controls on all major mobile platforms and can be installed on the user’s home screen. On desktop platform, PWAs can be added to docks and taskbar. Also, shortcuts can be added to the desktop.

Benefits of Progressive Web Apps (PWA)

Progressive web apps come with a package deal of some lucrative features.
1) Native apps fall in the size range of 200MB or more, while PWAs are way too light and can range in KBs.
2)  Native platform codes are not required
3)  The cost of acquisition is very low as it is easy to convince a user to visit a website than to install an app to get a first time experience.
4) Fewer efforts are required to build and release updates
5) Better support for deep links than the app store applications


The PWA battle: Apple vs Google


Did you know? Apple App Store generates 10 times more revenue per device in comparison to the Google Play Store.

Reason: Apple App Store has a strict manual review process and charges $100 per license to upload to the store. Whereas Google has a very relaxed review process which is automated and charges $25 per upload to the store.


Google aggressively promotes PWAs while Apple lags behind in the PWA support. The introduction of ServiceWorkers was very late and even today they don’t support or prompt users to add the app to the home screen.  While Apple focuses on their ecosystem, Google focuses on providing services to all devices.

Emerging markets

PWAs have a great emerging market and can make a major impact on the next billion users. Most internet users are traced via smartphones from regions like China, India, Brazil, Indonesia, and Nigeria. These regions hold a vital future for PWAs as they require 10x less data transfer.

The comparison of platform feature

There is no doubt that the web platform has advanced quite a lot in recent times but it still doesn’t provide support for basic capabilities of mobile apps. 

On iOS device, push notifications are not supported while on Android push notifications are fully supported. On desktop devices, notifications are only received when they are open.


There is an additional limitation such as USB, NFC, and Bluetooth are only supported on the Chrome browsers. Also, the device authentication is difficult as there is no way to authentic users on the basis of FaceID, TouchID, or Fingerprint on the web.

 

Final Words

In the light of above facts, obviously, some of the key features are missing in Progressive web apps. Still, the goals set by the progressive web apps can be followed and applied in native apps, especially those apps which are built using web technologies like React Native.

Go here if you would like to build your own progressive web application.

 

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