Category: IoT

Why IoT Application Development Is In Demand?

2022 is shaping up to be a big year for IoT application development. With more and more businesses turning to the internet of things (IoT) in order to improve their operations, there’s never been a better time to be an IoT developer. In this blog post, we’ll explore why app developers are in high demand and what you can do to prepare yourself for this exciting future sector. We’ll also provide some tips on how to get started as an IoT developer today.

The Rise of IoT

The rapid growth of IoT has created a new market for application development, with companies looking for ways to put their products into the hands of consumers. The demand for developers who can create innovative applications that take advantage of the technology is high, and the salaries are correspondingly higher.

One of the most popular IoT technologies is augmented reality (AR). AR applications allow users to see digital objects in their real-world surroundings, adding an extra layer of interactivity and immersion. This allows businesses to provide customers with supplementary information about products or services while they are using them.

Another area where developers are in demand is machine learning (ML). ML programs allow computers to learn from data without being explicitly programmed, making them ideal for tasks such as predicting future outcomes or detecting patterns. This technology has been used extensively in financial prediction and fraud detection, among other areas.

As the number and variety of IoT applications grow, so does the need for skilled developers. Those who are able to develop successful applications will be highly rewarded financially, thanks to the growing popularity of IoT technology.

What is IoT?

IoT stands for “Internet of Things”, which is a growing category of applications that allow devices to collect and share data. IoT applications can be used for a variety of purposes, such as tracking vehicle maintenance, managing energy consumption, and providing real-time insights into factory operations.

There are many different types of IoT applications, but the most common ones involve sensors and devices that connect to the internet. Sensors collect data about things like temperature, humidity, and pressure; while devices include everything from cars to appliances to medical devices.

The main challenge in developing IoT applications is ensuring that the data collected by the sensors are properly processed and analyzed. This requires special software tools and expertise, which is why there is a growing demand for IoT application developers.

Benefits of IoT for Businesses

IoT is quickly becoming an essential part of business operations, with a number of tangible benefits for businesses. IoT allows companies to collect data from physical devices in real-time, making it easier to monitor and manage operations. By automating processes and improving communication between teams, IoT can help businesses identify and fix problems early. Additionally, by leveraging cloud-based services, businesses can automate tasks and remotely access resources when needed. Finally, by deploying smart sensors and devices across the enterprise, IoT can help companies improve security and optimize operations.

How to Develop an IoT Application

This article will outline the basics of how to develop an IoT application. The first step is understanding what the acronym “IoT” stands for. IoT stands for Internet of Things, which is a term used to describe the ever-growing trend of incorporating machine-to-machine (M2M) communication into everyday life. Devices that fall under this umbrella can include anything from smart home devices to industrial machines.

Once you understand what IoT is, you need to decide what kind of app you want to create. There are many types of IoT apps available, such as business applications, home control applications, health care applications, and more. Once you have decided on the type of app you want to develop, the next step is understanding how to build one.

There are several different development platforms available for building IoT apps. Popular options include Google’s Android Studio and Apple’s Xcode. Both platforms come with comprehensive documentation and support communities that make it easy to get started. In addition, there are a number of other mobile development frameworks available that make developing IoT apps easier than ever. These include Ionic Framework and React Native.

Once you have completed your research and chosen a development platform, the next step is creating a prototype or demo app using that platform. This allows you to test out your ideas and see how they work before investing additional time and resources into them. It also allows potential users or clients to see how your

Conclusion

The demand for IoT application development is on the rise, and with good reason. Technology has the potential to make our lives easier in so many ways, from controlling household appliances to managing transportation systems. If you’re interested in learning more about this growing field, be sure to check out some of the online courses available or attend a boot camp where you will have access to top-notch instructors who can teach you everything you need to get started as an IoT developer.

The Internet of Things (IoT) is a new way to connect your business with the outside world. By connecting devices and sensors to the internet, you can collect data about your customers and products in real time. This information can be used to improve your business operations or provide valuable insights for marketing purposes. If you’re interested in exploring how IoT could benefit your business, check out our website for more information – www.goodworklabs.com

The Internet Of Things (IoT): A New Way To Connect Your Business

Science fiction is now becoming a way of life. We are seeing more and more IoT devices being sold, from smart watches to refrigerators. The possibilities of the internet of things are endless; but what does this mean for your business? 

Have you ever noticed how things are always going on around you that can startle or even bother you? Whether it’s a dog barking, the sound of a doorbell, the sound of someone talking, or watching someone else’s wedding unfold on your screen – all these things are happening but you’re busy focusing on something else. With the advent of the Internet Of Things (IoT), more and more devices will be added to our lives every day, which will make some people feel creeped out or even threatened. 

We live in a world where consumers are growing more and more connected to the Internet. It’s amazing what you can do with just a phone and an app, but there is a downside – we (as humans) are increasingly relying on technology for basic tasks that we used to do ourselves. The Internet of Things (IoT) is an emerging field where physical objects are connected to the Internet, allowing them to lead their own lives. With IoT coming to the forefront, how will it affect the future of business? This article provides an overview of what IoT is and how it can benefit your business.

Let’s first understand the Internet of Things

The internet of things (IoT) is a term that refers to the network of physical devices and sensors embedded in everyday objects, such as cars, homes, and industrial plants. These devices can be connected to the internet, allowing them to share data and control each other.

The benefits of IoT are numerous. By connecting devices together, businesses can gain access to valuable data about their operations. This information can be used to improve efficiency and performance, as well as increase safety and security. Moreover, by automating processes and reducing human error, IoT can save organizations money.

Despite these benefits, there are several challenges that must be overcome before IoT can become mainstream. First, the cost of equipment and connectivity needs to come down. Second, businesses need to develop an understanding of how IoT works and what benefits it provides. Finally, privacy concerns need to be addressed. If these challenges are overcome, the potential for IoT is enormous.

The IoT as Business Model

There’s no doubt that the IoT is a major trend in business today. While it may seem like a gimmick at first, the IoT can actually be a powerful way to connect your business with customers and suppliers. Here are some reasons why you should consider using the IoT as your business model:

  • Increased Customer Loyalty

The key to success in any business is customer loyalty. By using the IoT, you can help build loyalty among your customers by giving them direct access to your products and services. This way, they can stay up-to-date with your latest offerings and stay satisfied with your products.

  • Reduced Costs

One of the benefits of the IoT is that it can reduce costs associated with connecting different parts of your business. By using sensors and actuators to monitor things like production volumes or energy usage, you can save money on hardware and software costs.

  • Improved Efficiency

By using the IoT, you can improve efficiency across all aspects of your business. For example, you can use sensors to detect malfunctions and issues earlier, which can help prevent serious problems from occurring. In addition, you can use data analytics to optimize processes and improve overall efficiency. 

  • Increased Revenue

One of the biggest benefits of using the IoT is that it can increase revenue. By connecting your business to customers and suppliers, you can automate processes and cut costs. This can result in increased profits for your business. 

  • Increased Visibility

The IoT allows you to increase your visibility and reach among potential customers. By using sensors and actuators to monitor things like energy usage or production levels, you can track your progress and improve your marketing efforts. 

While the IoT is a big trend in business today, it’s important to remember that it’s not a silver bullet. You need to make sure that you use the IoT in a way that benefits your business and meets your specific needs. If you’re interested in using the IoT as part of your business model, contact us today for more information.

Conclusion

The Internet of Things (IoT) is a new way to connect your business with the outside world. By connecting devices and sensors to the internet, you can collect data about your customers and products in real-time. This information can be used to improve your business operations or provide valuable insights for marketing purposes. If you’re interested in exploring how IoT could benefit your business, check out our website for more information – www.goodworklabs.com

How Internet of Things Is Transforming Our Lives?

IoT devices come with the privilege of having things connected to each other and various other benefits; therefore, companies are looking forward to IoT to develop applications. As IoT can help companies build next-gen applications, that is why it is on the rise nowadays.

With the increasing popularity of smartphones, mobile app development is an emerging trend and is bound to stay in the coming future. Mobile apps offer convenience, making it desirable for customers to access different services such as shopping, ordering food, playing games, etc. This emerging demand for apps has driven companies to build compelling mobile applications that will fulfill consumers’ needs. Mobile app development companies and mobile app developers are leveraging the Internet of Things to develop better applications. As the number of connected devices grows every day, technologies such as IoT & AI open up new opportunities for companies. Let’s delve deeper into how IoT applications are making lives easier for us –

  • IoT will help in increasing efficiency and productivity

Iot brings automation to many redundant tasks. With IoT applications that use sensors, many routine tasks can be automated and optimized. It also allows analytical monitoring in real-time. Customers also enjoy accessibility. The integration of IoT and mobile app development enables consumers to access any interconnected physical object with just a touch of the button on their smartphones. 

  • It will simplify day-to-day work 

IoT applications provide many advantages to companies, employees, and also households. In companies, it benefits the employees in things such as remote work management, gathering real-time information, increasing productivity levels, etc. IoT applications and devices simplify the lives of employees and increase the employee satisfaction rate.  

  • IoT will help in data collection for future insights

The IoT devices have sensors in them, with which they can collect a large amount of data in many different areas. The collection of large data helps the company to analyze the trends in the data that can be further utilized to improve the features of the device. Research even suggests the total market value of IoT is set to grow to over $3 trillion annually by 2026.

  • It will help emerging businesses

As companies realize the power of IoT, more and more devices are coming into the market. The use of The Internet of Things will benefit the economy in the long run, such as increasing operational efficiency. The arrival of new IoT products in the market will enhance productivity and help solve problems that will affect every person’s well-being worldwide.

  • IoT technology will give better quality of life to the world

All technologies and science are developed to benefit humanity and provide a better quality of life, IoT is one of them. It is great to have someone do regular tasks for you to focus more on important ones. The IoT application development service provided by tech companies aims to improve your lifestyle in many ways. For example, wearable devices track the heart rate, body temperature, etc. that help during exercise and even detect any abnormality in the body.  This is possible only with IoT applications and the IoT application development companies that make such devices.

 

Want To Build An Amazing Application by leveraging IoT? Contact GoodWorkLabs


GoodWorkLabs mobile app development team has extensive experience in developing IoT-based mobile applications. We understand your business’s needs and IoT application development services by us will deliver the ideal solution for your business.

So, what are you waiting for? Your chance to get the high-end applications built with the power of IoT technology is here. Get in touch with us today to discuss your idea and integrate IoT into your mobile applications.  Explore the limitless benefits of this modern technology and grow your business! Contact us here

How Is IoT Transforming The World? 

Business leaders have gradually realized the importance of IoT and how it can help their companies. IoT is a network of internet-connected devices, provided with the ability to collect and transfer data across a network. IoT delivers constant feedback and facilitates better decision-making for businesses of all sizes. IoT platform is transforming multiple industries like healthcare, energy, automotive, manufacturing, transportation, and countless appliances. This underlying principle of IoT can shape lives to be better than before and get proactive alerts rather than a reaction. So, are you leveraging the benefits IoT technology has to provide? 

Even with going by numbers, the statistics state – 

  1. The number of connected devices will rise from 15.4 billion (2014) to 30.7 billion (2020) and further to 75.4 billion (by 2025)
  2. The global spending on IoT (hardware, software, integration, monitoring, and analysis) was $737 billion. This will go reach a whopping $1.29 trillion by 2022!
How IoT impact customer lives?

IoT provides personal assistance by regulating temperature, locking doors, activating burglar alarms, and so on. The continuous data flowing through all the objects connected over the IoT has provided a new dynamic in the world of AI. Companies are actively using IoT paired with AI to create engaging and valuable products.

Here are some ways in which IoT is influencing customer lives –

Voice Technology

IoT and AI, paired together, have provided people with a way of managing everything, ranging from personal to professional lives, through speech. Be it controlling AC temperature to turning on car ignition; voice assistants are fast becoming a part of everyone’s daily lives.

Healthcare

The massive data collected by IoT can help determine diseases quickly and provide accurate and relevant medications. This is done by gathering information and insights on the condition from the internet. IoT can help hospitals maintain patient records, manage workflow, and optimize appointments to help doctors carry out their duty more effectively. Using IoT-enabled software to monitor blood pressure and heartbeat can help doctors recognize the cause by studying data provided by IoT.

Smart Refrigerators

Can you think your refrigerator will tell you what things are short?  Yes, that’s what the IoT-enabled refrigerator can do. It will tell you the shortage of supplies and when you need to refill. 

At the store end, too, they can push notifications to your smartphone right when you step into the supermarket. They will alert you to add specific items on your list/shopping cart based on your past buying behavior or trends.

Effective Market Strategizing

IoT can help in meeting the marketing goals of businesses. As enterprises can ingest, process, visualize and respond to huge volumes & a variety of data, they can ultimately build strategies to meet customers’ needs. With internet-connected devices, they obtain a 360-degree view of their customers’ preferences and create campaigns that drive revenue from the audiences. Further, IoT also helps to segment the customer base and generate customized offerings for customers. This will eventually boost the customer satisfaction rate and enhance their experience.

Wrapping Up

IoT has got into our lives and benefits people and businesses alike. It will continue to grow and positively influence people.  Have your business leveraged the power of the Internet of Things? If not, connect with GoodWorkLabs the top IoT application development provider based out of Bangalore. Our team of experts will make sure that you get the best service and you are able to control your application proficiently. Contact our team here!

Top 5 new age trends in mobile application development 

In the last decade, almost every day, we have witnessed an emerging usage of smartphones and applications that support them. The mobile application industry has reshaped the businesses, organisations, individuals, and customers. Irrespective of the domain or sector you are in, it is necessary to integrate the latest mobile application development to get more reach, conversion, and growth. Therefore, it would not be wrong to say that smartphones today are transforming the business models, customer behaviour, operation models, and marketplaces.

In a report by Statista, it is clear that the mobile application industry is expected to reach $693 billion in 2021. Meaning, there is a great opportunity for the mobile app developers, and the year will generate more and more demand to create mobile applications that stand out and see the day of light.

Top 5 new age trends in mobile application development 

Let us look at some of the emerging trends in the mobile application industry that can help you build a mobile application that is with and ahead of times:

AI and ML apps to make smartphones smarter 

Artificial Intelligence (AI) and Machine Learning (ML) go hand in hand while building a mobile application. They are taking a centre stage of almost all technological advancements and innovation for they ease the life of customers, businesses, and employees. Apart from making life easy, they also contribute to saving time, effort, and money for mobile app developers and businesses.

Using AI and ML has lead businesses to understand user behaviour at a much deeper level. This indeed helps them solve complex business problems which would have been tough to gauge without interacting with users/customers. The simplest (or to say commonest) example of AI and ML apps is the usage of chatbots, Siri, and google.

Selling an experience through AR and VR

Known as extended reality, Augmented Reality(AR) and Virtual Reality(VR) is here to stay. Widely used for mobile gaming applications, this trend is slowly set to change by bringing in more meaningful experiences for the users or customers. It is predicted that this technology will be widely used on social platforms for branding and targeting potential customers through AR/VR apps. For instance: Creating an Instagram filter to promote your brand and engage the audiences.

Also, today many real estate developers are providing AR/VR videos for the audiences to experience their upcoming projects and taking informed decisions. This has helped them to set clear expectations and get faster conversions.

Talking about the worldwide market of AR and VR technology, Statista predicts that the business value will hit to $209 billion in 2022.

Wearables, the emerging fad

Expected to reach $44.2 billion by 2020, the wearable industry will change the everyday lifestyle. From healthcare to e-commerce all are banking on this trend to increase the engagement and revenue. The integration of wearables serves as a key to innovation and technological development.

Apple watches have pioneered this trend, and with their latest WatchOS update, they have made it clear that the Apple Watch apps will no longer require a companion iOS app. Meaning, the world of smart wearables will now be just as wide as that of smartphones.

On-demand apps, a change maker

Today we have an application for almost all our daily needs and chores – from delivery to travel, OTT to banking, and home-spa to healthcare. This is all possible because of the on-demand application developers. To develop an application that brings in change, you need to vision problems from the end-user point-of-view, anticipate, research, and then develop a solution.

In a report by Shamika Ravi and Niam Yaraghi, it is predicted that the on-demand application industry is expected to generate $335 billion in revenue. Therefore, most industries will make use of this successful business model by embracing on-demand application in their businesses. On-demand mobile applications will disrupt the way we life, work, travel, shop, and relax!

IoT, enabling a seamless experience

Living in a world of interconnected smart gadgets, we can see that Internet of Things (IoT) has already become an industry that is here to deliver a real-time experience which is seamless, fast, and valuable. IoT’s integration with mobile applications has brought in a change in inventory management, buying behaviour, digital marketing, etc. As the demand for IoT gadgets is increasing day by day, there is going to be increased demands of IoT-enabled applications as well.

With many applications being developed each day, the mobile application industry will continue to expand at a rapid pace. This will lead to more disruption thereby making way for newer trends that will change the way we all live, work, and play! Having said that, to stand out in the market and be alive, the businesses will have to anticipate and stay updated with the latest technological developments.

Should you be planning to develop a mobile application that will engage your customers and increase your revenue by using the latest trends, then contact us at [email protected] or  +91- 9863077000.

 

Five key important factors to consider while developing a mobile application

Have you have ever thought to yourself how much time do we spend using our mobile applications? A study says on an average people spend about three hours a day using their mobile applications. That is not surprising, after all, we do almost all daily tasks using these mobile applications – messaging, booking a ride, shopping online, playing games, banking, dating, etc. Smartphones and mobile applications have today become an integral part of our lives and society.

This pretty much says why a business needs to adopt mobile applications to lure and engage customers. These apps can help businesses drive more customers and already many companies are soaring high in the app store and play store.

Top app-based businesses like Swiggy, Zomato, AirBnB, Amazon, Uber, etc have adopted the mobile app trend and have become one of the largest companies in India and aboard. In India, this trend influenced many mobile app development companies in Bangalore, Mumbai, Pune, and Delhi to develop advanced apps for their clients to engage their customers and increase their business revenue. Irrespective of what business you are in, you should get a mobile application to simplify or ease the business operation.

Five key important factors to consider while developing a mobile application

Taking so much about the importance of having a mobile application for your business, let us look at five key factors that can make or break your dream application:

Invest in research

If you want to build an application that soars high in the app skies and strikes an engaging cord with your target audiences, then you should invest a lot of time in research before you start planning. Research the current trends in the app market and study about the upcoming or expected trends in the industry. Dig deeper and gain insights into the consumer demands and preferences. With this in-depth study and research, you should be able to analytically understand what kind of apps are popular among smartphone users.

Also, spend some time understanding the applications from the user perspective. Download the most popular apps, and get a first-hand experience of them. This shall help you understand the user experience, the interface, and the functionality of the app. Yet another way to learn through user’s perspectives are the reviews left on the app store and play store. You can find more about the loopholes and the best features here. This research will enable you a great foundation to work on.

Make clear objectives

An aimless app is just like an arrow in the dark – you don’t know where you are headed. Without a definite aim or objective, your application will surely be a failure. So get it right to the T! You can not afford to miss this. You should know why are you building a mobile application? Is it to engage your audience? Is it to increase revenue? Or is it to help people?

Without understanding the aims and objectives a mobile app, it will be impossible to – zero down the features, create a platform strategy, design UX/UI and ultimately develop an app. So get the aim right as that is the soul to your app.

Know your target audience

The most crucial step, for this, decides the success or failure of your mobile application. Therefore, identifying the right target audience plays a vital role in developing a mobile application and its features expansion. Put some time in doing primary research through surveys and interviews followed by studying the online forums to understand your market and audience. As all applications are here to solve some of the other problems, the ‘target audience’ should never be a work of guess.

You know who your target audience research is ready when you can answer these questions – Where are they located? What is their age group? What is their gender? Which income level do they belong to? What interests them? What is their occupation? What smartphone do they use? etc. Answers to these will help you create audience persona to visualize the needs of your audience sets. This step further strengthens your foundation, so be clear about who your target audience is.

Choose the right platform

Currently, there are three most popular platforms for smartphone applications. They are – android, iOS, and Windows. While android is largely common and there are many users to it, it surely can help you get a large number of downloads. But do keep a note on if your TG uses an android? Yes, you got that right. The platform strategy and selection depends on where the TG lies.

The best strategy that most app developers follow is to start with one platform, wait for the results, gather insights, and then move to a different platform. Choosing the right platform completely depends on the target audience, use, features, and pricing. Once the strategy and budget are ready you can develop a native or a hybrid mobile application.

Get the features right

The feature is the only factor that can make you stand out in the crowd. The more unique, the better. Needless to say, that your mobile application should be innovative, creative, and have easily accessible features. With everyday advancements in the smartphones and mobile application industry, it is now possible to integrate the features of smartphones in mobile applications. Adding good features enhances user experience, but adding too many features can make your application complex and slow. Therefore, always keep only the necessary, leave the rest.

The above-mentioned factors are crucial in developing an app that helps your brand successfully connect with your user base. When done right, a mobile app can help you build brand presence, convert loyal customers into brand evangelists, and increase profit margins. As one of the top mobile application development companies in India, Goodworklabs boasts an enviable track record in delivering quintessential web and mobile applications. For more information, contact our technical experts today.

These key factors are crucial in developing a mobile application that helps your brand reach, grow, and connect at a deeper level. If you follow the golden rules to the T, you are bound to reinforce your brand presence and increase your ROI by adding more customers. GoodWorkLabs, is the leading mobile application developer based out of Bangalore, India, and the San Francisco Bay Area, US. Should you require any help in building a mobile application, then reach out to us at +91- 9863077000 or [email protected]

 

Impact of IOT on Marketing

The Internet of Things (IoT) now has an Impact across Industries

 

The sheer volume of data and network traffic generated is today helped a lot by IoT, making it more and more popular regarding customers in the present day.

Not only from the customers’ point of view, but IoT is also proving to be a revolution for business operations. These operations do not have the same kind of appeal for the customers but are real in every way, be it the logistics or even the marketing aspect of things.

iot-for-marketing

 

In the words of Marketo, a marketing automation vendor, IoT is “the interconnectivity of our digital services that provides endless opportunities for brands to listen and respond to the needs of their customers- with the right message, at the right time, on the right device.”

The Internet of Things (IoT) also has a significant effect on the overall customer experience and the data collected with the help of all connected devices through analytics. When it comes to the context of marketing and analytics, predictive analysis and Big Data go pretty much together.

Marketo also expects that the entire marketing scenario will get changed by the immense impact of IoT by the year 2020.

Marketers will take the help of IoT in some of the following ways in the marketing context-

  • Analyze the buying behavior of customers from all the platforms they use regularly.
  • Collect more data in volume, previously not collectible, to make a note of the methods about how customers make communication with products and devices.
  • Get a detailed insight of the whole purchasing process and determining the stage where a customer currently is, while making a purchase.
  • Live interactions, notifications customer targeted ads too.

Impacts of IoT on Marketing

 

Easy Exchange of Sales Data

Sales data is easily one of the most crucial factors for any business. With easy access to information as to how, why and when regarding the use of products, it will be much easier for a business enterprise to make changes in marketing strategies towards specific customers.

With a plethora of smart devices available today, the collection and supply of data takes place in real-time, without the need of expert IT professionals look after this procedure. It helps the business make informed decisions for marketing, boosting their future sales.

More importantly, customers can give instant feedback about their experience. Therefore, if a product is unable to meet the customer expectations, a business will not have to wait for a long time to let the responses flow. This will help in reducing the costs to a large degree sooner, rather than later.

Devices are Self Sustainable

This is one of the most amazing attributes of IoT. Devices with IoT can run their maintenance and diagnostic procedures. Cars, for instance, have been self- diagnosing for quite some time. Unfortunately, the results were not satisfactory enough and were dependent on the wrong signals.

Through IoT, every component in a device becomes smarter, getting the ability to identify any issue and even come up with solutions for the same. This process is rapid in comparison to an external diagnostic mechanism.

When it comes to the usual devices, the initial sign that something is not right becomes known when the machine stops working suddenly. If this happens, you cannot do anything but get it repaired or get a new one, and that is bound to take some time.

IoT enabled devices can eliminate this waiting time through constant monitoring of their functions, and get in touch with technical support if the need comes up for it.

Instant Customer Analysis with Smarter CRM

When used in collaboration with a reliable CRM or customer relationship management tool, IoT becomes capable enough to do a lot more than collect and organize customer data. It can accurately and correctly analyze that data as well, paving the way for the further actions needed in the context of said customer data.

For marketers, this data is priceless as the chain of buyers is generally long and making sound decisions take more time. The entire process is streamlined through IoT devices by helping people figure out if the prospect is in the purchase journey.

If that comes to be the case, businesses can make every second of a work day count for solving the issues and providing clients with accurate information, ultimately helping them to close a deal successfully.

Supports Social Media

When social platforms like Facebook and Twitter arrived at the scene a few years earlier, marketers were not entirely convinced if these sites were good enough to be targeted.

Fast forward to the present and a majority of marketers speak out that the traffic considerably increased after investing a constant time in social media marketing. IoT has already been optimized for usage along with social media, helping automated posts consistently generated with the help of smart devices themselves.

IoT also helps to prepare for the development of new online communities, reaching out to new potential customers, who were not connected earlier. Similarly, when merged with social media, IoT devices will assist the marketers to identify and derive benefits from the latest market trends.

A Hundred Percent Click-Through-Rate (CTR)

The ultimate objective of IoT in Marketing is enabling a smarter, more relevant brand of advertising. With the growing number of devices once unconnected, they are being provided with sensors and consistent network accessibility, changing the advertising scenario for both marketers and customers as well.

Marketers no more depend on popup ads and banners on a website. What is also true is that IoT devices will never be able to process such dated marketing tactics even.

Conclusion:

To put in a single phrase, IoT lets the marketers always keep a step ahead of their customers regularly. It is correct that IoT makes the formulation and implementation of marketing strategies more comfortable than ever before.

How IOT Can Help to Increase Workplace Security

Improvements in productivity, increased capacity, enhanced worker safety, and lesser costs

 

If the latest numbers from the National Safety Council are considered, more than 4,500,000 injuries occur at workplaces every year. This also results in a lot of added costs. While organizations in the present scenario make it a point to implement a lot of safety rules in a workplace, accidents still do happen with the lesser numbers. The most significant amount of help is increasingly coming through the Internet of Things (IoT), which can bring a lot of substantial improvements in the area of workplace safety.

 

Iot-workplace-safety

The Industrial Internet of Things (IIoT) is a subset of IoT, which primarily refers to the interconnectivity of industrial equipment, facilities, processes, and personnel. The potential for improvement in costs, productivity, capacity and workplace safety has never been so believably high.

The collaboration of IoT with Advanced Tools

 

Data collection today is being facilitated by wrist watches, implants, chest bands, and electrodes among the likes. However, there is a change underway. For instance, Florida- based firm Karlsson Robotics has been successfully able to develop textile fabrics which were built by fibers with the ability to perform electrical charges.

These fabrics, most of which use silver-based fibers get combined with sensors to gather the personnel’s physical conditions and also to predict the safety issues at a workplace. This firm also has optical fiber fabrics on offer which can generate images on materials, like on the backs and sleeves of shirts for work. In addition to this, text messaging, emails, work instructions and other kinds of images seem like they will be at the scene sooner, rather than later.

With the assistance of such collection methods, exoskeleton vests have also been a significant development to reduce worker fatigue and injury. Many e-textiles with the presence of nanosensors, inks, and fibers, and conductive polymers consistently monitor a worker’s body conditions like temperature, heart rate, fatigue, and blood oxygen level.
The presence of these constituents can analyze many unsafe situations for the workforce in a particular workplace.

Best Instances from the Construction Field

 

The construction industry is accountable for most of the injuries at a workplace, and this is why it is not surprising at all to see the progress for safety in this field as well. In the presently available ‘accessories,’ there are hard hats containing sensors to monitor the physical condition of workers like heart rates, temperature, fatigue, stresses, and oxygen levels.
The “smart hats” also collect data on working conditions like dust, equipment temperatures, toxic environment, and sudden accelerations as well.

The sensors inside the hat get connected with a communication network responsible for transmitting this data to analytical software, which can predict hazardous conditions before the time they get critical for everyone. What results is an improved safety of workers at a construction site.

Encompassed with IIoT, many crucial technologies are arriving together for the collection and analysis of this mass of equipment and user data used for predicting unsafe working conditions, or even production information like out of spec procedures.
Different combinations of five interconnected technologies work cohesively for processing and identifying trends which are not a subject for simple human review.

These technologies include-
Interconnected devices
Cloud storage
Artificial Intelligence
Deep dive analytics
Big data processing

The amount and the kind of data collected from these interconnected technologies are potentially so huge that presently, a complete analysis for identifying the patterns and trends in forecasting is challenging, also being a restricting factor in use.
However, as data analytics continue on the way to improvement, a better understanding of what data means will have to be documented, as more and more of the increasing benefits will get realized.

Improvements in Safety with the Help of Predictive Maintenance

 

Monitoring the working conditions and workers are not the only sectors where IIoT is leading the improvement in workplace safety. Future-oriented companies are implementing IIoT to improve the performance of equipment and uptime by the help of predictive maintenance.
It is easily imaginable as to how a potential malfunction in any machine leads to the generation of an unsafe working environment. If any part fails suddenly and a machine stops working, the operator will face a potentially hazardous situation. For example, some parts may fly into the air from the machine.

In other kinds of cases, if the equipment has deviated from a specified operating process, it can lead to the occurrence of unsafe working conditions. Because the collected data gets analyzed, potential situations of failure can be timely predicted so that maintenance personnel can be alerted to conduct the required maintenance.
If there are machines that operate in a top working condition though, you can be sure that they will not be the reason for any safety hurdle in your facility.

Soon, predictive maintenance will also involve the replacement of critical parts as per the analysis of machine operating conditions. The approach brings into recognition the fact that the failure of any part becomes subjective to a change in circumstances.
Through artificial intelligence (AI) and interconnected machines, identifying these failure situations can be easy, failed parts predicted, and even their maintenance scheduled. Predictive maintenance operates by analyzing the actual data from equipment operation that takes out the need for unnecessary support, improving the uptime and eliminating the chances of injury to workers as they operate on dangerous and sophisticated machines.

It is not incorrect to state that predictive maintenance and safety go together. The attribute of IIoT to correctly identify and predict the unsafe work conditions well in advance proves to be very important for a reduction in the number of workplace injuries. A program solidly based on predictive maintenance and identification of failure patterns helps to cut down on both unplanned repairs and equipment downtime as well.

Improvements in productivity, increased capacity, enhanced worker safety, and lesser costs only act as a few advantages which are in store for the future of IIoT.

To enable any such IoT driven automation program, one needs a robust application to centrally control the whole system. GoodWorkLbas is a pioneer in developing such IOT applications, for any such requirements feel free to write us at [email protected]

7 IoT Trends to look out for in 2019

Internet of Things (IoT) Trends – The changing landscape

As you know very well, for a long time now, the Internet of Things (IoT) has been a prevalent medium for transferring data to and from cloud-connected sensors and the software which helps enterprises in performing analytics on the mentioned data. Expect that prices of IoT sensors will see a decline in 2019, empowering more companies to use them and get insights in sectors like manufacturing, healthcare, retail, and many others.

There is also a constantly nagging issue which is related not to the technology, but rather concerns the name of it. Many people feel that the term is fundamental and generic, leading to confusion as to what IoT means. It also can be perceived that terms like ‘connected product’ or ‘connected operations’ will be used frequently. Specific and descriptive terms like ‘cold chain monitoring’ and ‘predictive maintenance’ too will be used extensively.

While deciding on a new name is something which will become more evident with time, IoT technology is witnessing development at a great pace, and most of the people agree that it will keep growing all through the year of 2019 as well.

Here are 7 IoT trends which you need to look out for in 2019:

IoT Trends 2019

1) Mobile device management will shield IoT from Ransomware 

Proper security is a critical shortcoming of IoT. The issue gathered more traction when 2018 saw a potent ransomware attack which mostly affected ticket payments and also water services in the city of Atlanta.

Experts in the field believe that more such ransomware attacks have the potential to hit smart city projects. Governments will require more investment in their security for taking care of such threats. Such kinds of ransomware attacks are significant threats to amenities like bright lights, public transport, and traffic controls as well.

Solutions of mobile device management like Samsung Knox, VMware AirWatch and SOTI MobiControl can prove decisive in avoiding attacks at the end of IoT devices.

 

2) IoT will be enabling smart cities 

There are many cities which are focusing on developing IoT services as a part of smart city projects. The town of Cary in South Carolina utilizes IoT data for connecting the traffic lights with their CRM platform for initiating alerts if the lights get faulty. San Diego in California uses electronic street meters and intelligent lighting as well.

With such a considerable increase in the number of smart city initiatives, the further introduction of the 5G network is expected to give a significant boost for bright city facilities like parking meters and derive less battery power from such IoT devices.

 

3) Food will be safer with IoT 

IoT will also be helpful to provide insights for the improvement of food safety. Smart industrial meters and a considerable number of sensors enabled with the Internet of Things connectivity assist food companies to monitor the temperature and humidity in cold storage facilities.

Such implementations are only expected to increase in 2019. Some companies help in efficiently using energy management in the different setting of food storage. They can handle heat maps, alerts and reports to monitor and analyze data on the environment and temperature in food storage units to make sure of excellent standards of food safety.

 

4) More IoT data will sell and be in demand

The year of 2019 will witness companies selling more IoT data through the practice known as infonomics. Soon, this procedure of selling data will become an essential part of many IoT enabled systems.

Companies that manufacture appliances will not only sell data as a means of extra revenue but will also help to prove that their products are great. This will be made possible with the help of IoT network management data and predictive maintenance as well.

As an example, data from smart water sensors that will be able to detect problems like leaks. This data, in turn, is sold to producers and service companies for their sales and digital marketing campaigns.

 

5) More IoT in CRM functions

Data from IoT devices will be used more prominently to automate customer service and sales efforts by customer relationship management software. Routine scenes will witness an IoT device providing information to companies when it feels like customers are facing some problem. It can work not only for appliance products but also generic utilities like cable services.

The IoT data can then be entered into the CRM software to be used in sales discussions after some time.

 

6) Improvement in Workforce Management 

Beacons are devices which have been around since a pretty long time for helping companies convey targeted messages on the smartphones of customers. With falling costs of these devices; however, they can prove to be useful in workforce management as well. The beacons can also be of help for employee monitoring, and the data can also be connected to various performance management software too. 2019 will witness the use of beacons on a larger scale as they have become more economical with prices expected to fall further shortly.  

 

7) IoT Tech will help to operate smart stores 

Market stores are getting smarter with every passing day. This has been made possible with radio frequency identification tags which provide a lot of useful insights on the product inventory at a particular store. The use of smart lighting can help stores figure out the time where specific customers keep looking around at the products on display.

This data can be analyzed from store video footages and also foot traffic monitoring software with Wi-Fi connectivity, further paving the way for retailers to make changes in their amount of merchandise or store layouts as well.

 

Conclusion

Just in a few years, IoT has made an enormous impact on the everyday lives of people. The further coming of 5G is sure to alter IoT space in the times to come. From the management of entire cities to the transformation of industries, IoT is trusted and expected to deliver industry altering outcomes in the future.

For any assistance with IoT, we have a great team of IoT experts with us. We will help you assess your requirements and build a suiting IoT solution for it. For more information, contact us here.

4 Benefits of outsourcing the R&D for IoT projects

Benefits of outsourcing R&D for the Internet of Things

Let’s take a moment to recognize the importance of the R&D department in an organization and how they contribute greatly to the growth of the company by bringing innovations to the table.

Though R&D contributes greatly to organizational growth, it is agreeable that the apparatus that this department requires might be an unaffordable luxury for many businesses.

Also, with this issue identified, shift your focus to the fact that 21% of organizations are already ahead in the run of incorporating the IoT projects in their business while 28% are planning to succeed them in next year, as per a study by Red Hat.

In this race of incorporating IoT in the existing businesses, it will be difficult for companies to acquire appropriate in-house talents who can help them shape their dreams.

There is a single solution for both the aforementioned issues ‘Outsource the R&D for your IoT projects.’

To entail the flexibility of scaling up and down quickly, companies can choose which elements to outsource for an IoT project. In this blog post, we have highlighted the major benefits of outsourcing R&D for IoT projects.

Outsource IoT projects

1) Expertise and New Avenues for Innovation

It is a misconception that companies outsource R&D projects because it is economical. Companies rather prefer to outsource R&D projects to leverage the expertise of R&D vendors. It is a ready advantage by simply outsourcing and having the best engineers and marketing specialists to collaborate and work on your IoT projects. With their know-how of collecting and combining data, you will be able to bring order out of chaos at a very early stage. They will specifically work around the identified needs of your customers and gather data which is relevant for your IoT project.

It is a great opportunity to have conditioned data scientists to work on your projects at a relatively lower cost than an in-house team. When you outsource IoT project, you can get access to experts, better equipment, and innovative ideas which are otherwise out of your reach. The major achievement is pitched in creative ideas from rather a wide and diverse pool of talent.

 

2) Faster Lane to Market for IoT Projects

If you have worked on IoT projects before you would be well aware that it takes a lot of time to test your ideas through Proof of Concept (POC) or a Minimum Viable Product (MVP) before finally proceeding towards IoT development. There is one possible way to minimize the efforts and create a faster lane to the market: outsourcing R&D for IoT projects.

We live in a dynamic world where the window of opportunities open for a very short span of time. R&D vendors understand the time constraints involved and allow you a chance to build POC for testing the relevance of your IoT solution to the customers’ needs. This option enables you to analyze, test, and even reject the concept without much investment at your end.

The other option is building an MVP. R&D vendors can assist with that as well. They will build an MVP with the minimum features to cater to the basic requirements and showcase functionality. Also, these MVPs, if approved, can form a solid base for your future IoT project development.

 

3) Economical Option

Having an in-house R&D lab is a very experience affair, you will know if you own one. There are several overhead expenses involved apart from administrative costs and equipment costs. These overhead expenses majorly involve training costs of R&D engineers to suit their services to your organizational needs. These expenses can be mitigated by hiring R&D professionals and outsourcing the IoT projects to them.

Not only is this option less expensive but also allows you to spend less time and efforts in this area. The market for R&D services is quite developed and is open to all. They have entire departments dedicated to all the emerging technologies that you wish to try your hands on like IoT solutions, robotics, deep learning, and chatbots.

 

4) Managing Risks

As per the R&D magazine, 84% of outsourcing in the US is done to other US-based manufacturing companies, and in Asian and Europe also the trend of outsourcing is increasing.  Sustaining an in-house team is risky and there might be a lack of experience in the desired field.

GoodWorkLabs can help you conduct R&D services from its offices located in San Francisco and New York. We can help you mitigate these risks and get maximum output for limited and fixed investment. With an experienced team of R&D engineers, we know exactly how the testing of an IoT device should be carried out. The added benefit of assigning the R&D of your IoT project to us is that we can quickly scale up and adapt to the recent updates while pacing up with real-time data.

 

To Conclude…

Just like the other prevailing technologies, IoT solutions are required to be floated through a tough tunnel of research and development before launching them in the market. A simple loophole can cost you a fortune, hence it’s better to let professionals do the R&D for you.

Being professional IT partners for several organizations, we at GoodWorkLabs can bring value to your IoT project by keeping an eye for innovations and experimenting with alternative solutions. We help you optimize costs while cutting on the overheads of an entire department. Also, with a fast lane to market, you can minimize risks and limit your efforts. Step into the world of optimization with us. For more details, drop your contact details and we’ll have our experts get in touch with you  

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