The Boom Of Mobile Gaming In India. How To Leverage The Market With A Technology Partner.

Over the past few years, the mobile gaming market in India has seen tremendous development. This expansion has been significantly supported by the growing use of cellphones, rising internet usage and reasonably priced data plans. It is crucial for businesses to successfully harness this market as the sector continues to grow. A technology partner can offer many advantages, including experience, infrastructure and scalability. This blog examines how companies can profit from the explosion of mobile gaming in India by forming strategic partnerships with tech industry leaders.


Understanding the Mobile Landscape in India 


With millions of players across all age groups and demographics, India has one of the largest gaming markets in the world. The wide acceptance of mobile gaming has been greatly accelerated by the accessibility of low cost cell phones and  data plans, along with the increase in  internet access in both urban and rural areas.


The player base in the Indian gaming market is broad, including a mix of competitive players, esports fans, and casual gamers. They have become incredibly devoted to casual gaming, multiplayer online battle arenas (MOBAs), and esports, since they are simple to pick up and play. On the other side, MOBAs include a competitive component and draw more devoted players. Professional competitive gaming competitions known as “esports” have seen a sharp increase in popularity, attracting large investments and audiences. 

For the purpose of creating effective gaming methods, it is essential to comprehend the interests, routines, and spending patterns of Indian players. Companies must remain aware of industry trends, such as new game genres, well-liked themes, and interactive social aspects that improve the gaming experience.


Benefits of Partnering with a Technology Partner:

For businesses entering the Indian mobile gaming market, partnering with a technology partner has many benefits. These include having access to the infrastructure, specialized knowledge, and scalability necessary for success in the quickly expanding gaming sector.  Technology partners provide industry-specific expertise, critical infrastructure, and support that helps  design games, localize them for different markets, attract users, monetize them, and analyze their data. Companies can use these resources and experience to their advantage, giving them a competitive edge in the changing mobile gaming market. Let us now look at the different benefits of partnering with a technology partner : 

  • Knowledge and expertise: Working with a technology partner that focuses on the gaming sector, helps provide access to industry-specific knowledge and expertise. They can provide information about user preferences, market trends and the Indian gaming industry, helping businesses make clever judgments and create successful gaming strategies.
  • Infrastructure and Scalability:  Technology partners have infrastructures, like servers, cloud computing capabilities, and network resources that help meet the demands of an expanding user base. As a result, businesses can scale their operations easily and give gamers a flawless gaming experience.
  • Game development and Localization: Technology partners can assist in game development, offering expertise in areas such as coding, graphics, and game mechanics. They can also help localize games to cater to the diverse Indian market by adapting content, language, and cultural elements, ensuring a more engaging and immersive gaming experience.
  • Quality Testing and Assurance: A technology partner may help to ensure the quality and stability of games through thorough testing. A range of testing approaches, such as functionality testing, compatibility testing and performance testing can be used to find and fix problems before launching the game. This can help guarantee Indian gamers a smooth gaming experience, increasing user satisfaction and retention.
  • Regulatory Compliance: Navigating India’s regulatory environment can be challenging, especially when it comes to data security and privacy. Technology partners with  knowledge about local laws can help businesses comply with regulatory requirements, protect user data, and guarantee a secure gaming environment. By doing this, you build confidence among the participants and reduce any potential legal concerns.

Game Development Services

  • Data Insights and Analytics: Technology partners help access data insights and advanced analytics tools that can help businesses  learn important information about user behavior, playing patterns, and preferences that can be used to improve games, target markets, and create more individualized experiences. With the help of this data-driven strategy, businesses can also improve player engagement, increase revenue, and make wise decisions.
  • Cross-Platform Compatibility: The gaming industry in India caters to a wide variety of devices and operating systems. Cross-platform compatibility can be ensured with the support of a technological partner, making it possible for games to be easily accessed on a variety of gadgets like PCs, tablets, and mobile phones. As a result, the game’s audience and influence are greatly increased.
  • Community & Social Features: For long-term success, creating a strong gaming community is essential. Technology partners can offer features and tools that encourage social interaction, such as multiplayer options, chat systems, and leaderboards. These community-building elements encourage cooperation, participation, and competitiveness among players, resulting in a thriving gaming environment.
  • Continuous Technical Support: Glitches and other technical problems can have a detrimental effect on the playing experience. An IT partner can provide round-the-clock technical support and maintenance services, assuring quick problem-solving and reducing downtime. This fosters a loyal player base and maintains a positive reputation among other players.
  • Global Market Expansion:  Businesses can successfully navigate global marketplaces and develop a strong presence on a worldwide level by utilizing the expertise and network of a technology partner. Technology partners with global reach and skills, can help businesses explore markets outside of India. They can offer insights  on cultural factors, worldwide gaming trends and distribution methods. Businesses may access a  wide variety of players globally by localizing games and tailoring them according to different regions. This expansion helps create new revenue sources and business prospects. 


In conclusion, businesses looking to capitalize on India’s growing mobile gaming market should consider partnering with a technological partner. Businesses can get the specialized knowledge, infrastructure, and scalability necessary for success by working with a technology partner. They can get access to industry specific knowledge, game development skills, localization expertise and support for user growth and revenue. Moreover, by utilizing global market data and distribution networks, technology partners can  help businesses increase their presence globally. Businesses can position themselves at the forefront of the mobile gaming industry through successful partnerships, seizing the enormous prospects and establishing long-term success in the Indian market and beyond.


Being one of the top game developing companies in India, GoodWorkLabs is  known for its expertise in gaming and game art outsourcing. Whether it is for iOS, Android, Windows, Mac, or the Web, our specialized Games Development Services division offers clients end-to-end solutions for building captivating and immersive gaming experiences. Our extensive clientele, which includes major gaming studios, indie developers and interactive entertainment corporations like Sesame Street, Google, Unilever, Galli Sim Galli Sim and many more, serves as a testament to our experience in gaming and game art outsourcing. 


For game development, we employ agile game development approaches (SCRUM). We rapidly move from concept art, to storyboarding, character sketches,  creation of the final, high-quality 2D and 3D characters, backdrops, animation, and the rest of the game’s environment to develop a great and high quality game. Along with 2D and 3D games we also develop and produce core and casual games, augmented reality and virtual reality. 


To learn more about our Gaming Development Services please do visit our website. 

Five key important factors to consider while developing a mobile application

Have you have ever thought to yourself how much time do we spend using our mobile applications? A study says on an average people spend about three hours a day using their mobile applications. That is not surprising, after all, we do almost all daily tasks using these mobile applications – messaging, booking a ride, shopping online, playing games, banking, dating, etc. Smartphones and mobile applications have today become an integral part of our lives and society.

This pretty much says why a business needs to adopt mobile applications to lure and engage customers. These apps can help businesses drive more customers and already many companies are soaring high in the app store and play store.

Top app-based businesses like Swiggy, Zomato, AirBnB, Amazon, Uber, etc have adopted the mobile app trend and have become one of the largest companies in India and aboard. In India, this trend influenced many mobile app development companies in Bangalore, Mumbai, Pune, and Delhi to develop advanced apps for their clients to engage their customers and increase their business revenue. Irrespective of what business you are in, you should get a mobile application to simplify or ease the business operation.

Five key important factors to consider while developing a mobile application

Taking so much about the importance of having a mobile application for your business, let us look at five key factors that can make or break your dream application:

Invest in research

If you want to build an application that soars high in the app skies and strikes an engaging cord with your target audiences, then you should invest a lot of time in research before you start planning. Research the current trends in the app market and study about the upcoming or expected trends in the industry. Dig deeper and gain insights into the consumer demands and preferences. With this in-depth study and research, you should be able to analytically understand what kind of apps are popular among smartphone users.

Also, spend some time understanding the applications from the user perspective. Download the most popular apps, and get a first-hand experience of them. This shall help you understand the user experience, the interface, and the functionality of the app. Yet another way to learn through user’s perspectives are the reviews left on the app store and play store. You can find more about the loopholes and the best features here. This research will enable you a great foundation to work on.

Make clear objectives

An aimless app is just like an arrow in the dark – you don’t know where you are headed. Without a definite aim or objective, your application will surely be a failure. So get it right to the T! You can not afford to miss this. You should know why are you building a mobile application? Is it to engage your audience? Is it to increase revenue? Or is it to help people?

Without understanding the aims and objectives a mobile app, it will be impossible to – zero down the features, create a platform strategy, design UX/UI and ultimately develop an app. So get the aim right as that is the soul to your app.

Know your target audience

The most crucial step, for this, decides the success or failure of your mobile application. Therefore, identifying the right target audience plays a vital role in developing a mobile application and its features expansion. Put some time in doing primary research through surveys and interviews followed by studying the online forums to understand your market and audience. As all applications are here to solve some of the other problems, the ‘target audience’ should never be a work of guess.

You know who your target audience research is ready when you can answer these questions – Where are they located? What is their age group? What is their gender? Which income level do they belong to? What interests them? What is their occupation? What smartphone do they use? etc. Answers to these will help you create audience persona to visualize the needs of your audience sets. This step further strengthens your foundation, so be clear about who your target audience is.

Choose the right platform

Currently, there are three most popular platforms for smartphone applications. They are – android, iOS, and Windows. While android is largely common and there are many users to it, it surely can help you get a large number of downloads. But do keep a note on if your TG uses an android? Yes, you got that right. The platform strategy and selection depends on where the TG lies.

The best strategy that most app developers follow is to start with one platform, wait for the results, gather insights, and then move to a different platform. Choosing the right platform completely depends on the target audience, use, features, and pricing. Once the strategy and budget are ready you can develop a native or a hybrid mobile application.

Get the features right

The feature is the only factor that can make you stand out in the crowd. The more unique, the better. Needless to say, that your mobile application should be innovative, creative, and have easily accessible features. With everyday advancements in the smartphones and mobile application industry, it is now possible to integrate the features of smartphones in mobile applications. Adding good features enhances user experience, but adding too many features can make your application complex and slow. Therefore, always keep only the necessary, leave the rest.

The above-mentioned factors are crucial in developing an app that helps your brand successfully connect with your user base. When done right, a mobile app can help you build brand presence, convert loyal customers into brand evangelists, and increase profit margins. As one of the top mobile application development companies in India, Goodworklabs boasts an enviable track record in delivering quintessential web and mobile applications. For more information, contact our technical experts today.

These key factors are crucial in developing a mobile application that helps your brand reach, grow, and connect at a deeper level. If you follow the golden rules to the T, you are bound to reinforce your brand presence and increase your ROI by adding more customers. GoodWorkLabs, is the leading mobile application developer based out of Bangalore, India, and the San Francisco Bay Area, US. Should you require any help in building a mobile application, then reach out to us at +91- 9863077000 or [email protected].


Identifying The Key Differentiators Between Mobility Trends And Mobile Technologies

Traditional work cultures have undergone massive transformation in recent years. The 9-to-5 work vertical no longer exists in the corporate landscape, and remote operations have taken the lead. No matter where you are, you can still stay connected to your workplace, employees, and processes. All you need to do is get a Smartphone, or a smart watch or tablets to embrace mobility.

Well, here’s the term we have been waiting for! The emergence of enterprise mobility is a remarkable incident in the business landscape, which has the power to revolutionize operations. The trivial fact is that most of the people consider mobile technologies and mobility to be similar concepts. However, the reality is different, and that’s what we aim to find out.

Working on the differences

A majority of enterprises today strive hard to develop a dynamic and robust mobile strategy. They are making dedicate efforts towards strengthening their IT departments and devising effective mobile approaches.

Maybe that’s not enough to thrive and flourish in this age of cut-throat competitions. What you need is a dynamic mobility solution that helps you perform seamless operations across devices.

What is the difference between mobile and mobility

With that introduction, we can develop a basic idea of what differentiates ‘mobile’ and ‘mobility.’ Have a look!

  • Mobile: It is a technology that connects devices. Quite a few business organizations and enterprises use connected devices, and mobile technologies play a pivotal role in this context.
  • Mobility: Quite unlike mobile technologies, mobility is a trend that has the power to transform work cultures. Mobility can change according to contextual differences, and that’s where mobile technologies also transform to suit those contextual scenarios.

What is what: Identifying mobility trends and mobile technologies

Mobility brings connectivity, which is undoubtedly the key to improving processes and functions across industrial sectors. If market reports are anything to go by, 45% of employees in the United States work in traditional settings. Now, that means the majority likes to embrace mobility trends and work in mobile environments.

As an entrepreneur, you will surely want to optimize production. Giving your employees the liberty to work according to their convenience will be the first step towards achieving that.

The need for a dynamic mobile strategy

From colossal enterprises to small-scale ventures, every business organization is embracing mobility like never before. We are living in a dynamic world, where static approaches won’t help you survive the competition. A robust mobility strategy is the need of the hour and here’s how you should plan it.

1.     Fitting your work culture

If you want to ride the change, you will have to prepare your workplace first. Make sure your office is ready to accept the changing environment and employees are willing to work remotely.

What is the difference between mobile and mobility

2.     It’s more than relocation

Embracing mobility doesn’t mean you are just shifting your workplace. It’s more than relocating your office from one location to another. Mobility is connected to employee retention, metrics, ROIs, and cost savings. While making your business future-ready, you should keep these aspects in mind.

Welcome the future

Although there’s a difference between mobile technologies and enterprise mobility, there’s no denying the interconnection between them. There’s a common point of similarity amidst all these differences, and that’s their contribution to scale up your enterprise!

Impact Of Mobile Revolution On Healthcare Industry

Technology and its advancements have become an integral part of modern lives. Dramatic revolution in mobile technology has made smartphones the most sought after technology of all time. Not even the industrial revolution had made such an impact at such a rapid pace. No industry has been left untouched by the impact of mobile revolution. Healthcare is no exception. There are a number of interesting mobile applications pertaining to healthcare and fitness industry. The remote monitoring device is one such example of the impact of mobile revolution on healthcare.


Remote monitoring devices record vital signs and electronically transmit them to your individualdoctor. Any abnormality, if detected, the doctor can reach the patient as soon as possible. Thus, technology has made healthcare providers more proactive and involved with patients’ health.

Since the use of the internet is fast penetrating all areas of peoples’ life, the need to make the stakeholders realize the benefits of mobile technology for healthcare Industry has also arisen.

How has technology disrupted the healthcare landscape?

Following are some of the areas in which mobile revolution has made deep impacts in the healthcare industry:

  • Applications for Relapse prevention in Schizophrenia patients and using mobile technology for recording and gathering asthma data have made mobile phones the need of today in the healthcare industry.
  • NICHE pilot study deals with the impact of mobile phone technology on type 2 diabetic patients’ self-management. This technology uses the internet and mobile phones to improve diabetic healthcare.
  • Another application of mobile phones in diabetic care is the FTA(Few Touch Application). It uses a diabetes diary in mobile phones to provide support to the diabetic patient for managing sugar levels.
  • Headache is yet another area where patients can use mobile applications to help themselves. However, types and intensity of headaches vary from person to person. So you cannot be sure about the use of mobile technology in treating headaches, but in the long run, this application would be very useful for the people.
  • The automated speech recognition for time recording is a medical treatment in an emergency due to unavailability of medical facilities.
  • Mobile phones can also be used during treatment of mental disorders as they are utilized in the therapeutic sessions by psychiatrists.
  • Intelligent biomedical clothing for disease management that revolutionized medical treatments is also a part of the mobile phone revolution.
  • A number of fitness apps have also come into the market providing health tips and fitness hacks to the people. Some apps send regular notifications to the users prompting them to follow a better diet plan and routine than their existing one. These fitness apps can even be customized according to users’ needs and demands.
  • Mobile Apps can now also be used by patients to book appointments with doctors, schedule lab tests, access their reports online. This has introduced more transparency in a patient’s interaction with the doctor.
  • Mobile Technology has made best medical facilities accessible for patients located in distant or rural areas also.

In a nutshell, mobile applications have opened up new avenues in personalized healthcare, disease management and an improved way of communication between the patient and health care provider.

Thus, there has been an enormous impact of the mobile revolution on the healthcare industry and this advancement in mobile technology is still to continue and may produce even better results.

Economic Times features GoodWorkLabs on Making Great Apps

The Economic Times featured an article today on the 10 Steps to make Great Apps. Fueled by GoodWorkLabs thought leadership the article goes on to talk about the crucial steps one needs to take to ensure the success of their Mobile or Web Application.

Mobile and Web Apps have taken over the tech space and now contribute to a large chunk of the information exchange online. At GoodWorkLabs we help companies evolve by developing insightful and prognostic mobility strategies. We are the architects of some of the most user experience driven apps and mobility solutions in the market.

Read the article here to know more about the ten steps we follow and ascribe to while developing the perfect app strategy!


Top 5 education apps for Higher Education sector

Higher education apps

Higher education covers an exciting and interesting time in the lives of student- a time full of revelations and intricate learning which lets them excel in their domains of choice. Like other education sectors, the teaching and learning methods of the modern higher education sector have also been duly influenced by new technological innovations and development. Computers and smart devices now enable higher education students and teachers to make use of a whole new set of tools to enhance and enliven the learning experience.

Apps designed especially for use in the education sector have livened things up, and their appropriate use in the higher education sector can significantly improve the rate, quality and longevity of knowledge absorption. Here are a few of the most important education apps meant for use in the higher education sector –

  1. Google Apps for Education – Internet behemoths Google have tailored a suite of web and mobile applications meant for use in the education sector and christened it Google Apps for Education. In essence, this is a collection of Google apps which are tuned for collaborative use. It provides teachers with a means to share and grade assignments on a group basis using the popular Google Docs platform. Accessing daily routines and schedule management can be accomplished via the Google Calendar. Google Story Builder focuses on the writing and expression abilities of student. These well-fashioned tools, accompanied with other important apps, make this a must-use in the higher education sector.
  2. TED – This fascinating app can be a major source of education inspiration for those pursuing higher education. The app combines a large volume of intriguing and thought-provoking lectures, seminars and talks by people who are recognized as world leaders in the field of education, innovation and mastery of their subjects of choice. The entire database is available for users and can be viewed on multiple devices, with subtitle support covering more than 90 languages around the world.
  3. Duolingo – Learning a new language is often a key activity in higher education. With Duolingo, learning a new language becomes easy and intuitive. The app engrosses students with a fun and interesting learning process that involves challenges, real-world scenarios and exciting tests. The multiple exercise types and detailed pronunciation guides keep things interesting, and students have the option of grading their progress on a daily basis.
  4. iTeacherBook – This user-friendly application is a detailed schedule management system for college and university teachers and students. With the clean and navigable interface, teachers can set up multiple classes, post their class schedules online and instantly share it with their students. Course management, lecture management and attendance management are also integrated into the program. Teachers also have the option to set up assignments and manage student grades.
  5. Evernote – This immensely popular note-taking app is a hot favorite among students. It gives them the option to jot down their ideas and keep a record of important information for later use. Used creatively, this can be a fun platform for thought-mapping and help students with their assignments, theses and dissertations.

Do write in your comments if you have been using any of these apps, to share your feedback of its effectiveness in your learning or teaching endeavors.

Features That Your Small Business Mobile App Cannot Do Without

In today’s frantic technology driven world, mobile app have created a strong niche in a short span of time. When 25% of international media and marketing executives view mobile as the most disruptive force in their industry 1, it is time to sit up and take notice Having a small business app developed for its service/product offerings could help give emerging and nascent businesses a solid platform to chart the growth map by capturing the formidable mobile audience.

Small-business-mobile-appsThe need for such apps is further corroborated by the fact that by end of 2014, mobile usage is predicted to overtake desktop usage 2. Having said that it is essential to know what features can help in sustained interaction and engagement that will in turn help close sales and earn business through the mobile. Today let us have a glimpse at some of the must-have features which could tip the scales in your favor:

1. Seamless Social Media Integration:

Before everything else, this clearly is the need of the hour! We are living in a world of social media boom. You simply cannot undermine the importance of this aspect. Having mobile apps and social media business pages separately proves cumbersome for smooth management and increases abandonment rate. Hence, business apps need to be seamlessly combined with the respective social media profiles.

2. Location Based Services:

You can employ this strategy to give your company increased chances of business from mobile users in the vicinity. You can showcase your outreach with the help of location check-ins. Moreover, you can optimize customer satisfaction by giving them area specific offers, discounts, and special prices.

3. Customizability:

In a world of mobile revolution, people have gained heightened app sensitivity. That’s right! Users want their apps to represent their preferences, tastes, hobbies and likes. They need the power of customization. Changes like appearance modifications, notification settings, saving personal information and managing order history need to be incorporated within the app for best results.

4. Simplicity:

Apps with simple yet enticing interface and navigability will promote ease of understanding, improved readability, and seamless internal mobility. Too many advertisements and offers can act as deal breakers. ‘Minimalistic’ is the new buzzwords adopted by leading players such as Apple to great effect.

5. Payment Processing Methods:

Make sure that your customers have access to single button payment features [Credit cards, bank transfers, online banking, etc.] so you never get to miss ever a single business sale due to cart abandonment or long-winding checkout process.

6. Timely yet Relevant Communication:

Push emails and push messages optimize customer communication by a significant margin. Users will appreciate getting to know about new offers, deals, discounts or early bird rewards that will sweeten their online purchase.

7. Monetary Management:

Take care to have a robust and secure gateway and backend to –

  • Integrate Bank Accounts
  • Monitor payments and sales
  • Manage payroll and orders anytime, anywhere
  • Track Invoices

8. Shipping and Delivery Management:

Allow your precious customers to get real time updates regarding the whereabouts of their package information once the payment has been done. Keeping them informed about the status of delivery till the time it reaches them instill a sense of confidence in customers’ minds – a factor that possesses a great recall value.

9. Comprehensive Feedback System:

Give your users the power to communicate with you directly or indirectly via comments, periodical surveys, FAQs, discussion forums and forms. Getting a chance to review and post feedback provides further impetus to customers to try out your business app again as they know that their comments are being acted upon.

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