As the countries around the world are planning to unlock, there are infinite anticipated questions about the business landscape ahead that remains a riddle. The changes in consumer behaviour will persist for quite some time. Businesses will have to understand the depth of these changes and re-strategise their market approach. During such uncertain times, companies and businesses need to be on their foot to gather and analyse data quickly and accurately. This will help them to be agile, take response measures, and make informed decisions to whatever twists and turns the pandemic throws their way.

While there are deeper learnings about consumer behaviour, three trends are emerging across the sectors and domains – contact-less experience, social distancing, and digitization. Irrespective of the location, industry, or sector, the one strategy that will address these trends is of e-commerce. In the recent few weeks, the world has observed a new wave in the usage of e-commerce platforms. The industry has become more dense and intense than ever for millions of businesses who may have not thought about selling online before the COVID-19 pandemic.

Let us look at how businesses can use e-commerce technology to scale during and post this pandemic:

Convenience:

Convenience has always topped the list while strategizing the e-commerce plan. People are getting used to online shopping mainly because of this major factor. One thing that companies must understand that consumer habits and preferences keep changing and they need to adapt to it. To be at par with ever-changing dynamics of what is convenient shopping, the business will have to do real-time research and take necessary actions accordingly. Currently, people are looking to shop for essential products such as groceries, medicines, dairy products, etc at their convenience. Many e-commerce apps and companies have understood this and tried to deliver in-demand items conveniently to consumers. For example, Swiggy and Zomato had started delivering groceries through their food-delivery mobile application.

Social distancing and contact-less experience: 

As the countries have started to unlock, there has been a major concern about a pandemic blowback. The increased focus on personal hygiene and the new normal social distancing has lead to the emergence of ‘contact-less experience’. This will encourage continued online shopping and reiterate the behavioural change in the long run.

Elderly Consumers to come online: 

For a long time, the elderly population is expected to be in self-imposed quarantine as they are most vulnerable to the COVID-19 infection. Hence, they are likely to use online mediums for their regular shopping and delivery. With them signing-up as customers of the e-commerce platform, the existing customer behavioural trend will be altered and accelerated. The population of 65+ aged is huge in many countries, therefore this will make up a massive customer segment for the companies to serve digitally.

Intensified Competition: 

Convenient, safe, and agile practice of shopping and delivery is what the customers today are looking for. If you lack behind in any of these key practices, or if your competition is doing it in a better fashion, then you are bound to lose customers until you adopt a new approach. For example, when the food delivery platforms like Swiggy and Zomato started delivering groceries, they were strongly competing with bigbasket, Grofers, Amazon, Godrej Natures Basket, etc. Even while they did have tough competition, the approach was well accepted in the market. Therefore, when businesses disrupt and emerge, they become a better and strong competition.

Many online customers are changing their behaviour and purchase patterns as they are opting for a more convenient, safer, and time-saving experience. This will add some strain on e-commerce platforms and online retailers today. How they analyse, gather insights, and react to these changes will define the future of the e-commerce industry in the world. Even post the removal of lockdown restrictions, the consumer behavioural changes will remain the same for some time. This change will transform the retailing and e-commerce landscape for the years to come. If you are looking to set-up an e-commerce platform or a mobile application, then reach out to us at +91- 9863077000 or contact@www.goodworklabs.com.

Enough has been spoken and heard about artificial intelligence and machine learning. Most of us are aware of these technological jargons. We are in a world where we must have come across these technologies on a daily basis, but little do we know deeper about it. From tech to voice to face enabled devices, we all have witnessed a dramatic evolution of technology in the last decade. It did not only contribute towards the transformation of the internet and software industry, but also the lives of individuals – you, me, and us!

Technologies related to AI and ML is expected to grow in the years to come. Even many social media platforms are today investing ample amount of money in the development of AI techniques to keep their audiences hooked to the platform. Over-viewing the mobile app industry, it is not a hidden fact that today most of the mobile applications are built on AI and ML technologies. Today, we have mobile applications for all our activities – shopping to dating, food to fashion, travelling to surfing, etc.

According to a report by Statista, the global artificial intelligence market is expected to grow greatly by generating 118.6 billion revenue in 2025. Viewing that, the future of AI and ML technology looks very promising. Therefore, it is a great time to incorporate some AL and ML techniques in your mobile application. Let us look at how two of the leading the AI and ML techniques can help build a trending mobile application:

Predict User Behaviour 

You must have used Amazon or Myntra. Did you get what we are hinting at?

Yes, those suggestions, recommendations, and notifications. They provide you with the most similar products you are looking for. How do you think this happens? Is there is a fairy in the app? Yes, there is and she exactly knows – what you are looking for, what you like and what you don’t, what excites you and what makes you add the items in the cart. Well, no points for guessing, she is AI and ML.

AI and ML mobile applications developed by top AI and ML app developers help the businesses and their marketing teams to understand customer behaviour and psychology. The insights drawn provides information on customer choices, preferences, buying patterns, and budgets by capturing data such as age, location, gender, buying frequency, spending capacity, etc. It is the perfect integration of in-depth data learning and observing the user behaviour across all devices that help create a 360^o view on customers. The data so collected enables the brands to approach each customer group and deliver products that perfectly fit their individual needs.

Virtual Assistants 

Hey Siri! “Go on, I am listening” – Siri (Well, there’s someone ‘listening’)

That is how we connect with our smartphones these days, don’t we? Siri, Alexa, and Google, all are changing the digital way of communication with our phones and mobile applications. The technology helps you use your phone or a mobile application while you are performing some other task. It has made the user experience much seamless and fruitful.

This technology has further strengthened the trend of online shopping. Today, 95% of online shopping in the world is made through voice commands and that shouldn’t be a surprise. Industry to industry, virtual assistants are greatly impacting and disrupting the way consumers purchase and retailers sell/market.

Are you still wondering how can you invest in AI and ML? Lets us connect to understand your requirements and help you with an AI and ML based mobile application. Connect with us at +91- 9863077000 or contact@www.goodworklabs.com.

The last decade introduced the world to the digitization of many sectors. This helped the global trade to increase worldwide as many developing and emerging countries became important trading partners and potential sales and development markets. Digitization has helped us to be more connected and perform our daily tasks more effectively. It has made the world a global village and people global citizens.

However, the economies built in the previous decade came crashing to the ground in the last few weeks as COVID-19 pandemic hit the world. While the pandemic has had a great impact on the global economy, it taught us how to fight and improve the current condition using technology. It has laid a new pathway by disrupting our lifestyles by enabling contact-less and virtual experiences. Even though the technology cannot prevent the onset of the pandemics, it can, however, help prevent the spread, educate, empower, and warn people around. Today, these technologies are emerging more than ever – mobile, cloud, analytics, robotics, AI/ML, 4G/5G, and high-speed internet.

Let us look at three technologies that are disrupting our lifestyle each day during this pandemic:

Artificial Intelligence and Machine Learning

From tracking the travel history of COVID-19 patents to analysing the symptoms of people exposed to the infection, the applications used by many governments do it all. These applications use chatbots to gather information from people, and the technology used in these applications is that of AI and ML. This enables the government to collect reliable information much easier and faster without any human intervention.

The advent of more such mobile applications and software will help ease the lifestyle of customers.

Extended Reality

Augmented and virtual reality is surely a boon in the world of lockdown and quarantine. This technology can be used in providing more meaningful and real experiences for people. The technology can help you see the world while you are locked in your home. This experience will change the way we travel, work, and relax. For instance: Realty brands can focus on using AR/VR videos to target their audiences by helping them take a walk-through the project while they are seated in the comfort of their home. This is an example of how a sector can use the contact-less experience to their advantage.

Cloud and Internet

The last few weeks have seen a great transition in the way the workforce can function. Companies got to believe that remote working and work from home concepts can be of their advantage. The transition to work from home and remote working has increased the dependency on cloud and internet infrastructure. The usage of this technology is set to remain the same even post lockdown and pandemic as many companies are moving towards welcoming a ‘hybrid’ way of working. This will increase the demand for teleworking applications and software for the team to be connected and interactive.

Talking about the internet, technology has changed the sector of education. It has enabled kids to learn and study from home using applications that require an active internet connection to connect with their peers and teachers. For times to come, e-learning will be an accepted norm for the parents and teachers alike.

The COVID-19 pandemic has demonstrated to the world that importance of digital readiness. The acceptance and usage of digital technology will allow the business and individuals to continue their work and chores as usual during the pandemic. The companies at large will focus on building necessary digital infrastructure by using the latest technology to stay connected with their employees and customers. The pandemic has increased their market competition by many folds, therefore businesses will have to take an approach that is human-centred and inclusive using technology governance.

Coronavirus 2019 is surely a sour pain for all of us. Little did we know that it would take an epidemic to change our lifestyle upside-down. People locked up, offices shut, roads empty, and socialising became a nightmare. These tough times have not only affected individuals but also the companies and government, as all countries in the world have had a major hit in their economy. It would not be wrong to say that in future, the world will never be the same as it used to be. Many businesses are likely to be shut if they do not evolve and adapt during the pandemic, and many new opportunities will emerge.

Who knew that the words like social-distancing and contact-less experience would disrupt our lifestyle and be a norm someday. Well, it is now, and we can not deny that. No matter what businesses you are in, you will have to adapt to this change, sooner the better. This is the time when you need to pay closer attention to consumer demands than ever and adapt accordingly. For instance: Zomato – an online food delivery app started delivering groceries as that is the need of the hour.

Talking about the mobile application, today, many governments are using this technology to track the movement of COVID-19 infection amongst the community. Thereby enabling them to take necessary actions in respective regions. Likewise, a mobile application that will solve the current problems faced by consumers will grow and evolve. Consumers are looking for contact-less experiences and the app development domain offers the same seamlessly. Therefore, mobile application development will strengthen the new norms and trends furthermore.

Let us take a closer look at the industries that can take advantage of mobile application development during this new normal:

Education Technology 

With no clear picture on when the schools and institutes are going to be open, the demand for online and digital learning will boom the sector of education technology. Children have already started learning online – from attending a virtual lecture to submitting their assignments. What was once started as a value add for kids to upskill has today become an integral part of learning. There are quite a few education apps available, and there is a lot more scope for the new ones to make their way and gain the maximum of the situation.

E-commerce 

Even if the malls and shopping complexes open, there is going to be a fear-factor in the consumer’s mind to physically go and shop. From safely packed food/goods to contact-less delivery, many e-commerce companies are following the new norm. A ‘contact-less’ or ‘zero-contact’ delivery limits the chances of contamination. Therefore, the e-commerce mobile applications are here to stay and rule the retail sector across the globe.

Teleworking 

Working from home is no more a taboo, organisations have seen an increase in productivity during this phase and it is defiantly going to be an accepted norm. This could be possible because of few teleworking applications as they help the teams to stay connected as they were during the regular days. From online meetings to sharing the tasks, teleworking mobile applications provide it with all for end-to-end communication with your teams.

Health and Fitness 

The pandemic has taught us the importance of a healthy lifestyle more than anything else. People now are more focused to enhance their physical and mental well-being. Hence, many consumers are now investing a lot more time on their health and giving it utmost importance. Mobile applications that provide a holistic health solution for mind, body, and soul is well accepted by the consumers. In a nutshell, it cost us a pandemic to understand how important our health is. This is one of the foremost reasons for the growth of mobile applications in the health and fitness industry.

App Payments 

No cash, no cards. They can be contaminated! Consumers along businesses have become very mindful about the contact-less experience and are motivated to pay using mobile applications. Once marketed for its convenient, fast, and effortless transactions, mobile app payments today advocate safety and health factors. So much said and done about the digital transactions, it has only been possible by a pandemic to make people understand that it is ‘safe’ and ‘reliable’.

OTT

Being home locked all day, people are exploring more and more options for entertainment as they have all the time in the world. Televisions are airing old and dated content, whereas OTT platforms are bringing new-age content from their stocked library. Despite watching some dated series, audiences are more interested in consuming new and fresh content each day. Seeing the growing demand for OTT platforms, many film producers are now considering to release their movies online at OTT mobile applications. For some time consumers will avoid visiting theatres and multiplexes. Therefore, this will further spurt the OTT industry.

In the days to come consumers will choose interactive mediums and applications that are safe, reliable, and disruptive. From eduction to payments, the pandemic is truly making India digital. Should you be planning to develop a disruptive mobile application in conjunction with the latest trends, then contact us at contact@www.goodworklabs.com or  +91- 9863077000.

In the last decade, almost every day, we have witnessed an emerging usage of smartphones and applications that support them. The mobile application industry has reshaped the businesses, organisations, individuals, and customers. Irrespective of the domain or sector you are in, it is necessary to integrate the latest mobile application development to get more reach, conversion, and growth. Therefore, it would not be wrong to say that smartphones today are transforming business models, customer behaviour, operation models, and marketplaces.

In a report by Statista, it is clear that the mobile application industry is expected to reach $693 billion in 2021. Meaning, there is a great opportunity for the mobile app developers, and the year will generate more and more demand to create mobile applications that stand out and see the day of light.

Let us look at some of the emerging trends in the mobile application industry that can help you build a mobile application that is with and ahead of times:

AI and ML apps to make smartphones smarter 

Artificial Intelligence (AI) and Machine Learning (ML) go hand in hand while building a mobile application. They are taking a centre stage of almost all technological advancements and innovation for they ease the life of customers, businesses, and employees. Apart from making life easy, they also contribute to saving time, effort, and money for mobile app developers and businesses.

Using AI and ML has lead businesses to understand user behaviour at a much deeper level. This indeed helps them solve complex business problems which would have been tough to gauge without interacting with users/customers. The simplest (or to say commonest) example of AI and ML apps is the usage of chatbots, Siri, and google.

Selling an experience through AR and VR

Known as extended reality, Augmented Reality(AR) and Virtual Reality(VR) is here to stay. Widely used for mobile gaming applications, this trend is slowly set to change by bringing in more meaningful experiences for the users or customers. It is predicted that this technology will be widely used on social platforms for branding and targeting potential customers through AR/VR apps. For instance: Creating an Instagram filter to promote your brand and engage the audiences.

Also, today many real estate developers are providing AR/VR videos for the audiences to experience their upcoming projects and taking informed decisions. This has helped them to set clear expectations and get faster conversions.

Talking about the worldwide market of AR and VR technology, Statista predicts that the business value will hit to $209 billion in 2022.

Wearables, the emerging fad

Expected to reach $44.2 billion by 2020, the wearable industry will change the everyday lifestyle. From healthcare to e-commerce all are banking on this trend to increase the engagement and revenue. The integration of wearables serves as a key to innovation and technological development.

Apple watches have pioneered this trend, and with their latest WatchOS update, they have made it clear that the Apple Watch apps will no longer require a companion iOS app. Meaning, the world of smart wearables will now be just as wide as that of smartphones.

On-demand apps, a change maker

Today we have an application for almost all our daily needs and chores – from delivery to travel, OTT to banking, and home-spa to healthcare. This is all possible because of the on-demand application developers. To develop an application that brings in change, you need to vision problems from the end-user point-of-view, anticipate, research, and then develop a solution.

In a report by Shamika Ravi and Niam Yaraghi, it is predicted that the on-demand application industry is expected to generate $335 billion in revenue. Therefore, most industries will make use of this successful business model by embracing on-demand application in their businesses. On-demand mobile applications will disrupt the way we life, work, travel, shop, and relax!

IoT, enabling a seamless experience

Living in a world of interconnected smart gadgets, we can see that Internet of Things (IoT) has already become an industry that is here to deliver a real-time experience which is seamless, fast, and valuable. IoT’s integration with mobile applications has brought in a change in inventory management, buying behaviour, digital marketing, etc. As the demand for IoT gadgets is increasing day by day, there is going to be increased demands of IoT-enabled applications as well.

With many applications being developed each day, the mobile application industry will continue to expand at a rapid pace. This will lead to more disruption thereby making way for newer trends that will change the way we all live, work, and play! Having said that, to stand out in the market and be alive, the businesses will have to anticipate and stay updated with the latest technological developments.

Should you be planning to develop a mobile application that will engage your customers and increase your revenue by using the latest trends, then contact us at contact@www.goodworklabs.com or  +91- 9863077000.

Have you have ever thought to yourself how much time do we spend using our mobile applications? A study says on an average people spend about three hours a day using their mobile applications. That is not surprising, after all, we do almost all daily tasks using these mobile applications – messaging, booking a ride, shopping online, playing games, banking, dating, etc. Smartphones and mobile applications have today become an integral part of our lives and society.

This pretty much says why a business needs to adopt mobile applications to lure and engage customers. These apps can help businesses drive more customers and already many companies are soaring high in the app store and play store.

Top app-based businesses like Swiggy, Zomato, AirBnB, Amazon, Uber, etc have adopted the mobile app trend and have become one of the largest companies in India and aboard. In India, this trend influenced many mobile app development companies in Bangalore, Mumbai, Pune, and Delhi to develop advanced apps for their clients to engage their customers and increase their business revenue. Irrespective of what business you are in, you should get a mobile application to simplify or ease the business operation.

Taking so much about the importance of having a mobile application for your business, let us look at five key factors that can make or break your dream application:

Invest in research

If you want to build an application that soars high in the app skies and strikes an engaging cord with your target audiences, then you should invest a lot of time in research before you start planning. Research the current trends in the app market and study about the upcoming or expected trends in the industry. Dig deeper and gain insights into the consumer demands and preferences. With this in-depth study and research, you should be able to analytically understand what kind of apps are popular among smartphone users.

Also, spend some time understanding the applications from the user perspective. Download the most popular apps, and get a first-hand experience of them. This shall help you understand the user experience, the interface, and the functionality of the app. Yet another way to learn through user’s perspectives are the reviews left on the app store and play store. You can find more about the loopholes and the best features here. This research will enable you a great foundation to work on.

Make clear objectives

An aimless app is just like an arrow in the dark – you don’t know where you are headed. Without a definite aim or objective, your application will surely be a failure. So get it right to the T! You can not afford to miss this. You should know why are you building a mobile application? Is it to engage your audience? Is it to increase revenue? Or is it to help people?

Without understanding the aims and objectives a mobile app, it will be impossible to – zero down the features, create a platform strategy, design UX/UI and ultimately develop an app. So get the aim right as that is the soul to your app.

Know your target audience

The most crucial step, for this, decides the success or failure of your mobile application. Therefore, identifying the right target audience plays a vital role in developing a mobile application and its features expansion. Put some time in doing primary research through surveys and interviews followed by studying the online forums to understand your market and audience. As all applications are here to solve some of the other problems, the ‘target audience’ should never be a work of guess.

You know who your target audience research is ready when you can answer these questions – Where are they located? What is their age group? What is their gender? Which income level do they belong to? What interests them? What is their occupation? What smartphone do they use? etc. Answers to these will help you create audience persona to visualize the needs of your audience sets. This step further strengthens your foundation, so be clear about who your target audience is.

Choose the right platform

Currently, there are three most popular platforms for smartphone applications. They are – android, iOS, and Windows. While android is largely common and there are many users to it, it surely can help you get a large number of downloads. But do keep a note on if your TG uses an android? Yes, you got that right. The platform strategy and selection depends on where the TG lies.

The best strategy that most app developers follow is to start with one platform, wait for the results, gather insights, and then move to a different platform. Choosing the right platform completely depends on the target audience, use, features, and pricing. Once the strategy and budget are ready you can develop a native or a hybrid mobile application.

Get the features right

The feature is the only factor that can make you stand out in the crowd. The more unique, the better. Needless to say, that your mobile application should be innovative, creative, and have easily accessible features. With everyday advancements in the smartphones and mobile application industry, it is now possible to integrate the features of smartphones in mobile applications. Adding good features enhances user experience, but adding too many features can make your application complex and slow. Therefore, always keep only the necessary, leave the rest.

The above-mentioned factors are crucial in developing an app that helps your brand successfully connect with your user base. When done right, a mobile app can help you build brand presence, convert loyal customers into brand evangelists, and increase profit margins. As one of the top mobile application development companies in India, Goodworklabs boasts an enviable track record in delivering quintessential web and mobile applications. For more information, contact our technical experts today.

These key factors are crucial in developing a mobile application that helps your brand reach, grow, and connect at a deeper level. If you follow the golden rules to the T, you are bound to reinforce your brand presence and increase your ROI by adding more customers. GoodWorkLabs, is the leading mobile application developer based out of Bangalore, India, and the San Francisco Bay Area, US. Should you require any help in building a mobile application, then reach out to us at +91- 9863077000 or contact@www.goodworklabs.com.

IoT (Internet of Things) is the backbone of a grand technological future. It is a concept of connecting multiple devices through the internet. Today, all industries make use of this technology and therefore have revolutionised their respective business sectors.

Taking a step further, IoT in the web and app development is making path-breaking contributions towards the world of technology. It has enabled a shift in the way users interact with websites and applications. Making the lives easier and more synchronised is the major advantage of IoT in mobile app development. As IoT begins to take over the world of technology, having a functional mobile app helps users to seamlessly connect to the world via a smartphone, a tablet, or a smartwatch.

Let us take a closer look at how IoT can impact Mobile Application Development

Enrich the User Experience

Providing a seamless user experience and keeping them engaged is one of the most important aims of the businesses and developers. With the rise of IoT, and through its continued growth we have a great advancement in the concept of everything smart – smart cities, smart applications, and smart homes.

Living in a tech-enabled world, brands today focus on enhancing the user-experience using smart applications that interact with your fitness equipment, watches, lights, speakers, and so on. This is where the IoT comes into the picture. It is IoT that keeps all these connected and synchronised to deliver a great user experience.

Open Source Development, a New Norm

Since its inception in the tech world, IoT has only grown and flourished across industries and sectors. This explosion has lead IT companies and developers to share their programs or applications openly for third parties to use. This encourages new and naive developers to build applications of their own.

Having an open-source development increases the opportunity to work with varied minds by leaps and bounds. This helps more and more creative minds to enter and develop smarter mobile applications. Bringing in transparency, companies and developers collaborating has today become a norm.

Creating New Platforms

Adopting IoT and creating apps with that at its core is a bit challenging for developers. Despite their constant and multiple adaptations, they are hindered by the dearth of the platforms. But this challenge didn’t stop them from working on their mandates, as they created brand-new platforms for their applications. This leads to the development of integrated IoT platforms, thereby enabling the developers to create more and more cross-platform applications. This trend will only encourage mobile app developers to focus on developing platforms as they offer profitable returns.

Opening up more opportunities for mobile app developers, IoT is no doubt a much-needed advancement in app development. IoT and Mobile App Development, together, will change the way we live, work, and relax. If you are planning to take some advantage of IoT and Mobile App Development, then contact us at contact@www.goodworklabs.com or  +91- 9863077000.

Sonia Sharma, CEO, GoodWorkLabs was honoured with the esteemed ‘Suraksha Chakra’ award from Bangalore City Police on the occasion of International Women’s Day! The star-studded event was hosted to recognise 13 women from Bangalore city, who made an impact on society and broke all the gender stereotypes. Sonia was awarded for her contributions to entrepreneurship, job creation and women empowerment in Karnataka!

On the occasion, Sonia Sharma, said: “I am happy to receive this prestigious award from Bangalore City Police. It is a great honour to know that my work has encouraged budding entrepreneurs to excel and contributed towards the betterment of the workforce at large. I am thankful for the consistent effort and hard work of my dedicated, committed, and creative teams. I couldn’t have been where I am now without them. Kudos to the GoodWorkLabs and GoodWorks teams!

“Observing the exponential growth of my two ventures, I aim to expand and create more job opportunities for the young innovators out there. Looking forward to an excellent journey ahead!” she exclaims.

Here at GoodWorkLabs, we realize it can be stressful and difficult for a business to balance app development with an ordinary workflow. That’s why we’re here to help! With a core focus on Data Science, AI, and Machine Learning technologies and expertise in building B2B and B2C platforms, we have served our customers across e-commerce, retail, automobile, healthcare, real estate, NGO, and education domain. All this, and more has led us to be the industry leader that we are today! We are committed to help our customers by building custom solutions for them and optimizing their products.

In recognition of our efforts, we’ve been named one of the leading firms for app development by Clutch, a B2B market research authority. They leverage a unique ratings methodology to compare and contrast leaders across an array of service sectors.

We couldn’t have won this award without the support of our lovely customers. They took time out of their day to engage with Clutch analysts to assess our impact. We were evaluated along the lines of quality, attention to deadlines, and overall project management acumen. We’re happy to say we’ve maintained a wonderful 4.9 out of five stars! Take a look at a recent review below:

“We are extremely happy to be named as a Clutch Leader in the report on the top mobile app developers in India! We bring in digital transformation for our customers by constantly anticipating upcoming tech trends and building solutions around them.” – Sonia Sharma, CEO & Co-founder, GoodWorkLabs.

We’re proud to receive this recognition and look forward to helping even more clients reach their goals with our cutting-edge technology. Drop us a line if you’d like to work on a project with us today!