The role of Artificial Intelligence in Education

How the use of Artificial Intelligence in Education can improve Student Retention at Universities

It is seen that there are scores of university students who enroll in higher education but do not end up obtaining a degree. Since they leave the education midway, they end up not being awarded the degree they had enrolled for. Universities and educational institutions are increasingly looking to technology to address this challenge of student retention. With the help of Artificial Intelligence and Machine Learning, they are seeking a way to improve the retention rates for higher education in countries like US and India.

By analyzing data from forms, educational literature, surveys, and studies, AI can detect the key reasons behind attrition and dropouts. This, in turn, helps the institutions to plug the gap wherever possible and improve their own university rankings by improving the retention rates.

Artificial Intelligence in Education

How does Artificial Intelligence in Education work?

A student and an institution exchange volumes of information at every stage of the educational journey – right from initial expression of interest to completion of the programme and awarding of the degree. This helps the AI system to mine data that is of particular importance for tracking retention record of a student.

So, metrics like falling grades or increased absenteeism may provide early indicators of a likely dropout in the future. Once the student advisor or university professor gets an alert of the same, he/ she can counsel the student about ways to overcome the present challenges and continue pursuing the education.

Imagine if the AI system weren’t in place – the institution would’ve never got to discover the likelihood of a student dropping out until it was very late i.e. when the student actually drops out. Rather than taking a reactive stance, AI helps the institution and university to take proactive action and avert attrition from actually happening.

Use Cases in Artificial Intelligence’s impact on Student Retention Rates

There has been an interesting project that saw a public university bring in the benefits of Artificial Intelligence to tackle this very problem of falling student retention. The University of Oklahoma had witnessed a drastic fall in the number of higher education students returning for sophomore year in college. Out of the first-time students who started school in fall 2013, only 64% returned for the second year in fall 2014.

The university worked with IBM (for IBM Watson, its well-known proprietary cognitive computing, and AI system) and analyzed unstructured data like student essays. This helped to assess the tone of language, personality insights, and natural language classification. With this data, the university could better identify potential retention risk students and counsel them before they dropped out.

The outcome of the project was highly positive – from 64.2% in 2014, the retention rate climbed to 86.1% in 2015 and reached 92.1% in 2017.

To sign off

This post shows the exciting potential for Artificial Intelligence to make a truly lasting impact on the education and academics sector. The more universities and institutions embrace AI, the higher will be the likelihood of retention of students into the system.

Hiring Now: Marketing Interns!

GoodWorkLabs is now hiring Marketing Interns

What makes YOU get out of bed in the morning? Breakfast? Your favourite YouTuber’s video? Your future? Damn, that last one really #woke you up, didn’t it?

And now that you’re awake—

Announcing an exciting opportunity for college students and recent graduates: GoodWork Labs is now accepting applications for a marketing internship!

marketing internship

We want YOU:

Our ideal intern does not have to be well-versed in the world of marketing but someone who is:

  • Self-motivated and able to work independently to meet deadlines
  • Passionate about Marketing
  • Able to multi-task and deliver results promptly (kind of like that time you completed your assignment while watching your favourite TV show)
  • Willing to become an integral part of a small, tight-knit team


Here’s the 411,

Contribute to our platforms: We will mentor you in learning the principles of SEO along with guidance in designing & launching ads and conducting extensive research.

Impress us with your social media skills: Help us deliver engaging, relevant content via social networks like Facebook, Twitter, Google+, and LinkedIn.

Build engaging Content: Create original content to be used in online and print marketing projects.

(If you have some background in producing videos or any video content, you get some brownie points!)


The best part? Fidget spinners are allowed at work 🙂

Hit us up with your resume at [email protected] and we’ll be in touch soon!



Educational Apps Changing the Face of Today’s Classroom

Educational Apps Changing the Face of Today's Classroom

People often say that interesting methods or ways should be used when it comes to help the students learn something. We too are of the opinion that the conventional methods of teaching do not go well with most students of today’s times, as they find those methods quite mundane. This could be one of the reasons why there has been tremendous rise in the use of educational apps in the last few years. Currently, the educational apps have not only changed the way toddlers or kids used to start their learning phase, but also the face of today’s classroom.

Worldwide trends on how education sector is embracing technology  

Android smartphones, iPhones and iPads are being widely used these days by the teachers as well as their students to share study materials, complete and submit assignments, and evaluation of the same. For example, around 1000 schools in the United Kingdom incorporated iPads in their teaching methodology. More than 1.5 million iPads were brought into the system by the schools, and the device successfully replaced the conventional textbooks with e-books. No doubt, the incorporation of online textbooks made it possible for the students and the teachers to explore the vast pool of information. So, the application of iPad in the classroom has definitely turned out to be a successful one.

Skype, which is one of the most widely used applications in the entire world, has its own platform for the teachers, and it is known as ‘Skype in the Classroom’. By the end of 2013, more than 50,000 teachers joined the online classroom to assist their students in the learning process. More than 3,000 Skype Lessons are available for the teachers to explore, and they are using the resources happily.

Our take

We strongly believe that the era of blackboard and chalk is soon going to be a thing of the past. The educational apps is not only affecting the way in which classrooms are managed, but also the way through which students learn. Well, the change is definitely a positive one. Unlike textbooks, one can easily update the e-books with just few taps, and not to forget the huge numbers of trees we save through this method. Nowadays, students or teachers do not have to wait for the new books to arrive or wait for the updated edition. The next best thing about the e-books through the educational apps is that financial issues do not come in the way of a student’s curiosity to learn. There are plenty of Android and iPhone/iPad apps available through which students can have access to numbers of e-books for free.

Teachers also believe that the incorporation of technology in the education sector has made it possible for the kids in the classroom to be self-sufficient researchers. And, this finding is basically a result of the survey conducted by the Pew Research Center. The findings also focused on the fact that the learning process of today’s classrooms has turned out to be much more autonomous than before. So, the modern classroom is radically different from its predecessor, where the students had to depend mostly on the teachers to gain knowledge and clear their doubts.

Apps that Leverage Technology to Benefit Education Sector

education apps

The world we live in today is so much surrounded by technology that almost every aspect of our lives depends on it. Be it healthcare or the education sector, technology has made it made its presence felt in every segment. Take the instance of education sector. It won’t be wrong to say that technology has turned over the conventional approaches of education on its head. This helps anyone to seek knowledge from anywhere and anytime. This has also led to a massive proliferation of apps on the app store. Hence in 2014, 18.3% of the total apps downloaded from Apple iTunes were educational apps. Out of the thousands of apps we present our list of apps that have really made use of technology to create out-of-the-box solutions for the education sector –


In case you have to make a multimedia presentation for your students then this free app can be of great help. With this free app, you can download or make multimedia presentation in just couple of hours and even share it with your students in real time. On the other hand, your students will be able to go through the presentation, interact with other students sharing the presentation, and submit their responses. While they do it, you can easily keep an eye on their interactive session and analyze their performance.

Android link

iTunes link


If your kid is just beginning his or her learning phase then this easy to use app can be an excellent option. In an entertaining and interesting way, Mathcube will let your kid to learn how to solve simple sums involving addition, subtraction, etc.

Android link

iTunes Link

Exitticket Student Response System

To help student get instant feedback about their performance, this Android and iPhone/iPad app can be really helpful for the teachers. ExitTicket allows teachers to let their student know about their strong and weak points, which in turn will allow them to work accordingly, without wasting any time. This will definitely empower both teachers and the students by cutting down the time wasted in providing feedback and working on them.

Android link

iTunes link

Explain Everything

This app will let you to narrate, animate, export, annotate, as well as export almost anything you like, and all these things can be done with the help of its whiteboard tool, which is highly interactive in nature. Teachers can use this app for educating their students in an interesting way. It allows you to add objects, existing photos, and even import PFD files from the local storage.

Android link

iTunes link


With this free app, you can make micro-courses. All you have to do is upload a video that you already have or shoot a fresh video lesson by using your phone. Once the video is ready for uploading, simply provide a title and few lines to describe the micro-course. In this way, you can let all your students to have access to your micro-course by sharing with them. You can share through social networks or email.

Android link

iTunes link

Nowadays, there is no dearth of apps related to education. No matter if you have an Android powered smartphone/tablet, an iPhone or iPad, there are plenty of wonderful educational apps waiting for you. And, this is evident from the fact that over 10% of the total apps available in the Google Play Store are learning apps. So, go for them.

Top 5 education apps for K12 education sector

apps for K12 education

The education industry is currently focusing firmly on the use of technology in facilitating learning in the K12 education sector. With this, popular traditional methods of teaching have undergone a sea change. The usual methods of imparting learning have been bolstered by newer, alternative approaches that make judicious use of the latest available technologies.

With the focus shifting from learning by rote, to making learning a fun, engaging and interactive experience, a number of companies have started successfully developing computer and mobile apps for education. These apps are meant to enhance the transmission of knowledge and aid in student-teacher-parent inter-communication. These make the overall learning process a much more interesting and immersive experience to facilitate better absorption and retention for K12 students. Here are some of the most important education apps meant for use in the K12 education sector –

  1. Edmodo – Viewed as the next generation learning tool which will enable both teachers and students to stay connected and share information, Edmodo has been a sought after learning management solution for quite some time. Easy to use and accessible over the web and on mobile devices like smartphones and tablets, this app is a platform where teachers can manage their classes, interact with students, set up lessons and perform student evaluation procedures. Setting up multiple classes, sharing documents and creating different kinds of project are easy for teachers, while students can access lessons and complete assignments online. Parents of students also have the option of monitoring their ward’s activity and performance.
  2. ShowMe – Used extensively in the K12 education sector, ShowMe is a free app which allows teachers to create dynamic, enthralling presentations for students. With tablet versions and web-based access available, ShowMe does not just allow teachers to create presentation. It also maintains an exhaustive range of free presentation in their database which teachers can access and use.
  3. Notability – A popular note-taking app that has found favor among teachers and students for its excellent potential in the education sector. The workflow makes it easy for teachers and students to coordinate, retrieve important class notes, make annotations and share with peers. Integration with popular web-based storage services make things easy, as teachers can create shared folders for class notes for every student in a particular class.
  4. Grammar Up – Grammar is one of the most important subjects that student in the K12 sectors need to master. Grammar Up provides students with detailed and comprehensive multiple-choice question sets, with instant evaluation and a system of tracking student performance and progress. The tests are customizable in a variety of ways.
  5. Yuzu- With this app, students can have access to a large number of high-quality and interesting textbooks available in various online formats. The vast amount of digital education content will be of great help to any student, and the in-built feature of being able to highlight, annotate and segregate portions of the e-text make the learning process intuitive and focused. This app can be a great replacement for physical textbooks in the K12 education sector.

See any of these apps on your or your family member’s smartphones? Write in to us and let us know.

Importance of Gamified Learning for K12 Education Sector

Gamified learning


In the K12 education sector, the focus for quite a while now, has been on learning in an enhanced, intuitive manner which helps with understanding and retention of a particular subject. For learners, it is important to grasp the essence of a topic, go in-depth with its understanding of the subjects and develop good retention, association and recall about those subjects. Creating exciting and interesting courses is now of paramount importance, and that is where gamified learning comes in. The K12 education sector is thought of by many as the most vital and significant period of learning phase for an individual and therefore, for this sector, gamified learning presents an opportunity to deliver education which remains relevant over the years and makes a difference in terms of enhanced engagement when imparting education.

Why Gamified Learning Works

Playing games is always a rewarding activity. In any scenario where a game-like situation is involved, there is the prospect of a challenge and a consequent reward when that challenge is surmounted. It has been found by researchers that this activity stimulates the body and mind and releases the endorphin hormone. Endorphins are essentially neurotransmitters and they make the mind more receptive and ready to accept, analyze and retain information of different kinds. Gamified learning makes use of this stimulus-response and makes learning a fun, engaging and immensely fulfilling experience for those in the K12 sector.

The Many Benefits of Gamified Learning

Gamified learning can be judiciously used to improve the quality of education imparted at the K12 level. It has a number of important benefits that make it one of the best routes to take while devising courses, curriculum and teaching methods. Here are a few important and resounding benefits –

  • More Engagement for Learners – Gamified is essentially an “experience-based” learning process which has the power to fully engage and hold the attention of learners. It inspires a positive and conducive frame of mind about the learning process, and by forming the important association of particular pieces knowledge to particular rewarding or fulfilling experiences, enhances absorption and long-term memory.
  • Fun and Interactive Learning – The interactive element present in gamified learning ensures that learners feel involved at all times. It brings the participation element to the table and ensures that learners become more invested towards the learning process. The immersive experience also makes things fun and exciting for learners.
  • Better Absorption and Retention – By blending the release of endorphins with alternative, interesting ways of presenting information, gamified learning servers to dramatically enhance knowledge absorption and knowledge retention among learners. Not only do learners learn quicker and better, they are also able to easily retain and recall relevant knowledge when they need it later.
  • Simulation-based Experience – In gamified learning applications, the environment is usually one of simulation where rewards come consistent with the performance. Better performances bring more rewards, and this inspires learners to try harder and put in more focused effort.
  • A Better Learning Experience Overall – For the K12 sector, it is important that the knowledge imparted makes a lasting difference. With gamified learning, the whole learning experience receives a facelift. Learners can take advantage of the experience and situation-based learning to develop themselves better.

The Impact of Mobile Apps on Education Industry

Mobility In Education


Miracles are rare these days. One miracle we keep wondering about is how mobile apps have transformed education.

Let us explain how!

On one hand you have the app, geeky, cool, and students just love them. On the other hand you have exams, study and lots of learning; things that students are not so fond of. However, when we combine the two, students become more open to the idea of learning.




The profound influence of mobile in our lives today is no news. It has permeated almost all spheres of our lives – allowing us to be better, faster and save time and money. It is no different for the education sector. Its far reaching impact can already be felt as mobile prepares for the third wave of revolution – the Internet of Things.


The Education Industry Today

For the education sector, mobiles and smartphones provide a better and more engaging way of imparting education. Newer avenues of teaching and learning are opening up through mobile apps, which in turn is tremendously enhancing education like never before. Countries like US are already leveraging the power of the mobile app, be it changing the traditional way of ’going to school’ or doing away with ‘bringing books’ (thanks to iPad). Technology the world over has become a significant disruptive force for the education segment. The impact of mobile apps on education industry has been deep. We are seeing live examples in today’s world of how education industry is being revolutionized by some fabulous innovations in mobile apps catering specifically this industry.




How mobile apps can contribute effectively

Within the classroom or outside it, using mobile apps helps accomplish a higher degree of precision and efficiency, while making it a fun way of learning or teaching. Making a case for increased penetration of mobile apps into classroom and for virtual learning, we look at some of the key benefits mobile apps have had on the education industry.

  1. Range of options – Right from Duolingo for learning languages, Google Earth for geography or even entire course programs on iTunes U,  the sheer variety of options available for learner right on his/ her smartphone or tablet is mind boggling.
  2. Ease of access of knowledge/ administrative resources – Learning Management Systems and e-learning apps concentrate on providing a visually lasting way of designing educational courses.
  3. Learning without boundaries – Be it any or program, there are quite a few apps that have really made it possible for a smartphone user to do any course at any speed at any time. An example is GoodWorkLab’s very own Funzi app, that helps you gain knowledge the fun, easy and convenient way
  4. Enable collaboration between students, teachers and parents – Innovative apps like ‘Attendance’ and ‘TeacherKit’ helps teachers keep track of various aspects like performance assessment, grade records or attendance. Apps like Dropbox and Evernote help in seamless collaboration between teachers, students and parents.
  5. Improve engagement of student – Science 360 helps students to learn from audio-visual medium and thus keep a long lasting memory of all types of sciences. Watching videos and listening to audio files helps student to retain a science concept better than textbooks. Another example is the use of eClicker by teachers for polls or real-time feedback from clients.

If education systems need to break out of the traditional yet inefficient mold of dispensing education, they need to collaborate with organizations in the M2M ecosystem, ICT development specialists and government, to bring about a radical change in the way students learn and teachers teach. Mobile apps need to emerge as a critical part of the education system if students need to learn effectively in this age of innovative technology.


Case Study

The Curious Case Of Duolingo.


There are a lot of anecdotal and marketing claims about the effectiveness of different language learning methods through mobile apps, but there is usually little scientific evidence to back the claims. Duolingo as an app change all the norms by introducing free language learning to everyone.

Some interesting points that were observed by the users of Duolingo explains why it works as a source of education:

1. On average, it takes 34 hours of Duolingo to learn the equivalent of one semester of college. An actual semester course generally takes a lot more than 34 hours of work . On an average, the expectation is that a semester course takes 9 hours per week for 14 weeks.

2. It is gamified in a way that has been found very efficient and addictive. You get “sublevels” (lessons), “worlds” (units), trophies (when you finish a unit), points, player levels  Plus you are allowed to compare yourself to your friends on the leader board. Unlike some gamified apps which literally try to imitate game tropes, Duolingo does it in a way that is barely noticeable.

3. It is fun, you get sucked into using it then start to get curious about the next level, try to level up, try to finish an exercise perfectly, etc. I actually find myself procrastinating from other things I should be doing by firing up Duolingo. It is smart, it can detect areas where you are weak and give you extra content in those areas. The lessons adjust along with you.




Mobile Applications make learning more fun by the concept of gamification. A perfectly built app can make education much more fun for the students, as the success of Duolingo has suggested. Times have changed and combining technology with teaching methods is the way forward for the education industry.

GoodWorkLabs has adapted gamification over the years and applied its profound knowledge to educators such as Sesame Street and EkStep. We understand the role of mobile apps in imparting quality education. We know how to make it more fun as we enjoy building these innovative apps ourselves.

You can join hands with us for am educative mobile app and take this booming trend forward.

Get in touch with us today!




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