In a world where cut-throat market competition seems to be the natural trend, successful marketing endeavors are your road to success. When it comes to assessing the innate skills of entrepreneurs, you will come across numerous qualities. While some of them are efficient product developers, there are others with exceptional marketing skills.

When it comes to projects like mobile app development, both successful product creation, and effective marketing will emerge as the prime requisites. While developing your mobile application, you will have to identify innovative ways to advertise it. Here are some tips to walk you through the process.

A comprehensive guide to mobile app marketing

Mobile applications should offer optimum functionality and easy operations, as that happens to be the most important aspect. Make sure it offers unsurpassed functionality, or else, your marketing efforts will go in vain.

Once you have a dynamic and interactive app, here’s what you need to do!

1.      Offering free versions

If running a ‘freemium’ version isn’t what you wish to do, try to bring ‘Free Versions’ on the market. Make sure your customers know about the functionality of the application along with its exclusive features. That will drive them towards purchasing the complete versions.

2.      Captivating and attractive descriptions

While deploying your app in app stores, you should have the market competition in mind. Creating captivating, interesting, and engaging app descriptions will take your app to unmatched heights of popularity. The description should attract potential customers thus helping you reach the optimum sales point.

3.      Social media marketing

With the emergence of popular social media channels such as Facebook, LinkedIn, and Twitter, you will have the best opportunity to market your apps. Social media is one of the most effective channels for app promotion. By promoting your apps in these channels, you can generate high revenues.

4.      User reviews

Offering free versions to potential users is half the battle won. Make it a point to get their reviews. User reviews are the best ways to market your applications. The potential app purchasers will get to know the features and performances of your app.

5.      Creating app videos

Video creation is another significant way of promoting your app amongst a potential audience. Creating highly engaging and exciting app videos will attract numerous users to your application, To create high-quality app videos, using a video editor tool is essential. This tool enables customization with transitions, effects, filters, and text boxes, enhancing engagement and appeal, thus driving users towards taking action., thus driving them towards taking actions.

With these marketing tips, you will surely achieve successful app promotion, marketing, and advertising.

Promotion is important

Irrespective of your app designs and functions, targeted promotion, seems to be a highly crucial necessity. No matter what kind of application you create, successful marketing will always be the priority. While developing interactive and intuitive apps, developers should also ensure effective marketing.

Targeted marketing will help your app get discovered in the app stores. As the developer, you will have the opportunity to earn high revenues and take your apps to numerous customers. Build associations with leading app marketers capable of devising the best app marketing strategies for your mobile applications.

GoodWorkLabs clocks 500% year-on-year revenue growth

Recently, the CEO magazine wanted to cover the amazing entrepreneurship journey of Sonia Sharma the MD and Co-Founder of technology startup – GoodWorkLabs. Sonia always dreamt of creating jobs rather than working for an organization as an employee. She never gave up on this dream of hers and that was what fueled her to create the multi-million dollar technology company – GoodWorkLabs.

The entrepreneurial duo – Sonia Sharma and Vishwas Mudagal (CEO and Co-founder of GoodWorkLabs) identified the pressing need for flawless products in the IT services industry. Backed by a strong background and experience in product development and R&D, both Sonia and Vishwas wanted to be the “go-to product guys” in the Technology Industry which led to the inception of GoodWorkLabs in 2013 and now have offices in Bangalore, Kolkatta and San Francisco, Bay area.

Today, GoodWorkLabs helps Fortune 500 companies like Flipkart, Samsung, Hindustan Lever etc and also funded start ups to design and build robust products such as mobile apps, software products or games. It also houses an in-house UX Design Studio which builds aesthetic, easy to use and engaging user experiences and interfaces that delights the target audience.

When asked about the future road map for GoodWorkLabs, Sonia was very positive and expressed that GoodWorkLabs will continue to take up complex technology and design work for customers worldwide. They intend to grow globally with offices in key geographical areas around the world and bring out products and solutions for different industry verticals.

GoodWorkLabs is a successful bootstrapped firm that surpassed revenues of US$2.5 million for the FY 2015-16 and looks forward to reaching US$12 million by FY 2017-18. Both Sonia and her team of Superstars work towards a common vision and that is to make GoodWorkLabs a global leader in innovation, outsourcing and delivering cutting-edge software solutions.

On December 6th, GoodWorkLabs announced one more accolade to their name – The Red Herring 100 Global Award. We are ONE of the six companies from India who have won this validation.

Red Herring’s Top 100 Global list has become a mark of distinction for identifying promising companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

Sonia Sharma, Managing Director and Founder, GoodWorkLabs credits rigorous perseverance and product market adeptness with the company’s average growth of 1112% over the past three years. She said, “GoodWorkLabs has emerged as a leader in the premium product and app development sector not only in India, but globally. We have been able to catch the attention of Fortune 500 clients who have engaged with us based on our DNA of creating cutting edge products. The Red Herring 100 Global recognition adds a proud feather to our cap recognizing us and our significant growth from a bootstrapped startup company. Our endeavour now will be to become a global powerhouse with strong business units in different industry verticals and geographies.”

Vishwas Mudagal, CEO and Co-Founder of GoodWorkLabs received this award at Los Angels on behalf of the team.

“This is a defining event for GoodWorkLabs!” expressed Vishwas Mudagal, CEO and Co-Founder of GoodWorkLabs. He adds, “We are decisive about addressing the strong demand we have received for our services and products in the technology and mobility sectors. Clients globally want to automate processes and move towards a larger mobile environment, backed with secure infrastructure. With a successful track record, we intend to keep the momentum going. We will continue to grow rapidly in terms of revenue, headcount and client base in multiple geographies.”

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe GoodWorkLabs embodies the vision, drive and innovation that define a successful entrepreneurial venture. GoodWorkLabs should be proud of its accomplishment.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track records and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.

Tech innovations have completely revolutionized shopping practices and purchase behaviors. The widespread popularity of online shopping leads to a dramatic surge in demand for ecommerce. From daily essentials to luxury goods, there’s nothing that you can’t get online. Some of the leading ecommerce ventures also offer a host of crucial products including life-saving drugs.

The unique possibilities and profitability of the ecommerce arena have been the prime reason for its popularity. Take a look around, and you will find numerous individuals venturing into the ecommerce arena.

It’s here that ecommerce owners need to take the initiative. Every potential buyer would wish for an exceptional and unsurpassed shopping experience and commerce owners should strive hard towards offering that. Here’s what you need to know in this context.

Following the best practices

Following and adopting the best approaches will help you attract huge traffic to your site. As an ingenious ecommerce owner, you should know the best UX practices thus captivating your potential audience. Catch a glimpse of these innovative UX practices for an exceptional User Experience.

1.      Responsive designs

Whether they browse sites from their mobiles or plan to use their tablets while shopping, responsive websites will ensure the best shopping experiences. If reliable market stats are anything to go by, a whopping 50% of ecommerce traffic comes from mobiles. That clearly reflects the paramount significance of mobile-friendly sites and mobile conversions.

If you are still without a responsive website, it’s high time to do something about it. Sites that aren’t mobile-friendly lose out on innumerable customers.

2.      Clean, clutter-free, and flat designs

Customers today are increasingly opting for simple, honest, and hassle-free browsing experiences. With some of the leading tech giants like Apple, Google, and Microsoft minimizing the look and appearance of their Operating Systems, clutter-free and clean designs have become the need of the hour.

While clean designs offer ample space to the crucial elements of your website, focused site designs will help you present your products in the most efficient manner.

3.      Simple and easy navigation

Customers are likely to abandon a site that offers complex navigation. Quite naturally, ecommerce owners should ensure easy, simple, and uncomplicated navigation for users. Try including diverse shopping options thus making navigation easier than ever!

4.      Unmatched product photography and presentation

When you purchase products from a traditional brick-and-mortar store, you get clear and close views of your chosen products. Your ecommerce store should offer similar experiences. No matter what kind of product you sell, it is imperative to offer crystal clear views to your target buyers.

Unique presentation and product photography is something you should achieve. Offer multiple-angle views along with product presentation videos.

5.      Product details and Add-to-Cart buttons

Make sure the product details and add-to-cart buttons are designed in a unique manner. That will play a crucial role in captivating your potential buyers and offering them unmatched shopping experiences.

With these UX practices in mind, you will surely ensure unparalleled shopping experiences for your potential customers and enthusiastic buyers.

The government’s decision to ban the Rs. 500 and Rs. 1000 notes have sent shockwaves across the country. While this initiative is to curb the increasing menace of black money in India, the country is experiencing a major shift in purchase and investment behavior. Demonetization has led to the increased usage of  and electronic payment modes. With lower denominations such as Rs. 100, Rs. 50, and others being accepted, the entire country is finding it difficult to handle expenses.

Such situations have created the demand for an effective alternative, and it is here that mobile wallets and e-payments have come into the picture. From occasional purchases to daily expenses, people are resorting to electronic payments for all of them. Let’s take a look at the real scenario.

Gauging the situation

Electronic payments and online transactions are highly popular amongst the urban population. With the increasing dependence on app-based purchases, urban India opts for the digital way when it comes to making payments.

Demonetization has also resulted in the dramatic surge of mobile wallet usage. Digital media consumption has shot up by quite a few notches, as individuals are making most of their payments via online channels. A quick look at stats will help you understand the situation in a better way.

Statistics speak

According to reliable market stats, digital wallet usage will increase by a whopping 140% by the end of 2018. On the other end, the global markets for mobile wallets will register a growth rate of 34% by the year 2020.

These insights clearly explain the major shift in India’s economy. Mobile wallets bring significant changes in purchase behaviors and spending habits, thus preparing the grounds for ‘cashless India. ‘

Demonetization and digital India

Cashless payments and digital wallets have been a part of the global economy for a long time. However, the business landscape of our country and the economy hadn’t been quite warm to the concept of digital payments.

The recent demonetization plays a vital role in this context. With two of the highest currency denominations being banned, consumers don’t have a choice other than resorting to mobile payments.

Mobile wallet companies and online-transaction service providers are coming up with brand new ways of attracting customers. The increased usage of plastic money plays the key role in the growth of companies such as Paytm, Ola Money, and others. While the first company experienced a whopping 200% increase in app downloads, the latter witnessed an upsurge 1500%.

Hard-hitting consequences

With these mobile wallets, you can make all kinds of crucial payments such as utility bills, mobile recharge, ticketing charges, shopping, and more. Quite naturally, the shift towards digital India is quite visible and apparent. However, some of the major roadblocks can wreck havoc on this vision of the Indian government.

Eliminating the ‘great divide’ between rural and urban India will be the first thing to do. That will take the country towards digitization and fulfill our Prime Minister’s vision of a digital, fast-paced, and smart India.

Although the iOS platform has achieved unsurpassed popularity in the tech arena, fake app issues have maligned its environment to a great extent. These apps are creating havoc in the iOS arena thus disrupting the environment to a great extent. With enterprise certificate registrations and matching IDs as their authentic and original counterparts, these apps grabbed a huge portion of market share.

Maligned and fake versions of popular apps such as Pokemon Go, Facebook, and several other gaming applications are the most common examples of this fake-app nuisance. Devices operating on iOS 9.3.5 are still getting affected by this fake iOS apps issue. On that note, it’s high time to take a look at the details.

How did it begin?

Fake iOS apps might have created a furore in the tech world. However, this isn’t the first time these issues are showing up. Possibilities of such incidents showed up way back in 2014 when a deadly technique known as ‘Masque Attack’ ensured successful replacement of original apps with fake, maligned, and poor versions. These apps never got identified easily, as they shared similar Bundle Identifier or Bundle ID with the original versions.

After learning about the incident, Apple decided to shut down processes and deal with vulnerabilities. However, such efforts didn’t help as 3rd party app stores started exploiting an exclusive feature in Apple’s code-signing process.

Delving into the nuances

Hackers and scammers have the greatest opportunity to make some quick bucks. All they need to do is create a maligned version with similar Bundle ID and that will be enough. Banking on the fame and popularity of the original version, fake-app creators can lure users into downloading these fake versions.

Controlling and monitoring app data is also important, as it might reveal crucial information about the user. Scammers can gain access to personal and identifiable data through the legitimate app. It goes without saying that users and consumers always stay at high risks of losing data and resources.

The grave consequences

By gaining access to such confidential data and information, crooks can have direct access to bank accounts. Especially, online buyers will be the sufferers as most of them make direct payments from the site.

Scammers will also have the opportunity to change and modify the function of a particular application. Although the situation is undoubtedly alarming and dangerous, precautionary measures can solve the problems to a great extent.

What to do?

Those incorporating and implementing in-app purchase functions must abide by Apple’s regulations. Validation of App-store receipts along with employ mechanisms are the two most crucial aspects in this context. App developers, designers, and creators should put their best efforts thus preventing hackers from reverse-engineering the original application.

Companies and businesses working on BYOD systems should tighten enterprise app security. Business owners should emphasize on the security of business applications if they are using the iOS platform.

Concluding note

Since the entire business and tech world depends on apps, fake-app issues will wreck havoc on their functions and operations. Let’s hope the counter-attacks on these counterfeit versions are successful.