MetalMann is a transformative B2B international iOS and Android Mobile Application. It was launched with a vision to democratize the non-ferrous metal industry by eliminating the inefficiency stemming from an unorganised sector. With this application, they worked towards bringing transparency in the global supply chain of non-ferrous metals.
MetalMann mobile application is developed by GoodWorkLabs with two trending technologies at the core – adaptive data analytics and artificial intelligence. The mobile application developed with the expertise of GoodWorkLabs empowers non-ferrous metal processors with unparalleled business opportunities by combining advanced digital technology with global business prospects.
How did GoodWorkLabs help MetalMann become a unique E-commerce MarketPlace Solution?
GoodWorkLabs is a known mobile application development company in India, US, and Europe. GoodWorkLabs did not only built a platform for metal traders to trade fairly, but they did so by incorporating relevant and effective UI UX along with credible data collection. GoodWorkLabs designed and developed a complete end-to-end mobile app and e-commerce platform for MetalMann, thus allowing people from different continents across the world to buy and sell metal online with ease.
The designers at GoodWorkLabs focused on creating a user-friendly mobile interface for a hassle-free buying/selling process. Right from color tones to typography, to creating a lasting user experience for the client, GoodWorkLabs’ designers took care of every minute detail while visualizing the entire mobile app for MetalMann.
Detailed dashboards of both buyers and sellers were also designed so that information was seamless and easy to locate at any-time from any place. GoodWorkLabs incorporated three different sets of users (Buyer, Seller, and Admin) as requested by the client, and the entire process was automated. Through the MetalMann app, now buying, selling and monitoring of the trade was easily achievable.
In a nutshell, GoodWorkLabs built an application that was flawless and bug-free. It was rigorously tested and the final product was a highly functional and powerful application, thus proving why MetalMann chose GoodWorkLabs in the first place.
GoodWorkLabs delivered the product on time and gave a product that surpassed the client’s initial expectations.
Objective: Automating Complex Metal Trading Processes for MetalMann
The basis of MetalMann’s metal trading business involves a detailed bidding process where sellers would post the price of a product and buyers would accept the most competitive bid and place their orders. All of these transactions used to take place offline and were managed through a number of spreadsheets! Now, GoodWorkLabs was faced with the challenge of automating this entire process and making it simple, but at the same time, we had to keep intact the authenticity and credibility of the process.
GoodWorkLabs decided to approach and solve this problem in a structured way so that every aspect of the business was captured seamlessly.
How did GoodWorkLabs include all the touch-points in this application?
1) GoodWorkLabs invested some time in understanding the trading process:
After multiple meetings and conversations with different departments of MetalMann, GoodWorkLabs understood that in order to transfer the entire trading scenario to a mobile business platform, they would need to build three portals:
- Buyer Dashboard
- Vendor Dashboard
- Metalmann Trading Desk (Admin)
GoodWorkLabs assigned a dedicated team of designers and developers who sketched out all the intricate details and user processes that had to be followed to ensure an easy and flexible online sales process.
2) Creating intuitive product categories:
MetalMann deals with almost 25 categories of metals and each one has various sub-categories which amounted to almost 250 product lists in total. The online marketplace app had to incorporate UX designs and product mapping for all these 250 products. Within a matter of just few clicks, a user must be able to select the product and make the purchase.
Clear product lists with images of the product along with descriptions were created to help users absorb all the information in one shot.
3) On-boarding only authentic and verified users on the platform:
Previously, the entire process of authenticating buyers and sellers to enter the MetalMann trading platform was done manually. In this transition of moving the business online, GoodWorkLabs had to ensure that enough reference checks and processes were kept in place to ensure that only authorized users can enter the MetalMann trading platform.
To tackle this problem, our UX team chose to come up with a longer on-boarding and verification process as this would help filter out the non-authentic users.
4) Enabling the bidding process:
The entire business of MetalMann depends on the bidding process. The developers at GoodWorkLabs dived deep into understanding the maths and science behind the bidding process to ensure that sellers put up the correct bid, price points and buyers also see the correct prices. The bids can be edited at any point in time by the seller who posted it.
However, the final approval of the bid and sales process is vested with the MetalMann Admin desk, thus giving them control over the entire process.
What were the application features that GoodWorkLabs incorporated into the project?
Upon in-depth research and analysis of the business area, GoodWorkLabs has truly incorporated all the touch-points in MetalMann’s iOS and Android mobile applications. Here are some of the features that GoodWorkLabs included to make the platform engaging, relevant, and effective:
- Added ‘View Offers’ section – users can explore and view the details of respective metals across the globe
- Introduced ‘Post Requirements’ section – buyers can post their metal requirements to receive customised offers
- A true end-to-end user-friendly application – users can manage transactions within the application. They can monitor their shipment schedules and complete documentation process on the phone.
What were the outcomes of this mobile application?
- Helped dealers and buyers engage and understand the metal market
- Created a democratic platform in the global metal and metal recycling & scrap industry
- Android Native (JAVA)
- iOS Native (SWIFT)