Your Guide To Building A Successful Mobile Application

In this era of the highly competitive mobile applications market, the need to develop a catchy yet functional app is necessary to attain success. Having crazy yet unique app ideas is not enough. However, the complexity lies in the flawless execution and consequently the revenue that the app is expected to collect. To avoid the inevitable pitfalls in the development of a mobile app, a well-structured and re-defined plan is essential.

Steps to develop a successful mobile application

There are numerous steps that you must follow in order to design a successful mobile application. Take a look at the steps compiled below –

  • Conduct an extensive research

Wanting to develop an app and having a vague idea is not enough. You need to have more information to base your idea on. For that, you need to study the market intimately. First of all, you must understand the various niches and select one. After that, you must choose the target audience. Then, you need to understand their needs, problems and search for potential solutions. However, you must also research the competitors thriving in the market.

  • Choose a unique app idea

After analyzing the market, you will need to finalize the app idea. However, you must be aware of the value proposition and have a detailed strategy in mind. The basics of having a successful app idea is to understand the core feature. If you can actually transition your vision into reality, success will not be that hard to grasp.

  • Start the planning

Now, you need to start the planning for the app development. First of all, you need to design a Minimum Viable Product or MVP. Developing an MVP will allow you to get user reviews and understand the mood of the market better. After that, you need to decide the operating system that you want to choose for the app. Lastly, you will need to finalize the budget.

  • Focus on development

In this stage, the app development takes place. Here, you must get in touch with the best app developers and share your ideas with them. They can consult you and verify if your thoughts are actually feasible in reality.

  • Test the application

After the app development process is done, you need to test the app. It is vital to ensure that the tests are done often at regular intervals. Repeated testing will inevitably lead to a high-quality product that is free of glitches and errors. Keep in mind that users will turn away if the app malfunctions on the first try.

  • Decide on successful marketing strategies

Now that your app is ready for deployment, you need to opt for the best marketing strategy. Simply developing a functional app is not enough. People must know that such an app exists. The best way to market the product is to ensure that it gets a place in the app stores. Moreover, you also need to keep a track of the reviews and develop regular upgrades to retain customer attention.


These are the steps that will aid you to develop a successful mobile app. It is vital to note that mobile app development doesn’t end with its deployment in the app store. To gain success from your application, you must get in touch with the right mobile app development company. Perfect communication and synchronization is the only way to ensure that your app fares well in the market. Contact goodWorkLabs for all your mobile app development needs. For more information about us, visit us here!

Native Or Hybrid App Development: Which One Should You Choose?

With the prominence of smartphones, the number of mobile apps has increased significantly. Brands have realized the importance of launching applications and are eager to leverage it to gain more revenues. Still, there are some apps that fare better than others. Are you wondering why? Well, the fundamental reason is the approach for app development. In essence, there are two vital options that businesses consider – native or hybrid.

Native v/s Hybrid app development

There are several factors that you can keep in mind before choosing the app development approach that is the best for your business. Check out the parameters listed here.

  • Definition

Native apps are the applications that are built to operate on a specific OS or platform. These will not function on any other platforms. Programmers generally use SDK or software development kits to build these apps.

Hybrid apps are basically web applications but have the functionality of a native one. These are developed with the assistance of JavaScript, HTML5, etc. Moreover, these are not restricted to any one platform or OS. They have the cross-platform compatibility that the native apps lack.

  • Platform

Native apps can run on only one platform. It can be Windows, Android, or iOS.

Hybrid apps can run on multiple platforms. It means these apps can operate perfectly well on all the platforms – iOS, Android, and Windows.

  • Language

Native apps are built with the usage of native languages such as Java, Ruby, etc.

Hybrid apps can be designed with both native and web languages.

  • Performance

When it comes to performance, native apps are much more efficient.

Hybrid apps are a tad slower when compared to native apps.

  • Cost

Native apps are much more expensive in comparison to hybrid apps. That is why most startups prefer hybrid apps and then switch to the native ones in the future.

  • Estimated time

Native apps take a lot of time to develop. You can expect more than six months to launch a native app.

However, hybrid apps are easy to develop and thus are launched within six months.

Advantages of native apps
  • These apps have high in-built interaction competency.
  • It supports graphics, HD animations without any hassle.
  • The user experience is much better when compared to hybrid apps due to the robust features and quick performance.
Disadvantages of native apps
  • Native apps are extremely costly, and you will have to create multiple versions, increasing the budget.
  • It is not easy to maintain native apps as you have to devote resources and time to multiple codebases.
Advantages of hybrid apps
  • These apps are easy to maintain and update.
  • You will only need to develop a single codebase.
  • Hybrid apps are easy to develop and are relatively low-maintenance.
Disadvantages of hybrid apps
  • Hybrid apps are dipped on different plug-ins and perform slowly when compared to native apps.
  • It is tough to implement personalization.

It is true that both hybrid and native app development approaches have pros and cons. Moreover, it is tough to decide between the two. However, there are several factors that you need to consider before making a decision. The foremost thing that you need to keep in mind is the needs of your business, the budget you have, and the vision for the future. To make the best decision, you can always consult professionals. Reach out GoodWorkLabs, the renowned mobile app development company based out of Bangalore. Their expert team will help you to have an amazing application for your brand. Contact GoodWorkLabs here!

iOS vs Android App Development: The Pros & Cons

Globally about 5.11 billion people make use of smartphones and this number is only going to raise in the years to come. This trend will take the app development industry to a peak where businesses and consumers will both look for better mobile applications. Also, the average time that a person spends using their smartphones is about three hours a day. Therefore, this will further accelerate the upgrading and updating of mobile applications to stay relevant with time. Understand the pros & cons of iOS vs Android mobile app development.

The smartphone industry is expected to grow to 7.33 billion by 2023. This figure being overwhelming will help application developers to keep up with the demand. The proliferation of more and more mobile applications has to lead to the evolution of business needs and user preferences. Mobile applications which will be at par with these changes will soar high in the coming years. Hence, the businesses and organizations will now focus on figuring out the best approach for developing their mobile app.

Having said, how easy or difficult is it to get going with building an app? Well, the entire process of building a mobile application is a complex endeavour. From ideating to execution, one question always remains the same: Should we develop an iOS or an android application? This question has always been dominating the operating system market. In the global mobile application market, Android platform leads with 68% of the market share, followed by iOS with about 30%, and 2% smaller operating platforms. Does that mean it is safe and best to choose Android as your platform? Of course, not, there are many other factors apart from the market share that can make or break your mobile application dream.


To help you make an informed decision, let us look at some of the pros and cons of iOS vs Android app development:

iOS App Development

Designed only for Apple products like iPhone and iPad, iOS has provided great revenue to Apple as it is very prevalent in developed countries. iOS uses a closed source system that only Apple can use privately. This makes the platform more secure and the chances of getting hacked are very less.

Pros of the iOS platform: 

  • Standard UI Design: Apple provides a detailed guideline for UI design, thereby helping developers to build an application effortlessly
  • Benefits: Apple users are considered to be very loyal to their iPhone or iPad, which makes them spend more money on iOS applications. Apple has built a trustworthy brand positioning for itself, this is what makes the user stick to the same brand for years
  • Versatility: Almost all apple devices use the same iOS version. Developers do not have to invest their time and effort in creating app versions for different devices with different resolutions and screen sizes.

Cons of the iOS platform

  • Cost: iOS app development requires Xcode IDE which can only be accessed using Macs. The initial investment will shoot up if you do not already own Mac and Xcode
  • Stringent Publishing norms: iOS have very strict standard guidelines which are to be followed when developing an application otherwise the apps get rejected mercilessly
  • Tailoring: As the guidelines are strict and standard, you can not customise your mobile application the way you wish, and become just like the rest.

Android App Development

Android is the leading operating system in the world. The accessibility and affordability of android smartphones has felicitated for its growth and reach.

Pros of the Android platform: 

  • Publishing norms: Being not so stringent, app developers can upload the Android PacKage and the application shall be available in the Play Store with hours
  • Open System: Developers have more freedom for their creativity and opportunities to develop greater things
  • Design: Google provides eye-pleasing layouts and templates for the beginners

Cons of the Android platform: 

  • Not so versatile: Varying screen sizes, resolutions, and aspect ratios can be a task for the developers
  • Cost: Total development cost gets high as you need to invest in optimisation and testing
  • Testing: Android has many end-devices, and testing the usage of the application in all of these is time and money consuming

By learning these key differences, you must have gotten an idea as to which platform you must choose. If you are looking to delve deeper and create a successful mobile application then connect with us at +91- 9863077000 or [email protected] and we will help build one.

GoodWorkLabs Proud to be Named a Top Indian App Development Firm by Clutch!



Here at GoodWorkLabs, we realize it can be stressful and difficult for a business to balance app development with an ordinary workflow. That’s why we’re here to help! With a core focus on Data Science, AI, and Machine Learning technologies and expertise in building B2B and B2C platforms, we have served our customers across e-commerce, retail, automobile, healthcare, real estate, NGO, and education domain. All this, and more has led us to be the industry leader that we are today! We are committed to help our customers by building custom solutions for them and optimizing their products.

In recognition of our efforts, we’ve been named one of the leading firms for app development by Clutch, a B2B market research authority. They leverage a unique ratings methodology to compare and contrast leaders across an array of service sectors.

We couldn’t have won this award without the support of our lovely customers. They took time out of their day to engage with Clutch analysts to assess our impact. We were evaluated along the lines of quality, attention to deadlines, and overall project management acumen. We’re happy to say we’ve maintained a wonderful 4.9 out of five stars! Take a look at a recent review below:


“We are extremely happy to be named as a Clutch Leader in the report on the top mobile app developers in India! We bring in digital transformation for our customers by constantly anticipating upcoming tech trends and building solutions around them.” – Sonia Sharma, CEO & Co-founder, GoodWorkLabs.


We’re proud to receive this recognition and look forward to helping even more clients reach their goals with our cutting-edge technology. Drop us a line if you’d like to work on a project with us today!

10 Tips for Creating a Better Mobile Application

How to create an awesome Mobile Application

Mobile app installs by users worldwide is growing 5% YoY. Users download 8.8 apps on average per month. This shows the immense reach and penetration of mobile apps in our lives. However it is equally true that app uninstalls are also high. An average Android app loses 77% of its daily active users (DAUs) within the first three days of app download, and a staggering 90% within the first 30 days.


10 tips for creating a better mobile application

So, while app developers do see a lucrative landscape, they have to be careful to deliver a fuller experience so that they can bring down app abandonment and provide much better value to the users. Let’s see how this can be achieved with these 10 tips.

1.     Complete testing

Testing the application in every juncture will help you find the defects in your code and also provide a platform for you to develop a better mobile application based on the business needs and OS acceptance guidelines.

2.     Including offline features

Users are now trying to switch over to applications that provide them with some required features that can be accessed offline. It is required to add such offline features to the mobile application, as there is no guarantee that you would get a constant internet connection while on the go.

3.     Connecting with users

Get down and know what motivates the users to use a particular mobile application. Try to set up certain triggers in your mobile application that encourages the users to use the developed application on their device.

4.     Simple design

Test the application you have developed by allowing your friends or family members to use the same. Check if they are able to understand the tech additions in the applications and if they have some difficulty, try removing them from the design to keep things simple.

5.     Develop based on use

Usage of the Android and iOS users might vary, so try to develop the applications that suit the usage pattern of the users. Keep in mind to develop an application that best matches the OS.

10 tips for creating a better mobile application

6.     Ease of use of app

The application that you have developed must have the easy use and must not make things complicated for the users. People might have got the hang of using the mobile devices, but they might require help if things are going to turn technical and complex.

7.     Ease the user’s needs

The application that you have developed must be in a position to ease the user’s life. Make the design human-centered, as people use these applications to make things in life easy.

8.     Cover platforms

Try developing an application that works on a cross-platform basis. This way you will be able to cover a wide ground rather than sticking to a single platform with limited set of options.

9.     Choose a theme

Develop your application based on a theme rather than trying to add every feature of every other application. Stick to a single purpose and you will be able to have an easy time in developing the applications.

10.  Feature the real world

For a better user experience, applications that make use of features from the real life and certain aspects of the same will work wonders. This helps you to connect better with the users.

A good mobile app not only ranks high on functionality, but also in terms of user interface and its aesthetic appeal. So create the apps accordingly and get going!


An Easy Guide On“How To Market Your Mobile Apps”

In a world where cut-throat market competition seems to be the natural trend, successful marketing endeavors are your road to success. When it comes to assessing the innate skills of entrepreneurs, you will come across numerous qualities. While some of them are efficient product developers, there are others with exceptional marketing skills.

When it comes to projects like mobile app development, both successful product creation, and effective marketing will emerge as the prime requisites. While developing your mobile application, you will have to identify innovative ways to advertise it. Here are some tips to walk you through the process.


A comprehensive guide to mobile app marketing

Mobile applications should offer optimum functionality and easy operations, as that happens to be the most important aspect. Make sure it offers unsurpassed functionality, or else, your marketing efforts will go in vain.

Once you have a dynamic and interactive app, here’s what you need to do!

1.      Offering free versions

If running a ‘freemium’ version isn’t what you wish to do, try to bring ‘Free Versions’ on the market. Make sure your customers know about the functionality of the application along with its exclusive features. That will drive them towards purchasing the complete versions.

2.      Captivating and attractive descriptions

While deploying your app in app stores, you should have the market competition in mind. Creating captivating, interesting, and engaging app descriptions will take your app to unmatched heights of popularity. The description should attract potential customers thus helping you reach the optimum sales point.

3.      Social media marketing

With the emergence of popular social media channels such as Facebook, LinkedIn, and Twitter, you will have the best opportunity to market your apps. Social media is one of the most effective channels for app promotion. By promoting your apps in these channels, you can generate high revenues.

4.      User reviews

Offering free versions to potential users is half the battle won. Make it a point to get their reviews. User reviews are the best ways to market your applications. The potential app purchasers will get to know the features and performances of your app.

5.      Creating app videos

Video creation is another significant way of promoting your app amongst a potential audience. Creating highly engaging and exciting app videos will attract numerous users to your application, To create high-quality app videos, using a video editor tool is essential. This tool enables customization with transitions, effects, filters, and text boxes, enhancing engagement and appeal, thus driving users towards taking action., thus driving them towards taking actions.

With these marketing tips, you will surely achieve successful app promotion, marketing, and advertising.

Promotion is important

Irrespective of your app designs and functions, targeted promotion, seems to be a highly crucial necessity. No matter what kind of application you create, successful marketing will always be the priority. While developing interactive and intuitive apps, developers should also ensure effective marketing.

Targeted marketing will help your app get discovered in the app stores. As the developer, you will have the opportunity to earn high revenues and take your apps to numerous customers. Build associations with leading app marketers capable of devising the best app marketing strategies for your mobile applications.

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