Whether your business venture belongs to the retail arena, entertainment sector, educational fields or telecommunications, robust and scalable applications will be the gateway to unparalleled growth and development. With a majority of the consumers performing every crucial action using his/ her mobile, business owners and entrepreneurs are finding it increasingly mission-critical to invest in mobile app development.

Let’s turn to stats, shall we, for a complete lowdown on the significance of mobile apps for businesses.

By 2019, the mobile service revenue will reach $1.1 trillion. At least, that’s what reliable statistics has to say. Quite like several other industrial sectors, the telecom industry is not new to mobile apps. However, some of the companies operating in this sector are completely unaware of what mobile apps can do for their businesses.

Let’s take a look at how mobile applications can ensure better service delivery and customer engagement for telecom businesses.

1.      Unmatched customer service

If you are one of those key players in the telecommunication arena, investing in mobile app development will be the best thing to do. Telecom companies with service-information applications achieve huge success in taking their services and solutions quite closer to potential clients.

By building feature-rich and highly scalable apps, telecom business owners can provide customers with a comprehensive overview of their services. Potential clients will find it easier to look for your services and gain information about new launches. Some of the exceptional features worth integrating into your app include:

• Service gallery
• Product support options
• Images and videos
• Company information
• Feedback forms

2.       Effective reporting solutions

Whether you are sending reports to your valuable clients or your managers, reporting will always be an integral segment of telecommunications operations. A robust reporting application will help you create engaging reports, thus increasing the willingness of your supervisors and clients to read them.

Mobile apps will come with unique features and functionalities that make data entry, extraction, and reporting, easier than ever.

3.      Streamlined sales support

Apart from ensuring benefits at the consumer level, highly functional mobile apps will also promote collaboration amongst your employees. You could invest in a high-performance sales support app and help your sales staff pitch in the right offers, in an interesting and visually pleasing manner.

A sales support application also comes handy, when your sales representatives require quick information on your company’s sales policies. The following features in your sales support app will make it more interesting and engaging.

• Video and image gallery
• Sales forms
• Lead generation forms
• Comparisons between competitors

4.      Meeting challenges and solving crisis

Accidents don’t occur with prior notifications. Irrespective of the nature of the emergency, your workforce must be prepared to carry out the highly crucial functions. It is here that crisis management applications prove to be highly beneficial for businesses. With a unique directory feature, these apps offer swift and instant access to all the important contacts. You can immediately get in touch with them, thus preventing any further debacles.

Conclusion

Interactive and intuitive business applications will ensure some of the greatest advantages for telecom businesses. You can guarantee better delivery of services, by making your company app-ready.

The Hindu Business Line, the popular business daily in India, featured GoodWorkLabs CEO & Co-founder Vishwas Mudagal in the ‘My Five’ section. The coverage featured the fitness and success mantra of Vishwas Mudagal. Read the article here.

Even a few years back, mobile app development used to be a part of the marketing strategies of big brands. Big names of the business world created unique applications for reaching out to their potential customers. Back then, the functionalities offered by mobile applications were also quite different than they are now.

If you take a look at the present scenario, you will come across a new story. Changing customer preferences and rapid digitization have created a huge demand for highly scalable business applications. Present-day customers are increasingly concerned about convenience. As the consequence, businesses of all sizes and types are investing in mobile application development.

With such widespread proliferation of business apps, how is the retail sector getting affected? Breeze through this article and find out how.

What’s happening in the retail sector?

Highly functional business apps can prove to be beneficial in countless ways. By offering a standard and shared platform for effective business interactions, mobile apps ensure umpteen benefits for the retail sector. Companies can offer customized and personalized buying experiences to consumers, thus creating ample opportunities for business growth.

In a nutshell, mobile apps revolutionize the retail sector to a great extent. Let’s find out how.

1.      Immersive and dynamic shopping experience

While planning their purchases, your potential customers will surely wish to gain complete information about the services or products they are opting for. With the help of highly interactive business apps, retail business owners can deliver the desired information to their target customers.

From featuring your products along with their images or videos to integrating customer reviews, business apps will let you create dynamic shopping experiences for users.

2.      Effective business marketing

With the rapid emergence and increased usage of Smartphones, apps are no longer a thing of the future. Rather, they claim to be an integral part of business marketing, thus popularizing your products and services in the most efficient manner.

Retail business apps will help your customers gain complete information about your products, and publicize them on social media platforms. You will reach out to a wider clientele-base without spending too much of efforts or resources on business marketing.

3.      Personalized services

Customer loyalty can be a tough thing to achieve. However, that’s the only thing capable of helping you create a unique niche for yourself. Since retail businesses offer several deals, coupons, and offers to clients, scalable business apps will prove to be quite beneficial for them.

They can directly pitch sales offers and deals to targeted customer groups, thus strengthening consumers’ loyalty towards the business.

4.      Customer Relationship Management or CRM

With the help of mobile apps, retail businesses will have the opportunity to ensure perfect customer relationship management. Your business apps will fetch you reviews and feedbacks from your target customers along with helping you address their critical queries. You can also configure your apps to notify customers about new product launches and several other updates.

To sign off, we really believe that scalable, functional, and interactive business apps can really amplify the brand value of your retail business. What is your take? Let us know with your comments.

Irrespective of the time and era, indelible customer satisfaction and elevated user experience has always been the prime requisite for businesses. Whether it’s a brick-and-mortar store or an ecommerce site, customers are of paramount significance for all of them.

Since highly contented customers are incredibly valuable resources for businesses, entrepreneurs are always trying their best to ensure unique experiences for them. It is here that User Experience or UX emerges as a viable customer satisfaction accelerant. And it’s pretty much crucial for companies aiming to achieve highly satisfied customers.

Let’s get down to the basics and understand the significance of UX for your dream venture.

Having crystal clear objectives             

Before we dive deep into discussing the true value of UX, try answering this question. What it is that your business, your friend’s startup venture, and a colossal establishment share in common?

Now, that’s a simple no-brainer.

Irrespective of the differences in their sizes and nature, each of these brands or companies shares a similar objective. And that’s all about ensuring unparalleled customer satisfaction. Making your users enjoy and yearn for your services and products will prove to be the key to running a successful business.

A simple choice or crucial necessity

With customer satisfaction as their primary objective, entrepreneurs are investing time, efforts, and financial resources into UX designing and development. Therefore, UX happens to be a highly significant need for businesses and not just a choice.

While understanding the business value of UX, you will require taking note of two crucial factors. They are:

• Emotional response: The concept refers to a customer’s reaction while viewing a product or service for the first time.
• Intellectual Response: Intellectual response refers to customers’ reactions on the functioning of the product.

As a passionate business owner, you will have to take care of both these responses. You will have to make sure that your products fulfill customer expectations both by their appearances and performances.

Decoding ‘X’ in UX

If you break the term into two halves, you will get two highly crucial concepts. User Experience is all about the User and Experience. If you are successful in providing your users with unmatched experiences, they will also generate huge revenues and profits for your dream venture.

Gain a statistical insight, and you will see that businesses offering unsurpassed user experiences have achieved a 37% hike in their revenues. If your target customers face critical issues while navigating your site, it won’t take them long to abandon it. The same thing applies for complex and non-functional apps.

Turn to statistics again, and you will see a whopping 86% of apps getting uninstalled because of their inhibited functionality.

The reality         

With these statistical evidence mentioned above, it’s not just enough to develop a highly attractive website or application. Complex navigations and restricted functionality will take your website or application nowhere. And it’s here that UX enters into the picture.

Signing off

While it’s highly essential to design unique products for your customers, it’s also imperative to create experiences too. A great User Experience will make them believe that you care for them, thus fostering the spirit of collaborative development.

With the ever-increasing importance of attractive business websites, there has been a dramatic surge in the demand for effective web development frameworks. And it’s here that Ruby on Rails fits into the picture with great impact. As a highly scalable and flexible web development framework, Rails makes your web development project highly affordable. That’s not all; this particular web development framework also offers opportunities for swift development and improved performance.

However, web developers will require considering quite a few significant aspects while using Ruby on Rails. There is no denying the cost-effectiveness or numerous other benefits offered by this particular framework. At the same time, it’s also imperative to know when and where to use Ruby on Rails.

Here’s a guide for all those passionate web developers out there.

Projects demanding Ruby on Rails

If you wish to create a customer-friendly, sales-oriented, or social participation sites, Rails will turn out to be the best solution. Check out the following categories, and see of Rails is an ideal option for you.

1.      Membership sites

If you are into building social networking sites or social participation platforms, Ruby on Rails will emerge as the greatest option. With a unique range of plug-ins, Rails will help you combat every critical social networking site.

2.      Ecommerce sites

Ecommerce platforms depend on two crucial aspects. In simple words, your ecommerce development project will rely on two significant approaches. High sales and effective customer engagement are the two most important factors in this context.

With Ruby on Rails, ecommerce site owners will find a modular approach. The unique features offered by the framework will help developers integrate site functions such as site updates, bulk uploads, custom price algorithms, along with photo cropping features for thumbnail creation.

3.      Content management systems

As one of the highly scalable web development frameworks, Rails allows easy navigation to its users. If your website involves a lot of content creation, uploading, and management, Ruby on Rails will prove to be the best solutions.

4.      Custom database management systems

Digital transformations have led businesses towards embracing innovation. Every new-age entrepreneur today strives hard towards establishing a strong business model. Quite inevitably, that creates the demand for custom database management solutions. Ruby on Rails offers the fastest and most cost-effective way of creating such systems.

When to avoid Rails

In spite of these amazing benefits and unique features, Ruby on Rails fails to meet the requirements of quite a few site development projects. The following conditions will help you know when to avoid Rails.

        I.            Building brochure sites

First-time entrepreneurs have countless things in mind while creating their business websites. Most of them opt for brochure-styled websites capable of offering a lot of information to potential customers. These websites have an attractive appearance and also contain crucial contact information about the company.

      II.            Creating blogging sites

If you wish to integrate blogging as functionality in an extensive internet site, Rails will turn out to be the best solution. But, if it’s a dedicated blogging platform, choosing Ruby on Rails will not be feasible.

Conclusion

We would love to hear your words on this piece about Ruby on Rails. Do write in to us and let us know your thoughts.

With the swift proliferation of mobile devices and connected things in everyday life, Internet of Things or IOT is gaining unsurpassed popularity in the industrial sector. Take a look around, and you will inevitably find most of the enterprises embracing the power of IOT. Tech leaders and IT experts are increasingly prioritizing IOT, and present-day businesses are carrying out crucial functions through connected devices.

Quite naturally, these aspects have transformed IoT into a new business revolution. With enterprises adopting this technology at a lightning pace, it won’t be long before IOT becomes the next big thing in the virtual arena.

Before we take a look at the aspects that make IOT special, let’s develop an idea about what it stands for.

Decoding Internet of things

The term IoT or Internet of Things refers to quite a few physical objects capable of storing, gathering, and exchanging data through the Internet. These physical objects or devices have wireless sensors that tap into internet connections, thus carrying out the process of data collection and storage.

·       At the business level, IoT ensures umpteen benefits for companies working with a customer-centric approach. The technology establishes effective communications between devices, thus making every moment of your life convenient and hassle-free.

·       As the result, businesses have the golden opportunity of performing data analytics, thus engaging their customers even more than ever.

With this, we arrive at discussing some of the unique aspects that make IOT a critical business need. Take a look.

1.     IoT is here to say

Unparalleled growth and development is what IOT aims for. And it’s here to stay. According to market predictions, there will be a dramatic surge in the number of connected devices by 2020. The number of connected devices might be anything from 20 to 50 billion by 2020. And that speaks a lot about the growth prospects of IOT.

2.     Cost-effective for businesses

By enhancing operational efficiency by quite a few notches, IOT ensures cost reductions for businesses. The surplus revenues can be channelized into developing innovative customer-engagement technologies, thus expanding growth opportunities for the business.

3.     Unsurpassed customer experience

Although IoT happens to be the acronym for Internet of Things, it’s all about users and services. The presence of connected devices can result in effective data analytics, thus driving innovations in enterprises. Another unique aspect of IOT is its capability to identify customer preferences and usage patterns. Businesses gain the opportunity of reaching out to their customers and offered tailored solutions.

4.     Innovative problem solving

Finding solutions to their critical problems is the best way to ensure customer satisfaction. One of the beneficial aspects of IOT is its power to solve critical business issues. If you are an entrepreneur, you can identify the severe issues plaguing your business, and try to address those problems with Internet of Things.

5.     Power of data production

IOT plays a vital role in business transformations. As the result, the technology yields huge amounts of data. Passionate entrepreneurs must devise perfect strategies for managing, monitoring, and analyze this data, thus obtaining actionable insights.

Final thoughts

Internet of Things is here to revolutionize the world as we look at it today. And these five unique aspects show us why IoT holds a special appeal for every
business establishment. 

If you belong to the digital space and have also launched a brand out there, User Experience or UX won’t be a new term to you. For present-day website owners, UX will prove to be the ultimate necessity. It is here that we come across the most crucial question.

What is User Experience and why is it the buzzword in the tech arena?

Let’s begin with an appropriate definition.

Defining User Experience

The term UX or User Experience refers to the concept of UX design, which happens to be the parameter for customizing and tailoring your business website. In simple words, user experience relates to the practice of comprehending an individual’s relation with technology. It is a way of ensuring unmatched web experiences for customers.

UX encompasses quite a few critical aspects. Since it involves both human behavior and technology, User Experience amalgamates domain-specific knowledge, behavioral science, and web development features.

It’s the key to ensuring great customer experiences, which inevitably makes it an important aspect of website development.

Statistical insights

Get into the skin of your target consumers and try answering this question. How would you feel to visit a site that offers poor browsing experience? Although your reply is assumable in this context, let’s take a statistical reference.

According to market statistics, almost 88% of online customers will refuse to return to your website, if it offers a poor first-time experience. Therefore, the first impression is highly crucial in this context.

When it comes to leaving an indelible impression on customers’ minds, there’s nothing like including the best UX designs. Reliable market statistics state that almost 94% of users consider UX designs while developing ideas about your website.

That brings us to a point, where we know what the best UX designs can do for your website. On that note, it is imperative to gain a crystal clear idea about its significance.

Why is User Experience important?

Even if you happen to be the owner of a highly functional business app, it would be of no use, if your target consumers are completely unaware of its use. An app or website with scalable and unique UX designs will enhance its comprehensibility, thus helping consumers use it in the perfect manner. Some of the other aspects that make UX important include:

        I.            Digital resource development

When it boils down to developing exceptional digital resources such as websites and apps, UX plays a highly crucial role.  A business website with attractive UX designs will inevitably fetch more customers.

      II.            Improving experiences

Well-thought and deeply-researched UX designs are the prime factor for improving user experiences. UX determines the appearance and navigation of your website. Websites without clutter-free UX designs will be chaotic, and untidy, thus offering poor navigation.

    III.            Critical for startups

A new brand certainly won’t have a strong reputation to depend on upon. Therefore, it is the web experience offered by them that creates the entire buzz around their services and products. That way, it’s a critical success factor for startups.

Concluding note

UX designs or User Experience is not just an integral part of web development. Rather, it is a unique way of enhancing the credibility, appeal, desirability, value, and usability of your brand.