Content Creation for Virtual Reality

If you take a look at current trends in the tech arena, VR or Virtual Reality is perhaps the ‘man of the moment.’ There has been a lot of furore and buzz around the VR technology and virtual experiences. If statistical reports are anything to go by, almost 28% of users cited high-quality content as a crucial factor for the success of VR.

That reveals the current scenario quite clearly. Although VR has achieved unsurpassed popularity amongst users, it is yet to take off in the way it should.

So, what is stunting the growth and development of the VR technology?

Content is truly the king

Whether you develop business websites or create videos, high-quality content will always remain the priority. Accessible and engaging content will take the technology towards further development. It’s here that we come across an important question.

How does top-quality content catapult the VR industry to unmatched heights of success?

Let us delve deep into the discussion for an effective answer.

1) Exceptional User Experiences

The creation of realistic VR environments isn’t an easy affair. The graphic generation process should be executed perfectly thus creating realistic experiences for VR users. One of the major improvements in the VR landscape is content generation.

Quite interestingly, individual users are taking the initiative to create highly engaging content in place of reputed game development companies. With well-known companies such as Sharp developing 4K LCD screens for mobile devices, the importance of engaging content is quite clear.

2) Importance of cross-platform development

Although most of the developers consider cross-platform development to be a distant dream, that’s not what’s happening in reality. Development engines such as Unity and Unreal help you create high-quality content capable of encompassing crucial aspects in the development process. It will include aspects such as game-play, narrative, and assets, which makes game deployment easier than ever.

3) Unique gameplay navigation

HTC Vive and Oculus Rift are designed according to market trends. While designing these head-mounted displays, developers had large and spacious environments in mind. These aspects will play a highly crucial role while developing content for Virtual Reality experiences. The game-play, navigation, interaction and control are some of the significant factors.

These are some of the reasons that reflect the importance of high-quality content in the growth of the Virtual Reality industry.

On that note, let’s see what the future has in store for VR.

The future of Virtual Reality with Content

The ever-increasing accessibility of game engines will lead to the increased content creation. Individual developers and small-scale development ventures will take up content creation, thus creating unique VR experiences.

With successful content creation, production, and distribution, VR companies will have the golden opportunity to reach out to numerous clients. On the other end, developers can leverage the VR platform for monetizing app development costs.

Content creation and distribution are highly crucial aspects determining the future of the VR technology and industry.

Let’s keep our fingers crossed and hope for the best in future!

Chat Bots – the next big thing?

With the dramatic surge in the number of apps and ever-decreasing screen sizes, users have arrived at a crucial point of technology evolution. It’s the age of ‘OS + Apps’ paradigm, where downloading, installing, and managing applications have become tougher than ever.

In such a challenging situation, what other forms of customer interaction can replace your traditional mobile app based support system? With the saturation reached by mobile apps, which other form of communication can keep the engagement alive and yet be a cost effective solution for your company?

The answer is – Chat Bots residing within messaging applications

Messaging apps and chat bots are substituting the mobile OS big time, thus bringing a new change in the app development arena.

Chat Bots are the latest technology trend

Chat bots replacing mobile-app technologies isn’t a new affair. The tech arena has always undergone crucial transformations, and this happens to be one of them. Trends began right from the 90’s when browsers came as alternatives to desktop OS. Websites substituted client applications, and today we come across bots replacing mobile app OS.

It’s here that users witness the emergence of innumerable applications such as Line, WeChat, Telegram, Slack, and Facebook. You can interact with 3rd party services from within the application interface.

Developers have the opportunity to create messaging bots, which lay the foundation for a new and innovative trend.

How Chat Bots are like Humans:

With the ever-increasing popularity of messaging bots, users have quite a few crucial questions popping up in their minds.

What makes Chat bots so important? Let’s take a look!

• Bots can replicate human actions while writing, reading, and receiving messages
• Users can program a bot to perform automated functions
• From initiating actions to sending responses, bots can execute critical functions
• From automating functions and workflows to operations, bots can perform numerous functions.

Messaging bots have revolutionized various sectors. While e-commerce bots help you make purchases, food bots help you order food, you will also receive relevant content pieces from content bots. In a nutshell, chat bots bring us to a new age of integrated and automated operations.

They replicate human actions, and that’s what makes them special.

Chat Bots lead to effective messaging architecture:

Bots are finding applications in diverse operations. Quite naturally, this diversity in use cases leads to effective messaging architecture. Depending on the situations and requirements, messages should be re-structured. The NLP feature or Natural-Language-Processing capability of bots ensures successful human interactions.

Benefits offered by chat bots:

With the exceptional, innovative, and highly functional features of messaging bots, customer support mobile apps seem to be heading towards a farewell. Users will now have functional and interactive bots enabling effective communications and interactions.

Bots also have the opportunity to track user responses by creating customized messages. Whether it’s a simple workflow or critical transactions, bots can ensure successful mapping of these operations onto the framework.

Our final verdict!

There’s no denying the benefits offered by messaging bots. Apart from ensuring integrated operations, these Chat Bots de-clutter and revolutionize mobile experiences. Whether it’s knowing information or responding to something, bots will prove to be the best alternative to mobile app OS!

In a world where cut-throat market competition seems to be the natural trend, successful marketing endeavors are your road to success. When it comes to assessing the innate skills of entrepreneurs, you will come across numerous qualities. While some of them are efficient product developers, there are others with exceptional marketing skills.

When it comes to projects like mobile app development, both successful product creation, and effective marketing will emerge as the prime requisites. While developing your mobile application, you will have to identify innovative ways to advertise it. Here are some tips to walk you through the process.

A comprehensive guide to mobile app marketing

Mobile applications should offer optimum functionality and easy operations, as that happens to be the most important aspect. Make sure it offers unsurpassed functionality, or else, your marketing efforts will go in vain.

Once you have a dynamic and interactive app, here’s what you need to do!

1.      Offering free versions

If running a ‘freemium’ version isn’t what you wish to do, try to bring ‘Free Versions’ on the market. Make sure your customers know about the functionality of the application along with its exclusive features. That will drive them towards purchasing the complete versions.

2.      Captivating and attractive descriptions

While deploying your app in app stores, you should have the market competition in mind. Creating captivating, interesting, and engaging app descriptions will take your app to unmatched heights of popularity. The description should attract potential customers thus helping you reach the optimum sales point.

3.      Social media marketing

With the emergence of popular social media channels such as Facebook, LinkedIn, and Twitter, you will have the best opportunity to market your apps. Social media is one of the most effective channels for app promotion. By promoting your apps in these channels, you can generate high revenues.

4.      User reviews

Offering free versions to potential users is half the battle won. Make it a point to get their reviews. User reviews are the best ways to market your applications. The potential app purchasers will get to know the features and performances of your app.

5.      Creating app videos

Video creation is another significant way of promoting your app amongst a potential audience. Creating highly engaging and exciting app videos will attract numerous users to your application, To create high-quality app videos, using a video editor tool is essential. This tool enables customization with transitions, effects, filters, and text boxes, enhancing engagement and appeal, thus driving users towards taking action., thus driving them towards taking actions.

With these marketing tips, you will surely achieve successful app promotion, marketing, and advertising.

Promotion is important

Irrespective of your app designs and functions, targeted promotion, seems to be a highly crucial necessity. No matter what kind of application you create, successful marketing will always be the priority. While developing interactive and intuitive apps, developers should also ensure effective marketing.

Targeted marketing will help your app get discovered in the app stores. As the developer, you will have the opportunity to earn high revenues and take your apps to numerous customers. Build associations with leading app marketers capable of devising the best app marketing strategies for your mobile applications.

GoodWorkLabs clocks 500% year-on-year revenue growth

Recently, the CEO magazine wanted to cover the amazing entrepreneurship journey of Sonia Sharma the MD and Co-Founder of technology startup – GoodWorkLabs. Sonia always dreamt of creating jobs rather than working for an organization as an employee. She never gave up on this dream of hers and that was what fueled her to create the multi-million dollar technology company – GoodWorkLabs.

The entrepreneurial duo – Sonia Sharma and Vishwas Mudagal (CEO and Co-founder of GoodWorkLabs) identified the pressing need for flawless products in the IT services industry. Backed by a strong background and experience in product development and R&D, both Sonia and Vishwas wanted to be the “go-to product guys” in the Technology Industry which led to the inception of GoodWorkLabs in 2013 and now have offices in Bangalore, Kolkatta and San Francisco, Bay area.

Today, GoodWorkLabs helps Fortune 500 companies like Flipkart, Samsung, Hindustan Lever etc and also funded start ups to design and build robust products such as mobile apps, software products or games. It also houses an in-house UX Design Studio which builds aesthetic, easy to use and engaging user experiences and interfaces that delights the target audience.

When asked about the future road map for GoodWorkLabs, Sonia was very positive and expressed that GoodWorkLabs will continue to take up complex technology and design work for customers worldwide. They intend to grow globally with offices in key geographical areas around the world and bring out products and solutions for different industry verticals.

GoodWorkLabs is a successful bootstrapped firm that surpassed revenues of US$2.5 million for the FY 2015-16 and looks forward to reaching US$12 million by FY 2017-18. Both Sonia and her team of Superstars work towards a common vision and that is to make GoodWorkLabs a global leader in innovation, outsourcing and delivering cutting-edge software solutions.

On December 6th, GoodWorkLabs announced one more accolade to their name – The Red Herring 100 Global Award. We are ONE of the six companies from India who have won this validation.

Red Herring’s Top 100 Global list has become a mark of distinction for identifying promising companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

Sonia Sharma, Managing Director and Founder, GoodWorkLabs credits rigorous perseverance and product market adeptness with the company’s average growth of 1112% over the past three years. She said, “GoodWorkLabs has emerged as a leader in the premium product and app development sector not only in India, but globally. We have been able to catch the attention of Fortune 500 clients who have engaged with us based on our DNA of creating cutting edge products. The Red Herring 100 Global recognition adds a proud feather to our cap recognizing us and our significant growth from a bootstrapped startup company. Our endeavour now will be to become a global powerhouse with strong business units in different industry verticals and geographies.”

Vishwas Mudagal, CEO and Co-Founder of GoodWorkLabs received this award at Los Angels on behalf of the team.

“This is a defining event for GoodWorkLabs!” expressed Vishwas Mudagal, CEO and Co-Founder of GoodWorkLabs. He adds, “We are decisive about addressing the strong demand we have received for our services and products in the technology and mobility sectors. Clients globally want to automate processes and move towards a larger mobile environment, backed with secure infrastructure. With a successful track record, we intend to keep the momentum going. We will continue to grow rapidly in terms of revenue, headcount and client base in multiple geographies.”

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe GoodWorkLabs embodies the vision, drive and innovation that define a successful entrepreneurial venture. GoodWorkLabs should be proud of its accomplishment.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track records and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.