If you want to make the most of your digital presence, designing an attractive and captivating landing page will be a crucial marketing strategy. Since landing pages help you earn potential consumers by boosting conversions, there’s no way you can deny its importance.

Tracking the importance of a landing page

Before anything else, try identifying the purpose behind designing a landing page. Why do you need a landing page in the first place? As a business owner, you will surely want your target audience and potential consumers to know about your brand. It is imperative to keep them informed about your offerings and provide them with the right piece of information when they need it the most.

There is a distinct way a landing page is different from a standard website. A website provides visitors a glimpse of all your products and service offerings across multiple pages. Each page may have multiple call-to-actions. However, a landing page is one page that promotes just one offering or idea and has no other call to actions to other offerings.

Such targeted promotion from landing pages help you captivate the attention of visitors and generate leads. The purpose of the landing page and the intent of the ad that visitors clicked on to land to your page needs to match in order to enable conversion.

Other than this, here are some crucial tips to drive conversion from a landing page:

1.     Conversion centered design

Make sure that the copy, image, buttons, all work cohesively to match the message of the upstream ad. With a strong message match, visitors get a much better user experience and stay on the page longer – hiking up the conversion potential significantly.

2.     Know your target market

The preliminary step to designing a dynamic landing page is comprehending the target market. From identifying the origin of your visitors to finding out their reasons to visit your site, you must have reliable information on all the crucial factors.

3.     Short or long?

The creation and development of landing page copies demand attention. You must know which copy to create? Is it the old-school long copy format that works best for your site or the short-copy style?  Your choice of the format will determine the popularity of your page.

4.     Formatting and presentation

Your landing page has to appeal to the potential visitors, right? It is not just enough to design the page with all the unique features. You should make sure it is formatted and presented in a comprehensive way. Break up or classify the copy into four important segments including:

• Headlines
• Sub-header
• Necessary information
• Interesting and nice-to-know facts

These breaks will eliminate the monotony of a long and detailed copy. You can reach out to your visitors and convert them into useful leads.

5.     Add videos

Landing pages with self-explanatory and informative videos can popularize your brand to a great extent. Developers should consider adding videos while designing these pages.

Parting thoughts

Your landing page determines business sales, revenues, and profits. Make sure you design it in a unique way thus attracting numerous leads!

Why developers should code in Angular JS

If you are working on modern-day applications, identifying the right structural framework will be the first thing to do. Your app’s features and components depend a lot on the framework, thus making it imperative to choose the right one. Angular JS emerges as one of the best options here. By stretching and extending the HTML syntax, this particular framework helps you express your apps’ functionalities in a precise way.

Identifying its application

Angular JS finds application in numerous projects. When it comes to ensuring dynamic web app development, a majority of developers opt for Angular JS. Here are some of the projects where developers have used this framework:

• Video streaming applications

Netflix and YouTube for Sony PS3 are developed on this framework. Angular JS happens to be the first choice in these projects.

• Travel apps

There’s no denying the fact that Angular JS has an exceptional interface and dynamic features. These aspects make it the perfect option for travel app development.

• User-review apps

Every consumer checks reviews about a product before finalizing their purchases. Angular JS is the perfect framework for User-review app development.

Apart from these projects, Angular JS finds application in mobile ecommerce, social apps, and weather app development. However, the framework isn’t without a fair share of benefits and drawbacks. Here are some of them.

Pros and Cons

No matter which framework you choose, 100% functionality or performance is a far-fetched idea. Every platform or technology comes with certain advantages and disadvantages, which makes it complete.

The Pros of Angular JS

If you wish to take a look at the benefits of this framework, here are some of them:

• Quick delivery and prototyping of dashboard style thus enabling the creation of dynamic single-page apps.
• Swifter and simpler development compared to React, Backbone, and Knockout.
• Requires minimal coding
• Smooth testing
• Perfect for applications with interactive client-side coding
• Dependency injection systems
• Dual data-binding features
• Extends and stretches HTML coding
• Swift and hassle-free prototyping

With these benefits, Angular JS is undoubtedly the most preferred framework for developers. There are drawbacks as well, which developers should know about.

The cons of Angular JS

It’s easy to learn Angular JS in the basic stages. The moment you move towards the advanced stages, the learning curve turns out to be steep.

Some of the most popular and unique features of this framework are quite complex. First-time developers find it difficult working with values, factories, and DI.

• It’s very easy to utilize the scopes but tough to debug them.
• Documentation needs improvement.
• In spite of being dynamic and powerful, directives are highly difficult to operate with.
• After Bootstrap, developers will have a tough time configuring the framework.
• Limited router connections.
• Problems also exist in search engine indexing.

Significant development and improvement of these features can lead to proper functioning of this framework. Elimination of these issues will increase the strength, power, and usability of Angular JS.

Signing off

Although the platform has its share of disadvantages, Angular JS is the most dynamic option when it comes to web app development. You can surely create high-end apps with it!

Today was a fantastic start to a work-week. Our CEO, Vishwas Mudagal had the honor to meet the Vice President of Google India and South East Asia – Mr. Rajan Anandan at an exclusive Google certified developers meet in Bangalore.

GoodWorkLabs was one among the six certified Google Developer agencies across India and we are fortunate to be part of Google’s mission to on-board  more than a billion users to the Internet. With India expanding leaps and bounds in terms of technology, Google along with its sound team of certified developer agencies want to bring a technology revolution and create amazing digital products for customers world wide.

It was a very interactive session where Mr. Rajan shared his vision of how he wants to spur a digital innovation across India and how GoodWorkLabs along with the other developer agencies could help and support Google achieve this herculean task.

The internet is soon becoming a powerful tool and recently, India is more open to a digital revolution. Be it the dramatic economic policy of demonetisation or the entire Jio revolution that has made internet and digital products available to every household, we are very positive of a change that is more inclined towards technology in the times to come.

Vishwas Mudagal, CEO of GoodWorkLabs who is excited about this initiative shares his thoughts – “As a Google partner, GoodWorkLabs is super thrilled to support Google’s mission and will work very closely with Google to build powerful technologies for users worldwide.”

The team at GoodWorkLabs is looking forward to this exciting adventure with Google.

User experience and UX design are integral segments of product development. Numerous enterprises across the world are embracing UX like never before! If current market stats are anything to go by, nearly 600 software experts have voted for agile development. It’s quite the trend now, and innumerable organizations are relying on it for improved UX.

However, a trivial issue pops up in this regard. Most of the UX designers and developers are getting confused with lean UX and agile UX. Since they are using both the terms in place of each other, things are getting more complex and difficult. While Agile started out with the mere assumption of user demands and feedback, Lean UX has taken the technology forward.

With UX designing turning out to be imperative for organizational success, it’s high time you develop crystal clear ideas of Lean and Agile UX as well as their differences.

Understanding Agile UX

Agile UX involves iterative, evolutionary, and incremental approaches. The entire process is classified into small divisions, tasks, or iterations and is executed within short terms. A dynamic and efficient team carries out all the iterations with cross-functional approaches in the following stages:

• Planning
• Requirement evaluation and analysis
• Design
• Coding
• Acceptance Testing
• Unit Testing

Every single iteration gets monitored by process developers. As each of these iterations end, stakeholders get to see the working version. These iterations lead to the final product which comes with minimal errors and issues.

With this brief introduction on Agile UX, it’s time to take a look at the features of Lean User Experience.

What’s Lean UX design?

Over the past decade, Lean UX has garnered huge popularity in the software and product development arena. It’s turned out to be the buzzword with innumerable users choosing it over the other UX design technologies. As an inexpensive, analytics-driven, and swift approach to uncover and develop exceptional usability, Lean UX revolutionizes UX design to a great extent. Lean UX works on three crucial principles that include:

• Unnecessary inconsistencies
• Wasted efforts
• Undesired and wasted outputs

If you own a tech company, you will surely not want to develop a product that’s of no practical use to your target users. It is here that developers need to be careful thus experimenting with their development process and technologies. Experimentation, user feedback, and iterative designs are always more important than detailed planning, intuition, and traditional designing. That is where Lean UX takes up the vital role.

Best practices involved in UX design

Collaboration within multiple teams happens to be of paramount significance. If you wish to take UX designing to the next level, here are some best practices to follow:

1. Fitting UX deliverables within agile timelines
2. Eliminating or reducing unrequired internal deliverables
3. Collaborating and partnering with non-UX members
4. Receiving consumer feedbacks at regular intervals

Parting thoughts-

Both Lean and Agile UX revolutionize product designing thus catering to the contemporary demands of the modern user. Your choice of these technologies will entirely depend on your user-base, their requirements, and your iterative capabilities.

Whether it’s a website or a product, users are the most crucial success drivers. They are the key factors determining a product’s usability and performance. While designing a product, even developers think about the use and application it’s going to have in users’ life. That speaks a lot about the significance of UX or User Experience design. Irrespective of what the product does or can do, it’s the benefits reaped by the users that matter the most!

So, what’s the general notion or thought process in this regard? Whenever we think of a product and its UX, we imagine a particular set of features that can make things easy and smooth for users. However, that’s just a part of the entire story. It is imperative to think about aspects within products which will lead to the identification of its true purpose.

That’s exactly what ‘Product Thinking’ means – identifying a product’s purpose

What does ‘product thinking’ mean?

Every developer has some objectives and goals in mind while creating a product or application. Say, for instance, the main purpose or objective behind creating the biggest cab service, Uber, is to reduce traveling hassles for commuters.

It’s here that product thinking comes into the picture. Every application or product has a core UX and its here that developers need to think when developing the products.

Why is ‘product thinking’ important?

What do you see when you book a taxi on Uber? You get real-time updates on the arrival of the vehicle along with the approximate time. These arrival updates or time schedules aren’t a part of the core UX. They are just additional features which enhance and improve the User Experience. What we get as the inference is that a product and its features share an interrelationship. The former supports the latter which is incomplete without the product.

Quite naturally, that compels developers to change their thought processes and development ideas. You need to think about the usability of a product and how it adds to the User Experience.

Here are some effective ways to strike a balance between the two:

How to engage in product thinking?

If you want to identify the importance of product thinking in UX designs, you will have to uncover the goals of the product. Try finding out its goals or the job it is expected to do. Every product meets users’ demands or fulfills a certain requirement. In other words, a product solves the user’s problems. If it fails to do so, the product loses its usability. For unmatched User Experience, developers will need to identify a product’s objectives and the problems solved by it.

1.     Identifying your target audience

Does your product cater to a particular group of people? Most of the products have their target audiences, and developers should know these audience groups. That will give you an idea of the purpose of your product.

2.     Strategy and vision

Always try to have a vision while working on product development. That will help you create and devise the right strategies. Once you achieve successful strategizing, it’s time for effective implementation.

Signing off

If you wish to improve the core UX, thinking in products will be of paramount significance. These tips will make your job a lot easier!

SCRUM forms a part of the agile software development framework that helps organizations with their technology product development. Having a simple framework, Scrum was originally used for the software development products, but now, most of the companies and organizations make use of this software framework for their complex and innovative projects.

Scrum, as a whole, provides a flexible development strategy, which is required mainly in the field of product development and maintenance, as the customer’s requirements and expectations are considered to be volatile. Rather than following the traditional mode of strategies and sequential development process, Scrum is able to provide the freedom of changing the software terms and the development process based on the requirements of the customers.

Benefits of using SCRUM methodology

SCRUM methodology is able to provide certain benefits for the teams, companies and their products and services, along with providing assistance for the individuals. Being an empirical software strategy, these benefits of Scrum will help you understand its function.

• Improved quality of product development

Using Scrum enables you to generate the required methodology for developing the complex products in the simple way. The software team receives real time input and feedback from the customers and using this, they are able to constantly update the system as and when required. This provides room for improvement of the product quality on an immediate basis.

• Faster delivery of projects

Compared to the traditional methodologies, Scrum is able to complete and deliver the projects about 40% faster to the customers. As just in time and real time updates are provided as the project is in progress, every change that requires to be done is executed immediately after the tester gets the information.

• High return of investment

This happens to be a continuation of the previous advantage of Scrum offering delivering projects in decreased time to market. Few defects that you encounter might cost your heavily, but the same can be remunerated easily. If there is a failure about to happen, it takes place in a fast rate, giving you the opportunity to save up on the cost you require to fix the damage.

• Building team characteristics

Being a self-managed form of software development system, Scrum provides a chance for the members in the team to be creative and be hands-on throughout the project. Decisions are taken by every individual on the team, thereby giving them self-sufficiency in doing the work.

• Generate required data

When using Scrum, the required metrics and the data for calculating the time and cost for the project and for taking other decisions are provided as and when required. Unlike other software systems generating the irrelevant data along with the relevant metrics, Scrum is able to distinguish and provide the developers the required information for completing the project.

The advantages that you can see while using Scrum methodology for product development has now made it one of the efficient and flexible software available in the market for developing and completing complex projects.