10 Tips for Creating a Better Mobile Application

How to create an awesome Mobile Application

Mobile app installs by users worldwide is growing 5% YoY. Users download 8.8 apps on average per month. This shows the immense reach and penetration of mobile apps in our lives. However it is equally true that app uninstalls are also high. An average Android app loses 77% of its daily active users (DAUs) within the first three days of app download, and a staggering 90% within the first 30 days.

 

10 tips for creating a better mobile application

So, while app developers do see a lucrative landscape, they have to be careful to deliver a fuller experience so that they can bring down app abandonment and provide much better value to the users. Let’s see how this can be achieved with these 10 tips.

1.     Complete testing

Testing the application in every juncture will help you find the defects in your code and also provide a platform for you to develop a better mobile application based on the business needs and OS acceptance guidelines.

2.     Including offline features

Users are now trying to switch over to applications that provide them with some required features that can be accessed offline. It is required to add such offline features to the mobile application, as there is no guarantee that you would get a constant internet connection while on the go.

3.     Connecting with users

Get down and know what motivates the users to use a particular mobile application. Try to set up certain triggers in your mobile application that encourages the users to use the developed application on their device.

4.     Simple design

Test the application you have developed by allowing your friends or family members to use the same. Check if they are able to understand the tech additions in the applications and if they have some difficulty, try removing them from the design to keep things simple.

5.     Develop based on use

Usage of the Android and iOS users might vary, so try to develop the applications that suit the usage pattern of the users. Keep in mind to develop an application that best matches the OS.

10 tips for creating a better mobile application

6.     Ease of use of app

The application that you have developed must have the easy use and must not make things complicated for the users. People might have got the hang of using the mobile devices, but they might require help if things are going to turn technical and complex.

7.     Ease the user’s needs

The application that you have developed must be in a position to ease the user’s life. Make the design human-centered, as people use these applications to make things in life easy.

8.     Cover platforms

Try developing an application that works on a cross-platform basis. This way you will be able to cover a wide ground rather than sticking to a single platform with limited set of options.

9.     Choose a theme

Develop your application based on a theme rather than trying to add every feature of every other application. Stick to a single purpose and you will be able to have an easy time in developing the applications.

10.  Feature the real world

For a better user experience, applications that make use of features from the real life and certain aspects of the same will work wonders. This helps you to connect better with the users.

A good mobile app not only ranks high on functionality, but also in terms of user interface and its aesthetic appeal. So create the apps accordingly and get going!

 

Why is a mobile responsive website necessary?

Mobile commerce is growing by leaps and bounds. According to a report published by the leading newspaper Economic Times, 41% of India e-commerce sales are from mobile; this gives a true picture why Google is heading towards mobile responsive website. With improved ranking signals for mobile responsive website, we can say that such sites will help business grow and make search engine visibility soar.

Is a mobile responsive website necessary

Here are some reasons that why a mobile responsive website makes for a smart business move:-

  • It enhances the user experience

we all understand the meaning of simple and friendly navigation, but Amazon.com has translated it within its website to make shopping a pleasant experience. Starting from compact header to larger search bar to addition of Fire and Kindle in drop down, the company has rolled out amazing features for people who are searching products through the mobile phone or tablet. As compared to previous design, now the products are listed in horizontal rows, so that the mobile users can swipe to left to right or right to left, which is one of the common forms of navigation for mobile phones and tablets. Definitely, a mobile responsive website is intuitive, appealing and easy to navigate.

 

  • It increases your brand presence on social networking site

On September 2, 2016 Facebook made an announcement that if your website is not mobile friendly and yet you run advertising campaigns on Facebook..it is better to make your site mobile friendly soon! Unlike its contemporary Google, Facebook won’t penalize the users if they don’t make a mobile friendly website, but the ads will suffer. How? Well, today more and more people are browsing the internet through the mobile. However, since it’s a new channel many businesses are unaware about the benefits that it offers and still suffer from slow load time. This can lead to negative consumer experience, and problems for businessman like site abandonment, loss of turnover, missed business objective and inaccurate measurement of business goal. Can a business afford it?

 

  • To rank your website high on search engine

Creating a website doesn’t guarantee results, it needs to be nurtured and watered constantly. The best way to improve the ranking of the website is to follow Google algorithm rules.  According to the recent update, Google has hammered down the sites that don’t have a mobile friendly design. The reasons cited are

–        74% of the consumers wait 5 seconds for web page load and after that they abandon the site

–        71% of the consumers expect web pages to load as fast as on their desktop computers

–        More than 25% of views on You Tube are from mobile devices

Hence, it becomes crucial to build a website that scores high in terms of responsiveness.

Is a mobile responsive website necessary

  • To offer consistency

We are a slave of our habits and we always want consistency. Twitter is one among us. In September 2015, the company created a unified code for iPhone and iPad devices to remove any hiccups that the consumer face while operating both the devices. This seamless experience yielded consistency that the users demanded. Also, the mobile-friendly update did create the furore in the social networking industry.

 

How is machine learning changing social media?

Effects of Machine Learning on Social Media

What was once seen as a fiction in the scientific movies, has now become a reality- and its gaining popularity across the various sectors. Yes, we are talking about Artificial intelligence and machine learning. More and more companies are leveraging this technology to understand what the customer demands and engage for better success. Even the social marketing giant Twitter has joined the league.  The company has recently announced that it will now use insightful machine learning technology to recommend tweets to its users.

How is Machine Learning changing Social Media

It’s no secret that social media has become a new way to conduct a business. Just have a look at these mind-boggling statistics. 1.65 billion of web-users that are active on social media, 96% of brands use social media and in 2015 Facebook prompted 52% of purchases online, 71% of the people who have good social media experience are likely refer the same to others. Not to mention, about the treasured lead information that is neatly packed in the profiles.

How machine learning is changing the social media revolution?

1. To improve the visual experience

As per the statistics, 82% of the twitter users watch video content and around 90% watch it on a hand held screen.  Hence, to improve the visual experience further, Twitter has announced to purchase Magic Pony Technology, a London based technology firm that has developed machine learning techniques for visual enhancement. This technology will help Twitter to automatically sharpen the video and images. As videos and live streaming are critical for the next generation social media, so we believe that this Twitter strategy should work to its advantage.

2. It helps the social networking giants to market their products to the targeted users

Facebook uses deep neural networks to decide which adverts needs to be shown to which users. By tasking this work to the machines, the company can free itself from labour intensive activities. These include collecting the data, clustering it in an insightful way, and serving the data in a way to maintain supremacy in their domain.

3. Protects the reputation and keeps the data safe

Today, even the big conglomerates are vulnerable to data spam, hence Pinterest has started using machine learning technology to its advantage. With it, the company can detect the spam content and the users, recommend the content and predict the likelihood that a person will pin the content, can monetize ad performance.

How is Machine Learning changing Social Media

4. It helps to automate the data

Today there are 2.2 billon Google+ users, out of 111 million are active users and reaching out to so many users is always a concern. Hence, Google has followed the suite of machine learning through which it can automatically attach tags without further data input. The web giant actually wants to recognize abstract concepts (like sunset, beach) and attach metadata to it without the further mouse click.

Definitely, machine learning technology is stepping up its game and changing the future of social media trends and with its deep insights both the customers are getting benefited. Starting from big shops to small companies, everyone can use it to step up their competitive advantage and customer engagement objectives.

Technological Trends Of IIOT – Part 1

The Industrial Internet of Things

 

With automation storming the gates of  the manufacturing sector,IIOT is set to stake its claim in a much more impactful manner. IIOT is dynamic in the truest essence and is moving forward in a way that none of us imagined it would. Encouraged by Cloud Computing: Analytics, AI and Machine Learning have taken a prominent role in the industries today. It is no longer a doubt that IIOT is in the right gear and is now a proven game changer and not just a theoretical concept.

“What companies are hoping for is that they can get to a higher level where they have an opportunity to rethink their products,” Frank Gillett, vice president and principal analyst at Forrester Research explained.

We are constantly trying to scale new peaks in technology an din the process we have realized that IIOT will soon be a pivotal technology. Our team has gone the distance and captured the essence of IIOT. Here, we bring to you in a two part blog series, the trends we foresee with inculcation of IIOT.

IIOT-Trends-Goodworklabs

 

1. Digital Twins: Much is being discussed about this innovation. It surely is unique in its approach and needs to be explored intensively. Every time there is a new product designed, it takes a lot of time to actually test the product and further fix the issues based on the shortcomings found. However, with this innovation, the wastage of time can be minimized. The innovation allows to create a digital copy which can used for simulation and testing purposes in a virtual world and then further commit to the production accordingly. One of the biggest benefits in using this is the fact that the previous details stored in the system can be used to gauge the performance and ascertain the related shortcomings and expected resources. Also, the data gathered real-time is applied for analytic activities which helps in improvising the overall product life cycle. The digital twin makes closed-loop design a feasible option throughout the life cycle of the product.

 

Digital Twins-IIOT trends-GoodWorkLabs

 

2. Edge computing: The growth of edge computing is now enabling devices to think on their own without having to depend on any instructions from an external source. It enables them to independently gather data, sort, filter and most importantly allows them to analyse and interpret the data for further action. The devices are capable enough to perform a particular set of tasks on their own along with communicating with other devices autonomously. The availability of the Edge devices and various networks are slowly bridging the gap and making operational technology easier. The attempt now is to connect these devices to the cloud systems so that businesses can perform better and make production processes smarter. Edge machines will have the intelligence to perform tasks on their own and hence can automate most of the industry processes.

 

EdgeComputing - IIOt trends - GoodWorkLabs

 

3. AR/VR: As reported by Fast Company, it is the first time that investment in AR and VR companies has topped $1 billion in any year. The piece notes that “almost $800 million of the $1.1 billion investment in AR and VR this year went to one company: Magic Leap, but $300 million has already gone to smaller companies in the AR/VR services, hardware, advertising, distribution, and entertainment markets.” AR/VR is now being used for simulator-based training development that will impart the exact material on plant operations for the fresh employees. Mixed Reality technology such as Microsoft HoloLens are bringing experiences that are as good as real and making a difference that is striking and outstanding. This trend allows organisations to create their own virtual spaces that reflect their workspaces and helps the employees understand what they have to do in real-time. This experience is considered much better for training since the employees get to experience an almost real situation of their everyday work and is easy to develop skills that they lack since they understand the real environment.

 

AR-VR-IIOT Trends- GoodWorkLabs

 

4. MQTT:  MQTT is a Machine-to-Machine (M2M) data distribution technology that reduces network bandwidth consumption and is apt for remote sensing and control. The latest version is MQTT Version 3.1.1  which encourages SCADA system to access IIOT data. Since the technology is light-weight,  it is recommended for remote locations. It is a publishled protocol where information is enabled  by Edge devices. Clients are connected to the Broker and the information is passed on accordingly. With the subscription model whoever is connected gets to share the details as and when there is anything new updated on the system.

 

The future seems interesting!

Stay tuned for this blog where will discuss more trends in Part 2 of the blog.

Android Mobile app for Shopping Mall

Phoenix Marketcity – UI and UX design for Android Mobile App

Phoenix Marketcity is a leading shopping mall in India. It is located in Mumbai, Pune, and Bangalore. Taking advantage of digitization of the customers, they launched an android mobile application to keep their customers highly engaged & loyal, and increase sales. With consumers moving online, it was the time for them to foray into the digital or online world to grab the user attention and keep them hooked.

 

How did GoodWorkLabs build an interactive UI and UX design for their android application? 

GoodWorkLabs is a leading UI and UX design studio in India, US, and Europe. GoodWorkLabs has experience in building beautiful, efficient, and engaging mobile applications with a core focus on UI and UX design. They did not only develop a beautiful UI and UX design for Phoenix Marketcity’s android application but also helped them replicate a customer engagement platform on mobile. The aim was to provide customers with on-the-go updates about the shopping mall. While they offered that much, they did not compromise on the usability of the application. The content, design, UI UX, and features were all given the utmost importance.

Android Mobile app for Shopping Mall

 

What were the key features of the UI and UX design for their android application? 

While designing UI and UX for android application for e-commerce and loyalty programme it is essential to ace at all the touch-points to drive more engagement and sales. And here is what GoodWorkLabs did:

  • Lined-up sections to display fashion and f&b brands associated with Phoenix Marketcity Mall
  • Introduced a plug-in to display offers and discounts at real-time
  • A special ‘events’ tab was included to cover all the upcoming events at the entertainment hub of Whitefield, Bangalore – Phoenix Marketcity

What were the achievements of this app development?

  • Enabled successful digital transformation of a brick and mortar business
  • Helped the brand to engage with digital savvy audiences and increase their reach

Consulted for

  • UI UX and Design
  • User Research

 

How To Design Better For Virtual Reality?

We are living in the age of tech revolution fast re-defining every sphere of the business landscape. From business processes and new discoveries to marketing and designing, there’s nothing where technology doesn’t play the pivotal role. Disruptive technologies like Virtual Reality and Artificial Intelligence have garnered huge attention. The world believes in augmented environments today, where experiences are real and unique.

Since designing is an integral part of VR solutions, a crucial question might pop up in your mind. What has designing to do with Virtual Reality? Do the present VR solutions and their design trends complement the existing environments? Or there is room for improvement? Here’s a take on the topic!

How to design better for Virtual Reality

The difference between thoughts and application

When it comes to discussing VR, we should have two significant aspects in our minds. If the technology is the first essential factor, the solutions or experiences it drives is the second one. Over the last few years, the growth and development of VR technologies have been phenomenal. However, we can’t make similar statements about the VR experiences.

Thoughts on these solutions haven’t changed much. Designers should take the lead and identify the key factors while designing for VR. It’s also imperative to find out the challenges along with the right strategies to deal with them.

Understanding the 3D and immersive environments

The design sector is heading towards bright future with VR by its side. Even if you take a look at the 2D designs, you will surely come across the hard work, efforts, and thoughts that go into creating such stunning designs. That gives you a crystal clear idea of the efforts required to develop exceptional immersive experiences. It’s right here that you need to think about the environments and designing mediums:

  • Environments: Are you designing for a 2D interface? Or is it a 3D medium. You should understand the true connotation of immersive experiences and identify the strategies to create them.
  • Devices: The device plays a vital role in the entire design process. Are you designing for flat-screens or trying to create virtual experiences? The choice of devices will be highly important in this context.

How to design better for Virtual Realityips to design better for VR

If you are planning to experiment with VR designs, here are some crucial tips to consider. Designers can follow them for exceptional results:

1.     Thinking like a human being

Virtual Reality is all about experiencing the real world. Try to develop a design model that interacts with your target audience and reflects abstract ideas. Human beings have come a long way in terms of cognitive capacities and thinking capabilities. Quite naturally, that should reflect in your designs.

2.     The importance of perspective

Designing involves perspective. A majority of designers create variations in color, size, and contrast. These factors have distinctive applications in VR designing, and you need to emphasize on perspectives for that.

3.     Scalability

Technology and innovations always have an upward growth curve. Make sure you build scalable solutions, experiences, and interfaces that improve with time.

With these tips in mind, you will surely create immersive, stunning, and engaging VR experiences for users.

Data Analytics Dashboard and Visualization

GoodWorkLabs can help you with data visualization and make your analytics dashboard more visually appealing. Data is the most priced possession for any business but understanding and analyzing that data is more important to make better business decisions.

We can help you create intuitive analytic dashboards that can help you access, analyze and process the data in simple graphical forms. Presenting data in a visually appealing manner will make it easy to comprehend the complex statistics of your business.

Data analytics dashboard

EkStep Education Mobile App | Android

Ek Step Genie is an education platform by EkStep Foundation a not for profit initiative. EkStep is a platform to create, share, and distribute free, community-sourced educational content for primary school children. Genie gives users access to free educational content from the EkStep platform. Through this collaborative, universal platform Ekstep is recreating learning opportunities for every learner.

 

How did GoodWorkLabs develop an android mobile app for EkStep Genie? 

GoodWorkLabs is a pioneer in creating state-of-the-art android applications. They have been creating effective and engaging mobile applications since the time Google launched the Android platform. GoodWorkLabs is Google certified agency. Over the years GoodWorkLabs has emerged to be the top android app development company in India, the US, and Europe.

GoodWorkLabs designed and developed the Genie App for EkStep Foundation. During the course of development, the challenge was to make the mobile app interactive and user friendly for children. Hence, GoodWorkLabs’ design experts dived in deep into user research and created designs that would make learning more fun and enjoyable experience for children. GoodWorkLabs’ designs for the EkStep Genie App was also appreciated at the International Design Center in Berlin and were nominated for the UX design awards in 2016.

 

What were the salient features of the EkStep Genie Mobile App? 

Genie App by EkStep Foundation helps children to:

  • Explore and download free educational content
  • Create and manage multiple users (and group) profiles
  • Consume interactive audio-visual content
  • Use the app in English, Hindi and Kannada
  • Get recommendations for content best suited for the user

 

What were the achievements of this mobile app development?

  • Increased user engagement and learning
  • EkStep Genie App was appreciated at the International Design Center in Berlin and were nominated for the UX design awards in 2016.

 

Services Rendered:

  • UI/UX Design
  • 2D and 3D Game Art and Design
  • Software Development

 

Technologies used:

  • Android Native (JAVA)

 

mobile app for education

 

MetalMann | iOS and Android Mobile App

MetalMann is a transformative B2B international iOS and Android Mobile Application. It was launched with a vision to democratize the non-ferrous metal industry by eliminating the inefficiency stemming from an unorganised sector. With this application, they worked towards bringing transparency in the global supply chain of non-ferrous metals.

MetalMann mobile application is developed by GoodWorkLabs with two trending technologies at the core – adaptive data analytics and artificial intelligence. The mobile application developed with the expertise of GoodWorkLabs empowers non-ferrous metal processors with unparalleled business opportunities by combining advanced digital technology with global business prospects.

 

How did GoodWorkLabs help MetalMann become a unique E-commerce MarketPlace Solution?

GoodWorkLabs is a known mobile application development company in India, US, and Europe. GoodWorkLabs did not only built a platform for metal traders to trade fairly, but they did so by incorporating relevant and effective UI UX along with credible data collection. GoodWorkLabs designed and developed a complete end-to-end mobile app and e-commerce platform for MetalMann, thus allowing people from different continents across the world to buy and sell metal online with ease.

The designers at GoodWorkLabs focused on creating a user-friendly mobile interface for a hassle-free buying/selling process. Right from color tones to typography, to creating a lasting user experience for the client, GoodWorkLabs’ designers took care of every minute detail while visualizing the entire mobile app for MetalMann.

Detailed dashboards of both buyers and sellers were also designed so that information was seamless and easy to locate at any-time from any place. GoodWorkLabs incorporated three different sets of users (Buyer, Seller, and Admin) as requested by the client, and the entire process was automated. Through the MetalMann app, now buying, selling and monitoring of the trade was easily achievable.

In a nutshell, GoodWorkLabs built an application that was flawless and bug-free. It was rigorously tested and the final product was a highly functional and powerful application, thus proving why MetalMann chose GoodWorkLabs in the first place.

GoodWorkLabs delivered the product on time and gave a product that surpassed the client’s initial expectations.

 

Objective: Automating Complex Metal Trading Processes for MetalMann

The basis of MetalMann’s metal trading business involves a detailed bidding process where sellers would post the price of a product and buyers would accept the most competitive bid and place their orders.  All of these transactions used to take place offline and were managed through a number of spreadsheets! Now, GoodWorkLabs was faced with the challenge of automating this entire process and making it simple, but at the same time, we had to keep intact the authenticity and credibility of the process.

GoodWorkLabs decided to approach and solve this problem in a structured way so that every aspect of the business was captured seamlessly.

 

How did GoodWorkLabs include all the touch-points in this application?

1) GoodWorkLabs invested some time in understanding the trading process:

After multiple meetings and conversations with different departments of MetalMann, GoodWorkLabs understood that in order to transfer the entire trading scenario to a mobile business platform, they would need to build three portals:

  • Buyer Dashboard
  • Vendor Dashboard
  • Metalmann Trading Desk (Admin)

GoodWorkLabs assigned a dedicated team of designers and developers who sketched out all the intricate details and user processes that had to be followed to ensure an easy and flexible online sales process.

 

2) Creating intuitive product categories:

MetalMann deals with almost 25 categories of metals and each one has various sub-categories which amounted to almost 250 product lists in total. The online marketplace app had to incorporate UX designs and product mapping for all these 250 products. Within a matter of just few clicks, a user must be able to select the product and make the purchase.

Clear product lists with images of the product along with descriptions were created to help users absorb all the information in one shot.

 

3) On-boarding only authentic and verified users on the platform:

Previously, the entire process of authenticating buyers and sellers to enter the MetalMann trading platform was done manually. In this transition of moving the business online, GoodWorkLabs had to ensure that enough reference checks and processes were kept in place to ensure that only authorized users can enter the MetalMann trading platform.

To tackle this problem, our UX team chose to come up with a longer on-boarding and verification process as this would help filter out the non-authentic users.

 

4) Enabling the bidding process:

The entire business of MetalMann depends on the bidding process. The developers at GoodWorkLabs dived deep into understanding the maths and science behind the bidding process to ensure that sellers put up the correct bid, price points and buyers also see the correct prices. The bids can be edited at any point in time by the seller who posted it.

However, the final approval of the bid and sales process is vested with the MetalMann Admin desk, thus giving them control over the entire process.

 

What were the application features that GoodWorkLabs incorporated into the project? 

Upon in-depth research and analysis of the business area, GoodWorkLabs has truly incorporated all the touch-points in MetalMann’s iOS and Android mobile applications. Here are some of the features that GoodWorkLabs included to make the platform engaging, relevant, and effective:

  • Added ‘View Offers’ section – users can explore and view the details of respective metals across the globe
  • Introduced ‘Post Requirements’ section – buyers can post their metal requirements to receive customised offers
  • A true end-to-end user-friendly application – users can manage transactions within the application. They can monitor their shipment schedules and complete documentation process on the phone.

 

What were the outcomes of this mobile application?

  • Helped dealers and buyers engage and understand the metal market
  • Created a democratic platform in the global metal and metal recycling & scrap industry

 

Technologies used:

  • PHP
  • AngularJS
  • Android Native (JAVA)
  • iOS Native (SWIFT)

Mobile app for trading

 

Hiring for Javascript / Angular / React Developers

Are you a hard core Techie who enjoys coding?

GoodWorkLabs is looking for some exceptional coding talent for Angular JS / React JS / Javascript Developers. We are conducting daily  walk-in interviews from 8th May to 12th May from 10 am to 5 pm to recruit some of the finest coders!

jobs for javascript developers

Job Description for Angular JS, 

1) Should have minimum 2.5 years of work experience.

2) Excellent programming skills in Javascript, Jquery, HTML 5, CSS3, Angular 1 and 2

3) Must have proficient knowledge of software development methodologies and life cycle

4) Excellent verbal and written communication skills

5) Ability to work independently and also part of the team

6) Education qualification: B.E/ B.Tech / M.Tech

 

Job Description for React JS

1) Should have minimum 2.5 years of work experience.

2) Excellent programming skills in Javascript, Jquery, HTML 5, CSS3, React JS

3) Knowledge in Angular 1 and 2 will be a plus.

4) Must have proficient knowledge of software development methodologies and life cycle

5) Excellent verbal and written communication skills

6) Ability to work independently and also part of the team

7) Education qualification: B.E/ B.Tech / M.Tech

 

Job Description for Javascript

1) Should have minimum 2.5 years of work experience.

2) Excellent programming skills in Javascript, Jquery, HTML 5, CSS3

3) Good knowledge of the OOPS concept

4) Knowledge in Angular 1 and 2 will be a plus.

5) Must have proficient knowledge of software development methodologies and life cycle

6) Excellent verbal and written communication skills

7) Ability to work independently and also part of the team

8) Education qualification: B.E/ B.Tech / M.Tech

 

Preference will be given to candidates who can join us immediately or have a 30 days notice period.

 

Date and Time of Walk-in Interview:

Days: 8th May to 12th May

Time: 10.00 am to 5.00 pm

Address: GoodWorkLabs, 4th floor, Akshay Tech Park, Whitefield, Bangalore – 560066

 

This is your chance to work with the brightest minds of technology! Drop by for an interview and WOW us with your skills.

 

Ready to start building your next technology project?