One of the most crucial components of developing a mobile application is deciding the right price. After pondering on the features and keeping in mind the demands of the consumers, it is vital to choose the best pricing approach. A lot of research goes into understanding the different strategies. It is essential to note that opting for the right price is a tricky thing. Most often, the free apps obtain a high market share while paid ones get increased ROI.

What to consider before deciding the right price for the mobile application?

There is a wide range of parameters that you need to keep in mind to decide the right price for the mobile application. Take a look at some of them listed here –

• Understanding human psychology

Before you launch your mobile application in the market, you need to have a keen understanding of human psychology. In this era, consumers have up-to-date information on the latest technological trends. Moreover, they tend to make conscious decisions when it comes to paying prices for apps. You must ensure that the consumers feel that the value of the app is much more than its price.

• Response of the market to different prices

Choosing the best price for your app is highly dependent on what the market will pay. For that, you must test your application with different price tags. After that, you need to take a close look at the responses. Analyzing the response of the audience will give you an idea of the price level that is most prevalent. It will actually help you in making the ultimate decision.

• Developing an app that meets the requirements of the consumers

If the app you aim to release solves user issues, you will have an easier time getting the audience to pay for it. However, for that, you will need to have enhanced knowledge of the cost of developing the app. Moreover, having more information on the present market trends will help you in setting up the right price.

• Research the market extensively

Having a comprehensive knowledge of the market is essential in determining the right price. For that, you need to study the competitors and see what they are offering at what price. This will give you the opportunity to discover their potential weak points. You can then use that to make your app more desirable.

• Make sure that the price is reasonable

While expecting high revenues from your mobile application is not absurd, you must understand the price levels. It is vital that you do not place a high tag at the time of launching. The considerably higher price tags can scare off your audience before they even think of making the purchase. Moreover, you must also be open to flexibility. That way, you can increase or decrease the price accordingly.

Conclusion

These are some of the factors that can assist you in choosing the right price for the mobile application. It is essential to understand that a fixed app pricing strategy is not the right way to go. You must be flexible in making changes with the mobile application with time and the emergence of new trends. Understanding market dynamics and the needs of your target audience is the only way to gain success through your app. To gather maximum attention while making a considerable profit, you must take the assistance of one of the best mobile app development companies, GoodWorkLabs.

Contact the team here and discuss further!

In this era of technological advancement, smartphones have reached billions of people. It is no longer a luxurious commodity. In fact, statistics indicate that there are more than 6.378 billion smartphone users across the globe in 2021. The number is only likely to increase with time. With numerous people having access to mobile devices, applications have gained massive popularity. Most business organizations understand the opportunity to get close to customers and thus, use their app to do so.

Can your mobile application assist you in marketing your brand?

While the question is valid, the answer is yes if you conduct your due research. With the right mobile application, you can reach more customers and thus, increase your brand visibility with ease. Take a look at the reasons that indicate the importance of an application in marketing –

• Increase in customer retention

An attractive but easy to navigate mobile application will definitely grab the user’s attention. Now, if you add value to the app and actually resolve the issues of the customers, then you can increase customer retention with ease. For this, you can also start loyalty programs. With this, you can soon gain a loyal customer base.

• Direct communication with customers

Improving direct communication between the customers and the brand plays a major role in increasing brand awareness. The mobile application offers detailed information to consumers and sets up a path for effective communication. Moreover, the personalization of the app as per the users makes them feel more valued.

• Having an edge over other competitors

In this era of fierce competitiveness, having an edge over other opponents is a must. To make sure that you retain your consumers, you need to focus on communication speed. The quicker you resolve issues and listen to the complaints of your customers, the more satisfied they will be. With more satisfaction comes the need to stay with your app.

• Utilization of social media platforms

It is vital to note that the more time consumers spend on your app, the higher are your chances of making more profits. One of the best ways is to integrate your mobile application with different social media platforms. For this, an effective social media campaign can be helpful. Encouraging users to log in via social media channels can actually help in seamless social sharing in the future. Moreover, you can also have access to feedbacks. Gone are the days where brands had to collect information from third-party surveys.

• Development of a unique marketing channel

With the mobile application, you can offer a wide array of features to the users. For instance, with the search feature, the user can now easily locate what they want. The extensive information that an app can offer to the consumer makes it all the more useful. Ultimately, it helps the users in buying your products or services.

Conclusion

These reasons clearly explain how a mobile application can aid the brand in implementing a marketing strategy that earns more profit for the brand. Apart from being available 24/7, apps also decode the needs of the consumers and increase the levels of customer engagement. However, for that, you must seek the assistance of the best mobile application development company. Only with the combination of the right features and design can you attract the audience and gain success.

So what are you thinking? Consult GoodWorkLabs and solve all your queries with a consultation call with our team. Contact us now!

Launched in 1991, the programming language Python has no doubt undergone massive changes. It is one of the most popular programming languages in the world right now. Apart from being an absolute favorite amongst coders and developers, it has also made a name for itself in the corporate sector. With tech giants such as Google adopting Python for heavy usage, the language has gained even more popularity.

5 reasons that explain the popularity of Python

There are numerous reasons that indicate why Python is so prevalent nowadays. However, in an effort to make it easier for you to understand, we have compiled only five major reasons. Take a look –

Easy to use

Credited as an incredibly accessible programming language, Python has impressed both entry-level and professional programmers. The simplified syntax is rather less complicated. Apart from easy learning, Python codes boast of having fast execution times. In comparison to other programming languages, Python codes can be written with ease. That is why Python is often preferred as a second or third language for programmers. Beginners can get a grasp of the core principles of Python within one or two weeks.

Numerous frameworks and libraries

Due to corporate sponsorship and an active community, Python can offer access to different frameworks and libraries. The availability of the libraries attributes to the rich features of Python that developers can use repeatedly in their programs. It is the extensive libraries present that make this programming language so desirable. Some of the most popular libraries include Numpy, SciPy, SQL Alchemy, Beautiful Soup, Tensor Flow, etc.

Supportive community

With a history of about 30 years, Python has slowly but steadily gained a loyal community. Here, programmers from entry-level to experts can receive adequate support. Moreover, there are numerous guides, literary articles, video tutorials, etc., available on the internet on Python for free. Lack of documentation or support can lead to issues with the programming language. However, with the Python community being incredibly active, developers here don’t face many problems. It is helpful at the much-needed times that ensure that there is no delay with the ongoing technical project.

Extremely reliable

Irrespective of the environment, Python is reliable, efficient, and works extremely fast. The versatility of this programming language means that you can use it for desktop applications, mobile applications, hardware programming, web development, etc. Moreover, programmers are not restricted to work in the same domain for the rest of their careers. With lucrative career options, coders can get high-paying salaries.

Highly flexible

The flexible nature of Python makes it all the more popular amongst programmers. Moreover, it gives them the opportunity to try new things. Experts in the programming language Python are not limited to building or creating the same things all the time. Furthermore, with Python, developing any application is not out of reach. The degree of freedom one gets from Python is unlikely to be available from any other programming language.

Conclusion

These are the top five reasons that give you an idea why Python has gained such popularity in the world. It is not only easy to learn but can be used in a wide variety of ways. That makes switching jobs for developers in another field easy. However, to develop the best Python-backed applications, you will need the assistance of the best web development company. Consult GoodWorkLabs, the web and product development company based out of Bangalore, India. GoodWorks’ experienced team will ensure that you get the best solutions always!

The role of AI or Artificial Intelligence in the retail industry is finally coming to the surface. As per studies, presently, the spending of the retail industry is around $49 million. After the inclusion of AI, it is expected to rise to $12 billion by 2023. The AI in the retail industry is estimated to increase more than 200% in terms of spending within 2023. The statistics clearly indicate the prevalence of this technology in the market.

With AI, retailers can gain more information on consumers. It will inevitably change the entire makeup of the retail sector. However, to stay ahead in the game, retailers need to understand, learn and adopt AI into their business. It is vital to understand the impact of AI in retail before using it.

Advantages of AI in the retail industry

There are numerous benefits that retailers can gain from the adoption of AI into their business. Take a look at some of the advantages of having more knowledge.

Better customer experience

With the use of AI, retailers can now offer a smooth and rich shopping experience to their customers. The AI-integrated mobile phones can aid in the sale of products, thereby leading to an increase in conversion rates. Moreover, a more customized approach can sway consumers to shop with you even more.

Optimization of tasks

It is without a doubt that with the integration of AI, routine tasks get instant automation. Moreover, this technology can also assist in highly demanding work. For instance, AI can aid in the scheduling of labor, planning of routes for timely deliveries, tracking of the delivery, and much more.

Enhanced marketing

Leveraging AI to promote and market products or services can eventually aid in the increase of sales. For instance, voice and speech, facial recognition, Chatbots, virtual assistants, and more can assist in marketing. Did you know that the adoption of AI into all customer-related things can lead to the reduction of consumer complaints by almost 15%?

Avoidance of long queues

Equipped with powerful AI, retailers are quickly integrating camera, audio, and Wi-Fi into the shopping experience. It would ultimately lead to the “Connected Shopping” phase where customers don’t have to wait in queues to try products or check out services. This seamless shopping experience reduces the waiting duration drastically.

Accurate forecasting

Accurate machine learning-based forecasting can lead to a massive amount of revenues for retailers. This way, the retailers can gain more margins in terms of profit and meet the consumer demands without any hassle. As per a report, this forecasting backed by ML is estimated to attain revenues of about $3 billion by 2023.

Extraction of valuable data

While collecting data has never been an issue with the retail industry, transcripting data that is valuable was. With machine learning and AI, retailers can now extract customer data and use it to build proper marketing strategies. Most e-commerce giants such as Walmart adopt ML to predict the likeliness of the shoppers in the purchase of a particular product.

Conclusion

The wide range of advantages that AI brings into the fold matters a great deal. From optimization of daily tasks to enhanced promotion, businesses will prosper. However, one needs to understand which aspect of AI aligns the best with the retail business. For that, consultation with the best company that provides Artificial Intelligence solutions is the best idea. Consult GoodWorkLabs for all your AI needs and watch your business grow! Contact the team here.

Today organizations have realized the need to put customers at the centre of everything they do. And to serve customers better and delivering mind-blowing experiences to them is not possible without Customer Relationship Management (CRM). Salesforce CRM helps organizations worldwide identify new opportunities, manage and use customer data, drive marketing campaigns, and improve communications. Ultimately, it helps them drive more robust business growth.

Salesforce Development for Businesses Is Vital

Salesforce Development helps them to create useful software solutions. Let’s get into the top 5 Benefits of Salesforce Development for Organizations. Check out these five benefits offered by Salesforce Development Services:

You can create user-friendly applications

A Salesforce development company with expertise in Salesforce Development will help you build custom apps to meet a variety of needs of your business. The software will manage the process automation, data analytics, and regulatory compliance, customer support, etc. With Salesforce’s features and cloud-based architecture, it is possible for you to create solutions that define your business’ success.

Take better decisions and make forecasts

The other advantage offered by Salesforce development services is that you can keep a real-time track of your data and get a detailed understanding of the market, and figure out how your business is doing. Salesforce development enables you to get a clear picture of the entire ecosystem, use it to analyze your current performance, find ways to improve and make useful predictions.

Get better insight into your competitors

A professional Salesforce development service firm can help organizations analyze customers’ queries and responses. You also get to understand what competitors in your niche are doing.  

Save money, time and effort 

Salesforce development offers tailored solutions such as templates, drag-and-drop/point-and-click tools, personalized reports and embedded analytics. All of these capabilities enable users to transform their application ideas into reality quickly. 

Empower your Sales & Marketing teams

With Salesforce development, organizations can create useful calendars, dashboards, reports, etc. This enables companies to improve their conversion rates, close more deals, and increase their revenues and profits and also grab the right opportunities, It also helps them improve customer relationships; by serving them better.

Wrapping Up Salesforce Development Advantages

Salesforce development benefits the organization in many ways. But for that, you need to choose the right company for salesforce development services. It helps organizations to enhance collaboration and improve internal communications. Choose the amazing Salesforce development company, GoodWorkLabs, based out of Bangalore and Kolkata, India and San Francisco, USA. The company has an experienced set of team that will work on your application and will deliver the best solution to you. If you have a Salesforce Development project then come and discuss it with our team. Contact us now!

Did you know that big data can help in increasing the revenues for small businesses? You might be surprised, but 61% of business organizations are of the opinion that big data enhances revenue by delivering crucial insights into consumer behaviour. With such information at hand, you can understand the needs and desires of your customers. 

What is big data?

In essence, big data refers to massive quantities of data. Moreover, it can be structured, collected, analyzed, and shared. It is basically all the information we develop, such as texts, emails, tweets, etc. Moreover, it is one of the best marketing strategies that companies can opt to improve sales and gain more customers. 

Benefits of big data for small businesses

Did you know that every 24 hours, humans produce 2.5 quintillion data bytes? To shift through the massive amount of data, businesses can take advantage of big data technology. With the best analytical tools, you can now have more knowledge about your customers. Check out the top five benefits that big data offers to small businesses. 

• Improvement in customer service

One of the most advantageous aspects of using big data is to improve customer service. The real-time insights on customers aid in discovering consumer thought processes and behavior. Now, you can make the necessary changes to your customer approach tactics with ease. Personalization of your customer service will undoubtedly increase customer engagement. This, in turn, will drive up the sales. It is vital to note that the retention of customers can help the business to thrive. 

• Increases efficiency

The usage of various digital tools aids in boosting the efficiency of the business. For instance, with the use of different social medial platforms, one can expand the brand visibility with ease. These tools, if used correctly, can be used to save time and money to a considerable extent. Moreover, you can also use big data to evaluate the finances and improve the pricing of the products and services. 

• Enhanced loyalty and sales

Valuable information such as shopping preferences, etc., can aid you in knowing more about your customers. As such, you can now tailor your services and products as per the requirements of the consumers. Thus, you can provide whatever they want, thereby getting their attention. It is vital that you take advantage of the digital footprint and analyze it to hook in more customers. 

• A better understanding of CRM or Customer Relationship Management

The utilization of CRM to reply to consumers promptly can ultimately aid in keeping them. For this, you can use personalized emails and ads to garner the attention of your consumers. As per research, one-quarter of Facebook and Twitters users are of the opinion that companies must respond to issues within an hour through the social media platforms. 

• Easy team management

With the assistance of big data, it is now easy to manage teams and thereby increase the productivity of your business. Now, you have the information that you need to recognize employees who can contribute value to your business. With the aid of the best analytical data, you can ensure employee happiness and indirectly motivate them to work even harder. 

Conclusion

These are some of the advantages that big data technology provides to SMEs. Moreover, there are various ways these businesses can use big data to propel their sales. It is vital that you use the data to develop the personalization of services for your customers. 

So what are you thinking now?

Get in touch with GoodWorkLabs to get big data solutions and take your business to the next level! Our experienced team will make sure you get the best out of your data. Contact the GoodWorkLabs team here. 

With the escalating growth of the eCommerce industry, numerous business organizations have embraced this concept. More and more people are seeking the online purchase of materials, thereby popularizing the eCommerce stores even more. However, to stand out amongst the stiff competition, one must focus on improving the UX (user experience) and UI (user interface) of the application. 

Why is improving the UX and UI so vital for an eCommerce store?

For an eCommerce store, retaining each and every customer is essential for thriving. If you want to expand the brand, you can’t afford to lose consumers. That is exactly what poor UI and UX can offer. If customers cannot seamlessly shop on your site, then they are unlikely to return. On contrary, if the application offers amazing UI and UX, there will be an increase in the conversation rate. It is vital that you ensure customer satisfaction in order to make your business a success. 

How to upgrade the UX and UI for an online store?

There are numerous ways that you can improve the UI and UX for your eCommerce store. These include –

• Note the desires of the customers

The opinion of the users is vital in developing the best UI and UX design. For that, you need to comb through the positive and negative reviews. Moreover, you need to resolve their queries and make sure that they feel listened to and appreciated. 

• Opt for personalization

Personalization of the services is essential in retaining customers. You can make customization based on location, interest, user profile, and time.

• Ensure the website is mobile-responsive

With the rise of mobile phones and their presence in almost every home, it is vital that you make the online site mobile responsive. Make sure that you choose optimization for an enhanced user experience in your mobile apps. 

Results of attaining an impressive UX/UI design

Having an impressive UI/UX design can lead to significant consequences for your brand. Take a look at some of them listed here. 

• Obtaining the attention of the customers

The result of having an impressive UX/UI design is the ability to promote new services and products. Catchy UX designs can grab the attention of consumers. That is all the time you need to display the promotions, rewards, and offers in order to entice them. 

• Attaining brand loyalty

As per research, eCommerce stores obtain 60-70% of their revenues from selling products to the same customers again and again. This cements the fact that if you can offer them an intriguing UI/UX experience, they will shop with you again. 

• Increase in ROI

With the best UX/UI design, you can assist customers in buying what they want without any hassle. If they can seamlessly shop without any obstacles, they are likely to continue shopping from your store. When that happens, you can expect an increase in the ROI. With excessive competition in the market, it is pertinent that you value every customer. 

Conclusion

In essence, focusing on improving the UI and UX for your eCommerce store is an excellent idea. It will not only help you increase the ROI but will also aid in gaining more customers. Ultimately, it will assist in strengthening the brand image and cementing the loyalty of the consumers. However, in order to attain such heights of success, you need to obtain the services of the best eCommerce company. The professionals can help transform your vision into reality with ease. 

GoodWorkLabs, a leader in e-commerce UX UI design space 

GoodWorkLabs is one of the leading UX UI design development companies in India, the USA, and Europe. We have a proven experience in designing UX UI for many of the world’s leading e-commerce and retail brands like – CommonFloor.com, Myntra, ST Dupont, etc. Connect with us at +91- 9863077000 or contact@www.goodworklabs.com for a free consultation.

We are honored to announce that GoodWorkLabs is named as one of the top ECommerce Development Companies in India as published by SelectedFirms. 

GoodWorkLabs is based out of Bangalore and Kolkata, India, and San Francisco, USA, is a leader in the technology development & outsourcing space globally. Having in-depth knowledge in the ecommerce segment we help our clients by providing them with effective ecommerce solutions. 

GoodWorkLabs has extensive experience in creating innovative web design and providing professional web development services.  Whether you’re looking for enterprise website development, building an e-commerce online store, restaurant & food delivery solution, or any other interactive mobile-friendly website our team of developers will make sure that you get the best. Besides web designing and development, GoodWorkLabs is a leading new-age software and design lab that delivers cutting-edge products and solutions for customers globally.

About SelectedFirms

SelectedFirms is a platform that helps to match clients in need of IT services with the world’s leading software development companies. They provide their readers with a list of notable firms that meet client’s needs and provide superior services. SelectedFirms provide accurate information about leading IT companies around the globe and aim to connect the clients with the right company.

Business leaders have gradually realized the importance of IoT and how it can help their companies. IoT is a network of internet-connected devices, provided with the ability to collect and transfer data across a network. IoT delivers constant feedback and facilitates better decision-making for businesses of all sizes. IoT platform is transforming multiple industries like healthcare, energy, automotive, manufacturing, transportation, and countless appliances. This underlying principle of IoT can shape lives to be better than before and get proactive alerts rather than a reaction. So, are you leveraging the benefits IoT technology has to provide? 

Even with going by numbers, the statistics state – 

1. The number of connected devices will rise from 15.4 billion (2014) to 30.7 billion (2020) and further to 75.4 billion (by 2025)
2. The global spending on IoT (hardware, software, integration, monitoring, and analysis) was $737 billion. This will go reach a whopping $1.29 trillion by 2022!

How IoT impact customer lives?

IoT provides personal assistance by regulating temperature, locking doors, activating burglar alarms, and so on. The continuous data flowing through all the objects connected over the IoT has provided a new dynamic in the world of AI. Companies are actively using IoT paired with AI to create engaging and valuable products.

Here are some ways in which IoT is influencing customer lives –

Voice Technology

IoT and AI, paired together, have provided people with a way of managing everything, ranging from personal to professional lives, through speech. Be it controlling AC temperature to turning on car ignition; voice assistants are fast becoming a part of everyone’s daily lives.

Healthcare

The massive data collected by IoT can help determine diseases quickly and provide accurate and relevant medications. This is done by gathering information and insights on the condition from the internet. IoT can help hospitals maintain patient records, manage workflow, and optimize appointments to help doctors carry out their duty more effectively. Using IoT-enabled software to monitor blood pressure and heartbeat can help doctors recognize the cause by studying data provided by IoT.

Smart Refrigerators

Can you think your refrigerator will tell you what things are short?  Yes, that’s what the IoT-enabled refrigerator can do. It will tell you the shortage of supplies and when you need to refill. 

At the store end, too, they can push notifications to your smartphone right when you step into the supermarket. They will alert you to add specific items on your list/shopping cart based on your past buying behavior or trends.

Effective Market Strategizing

IoT can help in meeting the marketing goals of businesses. As enterprises can ingest, process, visualize and respond to huge volumes & a variety of data, they can ultimately build strategies to meet customers’ needs. With internet-connected devices, they obtain a 360-degree view of their customers’ preferences and create campaigns that drive revenue from the audiences. Further, IoT also helps to segment the customer base and generate customized offerings for customers. This will eventually boost the customer satisfaction rate and enhance their experience.

Wrapping Up

IoT has got into our lives and benefits people and businesses alike. It will continue to grow and positively influence people.  Have your business leveraged the power of the Internet of Things? If not, connect with GoodWorkLabs the top IoT application development provider based out of Bangalore. Our team of experts will make sure that you get the best service and you are able to control your application proficiently. Contact our team here!

GoodWorks Angel Fund was covered in the Midday newspaper. 

Here are the excerpts – 

Launched by serial entrepreneurs Vishwas Mudagal and Sonia Sharma, this new undertaking will invest and support startups & entrepreneurs across a spectrum of industry verticals and domains. 

“This is our humble attempt to shape the future, to make this world a better place for all of us. We want to help startups and entrepreneurs who intend to ‘Dare Mighty Things’ and scale-up world-changing products/solutions,” said Mudagal. 

Initially, the fund plans to invest in 8-10 high-potential startups every year in their early stages. The investment ticket size per company will typically be from $20k to $200k USD. And just not the investment, the portfolio companies will get a host of support in terms of office space, technology, operations, marketing, and other support services that are critical to scaling up startups. 

“This initiative will help us create a solid ecosystem in the industry. After running several startups, I relate to budding entrepreneurs with a dream, who need our support to combat setbacks and stand tall amidst any situation. We will help them realize their vision,” said Sharma.

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