In 2020 the pandemic had accelerated the growth of the eCommerce industry exponentially. As per research, it is predicted that the revenues for e-retail will cross $6.54 trillion by 2022. Now, the eCommerce market is increasing at a remarkable growth rate. However, it is vital to note that the trends here are ever-changing. The only way to become the ideal e-commerce company in India is to be aware of the trends and incorporate them in time.
Ecommerce trends to look out for in 2021
The only way to ensure that you are ahead of your competitors is to understand the latest eCommerce trends. Check out some of them listed here so that you can know what to expect in 2021.
1. Brand video ads
Indeed, the usage of social media is not going to decrease anytime soon. Brands have already realized the potential of using video ads on various platforms such as Snapchat, Instagram, etc. The best way to take advantage of this trend is to make videos of the top-selling products and put them on different social media platforms. You can develop videos such as tutorials, unboxing, step-by-step, etc. If you are into service-related work, then also you can utilize video advertisement for promoting your services.
2. Rise of omnichannel shopping
The growth of voice assistants and mobile devices has influenced omnichannel selling. The usage of different marketing channels ensures that the customers receive a seamless shopping experience. According to studies, omnichannel shoppers will increase in 2021 even more. To make sure that you take the right steps, you need first to understand the behavior of your customer base. Then, you can use that data to develop personalized content.
3. Cryptocurrencies will make an appearance
Often, the option of various payment modes can make your brand more popular than others. Giving more options to your customers is a great idea. Nowadays, most of the eCommerce platforms accept debit cards, credit cards, cash, and other digital wallets such as Google Pay, Phone Pe, etc. However, with the emergence of cryptocurrencies, there is a high chance that they could be integrated with ease. There are numerous advantages that e-commerce platforms can get from adopting cryptocurrencies. For instance, the transaction fees are relatively low.
4. Increase in mobile shopping
With the rise in the sales of mobile phones, it is no wonder that mobile shopping will increase even more. As per Statista, 2019, 73% of retail shopping will be via mobile phones by 2021. The best solution is to ensure that the customers have a seamless, hassle-free mobile phone online shopping experience. If you can offer the customers an unforgettable experience, you will observe a dramatic increase in sales.
5. A step towards green consumerism
Corporate social responsibility is no longer something that is read on reviews. In fact, research suggests that 88% of customers would become loyal if the platform supports environmental concerns. Most of the major brands have committed to reducing waste and saving mother Earth. You can start assessing your business and see how you can make it even more sustainable. However, you must ensure that your customers know about it. This will aid in boosting your reputation.
These are the top five eCommerce trends that you can look out for in 2021 and beyond. With such an incredible growth rate, eCommerce is likely to rise even more. Knowing about the trends will definitely aid your business in becoming one of the largest e-commerce companies.