iOS vs Android App Development: The Pros & Cons

Globally about 5.11 billion people make use of smartphones and this number is only going to raise in the years to come. This trend will take the app development industry to a peak where businesses and consumers will both look for better mobile applications. Also, the average time that a person spends using their smartphones is about three hours a day. Therefore, this will further accelerate the upgrading and updating of mobile applications to stay relevant with time. Understand the pros & cons of iOS vs Android mobile app development.

The smartphone industry is expected to grow to 7.33 billion by 2023. This figure being overwhelming will help application developers to keep up with the demand. The proliferation of more and more mobile applications has to lead to the evolution of business needs and user preferences. Mobile applications which will be at par with these changes will soar high in the coming years. Hence, the businesses and organizations will now focus on figuring out the best approach for developing their mobile app.

Having said, how easy or difficult is it to get going with building an app? Well, the entire process of building a mobile application is a complex endeavour. From ideating to execution, one question always remains the same: Should we develop an iOS or an android application? This question has always been dominating the operating system market. In the global mobile application market, Android platform leads with 68% of the market share, followed by iOS with about 30%, and 2% smaller operating platforms. Does that mean it is safe and best to choose Android as your platform? Of course, not, there are many other factors apart from the market share that can make or break your mobile application dream.


To help you make an informed decision, let us look at some of the pros and cons of iOS vs Android app development:

iOS App Development

Designed only for Apple products like iPhone and iPad, iOS has provided great revenue to Apple as it is very prevalent in developed countries. iOS uses a closed source system that only Apple can use privately. This makes the platform more secure and the chances of getting hacked are very less.

Pros of the iOS platform: 

  • Standard UI Design: Apple provides a detailed guideline for UI design, thereby helping developers to build an application effortlessly
  • Benefits: Apple users are considered to be very loyal to their iPhone or iPad, which makes them spend more money on iOS applications. Apple has built a trustworthy brand positioning for itself, this is what makes the user stick to the same brand for years
  • Versatility: Almost all apple devices use the same iOS version. Developers do not have to invest their time and effort in creating app versions for different devices with different resolutions and screen sizes.

Cons of the iOS platform

  • Cost: iOS app development requires Xcode IDE which can only be accessed using Macs. The initial investment will shoot up if you do not already own Mac and Xcode
  • Stringent Publishing norms: iOS have very strict standard guidelines which are to be followed when developing an application otherwise the apps get rejected mercilessly
  • Tailoring: As the guidelines are strict and standard, you can not customise your mobile application the way you wish, and become just like the rest.

Android App Development

Android is the leading operating system in the world. The accessibility and affordability of android smartphones has felicitated for its growth and reach.

Pros of the Android platform: 

  • Publishing norms: Being not so stringent, app developers can upload the Android PacKage and the application shall be available in the Play Store with hours
  • Open System: Developers have more freedom for their creativity and opportunities to develop greater things
  • Design: Google provides eye-pleasing layouts and templates for the beginners

Cons of the Android platform: 

  • Not so versatile: Varying screen sizes, resolutions, and aspect ratios can be a task for the developers
  • Cost: Total development cost gets high as you need to invest in optimisation and testing
  • Testing: Android has many end-devices, and testing the usage of the application in all of these is time and money consuming

By learning these key differences, you must have gotten an idea as to which platform you must choose. If you are looking to delve deeper and create a successful mobile application then connect with us at +91- 9863077000 or [email protected] and we will help build one.

Impact of IoT on Mobile App Development

IoT (Internet of Things) is the backbone of a grand technological future. It is a concept of connecting multiple devices through the internet. Today, all industries make use of this technology and therefore have revolutionised their respective business sectors.

Taking a step further, IoT in the web and app development is making path-breaking contributions towards the world of technology. It has enabled a shift in the way users interact with websites and applications. Making the lives easier and more synchronised is the major advantage of IoT in mobile app development. As IoT begins to take over the world of technology, having a functional mobile app helps users to seamlessly connect to the world via a smartphone, a tablet, or a smartwatch.

Impact of IoT on Mobile App Development

Let us take a closer look at how IoT can impact Mobile Application Development

Enrich the User Experience

Providing a seamless user experience and keeping them engaged is one of the most important aims of the businesses and developers. With the rise of IoT, and through its continued growth we have a great advancement in the concept of everything smart – smart cities, smart applications, and smart homes.

Living in a tech-enabled world, brands today focus on enhancing the user-experience using smart applications that interact with your fitness equipment, watches, lights, speakers, and so on. This is where the IoT comes into the picture. It is IoT that keeps all these connected and synchronised to deliver a great user experience.

Open Source Development, a New Norm

Since its inception in the tech world, IoT has only grown and flourished across industries and sectors. This explosion has lead IT companies and developers to share their programs or applications openly for third parties to use. This encourages new and naive developers to build applications of their own.

Having an open-source development increases the opportunity to work with varied minds by leaps and bounds. This helps more and more creative minds to enter and develop smarter mobile applications. Bringing in transparency, companies and developers collaborating has today become a norm.

Creating New Platforms

Adopting IoT and creating apps with that at its core is a bit challenging for developers. Despite their constant and multiple adaptations, they are hindered by the dearth of the platforms. But this challenge didn’t stop them from working on their mandates, as they created brand-new platforms for their applications. This leads to the development of integrated IoT platforms, thereby enabling the developers to create more and more cross-platform applications. This trend will only encourage mobile app developers to focus on developing platforms as they offer profitable returns.

Opening up more opportunities for mobile app developers, IoT is no doubt a much-needed advancement in app development. IoT and Mobile App Development, together, will change the way we live, work, and relax. If you are planning to take some advantage of IoT and Mobile App Development, then contact us at [email protected] or  +91- 9863077000.





GoodWorkLabs Proud to be Named a Top Indian App Development Firm by Clutch!



Here at GoodWorkLabs, we realize it can be stressful and difficult for a business to balance app development with an ordinary workflow. That’s why we’re here to help! With a core focus on Data Science, AI, and Machine Learning technologies and expertise in building B2B and B2C platforms, we have served our customers across e-commerce, retail, automobile, healthcare, real estate, NGO, and education domain. All this, and more has led us to be the industry leader that we are today! We are committed to help our customers by building custom solutions for them and optimizing their products.

In recognition of our efforts, we’ve been named one of the leading firms for app development by Clutch, a B2B market research authority. They leverage a unique ratings methodology to compare and contrast leaders across an array of service sectors.

We couldn’t have won this award without the support of our lovely customers. They took time out of their day to engage with Clutch analysts to assess our impact. We were evaluated along the lines of quality, attention to deadlines, and overall project management acumen. We’re happy to say we’ve maintained a wonderful 4.9 out of five stars! Take a look at a recent review below:


“We are extremely happy to be named as a Clutch Leader in the report on the top mobile app developers in India! We bring in digital transformation for our customers by constantly anticipating upcoming tech trends and building solutions around them.” – Sonia Sharma, CEO & Co-founder, GoodWorkLabs.


We’re proud to receive this recognition and look forward to helping even more clients reach their goals with our cutting-edge technology. Drop us a line if you’d like to work on a project with us today!

Importance Of Knockout.Js In Building Amazing Applications

When it boils down to developing amazing applications, the platform has a highly crucial role to play. Quite naturally, developers should gain profound information about the platform before beginning with the project. With the emergence of Knockout.Js, app development has become easier than ever! Before you come to know its significance in the app creation and development process, it will be imperative to check out its functions.

Knockout.js in applications

On that note, let’s take a look at the definition of Knockout.Js. As a highly flexible and scalable JavaScript library, Knockout.Js helps you create responsive, rich, and editor-user interfaces that have clean and error-free underlying data models.

In case of User Interfaces updating dynamically, Knockout.Js ensures simple implementation and maintenance for it. In a nutshell, the unique features of Knockout.Js make it the best option for successful app development. Catch a glimpse of the features and that will help you understand the benefits of this JavaScript.

Features that matter

There’s no denying the fact that the features of Knockout.Js are the prime reasons for its popularity. Most importantly, it is these features that make it highly crucial for diverse application designing and development projects. Some of these amazing features include:

  • Dependency Tracking: With this unique dependency tracking feature, developers will get automatic UI updates with significant changes in data models.
  • Trivially extensible: Easy coding along with reuse of declarative bindings happens to be another crucial feature of this JavaScript library.
  • Declarative bindings: It’s highly essential to know about declarative bindings, as they play a crucial role while working with Knockout.Js. As the most effective and simple way of connecting parts of the User Interface with the data model, declarative bindings play a highly crucial role in the application development process.
  • Pure and authentic JavaScript library: Since Knockout.Js is compatible with any client-side technology or server; it ensures optimum benefits in the application development process.
  • No crucial architectural changes: You can integrate Knockout.Js with your existing applications. Therefore, you don’t need to change the existing architecture.
  • Open-source: As an open-source JavaScript library, Knockout.Js ensures successful web application creation and development.

The Role Of Usability Testing In App Development

You build a feature-rich and scalable app for your target audience, and you think that’s quite adequate for effective business promotion. Well, the reality might have a different story to narrate. It’s not just enough to create stunning apps; it’s also essential to market them in a targeted manner. Identifying user behavior and usage patterns will result in successful app marketing.

While app usage data happens to be the preliminary step towards comprehending user behavior, it’s usability testing painting the full picture. In a nutshell, usability testing presents a more accurate, comprehensive, and precise picture of user behaviors.

Let’s turn to statistical references for a complete lowdown on the topic.

The role of Usability Testing in App Development

Statistics speak

According to reports published by Salesforce 2014, almost 85% of Smartphone users consider mobile devices to be an integral part of their day-to-day functioning. With this statistical reference, you develop a clear idea of app data usage. However, it is Usability Testing helping you delve deeper.

With that brief introduction, let’s discuss the importance of usability testing in app development.

Uncovering the significance

Also known as the ‘black box testing’ strategy, usability testing reveals the true experiences of your application user. From identifying their comfort levels to their learnability, Usability Testing happens to be the key to comprehending user behavior.

Here’s how it is important for app development projects.

        I.            Better app marketing

When considered along with app data usage, usability testing seems to be of paramount importance for app marketing. App developers will have the opportunity to develop a hypothesis about user behavior and experience, thus identifying loopholes in design or deployment of the application.

Better app marketing will emerge as the direct benefit.

      II.            Improving opt-ins

Opt-ins can turn out to be the best way to ensure regular engagement with users. According to another report published in Salesforce, not more than 8% of app users ignore or avoid push notifications.

Therefore, app makers will have the opportunity to offer opt-ins depending upon customer requirements and preferences. Usability Testing will increase and encourage user opt-ins.

    III.            The five crucial components

While dealing with Usability Testing, you will come across five crucial concepts. These concepts play the key role in understanding user behavior, thus determining the importance of Usability Testing.

  • Learnability
  • Memorization
  • Efficiency
  • Satisfaction
  • Errors

With references to these parameters, app makers can identify user behavior in a targeted manner. On the other end, the end user will also have numerous benefits to reap.

   IV.            Significance for customers

Usability Testing happens to be the umbrella term for innumerable testing techniques including system integration, functional testing, smoke testing, and unit testing. Apart from app developers, it’s beneficial for the customers too. Some of the advantages include:

  • Easy-to-use software
  • High-quality app development
  • Short learning curves for the new user
  • Better acceptance of apps

Parting thoughts

If performed in the right manner, Usability Testing might just turn out to be the key to improved app performance and better user engagement. With this technique, identification of performance loopholes and mitigation of such issues becomes easier than ever! Stunning applications with unique functionalities is what you get as an outcome.

Here’s How you can Instantly Increase your Mobile App’s Downloads in the App Store

Many business owners and entrepreneurs still think that the entire app development saga ends with the designing and development. Interestingly enough, there’s more to the story. Getting your apps to the app store is one of the crucial segments of the entire project, as that is what determines your app’s performance, and hence its popularity post release.

You might have come up with a truly spectacular, high-performance, and amazing app that offers multi-device compatibility. You are quite happy with the way it has shaped up and wish to publish it in the app stores. However, what’s the point if people don’t know about it?

 increase your app’s downloads in the app store

The real scenario

Your application is right there in the app store, but without significant reviews and downloads. There’s no denying the uniqueness of your app, but somehow it isn’t proving to be of any use.

So, what went wrong?

The discussion comes to a full circle here. It is not just enough to publish your app in the app store. It’s equally essential to get the maximum downloads for it. Here is our list of essentials to know so that mobile users get to know your app and download it.

1.      App Description

While publishing your application on the app store, make it a point to include an informative, eye-catching, and precise description for it. For doing this in the correct and targeted manner, you will require considering the following aspects.

  • Language: The app description lingo has to be chosen carefully. Since you are targeting your app to potential audiences, always try to choose native and commonly used languages over standardized lingo. With Google Translate by your side, translating the description to a comprehensible language won’t be tough. However, you should always check the translations that are coming up.
  • Keywords: Keyword optimization is relevant and how! While creating app descriptions, make sure you include the targeted keywords at least 3 to 6 times. You can also seek references from the Adwords Keyword Tool, and look for lateral keywords as well. These keywords will play a vital role in increasing your app’s rankings.
  • Declaring permissions: Never forget to mention about the permissions your app is asking for. Be transparent about this aspect along with the monetization models.

2.      CPI Campaigns for better positions

CPI or Cost-per-Install is an innovative technique to propel your mobile apps amongst the top 50 applications of your specific niche. CPI Burst Campaigns will help you achieve a secured spot amongst the best 50 apps, thus getting you more traffic.

3.      Create videos

Video creation for marketing the app is important too. The best way to nail down this task will be by hiring professional experts. Also, see to the fact that you have subtitles for local languages. Highly engaging and compelling videos will increase your mobile app’s visibility in searches.

4.      Discounts and offers

Offer your application at discounted rates for a limited time span. For mind-blowing results, you can also give it out for free. However, such exclusive offers and discounted rates should always be for a limited period.

Parting thoughts

With these handy tips, increasing your app’s downloads will be a cakewalk. If you need professional assistance in implementing these strategies, do connect with us at Goodworklabs for a quick consultation to make the most of your mobile app downloads.

Ready to start building your next technology project?