With the ever-growing popularity of on-the-go operations, businesses are warming up to the concept of enterprise mobility. By helping companies develop a dedicated mobile workforce, enterprise mobility takes their growth objectives forward. Especially, the rapid proliferation of mobile devices adds more power to this concept. Skilled and efficient employees are rendering remote support, thus keeping your bottom lines intact.

However, it’s not always that good or beneficial. In addition to the numerous advantages, enterprise mobility has its fair share of drawbacks too. While unsurpassed productivity remains at the top of its benefits, high development costs happen to be a serious roadblock.

On that note, let’s get down to discussing the crucial benefits and drawbacks associated with enterprise mobility.

Benefits of the concept

Statistical Insights will present a crystal clear picture of the issue. According to market stats, mobile applications increase and improve employee productivity by 36% and 40%. A whopping 70% of enterprises have invested in mobile workforce, with the other 20% gearing up for it.

So, what do these stats suggest?

Productivity is highly critical to the success of your dream venture, and enterprise mobility aims to take it to unmatched heights. With highly productive employees working for your business, huge ROIs won’t be a distant dream.

1.     Promoting BYOD trends

BYOD trends can help your employees perform better. The liberty to work on their devices leads to workflow personalization. Your employees deliver amazing performances, as they have the opportunity to use their Smartphones at work. Enterprise mobility also grants the liberty to work from home or other locations, which further increases employee convenience.

2.     Work-life balance

The ever-increasing market competition is getting the better of your employees each day. Multiple assignments and commitments are making life tedious and tough for them. With enterprise mobility, they can now work according to their comfortable schedules.

With the availability of some of the highly functional enterprise mobility tools and solutions, workers are finding it quite easy to strike the perfect balance between work and life.

3.     Unmatched productivity

Irrespective of the nature of operations, productivity happens to be the prime requisite for every business organization. With a whopping 45% of mobile device usage being done during travels and transits, you can be sure of achieving your productivity goals within the shortest span.

Looking at the challenges

In spite of these amazing benefits, enterprise mobility is not without a fair share of hassles. Some of the critical challenges include:

1.          High development costs

The initial cost of developing enterprise apps is quite high. Perhaps, this is one of the prime reasons that 80% of enterprises delay their mobility plans and strategies.

2.          Browser-based apps or native applications

Most of the times, both the developers and business owners are in a fix while deciding the platform. Crucial considerations of the pros and cons will help them make the right decision.

3.          Security

With Cloud storage and operations coming into the picture, device security turns out to be a critical challenge. While adopting mobility, enterprises must devise robust plans for increased device security.

Parting thoughts

Enterprise mobility is significant and crucial for every business organization today. In spite of the drawbacks, you simply can’t ignore the numerous benefits it brings to your dream venture.

It should not be a surprise to people that business writing is no longer just about jargon filled theories and observations. There’s a new wave of business writers and they’re changing the perception of business literature forever. By bringing in elements of fast paced storytelling and building business theories around a riveting narrative, they have elevated traditional business literature to a creative art form.

Over the past few years, business leaders, young entrepreneurs, and even those outside typical managerial fields have taken to the fray of writing and publishing in the Business Literature genre. But unlike the Business Literature of the past, these new writers are doing something slightly different – they have managed to incorporate an element of creativity to the genre. This has made all the difference in the way people have perceived business literature, that it need not always be vastly complex theoretical concept stuffed into a 300-page book, but that it can also be a fantastic reading experience.

The Bangalore BizLit Fest has set a precedent like no other in incorporating neo-managerial literature into the mainstream audience. Being India’s only business literature festival, the Bangalore BizLit Fest promotes readers to put forth their ideas on paper, and showcases writers who have gone on to write unconventional but impactful business books. GoodWorkLabs CEO, Vishwas Mudagal with his book Losing my Religion, is a great example of how young minds have gone on to write national best-sellers that are inherently BizLit.

IIM Bangalore is hosting the second edition of the Bangalore BizLit Fest 2016 on the 17^th of September. With guest speakers like Ramchandra Guha, Devdutt Patnaik, Mukesh Bansal, and Prof. Anil Gupta, it not only is a star studded event, but also takes a noteworthy step towards a positive shift in promoting mainstream business literature.

The event provides a platform for business leaders, educators, aspiring writers, and young working professionals to interact in a space of learned discussion and knowledge sharing. With this year’s focus being on Entrepreneurship Literature, the Bangalore BizLit Fest is all set to capture widespread viewership in the IT Capital. So join us, as we discuss business, management, publishing, technology, and a lot more.

CIO, which covers expert opinions on enterprise IT from Industry Leaders around the world featured an Exclusive interview with GoodWorkLabs CEO and Founder, Vishwas Mudagal. In the interview Vishwas talks about the rise of Mobile Web and how innovations like Progressive Web Apps are redefining the Mobile Web sector.

Here is a snippet from the interview:

Today, most websites have a mobile-optimized design that can work on any device, be it a mobile, tablet or laptop. Of course, not all websites are optimized for all screen sizes. The basic purpose of a mobile website is to capture as many new customers as possible. 

Read more about Vishwas’s opinion on the comeback of Mobile Web Applications here!

You build a feature-rich and scalable app for your target audience, and you think that’s quite adequate for effective business promotion. Well, the reality might have a different story to narrate. It’s not just enough to create stunning apps; it’s also essential to market them in a targeted manner. Identifying user behavior and usage patterns will result in successful app marketing.

While app usage data happens to be the preliminary step towards comprehending user behavior, it’s usability testing painting the full picture. In a nutshell, usability testing presents a more accurate, comprehensive, and precise picture of user behaviors.

Let’s turn to statistical references for a complete lowdown on the topic.

Statistics speak

According to reports published by Salesforce 2014, almost 85% of Smartphone users consider mobile devices to be an integral part of their day-to-day functioning. With this statistical reference, you develop a clear idea of app data usage. However, it is Usability Testing helping you delve deeper.

With that brief introduction, let’s discuss the importance of usability testing in app development.

Uncovering the significance

Also known as the ‘black box testing’ strategy, usability testing reveals the true experiences of your application user. From identifying their comfort levels to their learnability, Usability Testing happens to be the key to comprehending user behavior.

Here’s how it is important for app development projects.

        I.            Better app marketing

When considered along with app data usage, usability testing seems to be of paramount importance for app marketing. App developers will have the opportunity to develop a hypothesis about user behavior and experience, thus identifying loopholes in design or deployment of the application.

Better app marketing will emerge as the direct benefit.

      II.            Improving opt-ins

Opt-ins can turn out to be the best way to ensure regular engagement with users. According to another report published in Salesforce, not more than 8% of app users ignore or avoid push notifications.

Therefore, app makers will have the opportunity to offer opt-ins depending upon customer requirements and preferences. Usability Testing will increase and encourage user opt-ins.

    III.            The five crucial components

While dealing with Usability Testing, you will come across five crucial concepts. These concepts play the key role in understanding user behavior, thus determining the importance of Usability Testing.

• Learnability
• Memorization
• Efficiency
• Satisfaction
• Errors

With references to these parameters, app makers can identify user behavior in a targeted manner. On the other end, the end user will also have numerous benefits to reap.

   IV.            Significance for customers

Usability Testing happens to be the umbrella term for innumerable testing techniques including system integration, functional testing, smoke testing, and unit testing. Apart from app developers, it’s beneficial for the customers too. Some of the advantages include:

• Easy-to-use software
• High-quality app development
• Short learning curves for the new user
• Better acceptance of apps

Parting thoughts

If performed in the right manner, Usability Testing might just turn out to be the key to improved app performance and better user engagement. With this technique, identification of performance loopholes and mitigation of such issues becomes easier than ever! Stunning applications with unique functionalities is what you get as an outcome.

2016 is undoubtedly a decisive year for Internet of Things and Wearables. Both these technology revolutions happen to be the hottest in the tech arena today. While both these innovations have been considered and talked about individually until now, it’s time to see how they pair with each other. As both these technologies come together, we can surely expect exciting innovations to hit the consumer market as well as business landscape.

On that note, let’s find out whether both these technologies are at all complementing each other, and how wearable devices are revolutionizing Internet of Things.

Glimpses of the market trends

When it comes to wearable devices, users will come across numerous options. Activity trackers, smartglasses, smart watches, and embedded sensors are some of the most popular and remarkable devices in Wearables.

While some of these technologies are yet to grow and scale, most of them have successfully generated huge interest and excitement amongst users. According to reports published in Rackspace, nearly 18% of the population in UK and US are quite dependant on Wearables. That’s not all; a whopping 71% of British people and 82% of Americans claim to lead better lives because of these devices.

IoT and Wearable devices: Contending or Complementing

There has been quite a lot of buzz around the wearable technology and Internet-of-Things. Although wearable devices had some stipulated functions when they started off, things are quite different now. Today, wearable devices are no longer mediums to track fitness or see augmented views of the entire world around you.

The present times bring great opportunities for IoT. Enabling sensor-equipped things and devices to communicate with each other in actionable ways is the main idea. It’s here that present-day organizations require taking additional responsibilities.

Security will turn out to be a major concern, and it is up to the companies to decide how they will deal with the privacy or security issues.

Data analytics at its best

There is no denying the fact that Wearable devices will give birth to advanced data analytics. Businesses will have the golden opportunity to leverage this data, thus creating and providing customers with personalized products and services.

It’s not only the consumer markets reaping the benefits of IoT and wearable tech. Healthcare sectors will also experience some of the greatest advantages. With a more precise and comprehensive understanding of patients, healthcare sectors will offer targeted services.

What consumers have to say?

When it comes to discussing the consumer market, it’s highly imperative to consider both the forces. Since consumers are as important as the service providers, let’s check out what’s in store for them?

Both public sector organizations and government bodies are considering the huge potentials of wearable devices along with their impact on IoT. As far as users are concerned, the following stats will give you a crystal clear idea.

Almost 47% and 61% of wearable tech users felt intelligent and more informed because of this revolutionary union of IoT and wearables.

Signing off

With these developments in the tech arena, Wearable devices are undoubtedly taking Internet-of-things in the right direction.

In an interview with Times Jobs, CEO Vishwas Mudagal and MD of GoodWorkLabs Sonia Sharma got talking about the positive impact of venturing out into the Startup world. Vishwas and Sonia, as some of the most eminent contributors to the Startup Ecosystem in India and USA, believe that entrepreneurs should definitely take calculated risks and venture into alternative industries and fields. Read more about their views on being an Entrepreneur in today’s market here.

Although IoT emerged as a concept a few years back, it was in 2015 that it reached unprecedented heights of success. From homes and workplaces to businesses and enterprises, connected devices and Internet-of-Things seem to be the buzzword. With close to 80 acquisitions in 2015, IoT has some of the greatest opportunities this year.

However, trends are expected to undergo massive shifts in 2016. Until now, businesses have been taking a keen interest in Internet-of-Things, but not all of them have thought about adopting it.

According to market predictions, 2016 will mark a new beginning for IoT. Entrepreneurs will make the ‘big’ move, thus implementing IoT solutions for their dream ventures. On that note, it’s high time we take a look at the top IoT trends, along with what future has in store for them.

1.      Transactional integrity and advanced data management

Internet-of-Things and connected devices will make operations easier than ever! Manual processes and operations management will take a backseat, thus making it simpler to maintain transactional integrity, construct services, and perform data analytics. With innovative technologies getting discovered each day, IoT will propel your enterprise towards unsurpassed growth.

2.      Data intelligence is important

Connected devices will lead to better data production and analysis. If the past few years have witnessed the rise of Big Data and Data Intelligence, 2016 will take it to the next level. Enterprises will put their best efforts to make the most of Big Data, by leveraging connected devices.

3.      Say ‘B’ for BlockChain

As an integral, crucial, and inseparable part of IoT, BlockChain happens to be of paramount significance. By increasing security and enabling integration or inclusion of less valuable devices, Block Chain makes device control and management a simple and easy affair.

That’s not all; Blockchain also leaves an impactful effect on network traffic alongside optimizing IoT. By reducing network congestion and ‘chatter’, BlockChain happens to be a unique trend to watch out for!

4.      IOT and Cognition 

Leveraging enterprise data will be the key to driving productivity in your company. However, unrelated and outside data can help your dream venture earn that competitive edge in the market. Identifying and analyzing social, weather, and language data might just prove to be the key differentiator for your business.

Simply put, it’s the capability of handling large data inputs along with the power to produce meaningful outputs that make all the difference. It’s here that cognitive IoT emerges as a unique and effective approach to make it happen.

As a bottom line, IoT will continue to revolutionize business organizations thus leading them towards unsurpassed growth and innovation. However, the trends will be quite different this time. Enterprises will no longer consider IoT as just a crucial technology. Rather, it will emerge as an integral part of their enterprise infrastructure.

What’s your take on this?

The above discussion brings us to a crucial question. With such advancements, transformations, and trends, the Internet-of-Things is heading towards revolutionary growth and development. As an entrepreneur, how will you adopt these changes and incorporate them into your existing business infrastructure? Do write in to us and let us know.