Data analytics and AI aren’t just concepts or futuristic trends anymore. These disruptive technologies are integral parts of today’s processes, business strategies, and professional endeavors. Entrepreneurs should comprehend the importance of Artificial Intelligence and Big Data, thus looking for the right opportunities to leverage these technologies.

In today’s times, the growth, development, and application of AI have been phenomenal. From healthcare to marketing, AI has revolutionized various processes and how. If we talk about the marketing sector, Artificial Intelligence has been the key to improving processes and marketing strategies.

With numerous marketers including it in their existing marketing plans, AI has a long way to go. Let’s find out how Artificial Intelligence can change, diversify, and re-innovate the marketing sector.

How will AI act or react?

Market stats reveal a lot of information about the future of AI. If the reliable sources are to be believed, by the end of 2020, consumers will be responsible for managing almost 85% of business relationships. What is of paramount significance is that human interactions won’t be a part of these collaborations. With that in mind, it is high time marketers rethink their strategies and find out how AI can help them.

1.     Improving sales forecasting

Conversions are integral parts of effective marketing. If your marketing efforts are not fetching you huge sales or failing to convert your leads into potential consumers, it’s high time you integrate AI with the existing plans. Artificial Intelligence helps you strike a balance between side-by-side inbound conversations and conventional marketing metrics. Marketers will know about their prospects beforehand along with the idea of how to deal with them.

2.     Taking digital advertising to the next level

While creating digital marketing campaigns, crucial insights into consumer behavior, market analysis, and current trends will play a pivotal role. AI technologies and strategies can help you gain access to these insights thus taking your digital advertising efforts to the next level. By tapping into keyword search trends, online data, and social profiles, you can develop ideas of consumer preferences.

3.     Comprehending consumers

AI solutions have an innovative and unique power of identifying consumer preferences in real-time. You get to know what your customers are thinking about your brand, its objectives, and promotions. Artificial Intelligence solutions can also help you tap into the social media channels. You know what your consumers want, harness the information, and develop your marketing strategies accordingly.

4.     Real-time communications

There’s nothing more effective than communicating with your consumers in real time. Direct interactions are critical to understanding your customers in a better way. You can engage in meaningful conversations and find out what your consumers think about your brand. Quite naturally, that will give you an idea of the ongoing trends thus helping you develop effective marketing strategies.

Signing off

Successful and targeted marketing is the key to establishing your brand, earning huge profits, and achieving your sales goals. With the right AI solutions by your side, you can achieve that within the shortest time span!

Are you a Coding Ninja?

GoodWorkLabs is looking for some exceptional coding talent for Angular JS, React JS and Knockout Developers. We are conducting a day long walk-in interview on Saturday, 6th May to recruit some of the finest coders!

Job Description for Angular JS, 

1) Should have minimum 2.5 years of work experience.

2) Excellent programming skills in Javascript, Jquery, HTML 5, CSS3, Angular 1 and 2

3) Must have proficient knowledge of software development methodologies and life cycle

4) Excellent verbal and written communication skills

5) Ability to work independently and also part of the team

6) Education qualification: B.E/ B.Tech / M.Tech

Job Description for React JS

1) Should have minimum 2.5 years of work experience.

2) Excellent programming skills in Javascript, Jquery, HTML 5, CSS3, React JS

3) Knowledge in Angular 1 and 2 will be a plus.

4) Must have proficient knowledge of software development methodologies and life cycle

5) Excellent verbal and written communication skills

6) Ability to work independently and also part of the team

7) Education qualification: B.E/ B.Tech / M.Tech

Job Description for Knockout JS

1) Should have minimum 2.5 years of work experience.

2) Excellent programming skills in Javascript, Jquery, HTML 5, CSS3, Knockout JS

3) Knowledge in Angular 1 and 2 will be a plus.

4) Must have proficient knowledge of software development methodologies and life cycle

5) Excellent verbal and written communication skills

6) Ability to work independently and also part of the team

7) Education qualification: B.E/ B.Tech / M.Tech

Preference will be given to candidates who can join us immediately or have a 30 days notice period.

Date and Time of Walk-in Interview:

Date: Saturday | 6th May

Time: 9.30 am to 2.00 pm

Address: GoodWorkLabs, 4th floor, Akshay Tech Park, Whitefield, Bangalore – 560066

This is your chance to work with the brightest minds of technology! Drop by for an interview and WOW us with your skills.

Work with the smartest minds in Technology!

GoodWorkLabs is conducting a 2-day walk-in interview marathon for Java Developers in Bangalore. 

Job Description for Java Developer:

1) Should have minimum of 3 years of work-experience

2) Excellent programming skills in Java

3) Should be proficient in Algorithms and Data structures

4) Expertise in Struts, Spring, Hibernate, XML, Web Services

5) Experience in using Weblogic, Apache, Tomcat, Oracle

6) Must have proficient knowledge of software development methodologies and life cycle

7) Excellent verbal and written communication skills

8) Ability to work independently and also as part of a team

9) Education qualification: B.E / B.Tech / M.Tech

Preference will be given to candidates who can join us immediately or have a 30 days notice period.

Date and Time of Walk-in Interview:

The Walk-in interviews will be conducted over 2 days as below:

Date: 5th & 6th May (Friday & Saturday)

Time: 10.00 am to 5.00 pm (Friday) | 9.30 am to 2.00 pm  (Saturday)

Address: GoodWorkLabs, 4th floor Akshay Tech park, Whitefield, Bangalore –  560066

If you are looking for that ONE chance to give your career a boost, then GoodWorkLabs is the right company for you! Drop by for an interview and walk out as a Technology Superstar!

As a buzzword, Design Thinking is taking the world of creatives and business by storm. A relatively new concept, design thinking involves tackling the unknown variables in solving complex issues.  The crux of the subject is to take into account human consideration (empathize) and create multiple solution constructs (holistic/ collaborative). Some of the business use cases might include –

1 – Generating a totally new revenue stream from new product or service or innovation in existing lineup

2 – Solving a social problem that can lead to a greater good (e.g. water conservation efforts from government agencies)

3 – Elevate the user experience on a particular gadget or device (e.g. mobile app design UI/UX)

Design Thinking: The Key Steps

There are 5 steps in the entire design thinking process. These are –

1 – Empathize – Gain an understanding of the problem you are trying to solve and the people/market for whom you will be solving the problem.

2 – Define – The information collected during your briefing, user challenges, and other information collected in the ‘Empathize’ stage to define the problem statement.

3 – Ideate – Here’s where the million-dollar creative thinking part happens. All existing solutions are disregarded, and new ideas and innovative thinking are encouraged.

4 – Prototype – From a list of ideas generated in the previous stage, pick a handful and take it to the next level of prototyping – i.e. creating a tangible solution.

5 – Testing – Assessing the prototypes in real-world situation amongst real world participants is the last step of the design thinking process.

How can design thinking be implemented in real life?

In real life, applying design thinking is all about creating a sense of balance and harmony. At a very broad level, you can get answers to these questions to make a positive difference to your existing life –

1. What components make up your life (career, personal, ambition, achievements)?
2. What components do you want to add, subtract, replace, or keep?
3. How can you change your daily routine to make a better impact on your life?
4. How can you reinvent your life?

Let’s look at a practical approach to this –

1 – Maintain an activity journal

In order to understand what you need to retain, add or replace from among the different components in your life, you need to know what components comprise of your life. You can maintain a journal that contains details on activities that –

• Make you stressful
• Make you content
• You are happy to be involved 100% in
• Pump you up
• Drain your energy

This will give a glimpse of which activities impact you in what way so that you know what components you can retain, replace, or add to your life.

2 – Define your problem

Once you have collected information in stage 1 above, you know how your current life is structured. Now you need to define the problem factoring in these dynamics. Your problem can be

• How can I add a new revenue stream to my life?
• How can I plan a grand Europe vacation?
• What skills will I need to embrace to have a rewarding career?
• How can I keep up my energy levels throughout the day?

3 – Ideate

As opposed to knowing pre-defined outcomes with known variables, with life it is a bit different. You don’t know what will come up in the future and hence you need to find your way with the unknown variables of your future. You may know what you like or dislike or what saps your energy, but not much more than that. You can ideate on the possible ways that you can take to achieve a larger objective (i.e. resolving the problem statement). It’s not necessary that the first idea will lead you to accomplish your larger objective.

4 – Prototype and test

Take your ideas one step ahead and carve out real world solutions to addressing the problems. Again the first round may not yield the expected results. The key is to keep re-engineering, fine-tuning, testing, and assessing the outcomes till you are satisfied.

Know of any practical use cases of applying design thinking in real life?  Do write to us and let us know your views.

Big data has had a profound impact on numerous sectors today including the marketing space. Marketers across the world are leveraging the power of data analytics, thus using insights to generate tailored marketing messages.

So, how do data analytics and big data help marketers develop targeted campaigns based on specific consumer behavior? Do you stand a chance to leverage existing data and understand customers better? Let’s find out!

Knowing the concept

Before we dive deep into the discussion, it’s high time to develop a comprehensive idea of big data. The term ‘big data’ refers to a collection or a database of complex data sets. Although it has a lot of potentials and can be used for dynamic development, you can’t extract it with conventional methods.

If you are operating in the marketing sector, customer information, notes, and behavioral patterns will be of paramount significance for you. These are the resources that help you take informed decisions. But you need to organize, arrange, and curate the data to understand your customers better!

The real scenario

Cut-throat competitions and steep growth curves are giving birth to new challenges. Every business wants to stay ahead of the growth curve, and big data seems to be the only way out. Since data analytics helps you develop clear ideas of consumer preferences, purchase behaviors, and decision patterns, it becomes imperative to take note of it.

However, you should know the art of extracting useful data as that is the key to gaining crucial insights into customer behavior. It’s here that consumer personas emerge as a significant point. Here’s what you need to know!

Understanding consumer personas

If you are on the other end of the sales process, you will surely come across numerous consumers. Without specific demographics, it will be tough to identify their individual behaviors. Here are some of the crucial parameters:

• Identifiable and direct: Identifiable demographics include age, marital status, ethnicity, income level, and employment status.
• Non-identifiable: When it comes to identifying the non-identifiable parameters, you will get parameters like preferences, lifestyle, personal objectives, influences, and interests.

How Big Data helps?

Based on the demographics and personal behavior patterns, big data helps marketers develop assumptions about their consumers. While a majority of organizations consider their customers’ spending power as the biggest parameter to be the MVP or ‘Most Valuable People, that shouldn’t be the case. These customers don’t score high in terms of brand loyalty and can shift their interests over time.

By leveraging these parameters, big data helps you come across crucial metrics related to consumer behavior. Here are some of those important metrics:

• Consumer acquisition costs
• Customer retention costs
• Lifetime value
• Customer satisfaction and happiness
• Average purchase amounts and behavior

Signing off

Marketers can develop a deep understanding of these metrics thus correlating them with customer information. Once they know their buying trends, it will be easier for them to match the results with specific consumer personas, thus devising targeted marketing strategies.

When you know what your target consumers like and spend on, you will surely stay ahead of your competitors in the market.

The web development arena has undergone a massive transformation over the years. Developers are utilizing leading frameworks for creating functional and scalable websites. Ruby on Rails happens to be a worthy inclusion in this list of functional frameworks. With a majority of developers opting for it, Ruby on Rails has long enjoyed great popularity in the tech world.

That brings us to a major point of discussion. Do developers like Ruby on Rails? Or they don’t want to use it? Here are our views on this topic.

Understanding the framework

Ruby on Rails is beneficial in ways more than one. Compared to some of the most popular and widely-used frameworks, Rails seems to be a much better option. Check out the following aspects to know about what makes Ruby-on-Rails so effective.

1.     Mature framework

We all know the importance of a robust framework for a web development project. Ruby-on-Rails is based on reliable, robust, and solid foundations. If you are working on solutions built on strong codes, Ruby-on-Rails will act as the perfect support system.

The mature framework ensures other benefits too. Developers will enjoy access to open-source and powerful freebies that cut down costs to a great extent.

2.     Creating robust and powerful codes

Ruby-on-Rails is a dynamic framework which helps you create strong codes. Unlike PHP, Rails offers a dynamic yet strict coding structure. While making alterations or scaling up the program, developers won’t have to deal with bugs or other issues.

3.     Not-so-easy-to-learn

Now, that’s confusing! When a particular framework is tough to learn, developers won’t like to work on it. However, things are a little different here. Every developer can’t master the art of using Ruby-on-Rails. The ones that can do it successfully are high in demand.

If you are comfortable working on Rails, you will emerge as a highly efficient, skilled, and credible developer. That’s a huge boost to your image and portfolio!

4.     Clean and elegant

Developers like to use Rails as it has a clean, uncomplicated, and elegant coding structure. It is extensible, which is the key to creating scalable codes. If you are working for a client, you can be sure of delivering highly scalable, clean, and extensible codes.

5.     Reduced development time

With reduced development time, developers can execute numerous projects within the shortest time span. You can handle bulk projects at a time, thus delivering quality work to your clients.

6.     A strong community

Ruby-on-Rails receives the best maintenance. A community of skilled and dynamic developers make Ruby on Rails the best framework to work with. With an expressive language, pragmatic framework, and active community, Rails has everything that a developer can wish for.

Final thoughts

There’s no denying the value that Rails provides for your web development project. With numerous users relying on this framework, it is surely heading towards a bright future. As of now, we can say, Ruby-on-Rails is far from being a nightmare. At least, not for developers!