The Internet of Things (IoT) now has an Impact across Industries

The sheer volume of data and network traffic generated is today helped a lot by IoT, making it more and more popular regarding customers in the present day.

Not only from the customers’ point of view, but IoT is also proving to be a revolution for business operations. These operations do not have the same kind of appeal for the customers but are real in every way, be it the logistics or even the marketing aspect of things.

In the words of Marketo, a marketing automation vendor, IoT is “the interconnectivity of our digital services that provides endless opportunities for brands to listen and respond to the needs of their customers- with the right message, at the right time, on the right device.”

The Internet of Things (IoT) also has a significant effect on the overall customer experience and the data collected with the help of all connected devices through analytics. When it comes to the context of marketing and analytics, predictive analysis and Big Data go pretty much together.

Marketo also expects that the entire marketing scenario will get changed by the immense impact of IoT by the year 2020.

Marketers will take the help of IoT in some of the following ways in the marketing context-

• Analyze the buying behavior of customers from all the platforms they use regularly.
• Collect more data in volume, previously not collectible, to make a note of the methods about how customers make communication with products and devices.
• Get a detailed insight of the whole purchasing process and determining the stage where a customer currently is, while making a purchase.
• Live interactions, notifications customer targeted ads too.

Impacts of IoT on Marketing

Easy Exchange of Sales Data

Sales data is easily one of the most crucial factors for any business. With easy access to information as to how, why and when regarding the use of products, it will be much easier for a business enterprise to make changes in marketing strategies towards specific customers.

With a plethora of smart devices available today, the collection and supply of data takes place in real-time, without the need of expert IT professionals look after this procedure. It helps the business make informed decisions for marketing, boosting their future sales.

More importantly, customers can give instant feedback about their experience. Therefore, if a product is unable to meet the customer expectations, a business will not have to wait for a long time to let the responses flow. This will help in reducing the costs to a large degree sooner, rather than later.

Devices are Self Sustainable

This is one of the most amazing attributes of IoT. Devices with IoT can run their maintenance and diagnostic procedures. Cars, for instance, have been self- diagnosing for quite some time. Unfortunately, the results were not satisfactory enough and were dependent on the wrong signals.

Through IoT, every component in a device becomes smarter, getting the ability to identify any issue and even come up with solutions for the same. This process is rapid in comparison to an external diagnostic mechanism.

When it comes to the usual devices, the initial sign that something is not right becomes known when the machine stops working suddenly. If this happens, you cannot do anything but get it repaired or get a new one, and that is bound to take some time.

IoT enabled devices can eliminate this waiting time through constant monitoring of their functions, and get in touch with technical support if the need comes up for it.

Instant Customer Analysis with Smarter CRM

When used in collaboration with a reliable CRM or customer relationship management tool, IoT becomes capable enough to do a lot more than collect and organize customer data. It can accurately and correctly analyze that data as well, paving the way for the further actions needed in the context of said customer data.

For marketers, this data is priceless as the chain of buyers is generally long and making sound decisions take more time. The entire process is streamlined through IoT devices by helping people figure out if the prospect is in the purchase journey.

If that comes to be the case, businesses can make every second of a work day count for solving the issues and providing clients with accurate information, ultimately helping them to close a deal successfully.

Supports Social Media

When social platforms like Facebook and Twitter arrived at the scene a few years earlier, marketers were not entirely convinced if these sites were good enough to be targeted.

Fast forward to the present and a majority of marketers speak out that the traffic considerably increased after investing a constant time in social media marketing. IoT has already been optimized for usage along with social media, helping automated posts consistently generated with the help of smart devices themselves.

IoT also helps to prepare for the development of new online communities, reaching out to new potential customers, who were not connected earlier. Similarly, when merged with social media, IoT devices will assist the marketers to identify and derive benefits from the latest market trends.

A Hundred Percent Click-Through-Rate (CTR)

The ultimate objective of IoT in Marketing is enabling a smarter, more relevant brand of advertising. With the growing number of devices once unconnected, they are being provided with sensors and consistent network accessibility, changing the advertising scenario for both marketers and customers as well.

Marketers no more depend on popup ads and banners on a website. What is also true is that IoT devices will never be able to process such dated marketing tactics even.

Conclusion:

To put in a single phrase, IoT lets the marketers always keep a step ahead of their customers regularly. It is correct that IoT makes the formulation and implementation of marketing strategies more comfortable than ever before.

In the corporate sector, it is not rare to come across ambitious women struggling to return to their “once flourishing careers”.

You will agree that there is some disconnect when it comes to women willing to resume their career after a sabbatical and the jobs available at a particular time in various companies. A fundamental reason to which can attribute this issue is the presence of many myths and misconceptions built over time.

These misconceptions lead to the undermining of this experienced, talented and hard-working pool of well deserving female candidates.

Here are some of the misconceptions related to the women who return to work after a considerable career break:

There is a Huge Difference between Work Flexibility & Part-Time Job

The University of Edinburgh Business School researched in 2015, showing that more than 70% of the participants looked for a job with a certain degree of work flexibility. Flexibility, however, is not the same as a part-time job.

‘Part-time’ is now considered as a supposedly derogatory word, taken in the same breath with the jobs less organized in their strategy, have low status, and are taken up by people not ready to commit to a particular position fully.

It is high time that we ensure to keep more focus on the value they bring and deliver, rather than looking at the clocks repeatedly to find out the amount of time they are present in the office.

It can be quickly sorted out to think about the actual output and offer flexibility as to when and where the allotted work gets completed.

As a firm, it is essential that the people at the upper management show a healthy amount of trust in women and consider offering them a considerable degree of flexibility. If women employees can meet their work deadlines and commitments with managing their home and family as well, there is no harm to make things a little eased out for them.

Women Returning to Work after a Break, lack Confidence (Really?)

Many times it is felt that once a woman returns to work after a considerable gap, the previous level of confidence goes amiss. Hilariously, the exact opposite of it is true. Through their role, these women have accumulated a life experience like no other.

These women have managed all kinds of big and small events, and have also taken a lot of varying emotions head-on- illness, grief, relocation to other cities and countries, and raising children as well. It all makes them durable, ensuring that they will be remaining unfazed in critical situations.

The moment you throw a challenge at them, be sure that they will chalk up an effective plan pretty quickly. Quite a good number of women mentioned confidence as an issue to their triumphant return after a long break.

Rather than the lack of confidence, when there is a career break of a few years, there is quite a lot of catching up to do in terms of trends. For instance, if a woman took a break of about five or seven years, she might have to cover up a lot in the area of digital marketing. It is an area that has witnessed an increase in the last few years.

Women can then get back to the present by taking up relevant courses to get up to speed. This will only boost the confidence, showing how it can be a pleasant prospect not to undermine women, but let them work at their full potential.

Women taking a Career Break are Not Ambitious!

Any individual gives a lot of thought before taking a final call on returning to work after a considerably long gap. Returning to work requires a vast amount of effort on their part. Trying to take care of the gap created at home, looking after the financial calculations once again, and not to mention getting another excellent job of course.

Women returning from a long break do not lack ambitions in any aspect. On the contrary, women prefer self- actualization in such a situation. Women continuously look out for challenging tasks, where they can test their intellect and stay surrounded by like-minded people.

A majority of women aspire to be role models for their children, more importantly, their daughters. These women also want to make a difference with the long years they have to contribute to their professional careers.

Some women find it better not to take up any job if they think that the tasks will not be challenging enough for them. It is where they feel that their impact will be more pronounced, is the job they will always take up, making their return to work life more visible and active.

Only Maternity Break qualifies for an unavoidable Career Break

Not every woman is returning to work after a maternity break. There are plenty of other reasons like family relocation, redundancy, care of elderly relatives, and even starting up a new business for stepping away from their corporate life.

It is important not to ditch the image of women as mothers who leave their established jobs to look after their babies. In real life, things are never as regular and predictable as they seem to be.

Women Returnee have Diminished Skill Sets as compared to the ones with No CareerBreak

A lot of people tend to assume that the working skills of women become irrelevant after they have been away taking care of other things in their life. What is missed here is that the wisdom, knowledge, and experience they gain from being apart from their usual workplace only makes them come back to the corporate table with a lot more value. Breaks can recharge, refresh and bring about a new focus for the company business.

It also becomes easier to develop new skills and apply them to increase the growth and productivity of the organization. Sticking to the old stereotypes will only block an excellent company asset in women contribute to the sustenance of the company.

There is no substitute for the right talent and skills. And, as an organization compromising on those skills while hiring leads to self-destruction. However, judging a candidate based on their Valid career breaks instead of evaluating them on their skill sets & past work experience, will only hinder your growth as a brand, as a company, and as managers too.

At GoodWorkLabs we promote Diversity at Work, in the form of gender equality, age, religion, past work experience & much more. For us, a candidate’s skill sets, attitude, energy & confidence comes before anything else. We believe in providing equal opportunity to each deserving candidate irrespective of the stereotypical factors, be it for in-house hiring or for Staff Augmentation.

If you think you have promising capabilities to be a part of such open non-judgemental work culture, Join Us today!

Ranked as one of the Leading Development Companies in India

We are proud to be recognized as one of the leading development companies in India by Clutch.

And, the excitement doesn’t end there! Manifest, Clutch’s sister-site also ranked us among the Top Web Development Companies in India.

GoodWorkLabs is a leading new-age software and design lab that delivers cutting-edge products and solutions for customers globally. GoodWorkLabs also houses a unique UX/UI Design Studio and crafts beautiful and useful interfaces and products.

For our ability to deliver, Clutch has named us among the Top B2B Companies in India among the leading custom software developers. We have been listed among 891 developers out of thousands of firms on Clutch.

Clutch is a B2B ratings and reviews firm dedicated to helping businesses solve their current business hurdles. Direct-client feedback is obtained by Clutch business analysts from clients who have used our services. Aside from our services, Clutch lists providers ranging from a wide variety from advertising and marketing to IT Services.

On Clutch, we obtained a 4.8 out of 5-star rating from our clients. Read our Customer Reviews & Testimonials:

” GoodWorkLabs managed the whole project, and I found that aspect of their services to be exceptional.” – Founder, HopSkipRide

” I found the right attention to detail with their team.” – CEO, Mobile Development Company

” The dollar-to-dollar value was tremendous.” – Founder, ID Verify Wizard

Furthermore, The Manifest, ranks GoodWorkLabs amongst the Top Web Development Companies. The Manifest, Clutch’s sister-site, provides industry reports and other metrics to help companies narrow their searches for the best B2B services to fit their business needs. Additionally, our work is also featured on Visual Objects among the leading developers and creative agencies.

We want to thank our clients for their support as well as Clutch and their hardworking team for gathering first-hand accounts and reviews of our work. We look forward to continuing the success of GoodWorkLabs into the new year and throughout the years that follow.

Visit our Clutch profile for further information about our services and the past projects we’ve successfully delivered to clients spanning various locations, industries, and sizes.

GoodWorkLabs has bagged this award by Clutch in past years as well and we’re confident to keep our performance elevated to win this title again coming years!

Xamarin is the undisputed leader in cross-platform development

With a boom in the use of smartphones among customers, application development has been growing at a rapid pace. Different devices, carriers, and software have created their own identity in the everyday lives of people around the globe. Almost anything gets done with the help of a smartphone.

In terms of global market share, Android tops the list. The next in line is Apple’s iOS and Windows, respectively. As a mobile app developer, it gets confusing at times to choose the best platform for an application, other than its native platform.

Learning a new language, the API’s, and other related stuff is not only tedious but can keep you stuck on your platform. Xamarin can help you there. You can build cross-platform mobile applications to facilitate similar functions like platform native apps.

Know Xamarin

Xamarin is the name of a software company founded in the year 2011. Acquired in 2016 by Microsoft, Xamarin provides tools to developers to help them create cross-platform mobile applications. All these applications have their natural features intact while sharing a standard code set at the same time.

Xamarin tools are readily available, and they get downloaded with Visual Studio. You can directly develop apps for Android, iOS, and Windows apps from the Visual Studio itself.

A significant part of the standard code gets written in C#, eliminating the need to learn any other language like Objective-C, Swift, or Java as well. Using Xamarin instead of the usual learning procedure will prove helpful to you in learning app development on multiple platforms.

How Does Xamarin Work?

On a very elementary level, Xamarin converts the total iOS or Android SDK to C# to facilitate coding in a more familiar language for the developers. With one style to code for both platforms, you do not need to remember too much of syntax as well.

This makes it easy to access any Android or iOS API through Xamarin tools.

Benefits of Xamarin

There are several reasons Xamarin is used by a lot of companies, with brands like Trello, Slack, and GitHub a few of the ones.

We bring you some of these profound benefits Xamarin has over other technologies-

– Single Tech Stack for Coding on All Platforms

Xamarin takes the help of C# integrated with a.Net framework for creating apps for a mobile platform. Through this, you get to reuse about 96 percent of source code leading to a speedy engineering cycle. Xamarin also does not need to switch among the development environments.

All of the Xamarin apps can be entirely built in Visual Studio, a replacement for the Xamarin Studio. The tools to facilitate cross-platform development come without any added cost.

– Performance Almost as Good as Native

With the traditional hybrid solutions based on web technologies, a cross-platform app can never get the classification as native. With Xamarin, however, a cross-platform app can still get classified as a native app. The performance metrics can be easily compared with those of Java for Android and even Objective- C, or Swift to create a native app for iOS.

The performance of Xamarin is also improved continuously to meet the standards of native application development. Visual Studio provides a total option to build, test, and track the performance of an app.

– Native User Experience

With Xamarin, you can create a superb experience with the help of platform-specific UI elements. A lot of simple apps for iOS, Android, and Windows get designed with the help of Xamarin.

The use of Xamarin with the Forms tool brings about a significant increase in the pace of application development. With such a speedy process of development, it becomes a fantastic option for business-oriented projects.

However, you might always have the chance to see a slightly depleted performance, due to the presence of an extra abstraction layer. For a customized user interface and increased performance, you can use Xamarin for iOS and Android separately to get the best out of it.

– Total Hardware Support

Xamarin provides your solution with native-level app functions. The tool eliminates every hardware compatibility issue through plugins and particular API’s. This allows Xamarin to work with conventional device functionality across all platforms.

With access to platform specific API’s, Xamarin provides the function of linking native libraries. It gives a better degree of customization and a native-level functionality with just a little added cost.

– Open Sourced with Strong Corporate Support

When Microsoft acquired Xamarin in the year 2016, the licensing policies underwent quite a lot of significant changes. Xamarin SDK, with runtime, command line tools, and libraries have all become open sourced and available as per MIT license through Visual Studio.

The cost of license tends to be a significant barrier, and by eliminating this, Microsoft opened up the doors to further development of this platform.

– Ease in maintenance

Because of its cross-platform ability, Xamarin makes maintenance and providing updates easier. Developers can deploy the changes or updates to the source file itself. These updates then automatically get applied to both the iOS and Android applications.

It is important to note that this only works for the applications running on Xamarin. In short, with Xamarin, you save a lot of time and money spent on keeping your apps up to date.

Conclusion

Ones above are just a few benefits of Xamarin for mobile app development, there’s a lot more which makes Xamarin the undisputed leader in cross-platform development. The feature-rich layout and subsequent benefits make Xamarin an almost perfect option for cross-platform development.

Additionally, Xamarin has a community of more than 700,000 developers. This number is only increasing as collaboration and enhancement of software becomes more comfortable than ever with Xamarin as the app development tool.

At GoodWorkLabs we’ve highly skilled developers who’ve delivered critical solutions based applications, for enterprises from different domains.

Please write to us today at contact@www.goodworklabs.com to discuss your requirements.