In a hyper connected marketplace it has become necessary for any business to stay connected with the consumers on the go and all the time. Having a website or being present on social media platforms is just not enough. The profusion of personal mobile devices has multiplied the expectations of the consumers about access to information. We expect to find information on products anytime, anywhere. It is a challenge for the businesses to cope up with such dynamics of communication – but it’s also an opportunity.

In the current scenario, we cannot imagine the world without iPhones and they cannot be imagined without their applications. The Apple app store might be the busiest online store in the world and a variant number of apps are available, just about to cater to every tiny need in every walk of life or industry.

We discuss here, the top 5 reasons on why you must join the bandwagon and how will your business benefit. (We are sure there are plenty of other reasons, but here’s a start)

Reach

Mobile Internet as a platform has great potential in terms of reach. It has been estimated that 1 in 5 people uses a smartphone.  Of these numbers, IPhone users are about 22 – 30 % of the market. Which may not be the lion’s share yet but when seen in numbers, the total potential of the reach can be very easily seen. And this market is growing. Not to forget that if your business is to cater to developed nations or top-of-the-pyramid products/services, iPhone app is a must for your business because your customers are most likely to own an iPhone.

Revenue

An IPhone app is a good source of revenue. If a user in his capacity finds your app relevant, he/she may conduct business then and there. It adds another medium of generating revenue. The market of IPhone is huge, thus the market for the application also becomes bigger. The app may fetch more customers leading to a bigger market and eventually, more revenue. Most applications are chargeable on the app store making sure that the app developer earns the right amount of revenue through their apps. Market research shows that 4 out of 5 Iphone app users trust the app store and are willingly to pay for them. This is the trust that the Apple as a company and a brand has been able to bring forth.

Even though Android has more market share when it comes to numbers, Apple iPhone apps is where majority of app developers make money. So, to make money, iPhone app is a must!

Customer loyalty and keeping them up to date

 The biggest challenge for any business is to sustain its customers and their loyalty. A mobile app will also speak for the brand and builds a relationship between you and your customers. Your customers can receive the latest information from you, be it latest products, discounts, offers, newsletters, etc. through push notifications or in-app notifications. Make your app engaging and your customers will never leave you.

User Experience

 The iOS platform is a very simple, beautiful and user-friendly interface. Thanks to the genius of Mr. Jobs the interface is fast and easy to use. The iPhone has a great hardware with one of the fastest running RAM and amazing display. This is the plus that an app maker looks for in a phone. You can give an unparalleled experience to your clients on your app.

 Security

 To create an iOS app, one has to go through layers of internal and external approvals from Apple App Store, which ensures that when an app is being made, it is 100% full proof and secure. Hence, clients trust Apple and feel secure and are open to doing transactions on your app and paying for your services or products.

To create a beautiful and useful app for your business, connect with GoodWorkLabs today. Contact us.

The book: Understanding Big Data was launched by Simplify360, a leading social business intelligence firm, and Big Data Tech Conclave 2013 that was held in Bangalore, India on 6th & 7th December 2013.  The book comprises of chapters from industry experts and research specialists on various topics on Big Data.

The book covers a chapter on ‘Confluence of Big Data and Mobile–The Next Revolution’ by Vishwas Mudagal, CEO of GoodWorkLabs.

Here is a snippet from the beginning of the chapter –

Confluence Of Big Data and Mobile – The Next Revolution

By Vishwas Mudagal, CEO, GoodWorkLabs

The next decade is going to be the decade of data explosion. Even today, data and information have become the most significant aspects in every area of the global economy. Companies are continuously churning out burgeoning volumes of data pertaining to their customers, operations, processes and suppliers. All this data which is being getting collected worldwide is broadly termed as “Big Data”. What is driving Big Data? Will the confluence of mobile and big data trigger the next revolution? I would say Yes. Everything at this point in time directs us to take this conclusion. So, let’s talk a bit about the drivers and the impact of big data on mobile for different industries.

To begin, let us first define Big Data. Big Data refers to an unending accumulation of all types of data, whether structured or unstructured, whose confinement, storage, management and analysis is beyond the ability of any typical relational database. According to some experts, big data is data set that meets three attributes – Volume, Variety and Velocity. And of course the fourth V, Value. No one would bother to store and analyse data that cannot be valuable.

Big Data on Mobile OR Mobile Big Data

The mobile devices, especially since the launch of iPhone and now the Android platform, have become major contributors in the collection of Big Data, as these are used by people to practically do everything. Mobiles are tailor made devices for Big Data Innovation. Be it accessing social networking platforms, shopping, maps, read books, measure fitness, watch television shows or using it for traditional purposes of communication using voice, text and chat. To highlight this point, let’s consider the largest social network on earth—Facebook.  48% of Facebook users log in daily through mobile and 49% of Facebook’s revenues are coming from mobile ads. This mobile usage reveals significant information about the users and their behaviours in diverse scenarios. Imagine billions of people on mobile every single day, producing such humongous data that if we analyse it in a right way it would take humanity to the next level, like nothing else ever has. Because never before there was an opportunity presented to humanity to measure what we collectively do or like/dislike in our daily lives.

Drivers

So what are the drivers? Of course smartphone sales growth is a top reason and the smart phones themselves are becoming superior, and they pack a ton of computing power to do practically everything that a laptop could do and much more. According to the IDC reports, the amount of data created will grow by a factor of 44 from 2009 to 2020 and mobile and ‘Internet of Things’ will be at the forefront of this data generation. According to another IDC report that analyses the worldwide smartphone market for 2013–2017, it is believed that smartphone vendors will ship a total of 918.6 million smartphones in 2013. From there, shipment volumes will grow at a CAGR of 16.0% before reaching a total of 1.5 billion units shipped in 2017.

To read the complete chapter and the rest of the chapters, you can order for the book. Contact us for a copy.

GoodWorkLabs is a top outsourced product development company that is providing cutting edge consulting, services and product development in the mobile big data space. We are helping companies push the limits in big data and we are witnessing a strong growth in this sector. For consultation on big data on mobile, contact us.

GoodWorkLabs adds Samsung, the largest electronics and mobile company, to its envious list of clients and partners! We are excited to work alongside the giant to bring out kickass solutions and products. Welcome Samsung!