SAP CRM – The Customer Engager

CRM stands for “Customer Relationship Management” and is a set of methodologies and tools that helps to manage customer relationship in an organized way.

In today’s highly competitive business environment, the focus of top companies is increasing on its most valuable assets – customers. Thus, the companies require a suitable software solution to cater to its customers which is user-friendly, easily customizable, fully integrated, and can be implemented flexibly.

Customer Relationship Management is a business strategy for optimizing customer interactions. It helps in understanding your customers, their needs and requirements. GoodWorkLabs has vast expertise in implementing CRM for your existing models to enable better customer retention. With our industry supremacy and SAP knowledge, you can expect to outgrow your present potential.



SAP CRM is the CRM tool provided by SAP and is used by many companies globally. It is part of the SAP business suite. It can implement customized business processes, integrate to other SAP and non-SAP systems and  help achieve CRM strategies.

SAP CRM can also assist an organization in staying connected to customers. It is an ideal suite for organizations to meet customer expectations and provide types of services and products a customer actually needs. It also helps to achieve ‘Single face to customer’, which means the customer  can get regular & actual information independent of the communication channel. SAP CRM is a proven method of boosting your customer relations and has been employed across various industries globally. With the help of skilled professionals, you can inculcate CRM into the veins of your business models in a hassle-free manner.


Features of SAP CRM

  • It is a part of SAP Business Suite and allows management customer relationship.

  • It supports all customer-focused business areas such as marketing, sales and service.

  • It is implemented for different customer interaction channels, such as Interaction Center, Internet, and mobile clients (hand-held devices like laptop, mobile, etc.).

  • CRM Analytics, a component of SAP CRM, enables your organization to gather all relevant information about various key factors pertaining to a customer and analyze this knowledge base which in turn provides a lot of strategic insights.


GoodWorkLabs Expertise in SAP CRM

GoodWorkLabs has been a game changer when it comes to software and related applications. We understand SAP technologies in and out and CRM is one of the core suite that we have extensively worked upon. CRM can be a tricky software suite to be understood and applied. Although the usability is quite high, our skilled software professionals can fine-tune the existing models and help you with SAP CRM applications and understanding. With our flexible approach, and technical ‘know-how’ of the subject matter, the entire transformation process can be a smooth one for you and your company.

Talk to us today and see the difference we create in understanding your customers.



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