Effects of Machine Learning on Social Media

What was once seen as a fiction in the scientific movies, has now become a reality- and its gaining popularity across the various sectors. Yes, we are talking about Artificial intelligence and machine learning. More and more companies are leveraging this technology to understand what the customer demands and engage for better success. Even the social marketing giant Twitter has joined the league.  The company has recently announced that it will now use insightful machine learning technology to recommend tweets to its users.

It’s no secret that social media has become a new way to conduct a business. Just have a look at these mind-boggling statistics. 1.65 billion of web-users that are active on social media, 96% of brands use social media and in 2015 Facebook prompted 52% of purchases online, 71% of the people who have good social media experience are likely refer the same to others. Not to mention, about the treasured lead information that is neatly packed in the profiles.

How machine learning is changing the social media revolution?

1. To improve the visual experience

As per the statistics, 82% of the twitter users watch video content and around 90% watch it on a hand held screen.  Hence, to improve the visual experience further, Twitter has announced to purchase Magic Pony Technology, a London based technology firm that has developed machine learning techniques for visual enhancement. This technology will help Twitter to automatically sharpen the video and images. As videos and live streaming are critical for the next generation social media, so we believe that this Twitter strategy should work to its advantage.

2. It helps the social networking giants to market their products to the targeted users

Facebook uses deep neural networks to decide which adverts needs to be shown to which users. By tasking this work to the machines, the company can free itself from labour intensive activities. These include collecting the data, clustering it in an insightful way, and serving the data in a way to maintain supremacy in their domain.

3. Protects the reputation and keeps the data safe

Today, even the big conglomerates are vulnerable to data spam, hence Pinterest has started using machine learning technology to its advantage. With it, the company can detect the spam content and the users, recommend the content and predict the likelihood that a person will pin the content, can monetize ad performance.

4. It helps to automate the data

Today there are 2.2 billon Google+ users, out of 111 million are active users and reaching out to so many users is always a concern. Hence, Google has followed the suite of machine learning through which it can automatically attach tags without further data input. The web giant actually wants to recognize abstract concepts (like sunset, beach) and attach metadata to it without the further mouse click.

Definitely, machine learning technology is stepping up its game and changing the future of social media trends and with its deep insights both the customers are getting benefited. Starting from big shops to small companies, everyone can use it to step up their competitive advantage and customer engagement objectives.

Data analytics and AI aren’t just concepts or futuristic trends anymore. These disruptive technologies are integral parts of today’s processes, business strategies, and professional endeavors. Entrepreneurs should comprehend the importance of Artificial Intelligence and Big Data, thus looking for the right opportunities to leverage these technologies.

In today’s times, the growth, development, and application of AI have been phenomenal. From healthcare to marketing, AI has revolutionized various processes and how. If we talk about the marketing sector, Artificial Intelligence has been the key to improving processes and marketing strategies.

With numerous marketers including it in their existing marketing plans, AI has a long way to go. Let’s find out how Artificial Intelligence can change, diversify, and re-innovate the marketing sector.

How will AI act or react?

Market stats reveal a lot of information about the future of AI. If the reliable sources are to be believed, by the end of 2020, consumers will be responsible for managing almost 85% of business relationships. What is of paramount significance is that human interactions won’t be a part of these collaborations. With that in mind, it is high time marketers rethink their strategies and find out how AI can help them.

1.     Improving sales forecasting

Conversions are integral parts of effective marketing. If your marketing efforts are not fetching you huge sales or failing to convert your leads into potential consumers, it’s high time you integrate AI with the existing plans. Artificial Intelligence helps you strike a balance between side-by-side inbound conversations and conventional marketing metrics. Marketers will know about their prospects beforehand along with the idea of how to deal with them.

2.     Taking digital advertising to the next level

While creating digital marketing campaigns, crucial insights into consumer behavior, market analysis, and current trends will play a pivotal role. AI technologies and strategies can help you gain access to these insights thus taking your digital advertising efforts to the next level. By tapping into keyword search trends, online data, and social profiles, you can develop ideas of consumer preferences.

3.     Comprehending consumers

AI solutions have an innovative and unique power of identifying consumer preferences in real-time. You get to know what your customers are thinking about your brand, its objectives, and promotions. Artificial Intelligence solutions can also help you tap into the social media channels. You know what your consumers want, harness the information, and develop your marketing strategies accordingly.

4.     Real-time communications

There’s nothing more effective than communicating with your consumers in real time. Direct interactions are critical to understanding your customers in a better way. You can engage in meaningful conversations and find out what your consumers think about your brand. Quite naturally, that will give you an idea of the ongoing trends thus helping you develop effective marketing strategies.

Signing off

Successful and targeted marketing is the key to establishing your brand, earning huge profits, and achieving your sales goals. With the right AI solutions by your side, you can achieve that within the shortest time span!