Smartphone applications have become a part of peoples’ daily life. Security isn’t the first thing we think of while purchasing an application, but it is a matter of concern. iOS users stand at an advantage here. Though Android also has the required security protocols in place, but it is iOS that has the upper hand in terms of security. iOS applications mitigate the risk of data leakage and security harms. The apps developed in iOS are much more secure than the Android application. 

So are you thinking, what makes iOS applications so secure?

Here are the top features that make iOS applications so secure – 

Data Protection API: All versions of iOS, after iOS 4, have an inbuilt security feature of Data Protection. The feature allows the iOS app to encrypt and decrypt its files automatically. This feature is by default activated in iOS apps, but you can configure it as per your need. 

KeyChain API: Keychain is a hardware-oriented secure data storage that stores small data such as passwords, certificates, and credentials. The iOS has its own dedicated space in the Keychain that does not allow access to other apps. This way, the system provides you the highest level of security.

CloudKit: The CloudKit allows you to store data in Apple’s iCloud by using your Apple ID. It enables the security feature by which your app and the server’s commutation can be done using Apple’s client-side CloudKit framework. 

Verifying Signature: iOS applications use verified signatures. Before sending a message, you need a private or public key pair. This signature is then sent together with the receiver’s actual data, using the public key to validate the signature.

Encrypted Data Transfer: The airdrop got introduced with IOS 7. It allows you to share files with just a tap. The files are encrypted, but this service lets you be visible only to your contacts by default. If you require, you can change the settings. 

Highly Secure Authentication: iOS is known for its authentication feature. Face Recognition, fingerprint authentication, and eye recognition are some of the features that iOS bought it first in the industry. 

HTTPs: iOS launched a new feature called App Transport Security (ATS) that improves the security of the connecting network by blocking HTTP connections. Otherwise, HTTP connections are not that firm.  

Why iOS?

Nowadays, many entrepreneurs and businesses are investing in iOS app development for a secure and reliable mobile application. The primary reason being the security features. But there are much more benefits of the iPhone Operating System. With every new launch of iOS versions and updates, its security features are becoming more sturdy. Leading the way with innovation, iOS focuses to make data encrypt and firm. Though the iOS devices come with high prices than other operating systems, their users know its value and are ready to pay for it. 

Creating a reliable, secure, and powerful iOS is not an easy process. Data security is the highest priority & iOS always tries to perform in terms of safety. 

Choose GoodWorkLabs

If you are looking for an iOS app development company, GoodWorkLabs is an eminent iOS app development company in Bangalore. We build iOS apps with complete safety and security to give your business a dynamic application. Want to know more details?
Shoot an email & talk to our team, here – contact@www.goodworklabs.com 

So, you are on your way to having a dedicated mobile application for your business? A customized mobile app will addon to your brand’s value and give credibility. But there are some factors you must consider while developing your app. The points mentioned below are often ignored, but they are crucial for the success of your application. GoodWorkLabs, a renowned app development company in Bangalore, follows these to develop next-gen applications with all the vital factors in mind. Read the tips below to understand –

High-Speed Navigation 

You must make sure that your mobile application isn’t slow to navigate or reload. Rather, it should be rapid and responsive with a high response time. It is a crucial factor on which the overall success of your application will depend, as a slow application that makes people wait around, resonates with none. 

Hassle-Free Sign Up

You have a limited time to make any user stick to your application.  Make every moment count! Do not let the user struggle to register, sign up, or fill out forms. Try to make the sign-in experience short and crisp & eliminate every possible click from the design to make it quick and easy. Ask for as little information as possible(keeping in mind the security concerns).

Alternate Logins

Along with the usual login/sign-up process, you should also allow users to log in through their social media accounts such as Facebook Connect or their email accounts. Along with it, also dont forget to give a hassle-free way to retrieve their user name/password.  

Feedback system

Your new application must take feedback from its actual users to further enhance and debug the whole application. Tell your app development company to add a way in the app, to take feedback. It will provide you with suggestions on areas to improve and make the app more user-friendly.  Even users will appreciate that you consider their feedback. 

Easy Usability

The mobile application should feature an user interface that focuses more on usability. You can follow the usual application flows of other similar widely-used apps to get an idea for your own mobile app development. A neat and simple interface will speak for itself!

Simple UI/UX

Adding lots of features to your application will not make it attractive rather confuse the users. Let the few basic things be clear for users to do what they want in less time than searching for features and getting lost in them. Delivering a richer experience compactly and effectively, with simple UI/UX, is the key here!

Similar web & mobile version

If you are converting a web-based system to a mobile app, or vice-versa, make sure not to omit any features. The web-based or mobile application should be completely similar in all aspects. What’s even better? Connect with GoodWorkLabs, the Google certified agency in Bangalore that provides Flutter application development services. Flutter uses the same codebase for both web and mobile-based applications, hence the chances of errors are omitted.

Include analytics

One key element that your app development partner should include in your mobile app is analytics. Using the data gathered from analytics, you will be able to track and identify users’ responses, experiences, and actions. This will further help to make better decisions and encourage better updates.  

Include Offline capabilities

Adding something in the application that works even without the internet is not a bad idea! It can be a jigsaw puzzle, or a simple game, or pieces of information. Check with your app development agency, what can be added to make the app more interactive even without any signal. 

GoodWorkLabs, your App Development Partner

Whether you are looking ahead to have an Android or iOS app for your business, keeping the above points in mind will make your app more engaging for users. Want to have an amazing business app? Connect with GoodWorkLabs, a mobile app development company in Bangalore that specializes in Android and iOS applications. The team of developers in GoodWorkLabs is well-versed with the on-going market trends and making the app engaging for users. 

Tell us more about your idea and we will develop a high-end application for you!
Send us a message here – https://www.goodworklabs.com/contact-us/

Have you decided to launch a customised mobile application for your business? If yes, this is a great step that will take your business to the next level!  As the number of smartphone users is growing exponentially, mobile applications have completely evolved consumer’s lifestyle. Smartphone users utterly rely on mobile apps for shopping and for various other activities like cab booking, playing games, connecting with people etc.  So, if you have a unique idea in your mind that could be turned into an impressive application, you must not delay any more. There are numerous mobile app development companies in the market that can develop your application and turn your idea into a reality!

But the question arises, among these numerous companies, how will you choose the ideal mobile app development company?

To get started, here’s a comprehensive guide to help you hire the right company for your project. Following the points mentioned below, will help you to plan the steps involved in mobile app development and choose the right company. 

Do your HOMEWORK beforehand

Be clear about your idea and what exactly you need from the application before approaching any agency. Having a sound understanding will not only help you in the app development process but also in filtering the mobile app development companies. For example: If you want to develop a grocery delivery app then choosing the company that has prior experience in developing delivery apps will be an advantage. 

Also, you need to identify – 

• What features you need in the app?
• How will you earn from the application?
• How will you market the app after development?
• How much are you willing to spend?

Know the basics and furthermore, the mobile application development team will guide you. 

Searching the right development company

After you have a basic idea about your application and how things should look like, next is to search for the right mobile application development company that will design and develop your product. Choosing a mobile app development company in India will be more cost-effective than the ones in western countries. Shortlist few companies as per your product, location, cost etc and contact them. Check out their portfolios and get to know their previously developed applications.

Moreover, you also need to check whether they provide customisation for each application they develop, as you would never want to look like any other app already in the play store. 

Check the background of the mobile app development company

Whether you choose a mobile app development company in India, or anywhere else, knowing the background of the company is a must. So, how will you scrutinize it? Check the portfolios to know if they have worked on your business niche. Study the client reviews and the website thoroughly. You will also get a fair understanding of the company from the way it represents itself in its social media pages. These steps will help you know the company better. 

The necessary questions to ask the app development company

• What are the types of application they develop? There are many types of applications such as iOS app development, Android app development, Web app development etc.  Get to know which one is the best for you.
• Whether they follow the agile methodology in project management? Staying in constant touch with the development team at every stage of app development is both crucial and beneficial for both the parties. 
• Is the app development company well aware of the latest trends and technologies? Get to know the knowledge and experience of the developing team as they will be the ones putting the pieces together of your dream project!
• Will the company maintain the confidentiality of your idea? This is a vital point. Discuss clearly and get the agreements in place, to avoid losing your idea. 
• Will they help in the promotion of your application? Just developing an app will not work, you also need to promote it vigorously to let the public know that your product exists. So, check with the development company if they provide promotional services too. 

Most importantly, ask whether the app development company is Google Certified or not? Because that will certify whether the company is really good or not. Google certifies only a handful of agencies in the world. GoodWorkLabs for example is a Google Certified Mobile App Development Agency. They are trained on all the latest technologies directly by Google, that’s a big advantage.

Also, check whether they work closely with Apple. Apple helps developers through official training and helping companies make better apps for iOS users. For example, GoodWorkLabs is an Apple partner agency.

Make the final call

After reading the above guide, now you know the initial steps to get the right mobile application development company for your business. Your idea is powerful, only if you get the right hands to work on it. At Goodworklabs, we have dedicated and skilled developers who will understand your idea and create a brilliant mobile application. You can check out our portfolio here. Stay tuned at this space to guide you further in the development journey!  

Top mobile app trends to watch out in 2021

Decades have passed since mobile phones made their way to our lives. From click to touch, they have only been evolving year-on-year to give the best possible experience to the consumers. Likewise, mobile apps have introduced creativity and changed the way people live, work, shop, play, connect, and relax. The year 2020 came in to completely change our lifestyles and taught us to embrace multiple technological developments. These changes had a positive effect on the mobile app development industry; which eventually led to the growth of small, moderate, and large companies.

In research by Statista it is predicted that by 2021 the number of mobile users worldwide will grow by 3.8 billion. Therefore, it can be concluded that enterprises and businesses will easily meet their goals with the mobile app optimised with advanced technologies.

In this article, we discuss which technologies are expected to be deployed in 2021 and beyond. To make the best use of the mobile app in 2021, below are the top 3 possibilities to discover the leading trends in mobile app development:

Top 3 mobile app development trends in 2021

Data, AI, and ML will continue to lead

Data, Artificial Intelligence (AI), and Machine Learning (ML) have completely redeveloped the face of mobile app development in the last few years. The use of these leading technologies in mobile app development has exponentially accelerated the growth of businesses and companies across the globe. A perfect combination of AI and ML backed with data can save companies a lot of money, grab user attention, and increase revenue. A basic example of AI incorporation: Today, many organisations tend to incorporate AI chatbots into their mobile applications – the use of this is increasing daily.

Apps optimised for wearables 

Over that last few years, portable and wearable technology has seen a great expansion in the market and expected to grow further in the coming year. Smartwatches, health monitors, and training straps are the most trending wearables. It is noted that wearable technology has grown by 15% in the last four years. Therefore, developing applications that better link to portables and wearables through smartphones using IoT is the need of the hour.

Mobile applications with a touch of reality – AR and VR

An Augmented Reality (AR) app is a software application that blends the real-world environment with interactive visual, audio or other content. Businesses and companies can better engage their customers and increase their revenue by using VR and AR technologies in their mobile applications as they provide an unforgettable experience to the users. Globally, these innovations are used for smartphone users to create improved customer interface that can help marketers boost profits. Therefore, the use of AR and VR is expanding every day across the industries – from healthcare to games to travel to education to sports.

GoodWorkLabs, leading mobile app development company

GoodWorkLabs is one of the leading mobile app development company in India, the USA, and Europe. We have a proven end-to-end experience of developing successful mobile applications for many of the world’s leading brands and companies. Should you be looking for a mobile app developer, then connect with us at +91- 9863077000 or contact@www.goodworklabs.com for a free 1-hour consultation of how we can help you.

The idea of living a healthy and fit life has widely been accepted by people in the last few years. HIIT, yoga, personal training, and diet plans have become buzzing activities amongst the boomers, millennials, and gen z. Also, recently when the world was locked-down during the COVID pandemic, many people have successfully invested their time and energy in health and fitness activities than ever before. During this time, social media had a movement of #WorkoutFromHome. This has lead to the growth of in-demand fitness applications that help people to workout from the comfort of their homes.

The modern trend of blending fitness and technology is growing very rapidly. Today, smartphones, wearables, and fitness mobile applications have become an integral part of our fitness regimes. The easy accessibility of fitness mobile applications is making people better, healthier, and fitter. They are here to stay and disrupt the traditional fitness industry.

In this article, our experts highlight the top features that help in developing successful fitness applications.

Before we start listing the features, let us acknowledge that there are a variety of fitness applications:

• Home Workout Apps
• Nutrition and Diet Apps
• Activity Tracking Apps
• Fitness Training Apps – HIIT and Yoga
• Meditation Apps

Top Features of Fitness Apps:

Easy Sign-up and Profile Creation 

Creating personal accounts using the phone number or email id or social media account is very important as this allows users to save and maintain their records even if they, later on, change the devices. A complex and lengthy registration process will only make user disinterested, ask for only important, yet minimal information. The easiest way for profile creation is by providing an option to sign-up using their social media account.

Tracking Daily Regimes and Activities 

A person performing fitness activities using fitness application is always goal-oriented. They want to know and understand their progress and how far are they from their goal(s). A simple fitness tracker, help users gauge the number of calories they have burnt, hours they have slept, number of steps they have walked, amount of calories they have ingested, the weight they have gained/lost, BMI, etc. Therefore, a fitness application without this track-able feature is of zero use to anyone.

Social Media Integration 

Fitness related content is one of the most shared content on the social media platform. People love sharing their fitness routines, trackers, and fitness achievements on their social media handles. This helps them build a network of like-minded people. Therefore, enabling the user to share their fitness updates on the linked social media channels is of utmost importance today.

Gamification 

It is always necessary to keep your users hooked and engaged. While they are using your application for tracking and following the best fitness routines, you should also help them earn some instant gratification to make them feel valued. Fitness applications must-have features like – enabling user to compete, win rewards, upgrade to badges, and scale their progress bars.

Integration with Wearable Devices 

Syncing mobile application with various fitness wearables is the most important feature. This helps users seamlessly perform their fitness routine and track their progress in a much detailed manner. These wearable devices can detect the physiological factors (blood pressure, pulse, heart rate, etc) and store the information in the mobile application. Also, they help you compare the data of weekly, monthly, and yearly reports. All these captured information can help the virtual trainer to monitor the user more effectively.

It is the combination of the discussed and other features with friendly UX/UI that enables the fitness application to grow and succeed. A happy user will recommend the application to peers and like-minded groups which can further add to the success of your fitness application.

If you are looking to develop a fitness application or improve your current application, then GoodWorkLabs is the tech partner you need. GoodWorkLabs is the leading mobile app development company in India, the USA, and Europe. We come with hands-on experience in building end-to-end mobile applications. We look forward to providing you a one hour free consulting, reach out to us at +91- 9863077000 or contact@www.goodworklabs.com.

The education system has gone through 360-degree revolutionary changes in that last few years. With more and more proliferation of smartphones to every nook and corner of the world, online education has become an acceptable norm today. Also, post the COVID-19 pandemic effect, almost all the schools and colleges have changed their teaching methodologies and have successfully incorporated online education. Therefore, it would not be wrong to say that the pandemic has further leveraged the growth of online learning or e-learning platforms across the world.

With digital learning becoming the order and norm of the day, there is a tremendous growth opportunity for EdTech players. From school education apps like Byjus to Vedantu, and professional learning apps like UpGrad to Edureka all have seen an exponential growth post-CVOID-19 phase. With the rising demand for education applications or e-learning mobile applications, the competition to leverage and sustain has also increased. Therefore, to grow during times like these, EdTech applications will have to incorporate some relevant and fascinating technology with engaging content.

Let us look at some of the technologies that aspiring EdTech start-ups can incorporate in their e-learning apps:

The right use of AR and VR technologies

Now that the children are learning from home their practical exposure to the theories have taken a back step. Though there are tremendous online videos to understand the practicality of the subject, it is not very effective. For students to understand a practical concept in-depth the ideal way is for them to perform an experiment and learn from their experience. AR and VR technology can help them get closer to reality and provide an immersive experience while they are seated in the safety and comfort of their homes. The right use of these technologies can help students learn geography, perform chemical reactions, watch a plat grow – all of this and more while they are learning from home.

Using AI to help kids learn and grow at their speed

The learning and grasping power of every student is different. Few learn a concept in the day and few take a week to understand them. In a traditional set-up, teachers get a chance of interacting with students in-person and understanding their learning speed. This helps them understand which students require more of her time and help to learn a concept. As the student and teacher interaction has now got digitised, it is difficult for teachers to have a closer understanding of the student’s learning behaviour and patterns. This is when the use of artificial intelligence (AI) can help teachers understand which students require more of her help and time in the respective modules. EdTech apps can host an algorithm to analyse student’s learning pattern by throwing questions at the end of each module, analysing the number of replays, etc. The data so collected, can help teachers break down the concept into smaller understandable fragments. This personalised feature can do wonders for education apps, and this should be on top of every EdTech app’s checklist.

Live learning 

While most of the EdTech applications have this feature, it is very important if you are planning to develop an EdTech mobile app. This feature can not be overlooked, as this provides the most immersive, personalised, and real-time experience for every student. Live interaction with teachers can help students learn concepts faster, clear their doubts quicker, and ask more candid questions. Irrespective if an application is dedicated to a student or professional user, this feature can make or break your EdTech app experience.

Whether you are a school, college, institute, university, or an EdTech start-up – we would like to tell you that this is the best and right time to invest in the development of an e-learning app. These apps are very much in demand today and are growing exponentially as we discuss. This is the time when you can take advantage of the current situation and pick a pie for yourself.

Should you be looking forward to developing an EdTech or e-learning mobile application, GoodWorkLabs should be the best tech partner for you. GoodWorkLabs has a proven experience in developing immersive Edtech apps for Sesame Street and EkStep Foundation. Our work for Ekstep Genie App is a milestone. The app was recognised by the International Design Center in Berlin and was further nominated for the IDC UX design awards. You may connect with us at +91- 9863077000 or contact@www.goodworklabs.com for a free 1-hour consultation of how we can help you.

In the previous decade, the requirement for enterprise software development, particularly from mobile application development companies has expanded exponentially. To foster a seamless user experience, Fortune 500 companies, SMEs, start-ups, and budding entrepreneurs are investigating every possibility. Consistently many businesses are venturing into the development of mobile applications intending to engage users and generate more business. A compelling mobile application has a key part in a business’ success. Therefore, organisations and entrepreneurs must choose a custom-built mobile application to improve their operations and ROI.

Choosing the best mobile application company can be an extreme assignment for some business visionaries. The explanation is simple, today there are a large number of mobile application development agencies which makes it hard for them to make an informed decision. Truth be told, each entrepreneur ought to consider some key factors before on-boarding a tech partner to develop a mobile application. It requires a precise examination to get the desired assistance for your business. Also, mobile applications have become the endurance and sustenance unit for each online business. It is the coolest method to connect with your intended interest group and meet your objectives of significant growth, expansion, and increased ROI.

Let us look at the parameters you should consider while choosing a mobile app development company:

Understand your requirements:

Create a comprehensive list of features you need in your application and the assistance you require to develop your mobile application. You ought to have the option to characterize the specific things you are searching for in a mobile application. This would depend on your business domain and the sort of products or services you are attempting to offer. Regardless of whether you are looking to set-up a not-for-profit mobile application, you should have rightly characterized its usefulness. Also, not to forget, you must be unique.

Look for an Innovative Company

Choosing mobile application companies that develop inventive applications or create out-of-the-box software will be an extraordinary decision. By employing such an imaginative mobile application developer, it will be easier for you to create an application that is attention-grabbing, unique, effective, and efficient. At large, your application can increase the user traffic if you employ an innovative mobile app development company for your requirements. The explanation to this is, that they create mobile applications that can stand the test of times, as they are developed with high-customisation and user insights at their core.

Development Approach:

The approach that an app developer takes can have two direct effects on your project and business: time and budget. Each application requires a customised development model which can help it to be unique and extraordinary. During the development phase, if a mobile app development company takes a ‘one size fits all’ approach, it might end up being a failure. If this is not taken care of, the outcomes could be delayed in addition to other complications.

Check for the company’s experience:

Experience is another main consideration that helps entrepreneurs in shortlisting the best mobile application development company. The organization you choose must have experience in developing a similar application. More than the number of applications created by these developers, it is the quality of the developed application that matters more. Building a great mobile application isn’t a simple assignment. It requires core domain knowledge, exceptional aptitude, business understanding, and innovative mind of mobile application developers.

To develop a seamless, effective, and engaging mobile application, you must check the aforementioned crucial factors while on-boarding a mobile app development company. If you invest some time in this process and choose the right partner for the development of your application, then you are sure to receive most fruitful benefits in return.

GoodWorkLabs is a global mobile app development company. We build custom-made and agile mobile applications that help organisations achieve their business goals effectively. We are known to make the best use of global tech trends while developing mobile applications that excel massively. Reach out to us at +91- 9863077000 or contact@www.goodworklabs.com for a free 1-hour consultation of how we can help you.

Mobile App Development Vs Website Development

The digitization of the world has made a great impact on the lives of people. People are increasingly getting digitally savvy and using the internet for most of their needs like consuming news, ordering food, shopping, making friends, etc. During the current pandemic, e-commerce has seen a great surge than ever before and this is changing the online buying behavior. This key segment has increased the demand for services of the web and mobile application development. So, let us look at the differences between mobile app development vs website development.

Today the majority of the world population is consuming content and engaging with brands using their smartphones, thanks to their affordability and usability. Therefore, a mobile application followed by a mobile-friendly website is the best approach to keep the audiences engaged. Optimizing your app and website to be mobile friendly makes the platform more sophisticated and convenient for people to search, navigate, and buy your products or services.

Having said that, it is not only the mobile application development that should be significant for your business, rather the focus should be on both – the mobile app and website. Having both – a great mobile application and an engaging website will provide you with an edge over your competitors. But, whenever a business tries to create an online or digital presence, there is one standard question – ‘Do they need a website or an application?’. If you have the same daunting question, then this blog post will help you make an informed decision.

When do you need a website?

Businesses with a nationwide and global presence primarily need a website focusing on the brand information, service and product offering, location, a map, and success stories. It is advised to have a bespoke website to keep your audiences engaged.

When developing your presence online through the website, you should keep the below in mind:

• Have quality and relevant content
• Compatible with various devices like mobile phones, tablets, laptops, etc
• Showcase your products and services effectively
• Include responsive web-design
• Easy navigation
• Fast loading

When do you need a mobile application?

A business with a doorstep service business or a business that wants to have regular and meaningful interactions with customers should focus to build an innovative mobile application. Mobile applications provide a wider range of plug-ins and features depending upon your objectives and key business goal. For instance: If you aim to keep audiences engaged and informed, then you may want to integrate your application with a chatbot to assist your customers at real-time.

When developing a mobile application, you should consider the below:

• The mobile application should support all devices – adapt to a large range of screen sizes and pixels
• Host it on cloud
• Remind your customers whenever there is s a new update in the app
• Follow best practices of the platforms – android, iOS, and windows

Mobile applications are SaaS-based products that can be downloaded and installed on a smartphone or a tablet. Whereas the website is rendered within a browser, and one needs to switch to a browser and look for the website. Comparatively, mobile applications are time-saving and can also be accessed even offline.

However, mobile applications should be considered only when your business has a strong reason to connect with the audience. Remember that mobile applications can be installed if your audiences do not find value in it.

Lastly, while mobile applications are more interactive, personalized, and effective; and websites are simple and less expensive, they should only be chosen keeping the business objectives in mind. If you are looking forward to launching or enhance your business in the online world, then reach out to us with your requirements at +91- 9863077000 or contact@www.goodworklabs.com.

Globally about 5.11 billion people make use of smartphones and this number is only going to raise in the years to come. This trend will take the app development industry to a peak where businesses and consumers will both look for better mobile applications. Also, the average time that a person spends using their smartphones is about three hours a day. Therefore, this will further accelerate the upgrading and updating of mobile applications to stay relevant with time. Understand the pros & cons of iOS vs Android mobile app development.

The smartphone industry is expected to grow to 7.33 billion by 2023. This figure being overwhelming will help application developers to keep up with the demand. The proliferation of more and more mobile applications has to lead to the evolution of business needs and user preferences. Mobile applications which will be at par with these changes will soar high in the coming years. Hence, the businesses and organizations will now focus on figuring out the best approach for developing their mobile app.

Having said, how easy or difficult is it to get going with building an app? Well, the entire process of building a mobile application is a complex endeavour. From ideating to execution, one question always remains the same: Should we develop an iOS or an android application? This question has always been dominating the operating system market. In the global mobile application market, Android platform leads with 68% of the market share, followed by iOS with about 30%, and 2% smaller operating platforms. Does that mean it is safe and best to choose Android as your platform? Of course, not, there are many other factors apart from the market share that can make or break your mobile application dream.

To help you make an informed decision, let us look at some of the pros and cons of iOS vs Android app development:

iOS App Development

Designed only for Apple products like iPhone and iPad, iOS has provided great revenue to Apple as it is very prevalent in developed countries. iOS uses a closed source system that only Apple can use privately. This makes the platform more secure and the chances of getting hacked are very less.

Pros of the iOS platform: 

• Standard UI Design: Apple provides a detailed guideline for UI design, thereby helping developers to build an application effortlessly
• Benefits: Apple users are considered to be very loyal to their iPhone or iPad, which makes them spend more money on iOS applications. Apple has built a trustworthy brand positioning for itself, this is what makes the user stick to the same brand for years
• Versatility: Almost all apple devices use the same iOS version. Developers do not have to invest their time and effort in creating app versions for different devices with different resolutions and screen sizes.

Cons of the iOS platform

• Cost: iOS app development requires Xcode IDE which can only be accessed using Macs. The initial investment will shoot up if you do not already own Mac and Xcode
• Stringent Publishing norms: iOS have very strict standard guidelines which are to be followed when developing an application otherwise the apps get rejected mercilessly
• Tailoring: As the guidelines are strict and standard, you can not customise your mobile application the way you wish, and become just like the rest.

Android App Development

Android is the leading operating system in the world. The accessibility and affordability of android smartphones has felicitated for its growth and reach.

Pros of the Android platform: 

• Publishing norms: Being not so stringent, app developers can upload the Android PacKage and the application shall be available in the Play Store with hours
• Open System: Developers have more freedom for their creativity and opportunities to develop greater things
• Design: Google provides eye-pleasing layouts and templates for the beginners

Cons of the Android platform: 

• Not so versatile: Varying screen sizes, resolutions, and aspect ratios can be a task for the developers
• Cost: Cost of Android app development gets high as you need to invest in optimisation and testing
• Testing: Android has many end-devices, and testing the usage of the application in all of these is time and money consuming

By learning these key differences, you must have gotten an idea as to which platform you must choose. If you are looking to delve deeper and create a successful mobile application then connect with us at +91- 9863077000 or contact@www.goodworklabs.com and we will help build one.

As the countries around the world are planning to unlock, there are infinite anticipated questions about the business landscape ahead that remains a riddle. The changes in consumer behaviour will persist for quite some time. Businesses will have to understand the depth of these changes and re-strategise their market approach. During such uncertain times, companies and businesses need to be on their foot to gather and analyse data quickly and accurately. This will help them to be agile, take response measures, and make informed decisions to whatever twists and turns the pandemic throws their way.

While there are deeper learnings about consumer behaviour, three trends are emerging across the sectors and domains – contact-less experience, social distancing, and digitization. Irrespective of the location, industry, or sector, the one strategy that will address these trends is of e-commerce. In the recent few weeks, the world has observed a new wave in the usage of e-commerce platforms. The industry has become more dense and intense than ever for millions of businesses who may have not thought about selling online before the COVID-19 pandemic.

Let us look at how businesses can use e-commerce technology to scale during and post this pandemic:

Convenience:

Convenience has always topped the list while strategizing the e-commerce plan. People are getting used to online shopping mainly because of this major factor. One thing that companies must understand that consumer habits and preferences keep changing and they need to adapt to it. To be at par with ever-changing dynamics of what is convenient shopping, the business will have to do real-time research and take necessary actions accordingly. Currently, people are looking to shop for essential products such as groceries, medicines, dairy products, etc at their convenience. Many e-commerce apps and companies have understood this and tried to deliver in-demand items conveniently to consumers. For example, Swiggy and Zomato had started delivering groceries through their food-delivery mobile application.

Social distancing and contact-less experience: 

As the countries have started to unlock, there has been a major concern about a pandemic blowback. The increased focus on personal hygiene and the new normal social distancing has lead to the emergence of ‘contact-less experience’. This will encourage continued online shopping and reiterate the behavioural change in the long run.

Elderly Consumers to come online: 

For a long time, the elderly population is expected to be in self-imposed quarantine as they are most vulnerable to the COVID-19 infection. Hence, they are likely to use online mediums for their regular shopping and delivery. With them signing-up as customers of the e-commerce platform, the existing customer behavioural trend will be altered and accelerated. The population of 65+ aged is huge in many countries, therefore this will make up a massive customer segment for the companies to serve digitally.

Intensified Competition: 

Convenient, safe, and agile practice of shopping and delivery is what the customers today are looking for. If you lack behind in any of these key practices, or if your competition is doing it in a better fashion, then you are bound to lose customers until you adopt a new approach. For example, when the food delivery platforms like Swiggy and Zomato started delivering groceries, they were strongly competing with bigbasket, Grofers, Amazon, Godrej Natures Basket, etc. Even while they did have tough competition, the approach was well accepted in the market. Therefore, when businesses disrupt and emerge, they become a better and strong competition.

Many online customers are changing their behaviour and purchase patterns as they are opting for a more convenient, safer, and time-saving experience. This will add some strain on e-commerce platforms and online retailers today. How they analyse, gather insights, and react to these changes will define the future of the e-commerce industry in the world. Even post the removal of lockdown restrictions, the consumer behavioural changes will remain the same for some time. This change will transform the retailing and e-commerce landscape for the years to come. If you are looking to set-up an e-commerce platform or a mobile application, then reach out to us at +91- 9863077000 or contact@www.goodworklabs.com.