Important Features For E-commerce Platform Development

Today, the e-commerce business is growing exponentially than ever before. Followed by the current pandemic, consumers have whole-heartedly welcomed this digital buying trend. While there are hundreds of e-commerce platforms, only a few survive and continue to make great profits year-on-year. E-commerce platforms like Amazon, Flipkart, bigbakset, Swiggy, Zomato, etc have seen tremendous growth in the last few months.

There is a no secrete recipe to their success. They do things that everybody else does, but they do so differently. Their mobile applications cover all the touch-points by having a clear focus on the fundamentals like UI UX design, easy-to-navigate, security, speed, etc. It is on these fundamentals that they built their e-commerce mobile application and website.

While there may be many trends like animation, 360-degree view, dynamic product search, etc in the e-commerce website and app design, they, however, do not guarantee the conversion rates. To have the best result and deliver great user experiences, the e-commerce website and application must stay relevant and competitive by having the fundamental features plugged in.

Factors-In-Building-E-commerce-Websites

 

Here are some of the must-have features that can help you scale your e-commerce business:

 

User-Friendly Website or App

The most important characteristic of any website or app is the ease of use, and the same applies to the e-commerce businesses as well. The objective of an e-commerce website or app is to help users find what they want faster without having to go through a complex process or clutter. So, the basic is to have a clean visual design by clearly stacking products in a category for easy navigation. Remember that online buyers have very less attention span, so if the e-commerce website or app is too cluttered, the user will never make a purchase as you have left them confused and frustrated.

Always remember this one line: Simplicity should be a goal in good design and you do not have to sacrifice elegance to achieve it.

 

Integration of Multiple Payment Gateways

You are catering to people from diverse backgrounds and demographics, therefore the best option is to have multiple payment gateways. From debit card to net-banking to payment wallets to credit cards to UPI, you should have them all. You may lose a set of users if you chose to limit your payment options. You definitely do not want that. Do you?

 

The Shopping Cart

Very important for any online shop or store. How do you expect your users to shop without a cart and keep a track of what they are buying? The cart helps them to place all the selected products from the store, review, and check-out. Having a flexible shopping cart that helps both guest and registered users to proceed with the checkout is one of the best options.

 

Inventory Management 

Having your inventory management system linked to your e-commerce website or app will help your business function effortlessly. Having an end-to-end integration of your inventory management system will simplify various activities and assist you to ensure that all the orders are successfully acknowledged and completed. This integration will also help you track all cancellations, refunds, status updates, exchange, etc.

 

Security

Shopping online and online transactions go hand-in-hand. Majority of the people today chose to make digital payments, therefore it is extremely important to provide a secure and private payment gateway. You should make sure that the data of your customer is protected as you are liable for it. It is suggested to have the SSL certification in place. You can include additional security by having a two-factor authentication through text or email. Note that the privacy policy link should be carried in the footer section of your e-commerce website.

 

While there are many e-commerce players selling a different range of products, it is how they have incorporated the e-commerce features in their website or app sets them apart. While the aforementioned list of key features will definitely help you in setting up your e-commerce platform, there are many more such features that can help you scale. Contact us with your e-commerce requirements, and we shall help you build an interactive e-commerce platform with relevant features.

 

Connect with us for E-commerce Platform Development at +91- 9863077000 or [email protected]

 

The Rise Of Online Commerce Platforms

The eCommerce Boom

 

Right from the time of its emergence, e-commerce and online businesses have experienced a phenomenal growth! The trend continues till this day with growth figures rising from two to three digits! If we steal a quick glance at some market stats, we will come across exciting facts in this context! Morgan Stanley’s 2013 report states that online sales from retail e-commerce ventures is heading towards a 3.3% rise! The growth figures between 2012 and 2016 are going to increase from 6.5% to 9.3%.

The rise of online commerce platforms

That’s enough to understand and develop ideas of e-commerce growth. Irrespective of your purchase needs, you will find an e-commerce store round the corner. From apparels and jewelry to books and even life-saving drugs, there’s nothing you can’t get online.

Tracking the uprising

It’s here that we arrive at a crucial point. In order to discuss the importance and benefits of e-commerce platforms, we must gather information about its emergence and growth. They say when it’s for a single time, it’s an event; when it’s twice, that’s a coincidence, and finally thrice becomes a trend.

The same thing happens to be true for online commerce. From simple to critical buying needs, consumers across the globe opt for nothing other than eCommerce stores. Let’s track its journey from stores to your doors!

The key drivers in e-commerce growth

Before delving deep into the nuances, we should take a look at the prime drivers of e-commerce growth. Some of the highly significant aspects include:

  • Technology meets consumer preferences

The increased use of internet, web applications, and smartphones has promoted the growth of e-commerce to a great extent.

  • Inherent benefits

Consumers wish for service efficiency and optimum convenience while planning a purchase. With benefits such as convenient payment modes, price benefits, and diverse product inventories, online commerce is beneficial in ways more than one.

  • Technical advances

E-commerce takes the entire business process from store to your doors. With strong tie-ups with logistics firms and delivery companies, e-commerce stores can reach your products right at the doorstep.

When it comes to boosting the growth of e-commerce ventures, these key drivers and factors play a significant role. Smart and ingenious customers will always like to optimize their convenience while shopping. The emergence and presence of online stores gives them the perfect opportunity to do so.

The rise of online commerce platforms

Current trends in e-commerce

With dynamic changes in the digital arena, the e-commerce world has also come across certain crucial transformations. Today, customers will find personalized shopping trends. When they shop for the first time, the store will save their personal information like delivery address, contact number, name, etc. Some of the stores also save your preferences and purchase patterns, which streamlines the buying process. Consumers also find it easier to come across their choices and shop within the shortest time span.

Parting thoughts

Online commerce or retail e-commerce has come a long way from just a digital platform to a full-fledged purchase trend. Consumers across the globe can find the choicest products, delivered to their preferred locations. With price benefits and affordability emerging as significant factors, the popularity of e-commerce platforms is at an all-time high! Let’s see what future has in store for it!

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