D2C Fresh Meat & Seafood Commerce Platform

About:

Licious is India’s largest direct‑to‑consumer (D2C) fresh meat, seafood, and gourmet food platform, delivering premium‑quality products directly to customers via a farm‑to‑fork cold chain model. Trusted for freshness, hygiene, and convenience, Licious has redefined how Indians buy meat and seafood online, serving thousands of orders daily with stringent safety standards and exceptional product quality.

Overview :

Licious is a Bengaluru‑based fresh meat and seafood e‑commerce leader that operates on a highly integrated supply chain, ensuring quality and freshness from sourcing to delivery. With a focus on safety and seamless customer experience, Licious has grown significantly since its inception, expanding into ready‑to‑cook products, marinades, and gourmet offerings while setting new standards for quality in the food‑tech sector. GoodWorkLabs partnered with Licious to build and scale their technology‑driven platform that supports millions of users and handles rapid growth with a robust, scalable tech stack.

Our Challenges:

Licious needed a tech partner to manage high order volumes, ensure flawless mobile UX, integrate real-time inventory and logistics, and scale rapidly without compromising reliability. Operating in a time-sensitive, quality-driven space, they required robust architecture. GoodWorkLabs delivered a scalable, high-performance solution to meet their rapid growth and operational demands.

Our Approach:

GoodWorkLabs built a robust tech foundation for Licious across mobile and web. We focused on user-first design for easy discovery and ordering, a scalable cloud-ready backend, responsive frontend, and automated QA for stability. Real-time data sync across inventory, logistics, and orders ensured seamless operations and reliable, fast access to fresh products for customers.

Achievements:

• Built a fully tech‑enabled commerce platform with seamless user experience
• Streamlined complex backend workflows for handling scale and rapid growth
• Delivered high‑performance mobile apps for both iOS and Android users
• Enhanced platform reliability with robust QA automation and testing frameworks

Technologies Used:

• NodeJS – Scalable backend services
• ReactJS – Responsive and dynamic frontend
• Mobile App Development – Native customer apps (iOS & Android)
• QA Automation – Ensuring reliability and performance at scale