Digital Platform, Smart Retail & Seamless Sports Experience

About:

Decathlon is the world’s largest sporting goods retailer, committed to making high-quality sports gear, apparel, and equipment accessible to all. With an innovative, vertically integrated model, Decathlon designs, manufactures, and retails products across 70+ sports categories delivering quality, affordability, and performance under one roof.

Overview:

Decathlon operates in 50+ countries with thousands of stores and a vast digital ecosystem. To enhance access to sport for all, it set out to unify and optimize its digital channels for a seamless, engaging experience. With passion-driven brands like Quechua, Domyos, and B’Twin, Decathlon merges product innovation with digital excellence to serve athletes at every level. Its digital-first approach drives convenience, personalization, and global scalability.

Our Challenges:

Decathlon aimed to match its world-class in-store experience with a seamless digital presence. Key challenges included creating a unified journey across web and mobile, enhancing usability and personalization for diverse users, ensuring performance at scale across devices, and integrating commerce with content, community, and services to deepen engagement.

Our Approach:

To realize Decathlon’s digital vision, we applied a user-centric strategy focused on agility and scalability. We conducted UX research, built cross-platform apps for iOS, Android, and web, and ensured seamless integration across touchpoints. Continuous optimization and feedback-driven updates created a robust, engaging platform empowering users with intuitive access to products, content, and services. The solution was built to scale globally.

Achievements:

• Increased mobile app engagement and session time by 35%
• Boosted digital sales conversions across web and app platforms by 28%
• Improved app store ratings and user reviews through better UX
• Successfully launched in multiple international markets with platform localization
• Strengthened Decathlon’s position as a leader in digital sports retail

Technology Used:

• • Flutter – For cross-platform mobile and web app development
  • Python / Django – For backend development and API services
  • Java – For enterprise-level business logic and integrations