Digital Platform, Smart Retail & Seamless Sports Experience

About:

Decathlon is a top international sports retail brand and a global leader in sports app development, striving to make quality and affordable sports products available to all. The superbrand has thousands of stores in 56 countries and also sells through its online platform. The brand builds innovative, eco-friendly and high-performance products and aims to make sports goods accessible to all. GoodWorkLabs is proud to be a key tech partner of Decathlon, helping them implement technology solutions and products.

Engagement with GoodWorkLabs:

GoodWorkLabs has partnered with Decathlon on multiple sports app development projects for their development facilities in Bangalore (India). The projects that we've worked on are namely:

1. Decathlon's E-Commerce: Decathlon's e-commerce platform is a digital-first, D2C (Direct-to-Consumer) experience offering over 5,000 sporting products for 70+ sports, featuring a redesigned, intuitive interface to boost conversion. It enables seamless online-offline inventory integration, allowing users to shop via website or app. Key features include "Try and Buy", a 29,000+ pin code reach in India, and a focus on sustainable, in-house, affordable, high-performance gear.

GoodWorkLabs contributed in:

• Developing their backend microservices in Java and Python.
• Worked on key modules like Payments module and Coupons module.
• Contributed in Client commerce web portal, Commerce mobile App (Android & iOS).

2. Decathlon Play (formerly known as All for Sports): Decathlon Play is a mobile app and platform designed to help users discover, create, and join local sports events, workshops, and coaching sessions. It serves as a community-driven tool for organising sports activities, allowing users to find nearby games based on skill level and location. This is a hyperlocal store event engagement application. The app also features booking, and chat capabilities for participants.

GoodWorkLabs contributed in:

• • UX / UI for user journey based design development.
  • Entire mobile application revamp with Flutter to provide cross-platform support (both Android and iOS).
  • Backend API development using Python.

Our Achievements:

• Improved app store ratings and user reviews through better UX reflecting our commitment to quality sports app development.
• Events, training and engagement management with hyperlocal approach for all Decathlon outlets.
• Strengthened Decathlon's position as a leader in digital sports retail in India and the south-east Asian market.

Technology Consulting On:

• UX / UI Design and User Experience – Figma, Adobe XD
• Flutter – For cross-platform mobile and web app development (Decathlon Play)
• Swift – iOS native app development (Decathlon eCommerce)
• Kotlin – Android native app development (Decathlon eCommerce)
• Python / Django – For backend development and API services
• Java – For microservice based architecture with enterprise-level business logic and integrations