OTT Streaming Platform for Entertainment & Live TV

About:

ZEE5 is India’s leading homegrown OTT platform, offering a diverse range of content across languages, genres, and formats—from blockbuster movies and binge-worthy shows to news, music, and live TV channels.

Overview:

ZEE5 sought to deliver a seamless and immersive digital viewing experience to millions of users across the globe. With a fast-growing content library and high daily user volume, the platform required cutting-edge performance, intuitive UX, and cross-platform scalability. GoodWorkLabs partnered with ZEE5 to enhance its mobile and web presence, streamline the user journey, and improve platform responsiveness.

Our Challenges:

Creating a content-rich streaming platform that performs consistently across devices was a core challenge. The app needed to support high-definition video playback, personalized recommendations, secure DRM protection, and handle massive concurrent traffic especially during live events and prime-time releases.

Our Approach:

We designed and developed a sleek, high-performing frontend UI, optimized for fast content discovery and minimal loading times. Our tech team implemented scalable backend services, improved content caching strategies, and enabled real-time sync across devices. Focus was placed on intuitive navigation, multi-language support, and personalized content curation.

Our Achievements:

• Supported a successful platform relaunch with significant improvements in performance and UI responsiveness
• Increased user retention and daily watch time by enhancing user experience and recommendation algorithms
• Helped scale to support millions of concurrent viewers during high-traffic events
• Seamless integration of ad-tech and subscription models (AVOD & SVOD)

Technologies Used:

• ReactJS for responsive web interface
• Kotlin & Swift for native mobile apps
• AWS CloudFront for content delivery and scalability