Phoenix Marketcity

Phoenix Marketcity is a leading shopping mall in India. It is located in Mumbai, Pune, and Bangalore. Taking advantage of digitization of the customers, they launched an android mobile application to keep their customers highly engaged & loyal, and increase sales. With consumers moving online, it was the time for them to foray into the digital or online world to grab the user attention and keep them hooked.

Our Work

GoodWorkLabs is a leading UI and UX design studio in India, US, and Europe. GoodWorkLabs has experience in building beautiful, efficient, and engaging mobile applications with a core focus on UI and UX design. They did not only develop a beautiful UI and UX design for Phoenix Marketcity’s android application but also helped them replicate a customer engagement platform on mobile. The aim was to provide customers with on-the-go updates about the shopping mall. While they offered that much, they did not compromise on the usability of the application. The content, design, UI UX, and features were all given the utmost importance.

Key features of the app

While designing UI and UX for android application for e-commerce and loyalty programme it is essential to ace at all the touch-points to drive more engagement and sales. And here is what GoodWorkLabs did:

Lined-up sections to display fashion and f&b brands associated with Phoenix Marketcity Mall
Introduced a plug-in to display offers and discounts at real-time
A special ‘events’ tab was included to cover all the upcoming events at the entertainment hub of Whitefield, Bangalore – Phoenix Marketcity

Achievements

Enabled successful digital transformation of a brick and mortar business
Helped the brand to engage with digital savvy audiences and increase their reach

Consulted for

UI UX and Design
User Research

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Testimonials

See what our clients are saying about us

The dollar-to-dollar value was tremendous. GoodWorkLabs designed a complex security solution from the ground up! It was beautiful, user-friendly and helped us win top B2B customers. I would strongly recommend GoodWorkLabs to anyone who is planning to build great products, be it B2B or B2C.

Paul Simpson

Founder, ID Verify Wizard, Canada

GoodWorkLabs designed our beautiful in-store iPad application that powered our stores and worked like magic on our customers across major global hubs. Brilliant team and superior product delivery! Kudos to the team!

Megha Malgatti

Executive Marketing Director - Products & Communication, ST Dupont, Paris.

One of the best in the world! I found the right attention to detail with their team. The project was to create UI/UX for Social CRM Mobile & Web Applications and it was done exceptionally well. They came up with original ideas that we never thought was possible before. GoodWorkLabs' design team is class apart.

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CEO - Audetemi, San Francisco, USA