The way of shopping has changed. Now people prefer shopping online than visiting a brick-and-mortar store to make a purchase. What led to this change? Ofcourse, it is the result of the digital transformation we are undergoing. There are plenty of other reasons as to why people are opting to buy from e-commerce shopping sites.
So if you are planning to launch your own ecommerce store, now is the right time to get into this market segment, provided you know how to lure customers and understand their buying needs. You need to effectively market the products needed by the customers. For it, your website and product page plays a huge role in converting customers to your e-commerce shopping site. Nowadays there are plenty of free tools from which you can make your website. But if you want to give the best-in-class user-experience to your customers then choose the best ecommerce web development firm to build your product from scratch, customised as per your need. GoodWorkLabs, the renowned web development company in Bangalore builds amazing applications for your customers that will help you create an awesome customer experience for the users visiting your website.
There are some of the essential e-commerce website features that your website must have to accentuate the customer experience and also boost the conversion rates. Let’s discuss more about it in details –
An amazing website design forms the basis of any ecommerce store. As it is the door through which consumers will come in and interact with your site. A user friendly website will automatically attract more visitors and increase your conversion rate. A great website design will also make your brand look professional and approachable and instill trust among customers.
Majority of the traffic comes from mobile users and You don’t want your users to go away if your site takes too much to load or is not responsive. Therefore it is a necessity to make your website optimized for mobile phones that will help you engage all the traffic that comes from mobile users. It will also boost the customer experience for people who are unable to surf on desktop.
Allowing multiple payment options for people enables you to close more deals. Well, some users still prefer cash on delivery but as the world is getting digitised more and more users are going the digital payment way. Hence, optimizing your site for multiple payment options will open doors for all types of buyers and you will see more purchases.
Like in addition to credit cards, you should have the various wallets integrated and even UPI. If you have international customers then you also need to have space for it.
The digital world is more prone to crimes and thefts. You have to be extra careful with your customers’ data and other vital information. An important feature in your website should be the SSL certificate. It keeps your site secured and safely transfers data without any misusage. A secured site also instills trust among your customers as they would check out using the online payment option without any second thought.
Customer reviews play an important role in the success of any eCommerce business. Before buying any product, people prefer to see real-life reviews to gain confidence over the purchase. Design your eCommerce website in such a way that customers are able to check out the reviews and make their purchase decisions. You can also link the social media pages and showcase it, it will also help customers to check about your brand and reviews before making a purchase.
These are some of the essential features that your website should have to establish itself in the digital age. If you want a robust and customized eCommerce web application built for your brand, consult the expert team of GoodWorkLabs. We will design, develop and launch your application and assist you to make it engaging for the customers.
Contact our team here!