Tips to get you started with your UX user research

What is User Research and Why should you do it?

Research, as we all know, is a crucial aspect of any undertaking, be it shopping for clothes or building your own backyard nuclear-powered submarine. Especially if you are a UX designer, research is quite important to understand the what people want from the product that you design. Without a clear understanding of what your users’ needs are and what they expect, you might as well be throwing darts in the dark. Unlike designing, user research is almost a never-ending process which needs to be carried out throughout the product’s lifecycle. However, in this article, we will focus on the user research for designing and what you need to know when you are starting out.

UX research strategy

Where should you start?

There are a lot of points from where you can start your research depending on the nature of your product. A hypothesis of your current objectives will provide a picture of the goals you seek to achieve through the research.  

1. Introspection

Before starting the research process itself it would be a good idea to try and define your product, the basic function it would serve and the demographic it is intended for. At this point, discovering the problems users presently face in the market would help define your products’ purpose. Analysing the market demand and your chances of proliferation would also be a wise strategy at this stage because going back to the drawing board because of an overcrowded market is never a good contingency.

2. Conceptualization    

Identify various business demographics that you feel might be interested in your product and understand their real-time user goals. Conducting surveys, interviews, focus groups etc. are among the many methods that are commonly used. The data achieved through research can be broadly classified between qualitative, quantitative, attitude and behavioral. Using the all the information and feedback thus received to create a rough iteration of the design.


3. Research Methods

  • Surveys

Surveys are often an easy way to start out with UX research. With online surveys being a huge trend today, it is not hard to find participants. However, the ease of finding participants hardly makes up for the level of inaccuracy involved in this process as most people tend to give biased responses. Short surveys with simple, well-worded questions involving both open-ended as well as multiple choice questions tend to work best with this method.

  • Interviews

Interpersonal Interviews are one of the oldest, tried and tested methods of understanding users and getting to know them. Interviews offer a great deal of flexibility when it comes to questions and ensuing discussions that could lead to a higher level of revelation. Compiling a valid set of questions and putting them through a trial run before the interview to check their feasibility will help. As always the interviewer must remain calm and composed and make the user feel comfortable before the interview. Engaging the user to get the most out of them would be a good idea.

  • Focus Groups

Engaging a small group of people in a discussion on your product and its potential can bring out valuable insights and ideas. However, this process has a good chance of backfiring as groups tend to follow a herd mentality eventually leading to supporting the popular opinion rather than their own which ultimately can produce inaccurate data. Allowing each person in the group to express themselves properly is the key to success when dealing with focus groups.

  • Usability Testing

One of the most effective methods of UX research is usability testing. This method involves putting the target users through a set of tasks designed to demonstrate the features and functionality of your product. This process can be leveraged to derive valuable inputs. Although not as elaborate as with questionnaires, usability testing provides the most accurate data and feedback. There are several methods of usability testing as well as tools that can aid in carrying out the processes.


The data derived from these research methods can be analyzed and compared with your initial hypothesis. By doing so you will get an idea of the changes that need to be done. One of the advantages of UX user research is that it can be done at any stage in the development process and it’s up to you to choose the most valid method at your current stage.


When it comes to UX it is easy to lose your way with designs and most of the time designers end up designing the product with their own needs in mind and that of their investors as well. Research here can offer a neutral perspective and bring out the best ideas that users can identify with. While each method has its own advantages it would be ideal to use them in combinations to paint a wholesome picture.

How Lean UX will help you Design & Innovate better!


Designing with Lean UX methodologies:

Before you get down to designing any product – ask yourself who are you designing for and what experience do you want your users to leave with once they interact with your product or service?

Lean UX helps you add the “experience” to design. Every stage of design is broken down into smaller components to ensure that every aspect of user interaction and experience is taken into consideration while designing and developing any technologies.


Why follow a Lean UX methodology:

With organizations and startups soon adapting to agile development, it is necessary that even UX follows a similar quick process that captures all the iterations and implement user feedback on the go.

At GoodWorkLabs, we aim at providing UX design services that trigger customer retention and user engagement on your digital products. We follow a thorough and Lean UX design process as below:

1. Understand:

We craft each application starting with a user story. We answer the fundamental question first: who are the users and what are their goals? The goals of the organization almost always get fulfilled by focusing on user needs.

2. Research:

Once we know what you want from the application, we research the market for products that are your direct and indirect competition. We need to understand what works and what does not. These insights help us craft the right User Experience with clear differentiators from the competition.

3. Wireframe:

We begin with the User and create wireframes marking the interactions of the user in each of the screens. The main intention of this exercise is to meet user goals through the shortest and most intuitive path possible. We create separate workflows or stories for different user goals and craft a solution that meets all the goals intuitively (often delightfully so). We validate these wireframes with the actual users of the application. We keep refining the wireframes till you are satisfied with the workflows and interactions.

4. Prototype:

We define the style guides, typography and icons in this stage. We show you 3 screens of different complexities that sufficiently define the look and feel of the final designs. If we would like something to be changed with respect to the visual design, we incorporate those suggestions at this juncture. The remaining screens are a derivative of these designs. If we are doing the development too, we craft a prototype app with these designs highlighting the aforementioned interactions too.

5. Deliver:

After we designs all the screens and take your approval, we create assets for the different devices and resolutions that need to be supported. Our development team works in parallel to code the application. We focus on shipping fast and letting the rubber hit the road to gain valuable user feedback. Most product development cycles have a long road map. But with our ‘build fast and ship fast’ methodology we give ample opportunity to accommodate user feedback into the application with the launch of very first version of the app.

6. Iterate:

Most mobile apps unlike web apps focus on achieving a small piece of functionality well. It is difficult for the users of the application to decide if their needs are met satisfactorily (or delightfully) till they actually use the app. We observe how users interact with the application and take notes on how well the user needs are being satisfied. This paves way for the next version of the application.


How Lean UX methodologies has helped improve user experience:

Every project at GoodWorkLabs goes through a lean UX process and through this, we have been able to pay attention to minute details that enhance a user’s experience while interacting with a mobile app. To help you understand what these ‘minute details’ mean for UX, we have discussed a few scenarios of UX features that have helped to increase the performance of the mobile app.

1. MetalMann International:

MetalMann is a one-of-a kind non-ferrous metal trading portal that allows buyers and sellers to transact online. Both buyers and sellers have individual dashboards that capture different but vital information based on the user persona. In this particular case, we are going to discuss about the home screen of the buyer app.

The design of the buyer app allows a user to choose upto 5 categories of metal that he wants to trade and receive updates. This information is the first thing a buyer sees on his home screen. Whenever any seller posts any offers / updates about the chosen metal category, the information automatically appears on the buyer home screen. This instant display of information helps buyers to make a bid and reduce transaction time.

mobile app for trading


2. Red Taxi:

Red Taxi is a premium cab booking service that allows users to book a taxi. The purpose of the app was to simplify and change the way people travel in the city. The design of the mobile app had to consider two requirements – (1) Choice of car type and (2) Time preference for booking a cab.

Keeping in mind these specific user scenarios, the design was created in such a way that both these elements were present together in the first step of booking a cab. The user does not have to go through multiple selection queues. Also, the design allows users to pre-book their ride for a later period in time, thus making the experience user friendly.


Red taxi mobile app booking screen


3. EkStep:

EkStep is an education app targeted for children between 7 years to 11 years and gives access to education content in different languages. Since the target audience for the mobile app are mainly children, the challenge in the UX was to keep engagement levels on a all time high.

In order to achieve this, the design of the EkStep application uses vibrant colors, playfulness and gamification to engage with younger minds. With the use of avatars and animations, user experience is set to the highest level. Also, a lot of users like to access content offline. To facilitate this feature, there is an option available to download content on the go.

education app with games

mobile app for education


Consult us for UX strategy:

We believe that everything you create must be beautiful and address a specific requirement for the user. As a design-first company, both Startups and Fortune  500 companies have trusted us with their UX strategy.

If you are also looking for a UX design agency who can help you add an unparalleled ‘experience’ to your products, then just drop us a quick line



5 Best Ux Practices To Improve Your E-Commerce Website Experience

Tech innovations have completely revolutionized shopping practices and purchase behaviors. The widespread popularity of online shopping leads to a dramatic surge in demand for ecommerce. From daily essentials to luxury goods, there’s nothing that you can’t get online. Some of the leading ecommerce ventures also offer a host of crucial products including life-saving drugs.

The unique possibilities and profitability of the ecommerce arena have been the prime reason for its popularity. Take a look around, and you will find numerous individuals venturing into the ecommerce arena.


It’s here that ecommerce owners need to take the initiative. Every potential buyer would wish for an exceptional and unsurpassed shopping experience and commerce owners should strive hard towards offering that. Here’s what you need to know in this context.

Following the best practices

Following and adopting the best approaches will help you attract huge traffic to your site. As an ingenious ecommerce owner, you should know the best UX practices thus captivating your potential audience. Catch a glimpse of these innovative UX practices for an exceptional User Experience.

1.      Responsive designs

Whether they browse sites from their mobiles or plan to use their tablets while shopping, responsive websites will ensure the best shopping experiences. If reliable market stats are anything to go by, a whopping 50% of ecommerce traffic comes from mobiles. That clearly reflects the paramount significance of mobile-friendly sites and mobile conversions.

If you are still without a responsive website, it’s high time to do something about it. Sites that aren’t mobile-friendly lose out on innumerable customers.

2.      Clean, clutter-free, and flat designs

Customers today are increasingly opting for simple, honest, and hassle-free browsing experiences. With some of the leading tech giants like Apple, Google, and Microsoft minimizing the look and appearance of their Operating Systems, clutter-free and clean designs have become the need of the hour.

While clean designs offer ample space to the crucial elements of your website, focused site designs will help you present your products in the most efficient manner.

3.      Simple and easy navigation

Customers are likely to abandon a site that offers complex navigation. Quite naturally, ecommerce owners should ensure easy, simple, and uncomplicated navigation for users. Try including diverse shopping options thus making navigation easier than ever!

4.      Unmatched product photography and presentation

When you purchase products from a traditional brick-and-mortar store, you get clear and close views of your chosen products. Your ecommerce store should offer similar experiences. No matter what kind of product you sell, it is imperative to offer crystal clear views to your target buyers.

Unique presentation and product photography is something you should achieve. Offer multiple-angle views along with product presentation videos.

5.      Product details and Add-to-Cart buttons

Make sure the product details and add-to-cart buttons are designed in a unique manner. That will play a crucial role in captivating your potential buyers and offering them unmatched shopping experiences.

With these UX practices in mind, you will surely ensure unparalleled shopping experiences for your potential customers and enthusiastic buyers.


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