The digitization of the world has made a great impact on the lives of people. People are increasingly getting digitally savvy and using the internet for most of their needs like consuming news, ordering food, shopping, making friends, etc. During the current pandemic, e-commerce has seen a great surge than ever before and this is changing the online buying behavior. This key segment has increased the demand for services of the web and mobile application development. So, let us look at the differences between mobile app development vs website development.
Today the majority of the world population is consuming content and engaging with brands using their smartphones, thanks to their affordability and usability. Therefore, a mobile application followed by a mobile-friendly website is the best approach to keep the audiences engaged. Optimizing your app and website to be mobile friendly makes the platform more sophisticated and convenient for people to search, navigate, and buy your products or services.
Having said that, it is not only the mobile application development that should be significant for your business, rather the focus should be on both – the mobile app and website. Having both – a great mobile application and an engaging website will provide you with an edge over your competitors. But, whenever a business tries to create an online or digital presence, there is one standard question – ‘Do they need a website or an application?’. If you have the same daunting question, then this blog post will help you make an informed decision.
Businesses with a nationwide and global presence primarily need a website focusing on the brand information, service and product offering, location, a map, and success stories. It is advised to have a bespoke website to keep your audiences engaged.
When developing your presence online through the website, you should keep the below in mind:
A business with a doorstep service business or a business that wants to have regular and meaningful interactions with customers should focus to build an innovative mobile application. Mobile applications provide a wider range of plug-ins and features depending upon your objectives and key business goal. For instance: If you aim to keep audiences engaged and informed, then you may want to integrate your application with a chatbot to assist your customers at real-time.
When developing a mobile application, you should consider the below:
Mobile applications are SaaS-based products that can be downloaded and installed on a smartphone or a tablet. Whereas the website is rendered within a browser, and one needs to switch to a browser and look for the website. Comparatively, mobile applications are time-saving and can also be accessed even offline.
However, mobile applications should be considered only when your business has a strong reason to connect with the audience. Remember that mobile applications can be installed if your audiences do not find value in it.
Lastly, while mobile applications are more interactive, personalized, and effective; and websites are simple and less expensive, they should only be chosen keeping the business objectives in mind. If you are looking forward to launching or enhance your business in the online world, then reach out to us with your requirements at +91- 9863077000 or contact@goodworklabs.com.